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Micro-Interactions In a 2.0 World




David Armano, VP, Experience Design Critical Mass / criticalmass.com
Blog: darmano.typepad.com
Twitter: twitter.com/armano
Some Things
Don’t Change
Meet Randy Pausch

        Dad
      Husband
      Scientist
       Author

  Living With Cancer
Disney’s $100,000 Salt + Pepper Shaker
“If I sent a child into one
of your stores with a
broken salt and pepper
shaker today, would your
policies allow your
workers to be kind
enough to replace it?”
~Randy Pausch
“…the executives
squirm at the
question. They
know the answer:
Probably not.”
~Randy Pausch
Some Things


 Do
#3
The Marketing Funnel
   Isn’t Linear
(heck, it’s not even a funnel)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)
Micro-Interactions in a 2.0 World (v2)

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