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my
a n t i-resume
DaviD CranDall        manifesto
man-i-fes-to n: a public declaration of intent




                   manifesto
12
it’s time for a Change


6
for the past 33 years, i have lookeD in the mirror every morning anD askeD myself:

     “if toDay were the last Day
     of my life, woulD i want to
     Do what i am about to Do
     toDay?”
     anD whenever the answer has been “no” for too many Days in a row,
                                    i know i neeD to Change something.

                                                              steve Jobs
for the past 33 years, i have lookeD in the mirror every morning anD askeD myself:

     “if toDay were the last Day
     of my life, woulD i want to
     Do what i am about to Do
     toDay?”
     anD whenever the answer has been “no” for too many Days in a row,
                                    i know i neeD to Change something.

                                                            steve anDall
                                                          Davi D Cr Jobs
for the past 33 years, i have lookeD in the mirror every morning anD askeD myself:

     “if toDay were the last Day
     of my life, woulD i want to
     Do what i am about to Do
     toDay?”
     anD whenever the answer has been “no” for too many Days in a row,
                                    i know i neeD to Change something.

                                                            steve anDall
                                                          Davi D Cr Jobs
this is the start of that Change
My name is

DaviD CranDall
DaviD CranDall
     i am not a Cog
“   Having a resume begs for you to go into
    that big machine that looks for relevant “
    keywords, and begs for you to get a job as
    a cog in a giant machine




                       seth goDin
In other words
the goal of a resume
the goal of a resume
           is this
                  V
                  a cog
Cogs
       are replaCeable
Cogs
             are replaCeable
       wait for instruCtions
Cogs
             are replaCeable
       wait for instruCtions
        maintain status quo
Cogs
             are replaCeable
       wait for instruCtions
        maintain status quo
              never innovate
Cogs
             are replaCeable
       wait for instruCtions
        maintain status quo
              never innovate
             are forgettable
Cogst a Cog!
            are replaCeable
      wait for instruCtions
                 status quo
             never innovate


ia m n o        forgettable
anD i refuse to live like one any longer
you’re probably wonDering...

                      th is guy so spe Cial?
what makes
you’re probably wonDering...


 glaDesyou askeD
what mak              th is guy so spe Cial?
image by JD Hancock on Flickr




                                DaviD CranDall
                                     i have superpowers
i’m a 6 figure professional who has workeD
with multiple fortune 100 anD 500 Companies



                            im
                              ag
                                eb
                                  yA
                                    M
                                       ag
                                         ill
                                               on
                                                    Fl
                                                      ick
                                                         r
i’m a 6 figure professional who has workeD
  with multiple fortune 100 anD 500 Companies

                      a su per pow er!
tr ue, but not
so what are my superpowers?
(systems optimization / business intelligenCe)

The ability to
    analyze a system
    iDentify opportunities
    improve the system
p er year
                                      V

i saveD a Company $2 million Dollars
p er year
                                                                              V

i saveD a Company $2 million Dollars
Not hypothetical money. Not imaginary money. Not money they were considering
spending. Real money the company was ALREADY spending.

Using my X-Ray Vision, I saw business opportunities and systems optimizations
which allowed them to save that $2 million dollars EACH year.

Then I started doing it for other companies.
(marketing / information Design)

The ability to
    CommuniCate complex ideas
    Design them in interesting ways
    influenCe people to follow them
way past 10,000 hours of Designing
way past 10,000 hours of Designing
You might think “telepathic” is a stretch, but the ability to communicate an idea
from one mind to another is an amazing thing which takes years to develop.

My most recent display of power? Using my telepathic powers, I’ve influenced over
65,000 minds with just 3 SlideShare presentations.

With 18 years of professional design, I hit the 10,000 hour marker years ago.
According to some statistics, that qualifies me as an expert telepath. ;)
(superhuman information Consumption)



A superhuman ability (and willingness) to consume large
amounts of information and implement it in the real world.
superhuman
         information Consumption
               (superhuman information Consumption)


                                     a n”.. .rea lly?
                         hum to consume large
A superhuman!abilityper willingness)
                “su (and implement it in the real world.
amounts  ait
       wof information and
yes.
in the past year i’ve reaD 67 books
I’d call
                                                                                 that “su
                                                                                          perhum
                                                                                    V            an”

in the past year i’ve reaD 67 books
An Associated Press poll from 2007 reported that 27% of Americans had not read
a single book in the previous year. Of the 73% that had, the average was 6.5 books.

That means I read more than 10 times the national average (which doesn’t even take
into account the average 2500 blog articles per month that Google Reader says I
consume).

I’ve been reading like this for years...and I’ll tell you why in just a few slides.
“   Five years from now, you’re the same “
    person except for the people you’ve met
    and the books you’ve read.

                            John wooDen
“      Five years from now, you’re the same
       person except for the people you’ve met
                                                         “
       and the books you’ve read.           yea rs!
                                           rs eve ry 5
                                    erp owe
                     ping new   sup    John wooDen
              Develo
i pl   a n on
basiCally, i like to Do these 3 things
solve problems that are interesting and expensive
 leaD others and teach them how to solve problems
  Continually improve my ability to do the prior 2 things


                                                                      r n more
                                                             e to lea
                                                   Cl iCk her
you shoulD also know...
my 6-figure Career
     is not the result of the stanDarD formula
ot
i DiD not go to a top College
      n
not
i DiD not go to a top College
             V
I’m a coll
          ege drop-o
                    ut!
the seCret to my suCCess:
          (Here comes the reason I read so much)
the seCret to my suCCess:
1. Make it a habit to read a book a week
2. Implement at least one thing I learn each week


                                             uge imp aCt!
                                ’ll see ah
                   it anD you
             try
DaviD CranDall
     i am Changing something
i’m using my superpowers to pursue...
my Dream Job
let’s talk about you
          (then i’ll tell you what my Dream Job is)
you want to make the worlD a better plaCe




                                     image by donkeyhotey on Flickr
you want to make the worlD a better plaCe
plus...
y ou   You believe failures point to a better path to success
       You ask “why” first instead of saying “no”
       You believe passion and energy are priceless
       You feel your fears, acknowledge them, and keep moving
       You want someone who can exceed your expectations
       You commit passionately to getting things done
       You aren’t paralyzed by the myth of perfect
       You can be located anywhere and accept that I’m located in Dallas
              (though being located somewhere tropical or exotic might change where I am located)
       You appreciate a love for technology and art
       You smile regularly and like to laugh
                                                                                                               you
                                                                                                     ore about
                                                                                                form
                                                                                    CliC k here
but most importantly
you Don’t want to hire another Cog
but most importantly
 you Don’t want to hire another Cog
                       ith su       ers!
                              perpow s!
you   wan t som eone w              V
                                     wer rpo
                             ave   s upe
                          Ih
so what is my Dream Job?
i want to be the voiCe of your branD
i want to be the voiCe of your branD
   anD Combine my superpowers with yours   V
                                                       !
                                           y dre am job
                                       M
let’s make the worlD a better plaCe together
Thank you for reading
My Anti-Resume Manifesto.
I look forward to meeting you.
                            Dav id Crandall

                                                    Dream Job!
                                   l p me g et my
                       this a nD he
             ase share
         ple
sup erpow ers?
                  omb ining
                                                        V



inte reste D in C                  Or just wan t to know more?



      finD me here:
              site
              branD superpower.Com
              twitter
              @David Crandall        me




                                        V

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My ANTI-Resume Manifesto

  • 1. my a n t i-resume DaviD CranDall manifesto
  • 2. man-i-fes-to n: a public declaration of intent manifesto
  • 3. 12 it’s time for a Change 6
  • 4. for the past 33 years, i have lookeD in the mirror every morning anD askeD myself: “if toDay were the last Day of my life, woulD i want to Do what i am about to Do toDay?” anD whenever the answer has been “no” for too many Days in a row, i know i neeD to Change something. steve Jobs
  • 5. for the past 33 years, i have lookeD in the mirror every morning anD askeD myself: “if toDay were the last Day of my life, woulD i want to Do what i am about to Do toDay?” anD whenever the answer has been “no” for too many Days in a row, i know i neeD to Change something. steve anDall Davi D Cr Jobs
  • 6. for the past 33 years, i have lookeD in the mirror every morning anD askeD myself: “if toDay were the last Day of my life, woulD i want to Do what i am about to Do toDay?” anD whenever the answer has been “no” for too many Days in a row, i know i neeD to Change something. steve anDall Davi D Cr Jobs
  • 7. this is the start of that Change
  • 8. My name is DaviD CranDall
  • 9. DaviD CranDall i am not a Cog
  • 10. Having a resume begs for you to go into that big machine that looks for relevant “ keywords, and begs for you to get a job as a cog in a giant machine seth goDin
  • 11. In other words the goal of a resume
  • 12. the goal of a resume is this V a cog
  • 13. Cogs are replaCeable
  • 14. Cogs are replaCeable wait for instruCtions
  • 15. Cogs are replaCeable wait for instruCtions maintain status quo
  • 16. Cogs are replaCeable wait for instruCtions maintain status quo never innovate
  • 17. Cogs are replaCeable wait for instruCtions maintain status quo never innovate are forgettable
  • 18. Cogst a Cog! are replaCeable wait for instruCtions status quo never innovate ia m n o forgettable
  • 19. anD i refuse to live like one any longer
  • 20. you’re probably wonDering... th is guy so spe Cial? what makes
  • 21. you’re probably wonDering... glaDesyou askeD what mak th is guy so spe Cial?
  • 22. image by JD Hancock on Flickr DaviD CranDall i have superpowers
  • 23. i’m a 6 figure professional who has workeD with multiple fortune 100 anD 500 Companies im ag eb yA M ag ill on Fl ick r
  • 24. i’m a 6 figure professional who has workeD with multiple fortune 100 anD 500 Companies a su per pow er! tr ue, but not
  • 25. so what are my superpowers?
  • 26. (systems optimization / business intelligenCe) The ability to analyze a system iDentify opportunities improve the system
  • 27. p er year V i saveD a Company $2 million Dollars
  • 28. p er year V i saveD a Company $2 million Dollars Not hypothetical money. Not imaginary money. Not money they were considering spending. Real money the company was ALREADY spending. Using my X-Ray Vision, I saw business opportunities and systems optimizations which allowed them to save that $2 million dollars EACH year. Then I started doing it for other companies.
  • 29. (marketing / information Design) The ability to CommuniCate complex ideas Design them in interesting ways influenCe people to follow them
  • 30. way past 10,000 hours of Designing
  • 31. way past 10,000 hours of Designing You might think “telepathic” is a stretch, but the ability to communicate an idea from one mind to another is an amazing thing which takes years to develop. My most recent display of power? Using my telepathic powers, I’ve influenced over 65,000 minds with just 3 SlideShare presentations. With 18 years of professional design, I hit the 10,000 hour marker years ago. According to some statistics, that qualifies me as an expert telepath. ;)
  • 32. (superhuman information Consumption) A superhuman ability (and willingness) to consume large amounts of information and implement it in the real world.
  • 33. superhuman information Consumption (superhuman information Consumption) a n”.. .rea lly? hum to consume large A superhuman!abilityper willingness) “su (and implement it in the real world. amounts ait wof information and
  • 34. yes.
  • 35. in the past year i’ve reaD 67 books
  • 36. I’d call that “su perhum V an” in the past year i’ve reaD 67 books An Associated Press poll from 2007 reported that 27% of Americans had not read a single book in the previous year. Of the 73% that had, the average was 6.5 books. That means I read more than 10 times the national average (which doesn’t even take into account the average 2500 blog articles per month that Google Reader says I consume). I’ve been reading like this for years...and I’ll tell you why in just a few slides.
  • 37. Five years from now, you’re the same “ person except for the people you’ve met and the books you’ve read. John wooDen
  • 38. Five years from now, you’re the same person except for the people you’ve met “ and the books you’ve read. yea rs! rs eve ry 5 erp owe ping new sup John wooDen Develo i pl a n on
  • 39. basiCally, i like to Do these 3 things solve problems that are interesting and expensive leaD others and teach them how to solve problems Continually improve my ability to do the prior 2 things r n more e to lea Cl iCk her
  • 40. you shoulD also know...
  • 41. my 6-figure Career is not the result of the stanDarD formula
  • 42. ot i DiD not go to a top College n
  • 43. not i DiD not go to a top College V I’m a coll ege drop-o ut!
  • 44. the seCret to my suCCess: (Here comes the reason I read so much)
  • 45. the seCret to my suCCess: 1. Make it a habit to read a book a week 2. Implement at least one thing I learn each week uge imp aCt! ’ll see ah it anD you try
  • 46. DaviD CranDall i am Changing something
  • 47. i’m using my superpowers to pursue...
  • 49. let’s talk about you (then i’ll tell you what my Dream Job is)
  • 50. you want to make the worlD a better plaCe image by donkeyhotey on Flickr
  • 51. you want to make the worlD a better plaCe
  • 53. y ou You believe failures point to a better path to success You ask “why” first instead of saying “no” You believe passion and energy are priceless You feel your fears, acknowledge them, and keep moving You want someone who can exceed your expectations You commit passionately to getting things done You aren’t paralyzed by the myth of perfect You can be located anywhere and accept that I’m located in Dallas (though being located somewhere tropical or exotic might change where I am located) You appreciate a love for technology and art You smile regularly and like to laugh you ore about form CliC k here
  • 54. but most importantly you Don’t want to hire another Cog
  • 55. but most importantly you Don’t want to hire another Cog ith su ers! perpow s! you wan t som eone w V wer rpo ave s upe Ih
  • 56. so what is my Dream Job?
  • 57. i want to be the voiCe of your branD
  • 58. i want to be the voiCe of your branD anD Combine my superpowers with yours V ! y dre am job M
  • 59. let’s make the worlD a better plaCe together
  • 60. Thank you for reading My Anti-Resume Manifesto. I look forward to meeting you. Dav id Crandall Dream Job! l p me g et my this a nD he ase share ple
  • 61. sup erpow ers? omb ining V inte reste D in C Or just wan t to know more? finD me here: site branD superpower.Com twitter @David Crandall me V