A presentation for Unicamp Slovakia with personal insights on how to not fail online or how to succeed using social media.

2. Darragh Doyle
@darraghdoyle

38. • Your website works

39. • Your website works
• It’s well designed

40. • Your website works
• It’s well designed
• It has good SEO

41. • Your website works
• It’s well designed
• It has good SEO
• Your content is good

42. • Your website works
• It’s well designed
• It has good SEO
• Your content is good
• You have told people about it

49. Looking at the ordinary in
an extraordinary way

50. YOU

51. There are no
(Social Media) Experts

55. 50

56. 50

57. 50

58. 50

63. An expert isn’t always the
person who knows the most

66. Who you are
‐ and ‐
What you do
58

67. Who you are
(I’m Darragh Doyle)
‐ and ‐
What you do
(I help people online)
59

68. People go online
looking for informa?on
60

69. Success is getting what
you want. Happiness is
liking what you get.
- H. Jackson Brown, Jr.
61

71. UNDERSTANDING USERS

72. UNDERSTANDING USERS
UNDERSTANDING
CUSTOMERS

74. You need to think about what
you want to be known for

76. 66

77. 67

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85. 70

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91. 76

93. 78

94. 79

95. 80

96. 81

98. HOW STORIES
REFLECT AND
AFFECT CULTURE

99. HOW BEING SEEN
TO BE DIFFERENT
BENEFITS YOU
HOW STORIES
REFLECT AND
AFFECT CULTURE

101. NEW WAYS OF
LOOKING AT
COMMON TASKS

102. HOW BEING
“NICE” CAN
BENEFIT YOU
NEW WAYS OF
LOOKING AT
COMMON TASKS

104. HOW TO BECOME
CUSTOMER DRIVEN

105. HOW TO BECOME
CUSTOMER DRIVEN
USING ONLINE
MEDIA TO
REACH
CUSTOMERS

108. TELL STORIES
ABOUT YOUR
BRAND

109. TELL STORIES
ABOUT YOUR
BRAND

110. TELL STORIES
ABOUT YOUR
BRAND
HOW THE STORY
YOU TELL CAN
BENEFIT YOU

113. HOW YOUR
STORY CAN
CHANGE
ANYTHING

114. HOW YOUR
STORY CAN
CHANGE
ANYTHING

115. HOW YOUR
STORY CAN
CHANGE
ANYTHING
THINK
DIFFERENTLY TO
BE DIFFERENT

119. There is nothing special
about Darragh Doyle

121. • No degrees

122. • No degrees
• No formal training

123. • No degrees
• No formal training
• No qualifications

126. EXPERIENCE

127. EXPERIENCE
EFFORT

128. EXPERIENCE
EFFORT
TIME

129. EXPERIENCE
EFFORT
TIME
ABILITY

130. EXPERIENCE
EFFORT
TIME
ABILITY
RESOURCE

131. EXPERIENCE
EFFORT
TIME
ABILITY
RESOURCE
LUCK

132. I ask people what they want
and I try to give them that

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160. 96

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164. 99

165. 100

166. 101

167. 102

168. 103

169. 104

170. 105

171. 106

172. 107

174. 109

175. 110

176. Resource for the web
• Customer Service
• Marke?ng
• Collabora?on
• Legal
• Media rela?ons
• Publicity
• PR
• Training
111

177. There is nothing special
about Darragh Doyle

178. There is nothing special
about Darragh Doyle
• No degrees

179. There is nothing special
about Darragh Doyle
• No degrees
• No formal training

180. There is nothing special
about Darragh Doyle
• No degrees
• No formal training
• No qualifications

181. Who you are
(I’m Darragh Doyle)
‐ and ‐
What you do
(I help people online)
113

182. Some people stand in the darkness,
afraid to step into the light.
Some people need to have somebody
when the edge of surrender’s in sight.

185. NEVER put anything online
that you wouldn’t like to see
on a billboard outside your
mother’s house

186. 118

187. 119

188. 120

189. Personality
vs
Persona
121

190. 122

191. 123

192. Passion

197. Just do it
and
enjoy it.
129

200. I could be better

202. Darragh Doyle
fails all the time

203. Darragh Doyle
fails all the time
• I don’t get back to people (I read emails and
think I’ve dealt with them)

204. Darragh Doyle
fails all the time
• I don’t get back to people (I read emails and
think I’ve dealt with them)
• I promise and don’t deliver

205. Darragh Doyle
fails all the time
• I don’t get back to people (I read emails and
think I’ve dealt with them)
• I promise and don’t deliver
• My office is a mess

206. Darragh Doyle
fails all the time
• I don’t get back to people (I read emails and
think I’ve dealt with them)
• I promise and don’t deliver
• My office is a mess
• I’d like to make money at what I do

207. Darragh Doyle
fails all the time
• I don’t get back to people (I read emails and
think I’ve dealt with them)
• I promise and don’t deliver
• My office is a mess
• I’d like to make money at what I do
• I’m completely disorganised

208. Darragh Doyle
fails all the time
• I don’t get back to people (I read emails and
think I’ve dealt with them)
• I promise and don’t deliver
• My office is a mess
• I’d like to make money at what I do
• I’m completely disorganised
• I don’t have the metrics to show the success of
my work

209. Anything I can do,
you can do better

210. Tips for engagement
• Social media is a conversa?on
• Be ac?ve and responsive
• Be personal and authen?c
• Encourage sharing
• Make social media an organisa?on‐wide ac?vity
• Love what you do

211. What I wish someone had
told me
(and that I’d taken the advice)

212. BE YOURSELF
(but be different)

213. 139

214. DON’T COPY OR TRY TO BE
ANYONE ELSE
(but learn from others)

215. 141

216. BE FUNNY
(and be funny about yourself)

217. 143

218. 144

219. 145

220. 146

221. KNOW WHAT YOU DO
(and be open to opportunities)

222. 148

223. 149

228. WEB DESIGNER
WEB PROGRAMMER
HOSTING
LEGAL ADVICE
PHOTOGRAPHER
PR PERSON/MARKETING
BUDGET

229. WEB DESIGNER
TIME
WEB PROGRAMMER
HOSTING
LEGAL ADVICE
PHOTOGRAPHER
PR PERSON/MARKETING
BUDGET

230. WEB DESIGNER
TIME
WEB PROGRAMMER
HOSTING
ENERGY
LEGAL ADVICE
PHOTOGRAPHER
PR PERSON/MARKETING
BUDGET

231. WEB DESIGNER
TIME
WEB PROGRAMMER
HOSTING
ENERGY
LEGAL ADVICE
PHOTOGRAPHER HELP
PR PERSON/MARKETING
BUDGET

232. WEB DESIGNER
TIME
WEB PROGRAMMER
HOSTING
ENERGY
LEGAL ADVICE
PHOTOGRAPHER HELP
PR PERSON/MARKETING
BUDGET
SUPPORT

235. TRY THINGS OUT
(be open to opportunities)

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237. 159

239. BE ORGANISED

240. SHARE THE LOVE
(you are not in competition with
anyone but yourself)

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246. HATERS GONNA HATE

247. 169

249. BE HONEST AND
TRANSPARENT
(BE REALISTIC)

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253. 175

254. ASK

255. 177

256. BE POSITIVE

259. BE IN LOVE

260. BE IN LOVE
(LOVE WHAT YOU DO)

262. 183

263. 184

265. Seek first to understand
then be understood

266. @darraghdoyle
darraghdoyle@gmail.com