Social by Design: Design Thinking & Business
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A brief overview of how design and business intersect with a focus on design thinking and social business process design.
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Social by Design: Design Thinking & Business
- 1. Source: Stanford D School SOCIAL BY DESIGN DESIGN THINKING & BUSINESS DAVID ARMANO EVP, INNOVATION & INTEGRATION | EDELMAN DIGITAL | @armano Edelmandigital.com
- 3. 3 Edelmandigital.com
- 5. 5 Edelmandigital.com
- 7. “Design is the planning that lays the basis for the making of every object or system ” 7 Edelmandigital.com
- 8. “Design is the planning that lays the basis for the making of every object or system” 8 Edelmandigital.com
- 9. PURPOSEFUL INTENTIONAL DESIGN Edelmandigital.com
- 11. 11 Edelmandigital.com
- 13. More than a designer, Steve Jobs was an eco-‐system architect 13 Edelmandigital.com
- 14. 14 Edelmandigital.com
- 15. 15 Edelmandigital.com
- 17. WTF? 17 Edelmandigital.com
- 18. Facebook 18 Edelmandigital.com
- 19. 19 Edelmandigital.com
- 20. SOCIAL BY DESIGN? (blink, bleep, seizure, help...) 20 Edelmandigital.com
- 24. 24 Edelmandigital.com
- 25. 25 Edelmandigital.com
- 26. Source: Edelman 2011, edelmandigital.com 26 Edelmandigital.com
- 28. 28 Edelmandigital.com
- 29. 29 Edelmandigital.com
- 30. 30 Edelmandigital.com
- 32. Source: Edelman 2011, edelmandigital.com 32 Edelmandigital.com
- 33. Source: Edelman 2011, edelmandigital.com 33 Edelmandigital.com
- 34. Source: Edelman 2011, edelmandigital.com 34 Edelmandigital.com
- 35. Source: Edelman 2011, edelmandigital.com 35 Edelmandigital.com
- 37. Source: David Armano Edelman 2011, edelmandigital.com 37 Edelmandigital.com
- 38. Source: David Armano Edelman 2011, edelmandigital.com 38 Edelmandigital.com
- 42. GOVERNANCE INTEGRATION ORG & B GLOBAL DIGITAL SOCIAL MEDIA P B = BRANDS P = PARTNERS O = OPERATIONS SERVICES COMMITTEE O AGENCY PARTNERS YES L SOCIAL MEDIA WHICH BRAND PILOT RESULTS BRAND TEAM COMMITTEE BRAND? X PROGRAM REPORTED NO M Source: Edelman 2011, edelmandigital.com L = LAUNCH TECHNOLOGY M = MEASURE PARTNERS PLANNING STRATEGY IMPLEMENTATION 42 Edelmandigital.com
- 44. Source: Stanford D School 44 Edelmandigital.com
- 45. UNDERSTAND 45 Edelmandigital.com
- 46. OBSERVE 46 Edelmandigital.com
- 47. DEFINE ACTIVE Source: Edelman 2011, edelmandigital.com PASSIVE ACTIVE AGAINST DON’T LIKE DON’T KNOW LIKE SUPPORTIVE PASSIVE SUPPORTERS WHO CAN BECOME INFLUENTIAL ADVOCATES NEUTRALIZE MOBILIZE 47 Edelmandigital.com
- 48. DEFINE ECO-SYSTEM • People who do business with the organizacon Customers or Prospects • Can be split into high-‐value and new customers Employees • Idencfiable people on the payroll • PR and corporate communicacon departments as well as Corporate company execucves Business Partners • Suppliers, vendors, contractors, alumni Social Web • Addiconal individuals who interact on the social web Source: Edelman Consulting 2011 48 Edelmandigital.com
- 49. DEFINE ECO-SYSTEM Source: Jonathan Hargreaves & Edelman 49 Edelmandigital.com
- 50. IDEATE 50 Edelmandigital.com
- 51. PROTOTYPE 51 Edelmandigital.com
- 52. TEST 52 Edelmandigital.com
- 53. TEST 53 Edelmandigital.com
- 55. PLAN IMPROVISE YOU ARE HERE Edelmandigital.com
- 56. SOCIAL BY DESIGN. 56 Edelmandigital.com
- 57. THANK YOU @ARMANO | Edelmandigital.com david.armano[at]edelman.com Edelmandigital.com