"The single biggest driver of business impact is the strength of an organization's learning culture.” - Bersin

1. How to Build a
Learning Culture
At Your Company
David Blake, CEO

2. Agenda
35 mins: Learning Culture
10 mins: Q&A
1. Why a Learning Culture
2. How To Get There: A Framework

3. Why a Learning Culture?

4. In the long run, the only
sustainable competitive advantage
is your organization’s ability to
learn faster than the competition.
Peter Senge
Director of Organizational Learning at
MIT Sloan
Why a Learning Culture?

5. Learning is not compulsory…
neither is survival.
W. Edwards Deming
Professor and Author
Why a Learning Culture?

6. In 2008-2009, surveyed over 40,000
organizations to see how they used various
HR and training process and how they
performed on 10 business measures:
• Innovation • Workforce productivity
• Time to market • Customer satisfaction
• Customer input • Customer responsiveness
• Learning agility • Workforce expertise
• Cost structure • Are we missing one?
Building a Learning Culture at Your Company
The results:
“Among all the
HR and training
processes we
study, the single
biggest driver of
business impact
is the strength of
an organization's
learning culture.”
Why a Learning Culture?

7. High-Impact Learning Culture (HILO): The Best 40 Best Practices
for Creating an Empowered Enterprise (June 10, 2010)
HILOs that have a strong learning foundation in place tend
to significantly outperform their peers in several areas:
32%more likely
to be first to
market
37%greater
employee
productivity
34%better response
to customer
needs
26%greater ability
to deliver
quality
58%
more likely to
have skills to
meet future
demand
17%
more likely to
be a market
share leader
Why a Learning Culture?

8. A 2008 study by Deborah Davis and Barbara Daley found a
positive, statistically significant relationship between learning
organization behaviors and performance measures
(e.g., ROI, return on equity, earnings per share, net income per
employee, and percentage of sales from new products)
Why a Learning Culture?

9. How: A Framework

10. “Control leads to compliance,
autonomy leads to engagement.”
Dan Pink
Author, Drive: The Surprising Truth of What
Motivates Us
1: Personal

11. 1: Personal
You can mandate learning.
You can’t mandate a
learning culture.

12. 1: Personal
“We can’t just offer courses that
are useful for us. We have to offer
something that benefits the
employee or they won’t participate.”
Instructional Designer
Technology Consulting

13. Organization’s Needs Employee’s Needs
69%
of L&D buyers
believe they
shouldn’t have to
choose between
the needs of the
organization & the
employees
1: Personal
http://secrets.thestarrconspiracy.com/hs-fs/hub/372148/file-967265930-pdf/assets/TSCIU_Enterprise-Learning-Buyer-2014.pdf
29%
said organizations
should focus more
on the needs of
the end user
vs.

14. How to Build a Learning Culture
David Grebow
Founder, IBM Institute for Advanced Learning
“We get only about 25 percent or less of what
we use in our jobs through formal learning.
Yet…most of today’s investments in corporate
education are on the formal side. The net
result is that we spend the most money on the
smallest part of the learning equation.”

15. vs.
Formal/Complian
ce
Training
Informal,
Self-Directed
Learning
25%
of what we use in
our actual jobs
75%
of what we use in
our actual jobs
~100%
of spend
~0%
of spend
Organization’s Needs Employee’s Needs
How to Build a Learning Culture

16. Would You Rather:
Which is more effective towards helping
you be successful in your profession:
Be given credit for
your own learning
Learn at
HR’s direction
89.3%10.7%
Your self-directed
learning
Learning directed
by your employer
77.7%22.3%
How to Build a Learning Culture

17. vs.Organization’s Needs Employee’s Needs
Training Strategic
Learning
Learning
Culture
How to Build a Learning Culture

18. vs.Organization’s Needs Employee’s Needs
Training Strategic
Learning
The Disillusionment Trap
Learning
Culture
How to Build a Learning Culture

19. Peter Drucker
“Culture eats
strategy for breakfast.”
How to Build a Learning Culture

20. David Blake
“Learning culture eats
strategic learning for breakfast.”
How to Build a Learning Culture

21. vs.Organization’s Needs Employee’s Needs
1. Strategy
2. HR-driven
3. Course
Consumption
4. Task
5. In compliance
1. Dream
2. Mentor-driven
3. Content
Creation
4. Experience
5. Credential or
Skill
How to Build a Learning Culture

22. http://secrets.thestarrconspiracy.com/hs-fs/hub/372148/file-967265930-pdf/assets/TSCIU_Enterprise-Learning-Buyer-2014.pdf
However, over 50% of
working professionals
say they learn something
from an article, video, or
book every day.
Nearly 40% of working
professionals haven’t
taken a single course,
of any type, since college.
How many days since you last
learned something from an
article, video, or book.
Not since
college
Several years prior
Two years
prior
A year prior
Within the last
12 months
Yesterday
This week
Longer
This month
Today
How many years since you
completed a full course – at
college, online, or professionally?
How to Build a Learning Culture

23. vs.Organization’s Needs Employee’s Needs
Strategic
LearningTraining Learning
Culture
• It doesn’t matter what
people learn.
How to Build a Learning Culture

24. When building a true culture of
learning, it doesn’t matter what
people learn, just that they learn
anything at all.
Andrew Savikas
CEO, Safari Books
How to Build a Learning Culture

25. Hanging out with healthy friends could be the best way to
keep fit. A study of 3,610 Australian women found that
physical activity and healthy eating behavior were both
strongly affected by social norms.
Peer pressure can keep you healthy
Date: December 6, 2010
Source: BioMed Central
Make it Social
How to Build a Learning Culture

26. How to Build a Learning Culture
vs.Organization’s Needs Employee’s Needs
Strategic
LearningTraining Learning
Culture
• Trust
• Empower
• Personalize

27. How to Build a Learning Culture
2020 Workplace, Degreed Survey
If your employer were to spend $1,000 per month on you, which would you most prefer:
Help me develop new skills
Investment vehicles (401k, etc)
Transportation
Developing my CURRENT skills
Food
36.9%
33.6%
11.6%
11.4%
6.5%
Trust

28. How to Build a Learning Culture
“You will never again be able
to keep up with the pace of business
and provide everything everyone
needs to know.”
JANE HART
Founder Centre for Learning & Performance
Technologies
Trust

29. How to Build a Learning Culture
1. Time
2. Money
3. Resources
Empower

30. “It will not be about designing personalised
training nor managing people’s learning for
them, but rather supporting their own
personal learning strategies.”
JANE HART
Founder Centre for Learning &
Performance Technologies
Personalize
How to Build a Learning Culture

31. vs.Organization’s Needs Employee’s Needs
Strategic
Learning
Have clear:
• Mission
• Strategy
Training Learning
Culture
How to Build a Learning Culture

32. Action
Culture
Policies
Objectives
Strategy
Vision
Mission
How to Build a Learning Culture

33. Marlin Steel’s smart matrix for growth
How to Build a Learning Culture

34. Learning cultures focus on the needs
of the employee and empower them to
achieve their dreams.
Takeaway #1
How to Build a Learning Culture

35. 1: Personal
For learning cultures to develop,
it doesn’t matter what people learn.
Takeaway #2

36. 1: Personal
Alignment is achieved through strong
mission, strategy, & clear objectives.
Takeaway #3

37. Conclusions
Get credit for this webinar.
Go to
degreed.com
and start tracking ALL your learning.

38. Catch us at an upcoming conference:
CLO Symposium Apr 13-15 Miami, FL
Talent Management Apr 21-21 Atlanta, GA
CLO Exchange Apr 26-28 Sarasota, FL
Bersin by Deloitte IMPACT Apr 28-May 1 Miami, FL
ATD International May 17-20 Orlando, FL

39. Q&A

40. If you’d like to learn more:
Visit get.degreed.com
Email david@degreed.com
Phone (415) 935-3543
Follow @degreed