SlideShare una empresa de Scribd logo
1 de 144
Descargar para leer sin conexión
E S TA B L I S H I N G A S O L I D
D I G I TA L S T R AT E G Y:
C H A L L E N G E S & S U C C E S S E S
D A N N Y D E N H A R D - H E A D O F D I G I TA L @ J U S T G I V I N G . 

@ D A N N Y D E N H A R D
#DIGTRA16
S L I D E 2 WA R N I N G 🔞

W H E N PA S S I O N AT E I H AV E A T E N D E N C Y T O
S W E A R 🤐 

A N D B E WA R E T H E R E A R E A L O T O F G I F S
& E M O J I S ❤ ⚠ 😤
@dannydenhard#DIGTRA16
M E :
I L O O K A F T E R
D I G I TA L
M A R K E T I N G 

& G R O W T H @ 



J U S T G I V I N G
C R O W D F U N D I N G
@dannydenhard#DIGTRA16
W E H E L P :
✅ P E O P L E I N
N E E D
✅ C O M M U N I T Y
P R O J E C T S
✅ A N D
C H A R I T I E S
C
H
E
C
K
O
U
T:
H
TTPS://W
W
W
.JU
STG
IV
IN
G
.C
O
M
/LIFE
C
H
A
N
G
E
R
S
A S K M E Q U E S T I O N S
@ D A N N Y D E N H A R D
M E S S E N G E R . C O M /
D A N N Y D E N H A R D
@dannydenhard#DIGTRA16
W E A R E G O I N G T O TA L K A B O U T
" D I G I TA L "
A N D W H AT D I G I TA L I S T O D AY &
W H AT I T M I G H T B E T O M O R R O W
@dannydenhard#DIGTRA16
O U R C H A L L E N G E S
@dannydenhard#DIGTRA16 SOURCE: GIPHY
W E H AV E T H E S AV V I E S T
C U S T O M E R S O F A L L T I M E
@dannydenhard#DIGTRA16
O U R C U S T O M E R S H AV E I N H E R I T E D
“ P R I M E E X P E C TAT I O N S ”
@dannydenhard#DIGTRA16
T H E R E I S N O C U S T O M E R L O YA LT Y
@dannydenhard#DIGTRA16
R E T E N T I O N I S C O S T I N G M O R E &
M O R E M O N E Y 💰
@dannydenhard#DIGTRA16
AT T R I B U T I O N 😲
@dannydenhard#DIGTRA16
A N A LY S I S PA R A LY S I S 📊
@dannydenhard#DIGTRA16
D I S R U P T I O N & D I S R U P T O R S
@dannydenhard#DIGTRA16
W E A R E AT T H E C O N T I N U E D
M E R C Y O F A L G O R I T H M S
T H A N K S G O O G L E 🐼 🐧
@dannydenhard#DIGTRA16
S O M E T H I N G W E A L L N E E D T O R E M E M B E R
S E A R C H - G O O G L E A N D A L L S E A R C H E N G I N E S A R E
A L G O R I T H M I C A L LY D R I V E N
S O C I A L M E D I A - N E W S F E E D S A R E A L G O R I T H M I C A L LY
D R I V E N , FA C E B O O K I M P R O V E S O N E V E RY L I K E A N D U S E
S H O P P I N G - R E L AT E D C O N T E N T A N D R E L AT E D I T E M S A R E
D R I V E N B Y A L G O R I T H M S . M O S T S H O P S C H A N G E T H E I R
A L G O R I T H M S B A S E D O N Y O U R B E H AV I O U R
E M A I L - I N B O X E S A R E N O W A L G O R I T H M I C , 

G M A I L A N D O U T L O O K B O T H C O N T R O L W H AT Y O U S E E . 

I N B O X V S P R O M O T I O N - F O C U S E D V S “ O T H E R ”
M U S I C / / F I L M S / / O D & O T T T V - E V E N O U R
E N T E R TA I N M E N T I S ( M O S T LY ) A L G O R I T H M I C A L LY D R I V E N
@dannydenhard#DIGTRA16
S E A R C H I S F R A G M E N T I N G
S E A R C H F O R C O M M E R C E = A M A Z O N
S E A R C H F O R T H E R I G H T N O W = T W I T T E R
S E A R C H F O R F R I E N D S & E X E S =
FA C E B O O K
S E A R C H F O R J O B S = L I N K E D I N / I N D E E D
S E A R C H F O R P R O P E R T Y = R I G H T M O V E /
Z O O P L A
S E A R C H F O R L O L S = G I P H Y / Y O U T U B E
@dannydenhard#DIGTRA16
📧
N O O N E I S O P E N I N G
L E T A L O N E R E A D I N G Y O U R
E M A I L S 😧
@dannydenhard#DIGTRA16
@dannydenhard#DIGTRA16
C
H
E
C
K
O
U
T
H
O
W
R
E
C
E
N
T
IO
S
C
H
A
N
G
E
H
A
S
IM
PA
C
TE
D
Y
O
U
W E H AV E T O O M A N Y C O N T E N T
T Y P E S A N D T E C H P L AT F O R M S T O
W O R RY A B O U T
@dannydenhard#DIGTRA16
N O O N E I S U S I N G Y O U R A P P 📱
H O W E V E R 2 . 4 M I L L I O N L I K E S O N I N S TA G R A M W O U L D H AV E H A P P E N E D I N
T H E M A K I N G O F T H I S S L I D E
@dannydenhard#DIGTRA16
T H E A P P M A R K E T I S S AT U R AT E D
G O O G L E H AV E 2 6 4 D I F F E R E N T
A P P S I N T H E A P P S T O R E
FA C E B O O K H AV E 6 4 D I F F E R E N T
A P P S I N T H E A P P S T O R E
@dannydenhard#DIGTRA16 SOURCE: APPANNIE
@dannydenhard#DIGTRA16 SOURCE: APPANNIE
D
O
YO
U
SPO
T
TH
E
TH
EM
E?
T H E A P P L A N D S C A P E I S
C H A N G I N G V E RY Q U I C K LY.
A P P S C A N N O W R U N W I T H I N
O T H E R M O R E P O W E R F U L A P P S
@dannydenhard#DIGTRA16
C
H
E
C
K
O
U
T
W
E
C
H
A
T
SM
A
LL
PR
O
G
R
A
M
S
@dannydenhard#DIGTRA16
T H E A P P P U R G E H A S S TA RT E D
C
H
E
C
K
O
U
T
PW
A
W E H AV E T O O
M A N Y
D I G I TA L
A D V E R T I S I N G
O P T I O N S
@dannydenhard#DIGTRA16 SOURCE: GIPHY
W E S TA L K
P E O P L E
A R O U N D
T H E W E B
W I T H
R U B B I S H
A D V E R T S
@dannydenhard#DIGTRA16 SOURCE: GIPHY
👍 A D B L O C K E R S 👎
@dannydenhard#DIGTRA16
good for users
bad for businesses
W E C A N N O T G U A R A N T E E C R O S S
D E V I C E T R A C K I N G
@dannydenhard#DIGTRA16
O U R L A N D S C A P E N E V E R S TAY S
T H E S A M E F O R M O R E T H A N A
W E E K 🗓
@dannydenhard#DIGTRA16
@dannydenhard#DIGTRA16
T H E C O N S U M E R D E V I C E D R I V E N E C O S Y S T E M
ASK
VIRTUAL
ASSISTANT
Search
SEARCH
ENGINE
SOCIAL
MEDIA
FEED
Discovery Push Pull
MOBILE PUSH
NOTIFICATION
G O O G L E FA C E B O O K
W E AT H E R
A L E RT
A S K
A L E X A /
S I R I
E V E RY 6 0 S E C O N D S S I R I " A N S W E R S " 9 9 2 0 6 R E Q U E S T S
@dannydenhard#DIGTRA16
T H E S TAT E O F T H E D I G I TA L E C O - S Y S T E M
Google
Bing /
Duckduckg
o
Baidu /
Yandex /
Naver
Snapchat Facebook
Twitter
YouTube
Pinterest
Nextdoor Instagram
Search 

Engines
Social

Networks
Social 

Search
Discovery 

Engines
Siri /
Google
assistant /
Viv
Bots 

& IM
Support
Bots
Chat Apps
&
Messenger
Disqus
Device /
iOS
Push
Notification
s
Mobile
In app
notification
s
Dating
apps
K E E P I N G U P W I T H A I I S A N I G H T M A R E
M A C H I N E L E A R N I N G
- D E E P L E A R N I N G
- U N S U P E R V I S E D L E A R N I N G
- S U P E R V I S E D L E A R N I N G
N AT U R A L L A N G U A G E P R O C E S S I N G
- Q U E S T I O N A N S W E R I N G
- C O N T E X T U A L E X T R A C T I O N
- C L A S S I F I C AT I O N
- M A C H I N E T R A N S L AT I O N
S P E E C H
- S P E E C H T O T E X T
- T E X T T O S P E E C H
V I S I O N / I M A G E
- I M A G E R E C O G N I T I O N
- M A C H I N E V I S I O N
@dannydenhard#DIGTRA16
😠
D A R E I S AY T H E W O R D
C O N T E N T ?
@dannydenhard#DIGTRA16 SOURCE: GIPHY
T H E R I G H T L E V E L O F C O N T E N T
“ Q U A N T I T Y V S Q U A L I T Y ”
I T S H A R D T O E N S U R E Y O U A R E
B E I N G A S S O C I AT E D W I T H T H E
R I G H T T Y P E O F C O N T E N T
@dannydenhard#DIGTRA16
C O N T E N T I S K I N G 👑
B U T D I S T R I B U T I O N I S Q U E E N 👸
L E T S FA C E I T S H E W E A R S T H E T R O U S E R S
@dannydenhard#DIGTRA16
D I G I TA L TA L E N T. . .
H A R D T O F I N D 🔍
H A R D E R T O K E E P 🔐
@dannydenhard#DIGTRA16
D O M A N Y O F Y O U R E M E M B E R T H I S G U Y ?
@dannydenhard#DIGTRA16
O R H O W A B O U T T H E S E ?
@dannydenhard#DIGTRA16
T H E P R O B L E M S W E A L L FA C E
W I T H S O C I A L
@dannydenhard#DIGTRA16
P R O V I N G R O I
@dannydenhard#DIGTRA16
T R A C K I N G
T. C O / O K O 7 W Z 2 U 0 3
L . FA C E B O O K . C O M / L . P H P
L . I N S TA G R A M . C O M /
@dannydenhard#DIGTRA16
A L G O R I T H M S & I N F L U E N C I N G
N E W S F E E D S
@dannydenhard#DIGTRA16
T H E S O C I A L L A N D S C A P E I S
C O N S TA N T LY C H A N G I N G
@dannydenhard#DIGTRA16
F I N D I N G T H E R I G H T I N F L U E N C E R &
T R A C K I N G T H E I R A C T I V I T Y
A C C U R AT E LY
@dannydenhard#DIGTRA16 SOURCE: GIPHY
P E O P L E A R E S H A R I N G A L O T
L E S S 👎
@dannydenhard#DIGTRA16
P E O P L E H AV E T U R N E D T O
“ D A R K ” S O C I A L
@dannydenhard#DIGTRA16
S O C I A L I S O N LY A S G O O D A S
Y O U R C O N T E N T 

& Y O U R A U D I E N C E 7
@dannydenhard#DIGTRA16
T H E R E I S N O B A L A N C E B E T W E E N
S E L L I N G & P R O M O T I N G
@dannydenhard#DIGTRA16
S O C I A L W E N T PAY T O P L AY
& T H AT ' S O U R FA U LT 💩
@dannydenhard#DIGTRA16
W E A R E G O I N G T O P L AY A
L I T T L E G A M E . . . . .
@dannydenhard#DIGTRA16
P L E A S E R A I S E Y O U R H A N D S
@dannydenhard#DIGTRA16
🙌
🙌
P L E A S E R A I S E Y O U R H A N D S
I F Y O U H AV E A L I N K E D I N
A C C O U N T
@dannydenhard#DIGTRA16
K E E P Y O U R H A N D S U P I F Y O U
H AV E A FA C E B O O K A C C O U N T
@dannydenhard#DIGTRA16
K E E P Y O U R H A N D S U P I F Y O U
A L S O H AV E A T W I T T E R A C C O U N T
@dannydenhard#DIGTRA16
K E E P T H E M U P I F Y O U A R E
A C T I V E O N I N S TA G R A M O R
P I N T E R E S T
@dannydenhard#DIGTRA16
L A S T LY,
K E E P T H E M U P I F H AV E PA I D
W I T H A P P L E O R A N D R O I D PAY I N
T H E L A S T M O N T H
@dannydenhard#DIGTRA16
W H Y I S T H I S I M P O RTA N T ?
@dannydenhard#DIGTRA16
W E A R E L I V I N G I N T H E H Y P E R
C O N N E C T E D W O R L D
@dannydenhard#DIGTRA16
🌎
T H E M O S T P O W E R F U L N E T W O R K S ,
A R E O U R N E T W O R K S
A N D W E ( M O S T LY ) O W N O U R
P E R S O N A L N E T W O R K S
@dannydenhard#DIGTRA16
J U S T G I V I N G I S A V I R A L L O O P
C O M PA N Y
O T H E R V I R A L L O O P C O M PA N I E S I N C L U D E
• T U P P E R WA R E
• E B AY
• FA C E B O O K
• T W I T T E R
• U B E R
• M O N Z O
• AT O M B A N K
@dannydenhard#DIGTRA16
W E R E LY O N O U R U S E R S T O R I E S
A N D T H E I R N E T W O R K S
@dannydenhard#DIGTRA16
O U R C O M M U N I T Y H AV E R A I S E D
W E L L O V E R $ 4 B I L L I O N F O R
G O O D C A U S E S T H R O U G H W O M &
S O C I A L M E D I A
T H E M O S T I M P O R TA N T “ T H I N G ”
I N M O S T B U S I N E S S E S ,
A R E T H E P E O P L E …
@dannydenhard#DIGTRA16
A N D S O C I A L LY C O N N E C T E D
P E O P L E A R E O F T E N T H E M O S T
I M P O R TA N T T O B U S I N E S S E S ,
S O M E D O N O T R E A L I S E I T 

I T I S E S P E C I A L LY T R U E F O R O U R
A U D I E N C E A N D B U S I N E S S
@dannydenhard#DIGTRA16
O U R C O N T E N T I S 9 9 . 5 % U S E R
G E N E R AT E D
@dannydenhard#DIGTRA16
O U R U S E R S S T O R I E S A R E T H E
M O S T I M P O R TA N T C O N T E N T
S U P E R P E R S O N A L S T O R I E S A R E
E S S E N T I A L
@dannydenhard#DIGTRA16
T H E M O R E E N G A G E D O U R PA G E
O W N E R S N E T W O R K ,
T Y P I C A L LY T H E B E T T E R PA G E S
P E R F O R M
@dannydenhard#DIGTRA16
@dannydenhard#DIGTRA16
F R O M T H I S PA G E :
1 0 0 + PA G E S C R E AT E D 

£ 5 0 K O F D O N AT I O N S T O T H E S E PA G E S
1.
2.
T H E B E T T E R T H E S T O RY I S T O L D ,
T H E M O R E C O M P E L L I N G
O R H U M O R O U S T Y P I C A L LY T H E
B E T T E R T H E P E R F O R M A N C E
@dannydenhard#DIGTRA16
U N L I K E A L O T O F B U S I N E S S E S W E A R E N O T
D E P E N D A N T O N S E A R C H A L G O R I T H M S …
W I T H O V E R 6 0 % O F A L L T R A F F I C C O M I N G
F R O M S O C I A L M E D I A
& O V E R 4 0 % O F D O N AT I O N S C O M E D I R E C T LY
F R O M FA C E B O O K A L O N E .
W E A R E R E L I A N T O N : -
• P E O P L E T E L L I N G & S E E D I N G T H E I R S T O R I E S
• S O C I A L M E D I A N E W S F E E D S & A L G O R I T H M S
@dannydenhard#DIGTRA16
L A R G E S I T E S R E LY I N G O N
S O C I A L M E D I A :
@dannydenhard#DIGTRA16
C
H
E
C
K
O
U
T
SIM
ILA
R
W
E
B
FO
R
C
O
M
PE
TITO
R
S
F O R A L O T O F P E O P L E
S O C I A L M E D I A = T R U S T
@dannydenhard#DIGTRA16
W H Y ?
• W E P I C K :
• O U R F R I E N D S
• T H E B U S I N E S S E S W E “ L I K E ”
• W H O W E E N G A G E W I T H
• O R S P Y O N … .
• A N D W H AT N E W S ( O R A D S ) I S
I M P O R TA N T T O U S
@dannydenhard#DIGTRA16
⚠ W E L I V E I N T H E AT T E N T I O N
E R A ⚠
@dannydenhard#DIGTRA16
W E A R E N O W E X P O S E D T O T H E
E Q U I VA L E N T O F O V E R 1 7 0
N E W S PA P E R S W O R T H O F
C O N T E N T P E R D AY
@dannydenhard#DIGTRA16 SOURCE: BEN PARR CAPTIVOLGY
O N FA C E B O O K A L O N E 

1 5 0 0 S T O R I E S C O U L D A P P E A R I N A
P E R S O N S N E W S F E E D E A C H T I M E T H E Y L O G
I N D I D Y O U K N O W ?
O N LY 3 % O F Y O U R FA C E B O O K N E W S F E E D
I S P R O M O T E D C O N T E N T
A N D O F T H E 3 % O N LY 1 0 % O F PA G E P O S T S
A R E P R O M O T E D P O S T S
@dannydenhard#DIGTRA16 SOURCE: FACEBOOK
T H E Q U E S T I O N F O R A N Y
B U S I N E S S O R P E R S O N R A I S I N G
M O N E Y I S :
H O W D O Y O U G R A B A N Y O N E S
F R I E N D S AT T E N T I O N
@dannydenhard#DIGTRA16
S O C I A L M E D I A C H A N G E S
C O N S TA N T LY
@dannydenhard#DIGTRA16
T H E E V O L U T I O N O F S O C I A L M E D I A
• F I N D I N G P E O P L E ;
• C O N N E C T I N G W I T H P E O P L E 👫
• S TAT U S U P D AT E S W I T H T E X T 📝
• P U B L I C C O M M U N I C AT I O N S 🗣
• P O S T I N G & E N G A G I N G O N L I N K S A N D S T O R I E S 🔗
• I M A G E S & E N G A G E M E N T O N Y O U R O W N I M A G E S
( F O R F R E E ) 🗽
• P R I VAT E C H AT 💬
• H O S T I N G V I D E O S 📼
• B U S I N E S S E N T E R I N G S O C I A L M E D I A 📈
• U P L O A D I N G V I D E O S W I T H E N G A G E M E N T 📹
• L I V E S T R E A M I N G V I D E O / E V E RY O N E ' S O W N T V
C H A N N E L S 📺
• 3 6 0 V I D E O F G H
@dannydenhard#DIGTRA16
I S T H E S O C I A L M E D I A
E V O L U T I O N O R R E V O L U T I O N
C O M I N G ?
• L I V E S T R E A M I N G V I D E O
• S O C I A L M E D I A T V
• V R
• A R
@dannydenhard#DIGTRA16
T O D AY ' S L A N D S C A P E
@dannydenhard#DIGTRA16
O U R T O P 5 S O C I A L N E T W O R K S I N
2 0 1 6
1 . FA C E B O O K
2 . T W I T T E R
3 . I N S TA G R A M
4 . L I N K E D I N
5 . Y O U T U B E
@dannydenhard#DIGTRA16
T R E N D I N G D O W N
T R E N D I N G U P
S TAT I C
M O S T A C T I V E " S O C I A L N E T W O R K S "
FA C E B O O K - 1 . 7 9 B I L L I O N
Y O U T U B E - 1 . 3 B I L L I O N
G M A I L - 1 B I L L I O N
W H AT S A P P - 1 B I L L I O N
M E S S E N G E R - 1 B I L L I O N
Q O - 8 9 9 M I L L I O N
W E C H AT - 8 0 6 M I L L I O N
Q Z O N E - 6 5 2 M I L L I O N
T U M B L R - 5 5 5 M I L L I O N
I N S TA G R A M - 5 0 0 M I L L I O N
T W I T T E R - 3 1 7 M I L L I O N
S K Y P E - 3 0 0 M I L L I O N
B A I D U T I E R A - 3 0 0 M I L L I O N
S N A P C H AT - 1 5 0 M I L L I O N
@dannydenhard#DIGTRA16
KEY:
SOCIAL / COMMUNITY
INSTANT MESSENGER
FA C E B O O K O W N E D
FA C E B O O K O W N E D
FA C E B O O K O W N E D
@dannydenhard#DIGTRA16
I F FA C E B O O K WA S A C O U N T RY I T W O U L D
B E T H E L A R G E S T C O U N T RY I N T H E W O R L D
S O U R C E : H T T P : / / B I T. LY / T O P 2 0 W O R L D
Y O U T U B E G M A I L M E S S E N G E R T U M B L R
T W I T T E R
S N A P C H AT 👻
@dannydenhard#DIGTRA16
✅
T H I S I S N O W
👍
👍
👍
A L L S O C I A L M E D I A S I T E S A R E
M O B I L E F I R S T W I T H AT L E A S T
O N E A P P.
O W N I N G Y O U R AT T E N T I O N &
M I N U T E S = 💰 💰 💰
@dannydenhard#DIGTRA16
A P P S C A N B E
L I K E N E E D Y K I D S
• P U S H
N O T I F I C AT I O N S
• I N A P P
N O T I F I C AT I O N S
• E M A I L S
@dannydenhard#DIGTRA16
@dannydenhard#DIGTRA16 S O U R C E : C O M S C O R E
T H E 📱 H A S A L M O S T
R E P L A C E D E V E RY T H I N G
@dannydenhard#DIGTRA16
📹📅 🗒 ⌚
B U T M O S T LY T H E 📸
@dannydenhard#DIGTRA16
D I D Y O U K N O W T H I S WA S A S A M S U N G S T U N T ?
S O U R C E : W S J
@dannydenhard#DIGTRA16
B E S T S E L F I E E V E R !
S O U R C E : W I K I P E D I A
S O U R C E : H T T P S : / / W W W. I N S TA G R A M . C O M / P / B M L 8 U Y E J 7 2 V / @dannydenhard#DIGTRA16
P E O P L E W I L L
G O T O
E X T R E M E
L E N G T H S F O R
L I K E S ❤
W E N O W TA K E M O R E P I C T U R E S
P E R D AY T H A N W E E V E R D I D
A N N U A L LY
O N S M A R T P H O N E S ; T H E D E FA U LT
C A M E R A ( F O R M A N Y ) I S T H E
F R O N T C A M E R A
@dannydenhard#DIGTRA16
I T ' S A N AT U R A L S T E P T O G O
F R O M T H E S E L F I E C U LT U R E 💁


T O L I V E S T R E A M I N G C U LT U R E 📹
@dannydenhard#DIGTRA16
@dannydenhard#DIGTRA16
WAT E R L O O S TAT I O N TA K E O V E R
@dannydenhard#DIGTRA16
T H I S G AV E U S A F R E E B R O A D C A S T T O
T E L L , C O M M U N I C AT E A N D A S K
S O M E T H I N G F R O M O U R F R I E N D S
T H E S TAT U S / S H A R E I S S O
I M P O R TA N T I T H A S T R A N S F O R M E D
T H E WAY W E O P E R AT E
@dannydenhard#DIGTRA16
S O M U C H S O ,
W E A R E
C O N S TA N T LY
T E S T I N G A N D
L E T T I N G O U R
U S E R S K N O W
VA L U E S O F
T H E I R N E X T
A C T I O N S
@dannydenhard#DIGTRA16
W E D O N O T A N D
C A N N O T E X P E C T
P E O P L E C A N
A LWAY S D O N AT E
A F T E R A F R I E N D
A S K S
H O W E V E R W E C A N
S U G G E S T F O R
T H E M T O S H A R E /
T O H E L P T H E
S T O RY S U C C E E D
@dannydenhard#DIGTRA16
D ATA I S A W O N D E R F U L T H I N G
@dannydenhard#DIGTRA16
AT I T ’ S P E A K W H AT S A P P WA S A T O P 5
R E F E R R E R & D R O V E 7 % O F D O N AT I O N S
S O U R C E : W H AT S A P P
W E T O O K T H I S S E R I O U S LY &
T E S T E D S U P P O R T & T I P S A C R O S S
W H AT S A P P
@dannydenhard#DIGTRA16
E V E RY S O C I A L N E T W O R K H A S I T S
O W N VA L U E O N Y O U … .
A L M O S T A L L S O C I A L N E T W O R K S
N E E D T O R E P O R T O N T H E VA L U E
O F Y O U
@dannydenhard#DIGTRA16
@dannydenhard#DIGTRA16
T H I S WA S W O RT H £ 7 0
R I P
O N PA G E S T H AT H I T T H E P R E S S
& H I T T H E M A I N S T R E A M ,
FA C E B O O K C O M M E N T S I S
I N VA L U A B L E & D R I V E S G R E AT
VA L U E F O R T H E PA G E O W N E R
@dannydenhard#DIGTRA16
W H E R E Y O U C A N A C T U A L LY G E T
VA L U E F R O M S O C I A L
N E T W O R K S
@dannydenhard#DIGTRA16
FA C E B O O K
• C O M M E N T S
• L I K E S
• S H A R E S
• L I N K S H A R E
• P I C T U R E S H A R E
• L I V E V I D E O
• F R I E N D ( S ) S H A R E
• S T R A N G E R S H A R E
• P R E S S PA G E S H A R E
@dannydenhard#DIGTRA16
T W I T T E R
• U R L S H A R E S
• R T ’ S
• D I R E C T
M E S S A G E S
• C L I C K S F R O M
B I O
L I N K E D I N
• U R L S H A R E S
• G R O U P
D I S C U S S I O N S
• R E - S H A R E S
@dannydenhard#DIGTRA16
Y O U T U B E
• L I N K S I N B I O S
• V I D E O C A R D S
• C O M M E N T S
T W I T C H
• L I N K S I N B I O
• L I V E S T R E A M I N G P L AY
• C O M M E N T S
@dannydenhard#DIGTRA16
G
O
R
E
SE
A
R
C
H
TW
ITC
H
W E H AV E A N U M B E R O F VA L U E S
F R O M S O C I A L I N T E R A C T I O N S
@dannydenhard#DIGTRA16
W E K N O W A L I K E A L O N E I S
W O R T H £ 5
@dannydenhard#DIGTRA16 S O U R C E : FA C E B O O K
S O M E I N S I D E R I N F O R M AT I O N ⚠
@dannydenhard#DIGTRA16
I F PA G E S D O N O T R E C E I V E
D O N AT I O N S I N T H E F I R S T 4 8
H O U R S
T H E Y T E N D N O T T O H I T T H E I R
TA R G E T S
@dannydenhard#DIGTRA16
T H E T I M I N G O F T H E F I R S T S H A R E
A N D T Y P E O F S H A R E I S V I TA L I N
T H E PA G E S U C C E E D I N G
@dannydenhard#DIGTRA16
P E O P L E C R E AT E T H E I R PA G E S
A F T E R L U N C H 🌯 & S H A R E " I N
W O R K T I M E "
E N G A G I N G T H E I R N E T W O R K S AT
T H I S T I M E I S E S S E N T I A L
@dannydenhard#DIGTRA16
PA G E S C R E AT E D O N T U E S D AY ' S
H AV E T H E H A R D E S T T I M E
P E R F O R M I N G
¯  _ ( ツ ) _ / ¯
S AT U R D AY L U N C H T I M E I S T H E
P E A K T I M E F O R S H A R I N G
@dannydenhard#DIGTRA16
M Y D A I LY C H A L L E N G E :
H O W D O Y O U C R E AT E A
S T R AT E G Y A R O U N D P E O P L E
S H A R I N G ?
@dannydenhard#DIGTRA16
I A S K E D T H E W I D E R M A R K E T I N G T E A M AT
J U S T G I V I N G W H I C H B R A N D S D O S O C I A L W E L L :
• @ G E T I N T H E S E A
• O L I V I A B U R T O N WAT C H E S
• J A M E S C O R D E N
• A J +
• O F F I C I A L N F L 🏈
T H E O B V I O U S
• TA S T Y ( B U Z Z F E E D )
• PA D D Y P O W E R
• I N N O C E N T
@dannydenhard#DIGTRA16
LISTE
N
TO
H
TTP://B
IT.LY
/ZE
FR
A
N
K
PO
D
C
A
ST
I N S I G H T S , I N S I G H T S , I N S I G H T S
@dannydenhard#DIGTRA16
L E T T H E I N S I G H T S D O T H E
TA L K I N G ;
T H E W H O
T H E W H AT
T H E W H Y
T H E H O W
T H E W H E N
@dannydenhard#DIGTRA16
C U R R E N T FA C E B O O K A L G O R I T H M P R I O R I T I E S I N O R D E R
📹 L I V E V I D E O
📼 V I D E O
⏲ T I M E O F P O S T / U P D AT E
R P U B L I C S H A R E
S A F F I N I T Y
🖼 P I C T U R E
✅ U N I Q U E S H A R E
📝 N O T E
🔄 S H A R E
🗣 C O M M E N T
👍 L I K E
⛓ L I N K
⏱ T I M E S P E N T O N S I T E ( A F T E R L I N K I S C L I C K E D F R O M FA C E B O O K
N E W S F E E D )
✍ K E Y W O R D S / S E N T E N C E S O N S TAT U S
🌀 S H A R E P O P U L A R P O S T
🏷 S P E C I F I C F R I E N D S TA G G E D
🆕 🚤 S P E E D O F T H E S I T E Y O U P U S H P E R S O N T O
@dannydenhard#DIGTRA16
T E L L I N G Y O U R A U D I E N C E
T H E . . . .
@dannydenhard#DIGTRA16
R I G H T T Y P E O F S H A R E
@dannydenhard#DIGTRA16
T H E R I G H T T I M E T O S H A R E ⏱
@dannydenhard#DIGTRA16
T H E R I G H T T I M E T O S H A R E
A G A I N
@dannydenhard#DIGTRA16
S E L L Y O U R PA S S I O N AT E S T O RY
I N T O L O C A L P R E S S 📰
@dannydenhard#DIGTRA16
T O S H A R E A C R O S S E M A I L A N D
O T H E R S O C I A L N E T W O R K S 👻
@dannydenhard#DIGTRA16
M Y P R E D I C AT E D F U T U R E O F
S U C C E S S
@dannydenhard#DIGTRA16
C O N V I N C I N G U S E R S T O S TA R T
S H A R I N G AT T H E R I G H T T I M E
& P R O V I D I N G T H E M C O N F I D E N C E
T H E Y W I L L H I T T H E I R TA R G E T
A N D B Y J U S T S H A R I N G T O T H E I R
N E T W O R K T H E Y C A N H E L P A N Y O N E
I N N E E D
@dannydenhard#DIGTRA16
T O U S E T H E F O R M AT T H E Y
S H A R E M O S T O F T E N O N S O C I A L
@dannydenhard#DIGTRA16
C R E AT I N G , E N G A G I N G
A N D D R I V I N G T R A F F I C & S A L E S
T H R O U G H D A R K S O C I A L
P L AT F O R M S
@dannydenhard#DIGTRA16
W H Y ?
W E A R E A L R E A D Y S E E I N G O V E R
1 0 % T R A F F I C C O M I N G F R O M
D A R K S O C I A L P R O P E R T I E S
@dannydenhard#DIGTRA16
M E S S E N G E R , W H AT S A P P, S L A C K ,
S N A P C H AT, V I B E R E T C I S W H E R E
M A N Y P E O P L E H A N G O U T &
“ TA L K ”
@dannydenhard#DIGTRA16
C
H
E
C
K
O
U
T
A
D
ID
A
S
TA
N
G
O
SQ
U
A
D
S
M Y T O O L S F O R S U C C E S S A R E :
M E T R I C S
• G O O G L E A N A LY T I C S
• N E AT LY. I O
• K I S S M E T R I C S
C O M M S
• S L A C K
S E A R C H I N S I G H T S
• G O O G L E S E A R C H C O N S O L E
• S E M R U S H & S I S T R I X
S O C I A L T O O L S
• FA C E B O O K I N S I G H T S / P O W E R E D I T O R
• N E W S W H I P S P I K E
• B U Z Z S U M O ( C H R O M E )
• C O N T E N T H A R M O N Y
• N U Z Z E L
I N S I G H T H A C K I N G
• O N E P U L S E
• S I M I L A R W E B
A P P I N F O
• A P P A N N I E
• S E N S O R T O W E R
@dannydenhard#DIGTRA16
G
E
T
TH
E
SE
TO
O
LS
F R E E
F R E E
F R E E
F R E E
F R E E
F R E E
F R E E
T H E F U T U R E F O R U S
M A R K E T E R S
@dannydenhard#DIGTRA16
V R & A R
@dannydenhard#DIGTRA16
W H Y ?
M O S T V R A N D A R W I L L B E A P P S O R
S O F T WA R E B A S E D .
I T W I L L C O N N E C T P E O P L E S E A M L E S S LY
Y O U C A N S E E D A U ' S / M A U ' S &
C O N N E C T S O C I A L P R O F I L E S .
C O N N E C T I N G & S H A R I N G E X P E R I E N C E
I S E S S E N T I A L F O R S U C C E S S O F V R
@dannydenhard#DIGTRA16
LISTE
N
TO
A
SH
TO
N
K
U
TC
H
E
R
O
N
V
R
AT L E A S T
P O K E M O N G O
G O T K I D S
( A N D S O M E
PA R E N T S )
O U T O F T H E
H O U S E &
H U N T I N G
W H I L E B E I N G
A C T I V E
@dannydenhard#DIGTRA16 S O U R C E : T H E O AT M E A L
E X P E C T T H I S T O C O N T I N U E W I T H
G A M I F I C AT I O N & R E WA R D I N G
A C T I V E P E O P L E 🏃
@dannydenhard#DIGTRA16
C
H
E
C
K
O
U
T
Q
A
PITA
L.C
O
M
B O T S & A I
@dannydenhard#DIGTRA16
W H Y ?
B O T S W I L L B E T H E F U T U R E F O R
C O M PA N I E S W H O N E E D T O
R E D U C E C O S T S
& A U T O M AT E M A N Y H U M A N
I N T E R A C T I O N S
@dannydenhard#DIGTRA16
B O T S W O N ' T TA K E O V E R T H E
W O R L D . . . . . .
W E L L N O T I N 2 0 1 7
@dannydenhard#DIGTRA16
R
E
A
D
TH
E
M
A
STE
R
A
LG
O
R
ITH
M
I W I L L L E AV E Y O U W I T H . . . .
@dannydenhard#DIGTRA16
W H E N C R E AT I N G Y O U R N E X T
S T R AT E G Y,
C H A L L E N G E Y O U R S E L F I N
D I F F E R E N T WAY S
@dannydenhard#DIGTRA16
A S K Y O U R S E L F :
• W H E R E P E O P L E S P E N D T H E I R T I M E
• H O W D O W E I N S P I R E T H E M T H E R E
• W H AT A P P S A R E P E O P L E A C T U A L LY U S I N G
( H I N T: E M A I L , C A L E N D A R , S M S , M E S S E N G E R , S O C I A L , V I D E O ,
B R O W S E R S , E M O J I K E Y B O A R D )
• W H E R E A R E T H E Y E N G A G I N G W I T H B R A N D S
& W H Y
• H O W D O Y O U G O U P T H E S TA C K A N D W I N
T H E M F R O M O T H E R S
• W H AT C A N I D O T O I N F L U E N C E P E O P L E O N
T H E R I G H T D E V I C E & AT R I G H T T I M E
• A N D I F I W E R E A C O N S U M E R H O W W O U L D I
WA N T T H E M O S T R E L E VA N T C O N T E N T
D E L I V E R E D T O M E & W H E N
@dannydenhard#DIGTRA16
L A S T LY - T H A N K Y O U
👏👏 👏
#DIGTRA16
A S K M E A N Y T H I N G :
E : D A N N Y. D E N H A R D @ J U S T G I V I N G . C O M
T: @ D A N N Y D E N H A R D
M : M . M E / D A N N Y D E N H A R D

Más contenido relacionado

La actualidad más candente

Pinterest: il migliore social amico di tutte le aziende
Pinterest: il migliore social amico di tutte le aziendePinterest: il migliore social amico di tutte le aziende
Pinterest: il migliore social amico di tutte le aziendeCinzia Di Martino
 
Super Meeting Final Presentation
Super Meeting Final PresentationSuper Meeting Final Presentation
Super Meeting Final Presentationtaralv
 
The Snapchat - Instagram stories battle
The Snapchat - Instagram stories battleThe Snapchat - Instagram stories battle
The Snapchat - Instagram stories battleKomfo
 
David Chang: Lean Startup Machine Quito
David Chang: Lean Startup Machine QuitoDavid Chang: Lean Startup Machine Quito
David Chang: Lean Startup Machine QuitoKuroiZero
 
Contract Management, a strategic perspective | Arjen van Berkum
Contract Management, a strategic perspective | Arjen van BerkumContract Management, a strategic perspective | Arjen van Berkum
Contract Management, a strategic perspective | Arjen van BerkumArjen Van Berkum
 
Lean Product Design Is the New Marketing
Lean Product Design Is the New MarketingLean Product Design Is the New Marketing
Lean Product Design Is the New MarketingMarTech Conference
 
SOCIAL MEDIA STRATEGIES TO BOOST YOUR PROFITS BY OVER 20%
SOCIAL MEDIA STRATEGIES TO BOOST YOUR PROFITS BY OVER 20%SOCIAL MEDIA STRATEGIES TO BOOST YOUR PROFITS BY OVER 20%
SOCIAL MEDIA STRATEGIES TO BOOST YOUR PROFITS BY OVER 20%Allyese Goodwin
 
Why Startups Need Business Application Strategy
Why Startups Need Business Application StrategyWhy Startups Need Business Application Strategy
Why Startups Need Business Application StrategyCash Flows To You, Inc
 
Keynote Eelco Roos (Croyable) Bloggers event Money Making
Keynote Eelco Roos (Croyable) Bloggers event Money MakingKeynote Eelco Roos (Croyable) Bloggers event Money Making
Keynote Eelco Roos (Croyable) Bloggers event Money MakingTravelNext
 
Business Opportunity, Disguised as Byproduct
Business Opportunity, Disguised as ByproductBusiness Opportunity, Disguised as Byproduct
Business Opportunity, Disguised as ByproductGyörgy Balázsi
 
Building Legends at One World Observatory
Building Legends at One World ObservatoryBuilding Legends at One World Observatory
Building Legends at One World ObservatoryAddison O'Connor
 
Projek akhir asas pengangkutan data a168611
Projek akhir asas pengangkutan data a168611Projek akhir asas pengangkutan data a168611
Projek akhir asas pengangkutan data a168611NAZIFAH FITRIYAH
 
Joshua Austin Portfolio week 2
Joshua Austin Portfolio week 2Joshua Austin Portfolio week 2
Joshua Austin Portfolio week 2JoshuaAustin23
 
WWDC 2019 Cheatsheet
WWDC 2019 CheatsheetWWDC 2019 Cheatsheet
WWDC 2019 CheatsheetWanbok Choi
 
How To Power Your Marketing With User-Generated Content (UGC)
How To Power Your Marketing With User-Generated Content (UGC)How To Power Your Marketing With User-Generated Content (UGC)
How To Power Your Marketing With User-Generated Content (UGC)Social Fresh Conference
 
[WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay atte...
[WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay atte...[WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay atte...
[WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay atte...500 Startups
 

La actualidad más candente (20)

Pinterest: il migliore social amico di tutte le aziende
Pinterest: il migliore social amico di tutte le aziendePinterest: il migliore social amico di tutte le aziende
Pinterest: il migliore social amico di tutte le aziende
 
Super Meeting Final Presentation
Super Meeting Final PresentationSuper Meeting Final Presentation
Super Meeting Final Presentation
 
The Snapchat - Instagram stories battle
The Snapchat - Instagram stories battleThe Snapchat - Instagram stories battle
The Snapchat - Instagram stories battle
 
David Chang: Lean Startup Machine Quito
David Chang: Lean Startup Machine QuitoDavid Chang: Lean Startup Machine Quito
David Chang: Lean Startup Machine Quito
 
Contract Management, a strategic perspective | Arjen van Berkum
Contract Management, a strategic perspective | Arjen van BerkumContract Management, a strategic perspective | Arjen van Berkum
Contract Management, a strategic perspective | Arjen van Berkum
 
Lean Product Design Is the New Marketing
Lean Product Design Is the New MarketingLean Product Design Is the New Marketing
Lean Product Design Is the New Marketing
 
Pensieri Piccanti
Pensieri PiccantiPensieri Piccanti
Pensieri Piccanti
 
SOCIAL MEDIA STRATEGIES TO BOOST YOUR PROFITS BY OVER 20%
SOCIAL MEDIA STRATEGIES TO BOOST YOUR PROFITS BY OVER 20%SOCIAL MEDIA STRATEGIES TO BOOST YOUR PROFITS BY OVER 20%
SOCIAL MEDIA STRATEGIES TO BOOST YOUR PROFITS BY OVER 20%
 
Why Startups Need Business Application Strategy
Why Startups Need Business Application StrategyWhy Startups Need Business Application Strategy
Why Startups Need Business Application Strategy
 
Keynote Eelco Roos (Croyable) Bloggers event Money Making
Keynote Eelco Roos (Croyable) Bloggers event Money MakingKeynote Eelco Roos (Croyable) Bloggers event Money Making
Keynote Eelco Roos (Croyable) Bloggers event Money Making
 
Business Opportunity, Disguised as Byproduct
Business Opportunity, Disguised as ByproductBusiness Opportunity, Disguised as Byproduct
Business Opportunity, Disguised as Byproduct
 
Building Legends at One World Observatory
Building Legends at One World ObservatoryBuilding Legends at One World Observatory
Building Legends at One World Observatory
 
Mapan projek akhir
Mapan projek akhirMapan projek akhir
Mapan projek akhir
 
Projek akhir asas pengangkutan data a168611
Projek akhir asas pengangkutan data a168611Projek akhir asas pengangkutan data a168611
Projek akhir asas pengangkutan data a168611
 
Joshua Austin Portfolio week 2
Joshua Austin Portfolio week 2Joshua Austin Portfolio week 2
Joshua Austin Portfolio week 2
 
Packaging Trends
Packaging TrendsPackaging Trends
Packaging Trends
 
Foozies by zu
Foozies by zu Foozies by zu
Foozies by zu
 
WWDC 2019 Cheatsheet
WWDC 2019 CheatsheetWWDC 2019 Cheatsheet
WWDC 2019 Cheatsheet
 
How To Power Your Marketing With User-Generated Content (UGC)
How To Power Your Marketing With User-Generated Content (UGC)How To Power Your Marketing With User-Generated Content (UGC)
How To Power Your Marketing With User-Generated Content (UGC)
 
[WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay atte...
[WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay atte...[WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay atte...
[WMD2016] Pinterest Expert >> Brittany Murlas "Why everyone needs to pay atte...
 

Destacado

PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne Donoghue
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghuePPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne Donoghue
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
 
SearchLeeds, Matt Barby 'There's more to life than "great content"'
SearchLeeds, Matt Barby 'There's more to life than "great content"'SearchLeeds, Matt Barby 'There's more to life than "great content"'
SearchLeeds, Matt Barby 'There's more to life than "great content"'Branded3
 
From Recommendation to Implementation - How to GSD!
From Recommendation to Implementation - How to GSD! From Recommendation to Implementation - How to GSD!
From Recommendation to Implementation - How to GSD! White.net
 
How to choose and use tools as efficiently as possible
How to choose and use tools as efficiently as possibleHow to choose and use tools as efficiently as possible
How to choose and use tools as efficiently as possibleAlexandraTachalova
 
Stop best practicing, start doing - Stephen Kenwright at #SearchLeeds 2016
Stop best practicing, start doing - Stephen Kenwright at #SearchLeeds 2016Stop best practicing, start doing - Stephen Kenwright at #SearchLeeds 2016
Stop best practicing, start doing - Stephen Kenwright at #SearchLeeds 2016Branded3
 
HOW TO MAKE FRIENDS AND GET LINKS
HOW TO MAKE FRIENDS AND GET LINKSHOW TO MAKE FRIENDS AND GET LINKS
HOW TO MAKE FRIENDS AND GET LINKSKirsty Hulse
 
Website Migration Tips
Website Migration Tips Website Migration Tips
Website Migration Tips Jon Earnshaw
 
Intelligent Personal Assistants & New Types of Search
Intelligent Personal Assistants & New Types of SearchIntelligent Personal Assistants & New Types of Search
Intelligent Personal Assistants & New Types of SearchTom Anthony
 
The Trope Factory #SearchLeeds - Why your content should be less original
The Trope Factory #SearchLeeds - Why your content should be less originalThe Trope Factory #SearchLeeds - Why your content should be less original
The Trope Factory #SearchLeeds - Why your content should be less originalKelvin Newman
 

Destacado (9)

PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne Donoghue
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghuePPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne Donoghue
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne Donoghue
 
SearchLeeds, Matt Barby 'There's more to life than "great content"'
SearchLeeds, Matt Barby 'There's more to life than "great content"'SearchLeeds, Matt Barby 'There's more to life than "great content"'
SearchLeeds, Matt Barby 'There's more to life than "great content"'
 
From Recommendation to Implementation - How to GSD!
From Recommendation to Implementation - How to GSD! From Recommendation to Implementation - How to GSD!
From Recommendation to Implementation - How to GSD!
 
How to choose and use tools as efficiently as possible
How to choose and use tools as efficiently as possibleHow to choose and use tools as efficiently as possible
How to choose and use tools as efficiently as possible
 
Stop best practicing, start doing - Stephen Kenwright at #SearchLeeds 2016
Stop best practicing, start doing - Stephen Kenwright at #SearchLeeds 2016Stop best practicing, start doing - Stephen Kenwright at #SearchLeeds 2016
Stop best practicing, start doing - Stephen Kenwright at #SearchLeeds 2016
 
HOW TO MAKE FRIENDS AND GET LINKS
HOW TO MAKE FRIENDS AND GET LINKSHOW TO MAKE FRIENDS AND GET LINKS
HOW TO MAKE FRIENDS AND GET LINKS
 
Website Migration Tips
Website Migration Tips Website Migration Tips
Website Migration Tips
 
Intelligent Personal Assistants & New Types of Search
Intelligent Personal Assistants & New Types of SearchIntelligent Personal Assistants & New Types of Search
Intelligent Personal Assistants & New Types of Search
 
The Trope Factory #SearchLeeds - Why your content should be less original
The Trope Factory #SearchLeeds - Why your content should be less originalThe Trope Factory #SearchLeeds - Why your content should be less original
The Trope Factory #SearchLeeds - Why your content should be less original
 

Similar a Digital transformation - Social Media Strategy for 2017

10 Things Pregnant Women Should Do Prior to Motherhood
10 Things Pregnant Women Should Do Prior to Motherhood10 Things Pregnant Women Should Do Prior to Motherhood
10 Things Pregnant Women Should Do Prior to MotherhoodDr. Lori Gore-Green
 
5 TRENDS FOR NOW BY MUTATO
5 TRENDS FOR NOW BY MUTATO5 TRENDS FOR NOW BY MUTATO
5 TRENDS FOR NOW BY MUTATOMutato
 
When Cambridge Analytica Met Facebook: A story of dark UX and shitty business...
When Cambridge Analytica Met Facebook: A story of dark UX and shitty business...When Cambridge Analytica Met Facebook: A story of dark UX and shitty business...
When Cambridge Analytica Met Facebook: A story of dark UX and shitty business...UXPA UK
 
"Enchanted Queens" Mordekai LookBook
"Enchanted Queens" Mordekai LookBook"Enchanted Queens" Mordekai LookBook
"Enchanted Queens" Mordekai LookBookChelsea Wichmann
 
Lessons from the Trenches: Monitoring your OpenStack Cloud
Lessons from the Trenches: Monitoring your OpenStack Cloud Lessons from the Trenches: Monitoring your OpenStack Cloud
Lessons from the Trenches: Monitoring your OpenStack Cloud Platform9
 
Teenage Depression by Richard Battista
Teenage Depression by Richard BattistaTeenage Depression by Richard Battista
Teenage Depression by Richard BattistaRichard Battista
 
On Kittens, Makers and IOT
On Kittens, Makers and IOTOn Kittens, Makers and IOT
On Kittens, Makers and IOTElymar Apao
 
Military Inspired Baby Names
Military Inspired Baby NamesMilitary Inspired Baby Names
Military Inspired Baby NamesJay T Comeaux
 
Stirring Emotions - Making the Human Connection
Stirring Emotions - Making the Human ConnectionStirring Emotions - Making the Human Connection
Stirring Emotions - Making the Human ConnectionFITCH
 
Almost Everything I've Learned From 5 Years of Lean UX
Almost Everything I've Learned From 5 Years of Lean UXAlmost Everything I've Learned From 5 Years of Lean UX
Almost Everything I've Learned From 5 Years of Lean UXJeff Gothelf
 
The terrible "guardians of the codebase"
The terrible "guardians of the codebase"The terrible "guardians of the codebase"
The terrible "guardians of the codebase"Paolo D'Incau
 
Orientation Summer 2017 NSUACMSC
Orientation Summer 2017 NSUACMSCOrientation Summer 2017 NSUACMSC
Orientation Summer 2017 NSUACMSCShawon Ashraf
 
Multi-Factor Authentication - Cyberroot Risk Advisory
Multi-Factor Authentication - Cyberroot Risk AdvisoryMulti-Factor Authentication - Cyberroot Risk Advisory
Multi-Factor Authentication - Cyberroot Risk AdvisoryCR Group
 
Alejandro agdelo
Alejandro agdeloAlejandro agdelo
Alejandro agdeloalejo0996
 

Similar a Digital transformation - Social Media Strategy for 2017 (20)

10 Things Pregnant Women Should Do Prior to Motherhood
10 Things Pregnant Women Should Do Prior to Motherhood10 Things Pregnant Women Should Do Prior to Motherhood
10 Things Pregnant Women Should Do Prior to Motherhood
 
FVR Portfolio v2
FVR Portfolio v2FVR Portfolio v2
FVR Portfolio v2
 
5 TRENDS FOR NOW BY MUTATO
5 TRENDS FOR NOW BY MUTATO5 TRENDS FOR NOW BY MUTATO
5 TRENDS FOR NOW BY MUTATO
 
When Cambridge Analytica Met Facebook: A story of dark UX and shitty business...
When Cambridge Analytica Met Facebook: A story of dark UX and shitty business...When Cambridge Analytica Met Facebook: A story of dark UX and shitty business...
When Cambridge Analytica Met Facebook: A story of dark UX and shitty business...
 
"Enchanted Queens" Mordekai LookBook
"Enchanted Queens" Mordekai LookBook"Enchanted Queens" Mordekai LookBook
"Enchanted Queens" Mordekai LookBook
 
Lessons from the Trenches: Monitoring your OpenStack Cloud
Lessons from the Trenches: Monitoring your OpenStack Cloud Lessons from the Trenches: Monitoring your OpenStack Cloud
Lessons from the Trenches: Monitoring your OpenStack Cloud
 
ANGULOS
ANGULOSANGULOS
ANGULOS
 
Help Ukraine
Help UkraineHelp Ukraine
Help Ukraine
 
Teenage Depression by Richard Battista
Teenage Depression by Richard BattistaTeenage Depression by Richard Battista
Teenage Depression by Richard Battista
 
Midterm Rehab
Midterm RehabMidterm Rehab
Midterm Rehab
 
On Kittens, Makers and IOT
On Kittens, Makers and IOTOn Kittens, Makers and IOT
On Kittens, Makers and IOT
 
Ada 5 b3_castillo_monica
Ada 5 b3_castillo_monicaAda 5 b3_castillo_monica
Ada 5 b3_castillo_monica
 
Military Inspired Baby Names
Military Inspired Baby NamesMilitary Inspired Baby Names
Military Inspired Baby Names
 
Stirring Emotions - Making the Human Connection
Stirring Emotions - Making the Human ConnectionStirring Emotions - Making the Human Connection
Stirring Emotions - Making the Human Connection
 
Almost Everything I've Learned From 5 Years of Lean UX
Almost Everything I've Learned From 5 Years of Lean UXAlmost Everything I've Learned From 5 Years of Lean UX
Almost Everything I've Learned From 5 Years of Lean UX
 
The terrible "guardians of the codebase"
The terrible "guardians of the codebase"The terrible "guardians of the codebase"
The terrible "guardians of the codebase"
 
Orientation Summer 2017 NSUACMSC
Orientation Summer 2017 NSUACMSCOrientation Summer 2017 NSUACMSC
Orientation Summer 2017 NSUACMSC
 
Multi-Factor Authentication - Cyberroot Risk Advisory
Multi-Factor Authentication - Cyberroot Risk AdvisoryMulti-Factor Authentication - Cyberroot Risk Advisory
Multi-Factor Authentication - Cyberroot Risk Advisory
 
DIGITAL PRESENTATION
DIGITAL PRESENTATIONDIGITAL PRESENTATION
DIGITAL PRESENTATION
 
Alejandro agdelo
Alejandro agdeloAlejandro agdelo
Alejandro agdelo
 

Más de Danny Denhard

The Marketing Leaders Guide To 2022
The Marketing Leaders Guide To 2022 The Marketing Leaders Guide To 2022
The Marketing Leaders Guide To 2022 Danny Denhard
 
Welcome To The Future Of Work - Hybrid Work
Welcome To The Future Of Work - Hybrid Work Welcome To The Future Of Work - Hybrid Work
Welcome To The Future Of Work - Hybrid Work Danny Denhard
 
The Focus 2021 Predictions - The company culture and business performance pre...
The Focus 2021 Predictions - The company culture and business performance pre...The Focus 2021 Predictions - The company culture and business performance pre...
The Focus 2021 Predictions - The company culture and business performance pre...Danny Denhard
 
Isolated Talks - Hidden Leaders
Isolated Talks - Hidden Leaders Isolated Talks - Hidden Leaders
Isolated Talks - Hidden Leaders Danny Denhard
 
Isolated Talks - The Focus Manifesto
Isolated Talks - The Focus ManifestoIsolated Talks - The Focus Manifesto
Isolated Talks - The Focus ManifestoDanny Denhard
 
27 Learnings From Leading A Marketplace Business - Focus
27 Learnings From Leading A Marketplace Business - Focus27 Learnings From Leading A Marketplace Business - Focus
27 Learnings From Leading A Marketplace Business - FocusDanny Denhard
 
Brand is the fight back 2020 to 2021
Brand is the fight back 2020 to 2021Brand is the fight back 2020 to 2021
Brand is the fight back 2020 to 2021Danny Denhard
 
Content creation, curation, collaboration opportunities, tips and recommendat...
Content creation, curation, collaboration opportunities, tips and recommendat...Content creation, curation, collaboration opportunities, tips and recommendat...
Content creation, curation, collaboration opportunities, tips and recommendat...Danny Denhard
 
The evolution of crowdfunding and crowdsourcing funds
The evolution of crowdfunding and crowdsourcing fundsThe evolution of crowdfunding and crowdsourcing funds
The evolution of crowdfunding and crowdsourcing fundsDanny Denhard
 
Marketing Innovation 2018 - Using Data To Change Thousands Of Lives
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesMarketing Innovation 2018 - Using Data To Change Thousands Of Lives
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
 
19 plus tips from 19 years in marketing, growth, innovation and tech
19 plus tips from 19 years in marketing, growth, innovation and tech19 plus tips from 19 years in marketing, growth, innovation and tech
19 plus tips from 19 years in marketing, growth, innovation and techDanny Denhard
 
Beyond spray and pray social media marketing
Beyond spray and pray social media marketingBeyond spray and pray social media marketing
Beyond spray and pray social media marketingDanny Denhard
 
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Danny Denhard
 
The State Of Organic Search (SEO) Going Into 2015
The State Of Organic Search (SEO) Going Into 2015The State Of Organic Search (SEO) Going Into 2015
The State Of Organic Search (SEO) Going Into 2015Danny Denhard
 
10 questions you should ask yourself & your business before starting content ...
10 questions you should ask yourself & your business before starting content ...10 questions you should ask yourself & your business before starting content ...
10 questions you should ask yourself & your business before starting content ...Danny Denhard
 
What Part Of The Sales Funnel Is Your Content & Content Marketing - SEO Focus
What Part Of The Sales Funnel Is Your Content & Content Marketing - SEO FocusWhat Part Of The Sales Funnel Is Your Content & Content Marketing - SEO Focus
What Part Of The Sales Funnel Is Your Content & Content Marketing - SEO FocusDanny Denhard
 
Content marketing 2014 - From The Digital Marketing Show
Content marketing 2014 - From The Digital Marketing Show Content marketing 2014 - From The Digital Marketing Show
Content marketing 2014 - From The Digital Marketing Show Danny Denhard
 
The Sir Alex Ferguson's Guide To Building The Best (Content) Team #contentmar...
The Sir Alex Ferguson's Guide To Building The Best (Content) Team #contentmar...The Sir Alex Ferguson's Guide To Building The Best (Content) Team #contentmar...
The Sir Alex Ferguson's Guide To Building The Best (Content) Team #contentmar...Danny Denhard
 
Content Marketing Cocktail - Do PR, Social, SEO and Content Mix Well? - Linkd...
Content Marketing Cocktail - Do PR, Social, SEO and Content Mix Well? - Linkd...Content Marketing Cocktail - Do PR, Social, SEO and Content Mix Well? - Linkd...
Content Marketing Cocktail - Do PR, Social, SEO and Content Mix Well? - Linkd...Danny Denhard
 

Más de Danny Denhard (20)

The Marketing Leaders Guide To 2022
The Marketing Leaders Guide To 2022 The Marketing Leaders Guide To 2022
The Marketing Leaders Guide To 2022
 
Welcome To The Future Of Work - Hybrid Work
Welcome To The Future Of Work - Hybrid Work Welcome To The Future Of Work - Hybrid Work
Welcome To The Future Of Work - Hybrid Work
 
The Focus 2021 Predictions - The company culture and business performance pre...
The Focus 2021 Predictions - The company culture and business performance pre...The Focus 2021 Predictions - The company culture and business performance pre...
The Focus 2021 Predictions - The company culture and business performance pre...
 
Isolated Talks - Hidden Leaders
Isolated Talks - Hidden Leaders Isolated Talks - Hidden Leaders
Isolated Talks - Hidden Leaders
 
Isolated Talks - The Focus Manifesto
Isolated Talks - The Focus ManifestoIsolated Talks - The Focus Manifesto
Isolated Talks - The Focus Manifesto
 
27 Learnings From Leading A Marketplace Business - Focus
27 Learnings From Leading A Marketplace Business - Focus27 Learnings From Leading A Marketplace Business - Focus
27 Learnings From Leading A Marketplace Business - Focus
 
Brand is the fight back 2020 to 2021
Brand is the fight back 2020 to 2021Brand is the fight back 2020 to 2021
Brand is the fight back 2020 to 2021
 
Content creation, curation, collaboration opportunities, tips and recommendat...
Content creation, curation, collaboration opportunities, tips and recommendat...Content creation, curation, collaboration opportunities, tips and recommendat...
Content creation, curation, collaboration opportunities, tips and recommendat...
 
RIP to the CMO Role
RIP to the CMO RoleRIP to the CMO Role
RIP to the CMO Role
 
The evolution of crowdfunding and crowdsourcing funds
The evolution of crowdfunding and crowdsourcing fundsThe evolution of crowdfunding and crowdsourcing funds
The evolution of crowdfunding and crowdsourcing funds
 
Marketing Innovation 2018 - Using Data To Change Thousands Of Lives
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesMarketing Innovation 2018 - Using Data To Change Thousands Of Lives
Marketing Innovation 2018 - Using Data To Change Thousands Of Lives
 
19 plus tips from 19 years in marketing, growth, innovation and tech
19 plus tips from 19 years in marketing, growth, innovation and tech19 plus tips from 19 years in marketing, growth, innovation and tech
19 plus tips from 19 years in marketing, growth, innovation and tech
 
Beyond spray and pray social media marketing
Beyond spray and pray social media marketingBeyond spray and pray social media marketing
Beyond spray and pray social media marketing
 
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...
 
The State Of Organic Search (SEO) Going Into 2015
The State Of Organic Search (SEO) Going Into 2015The State Of Organic Search (SEO) Going Into 2015
The State Of Organic Search (SEO) Going Into 2015
 
10 questions you should ask yourself & your business before starting content ...
10 questions you should ask yourself & your business before starting content ...10 questions you should ask yourself & your business before starting content ...
10 questions you should ask yourself & your business before starting content ...
 
What Part Of The Sales Funnel Is Your Content & Content Marketing - SEO Focus
What Part Of The Sales Funnel Is Your Content & Content Marketing - SEO FocusWhat Part Of The Sales Funnel Is Your Content & Content Marketing - SEO Focus
What Part Of The Sales Funnel Is Your Content & Content Marketing - SEO Focus
 
Content marketing 2014 - From The Digital Marketing Show
Content marketing 2014 - From The Digital Marketing Show Content marketing 2014 - From The Digital Marketing Show
Content marketing 2014 - From The Digital Marketing Show
 
The Sir Alex Ferguson's Guide To Building The Best (Content) Team #contentmar...
The Sir Alex Ferguson's Guide To Building The Best (Content) Team #contentmar...The Sir Alex Ferguson's Guide To Building The Best (Content) Team #contentmar...
The Sir Alex Ferguson's Guide To Building The Best (Content) Team #contentmar...
 
Content Marketing Cocktail - Do PR, Social, SEO and Content Mix Well? - Linkd...
Content Marketing Cocktail - Do PR, Social, SEO and Content Mix Well? - Linkd...Content Marketing Cocktail - Do PR, Social, SEO and Content Mix Well? - Linkd...
Content Marketing Cocktail - Do PR, Social, SEO and Content Mix Well? - Linkd...
 

Digital transformation - Social Media Strategy for 2017

  • 1. E S TA B L I S H I N G A S O L I D D I G I TA L S T R AT E G Y: C H A L L E N G E S & S U C C E S S E S D A N N Y D E N H A R D - H E A D O F D I G I TA L @ J U S T G I V I N G . 
 @ D A N N Y D E N H A R D #DIGTRA16
  • 2. S L I D E 2 WA R N I N G 🔞
 W H E N PA S S I O N AT E I H AV E A T E N D E N C Y T O S W E A R 🤐 
 A N D B E WA R E T H E R E A R E A L O T O F G I F S & E M O J I S ❤ ⚠ 😤 @dannydenhard#DIGTRA16
  • 3. M E : I L O O K A F T E R D I G I TA L M A R K E T I N G 
 & G R O W T H @ 
 
 J U S T G I V I N G C R O W D F U N D I N G @dannydenhard#DIGTRA16 W E H E L P : ✅ P E O P L E I N N E E D ✅ C O M M U N I T Y P R O J E C T S ✅ A N D C H A R I T I E S C H E C K O U T: H TTPS://W W W .JU STG IV IN G .C O M /LIFE C H A N G E R S
  • 4. A S K M E Q U E S T I O N S @ D A N N Y D E N H A R D M E S S E N G E R . C O M / D A N N Y D E N H A R D @dannydenhard#DIGTRA16
  • 5. W E A R E G O I N G T O TA L K A B O U T " D I G I TA L " A N D W H AT D I G I TA L I S T O D AY & W H AT I T M I G H T B E T O M O R R O W @dannydenhard#DIGTRA16
  • 6. O U R C H A L L E N G E S @dannydenhard#DIGTRA16 SOURCE: GIPHY
  • 7. W E H AV E T H E S AV V I E S T C U S T O M E R S O F A L L T I M E @dannydenhard#DIGTRA16
  • 8. O U R C U S T O M E R S H AV E I N H E R I T E D “ P R I M E E X P E C TAT I O N S ” @dannydenhard#DIGTRA16
  • 9. T H E R E I S N O C U S T O M E R L O YA LT Y @dannydenhard#DIGTRA16
  • 10. R E T E N T I O N I S C O S T I N G M O R E & M O R E M O N E Y 💰 @dannydenhard#DIGTRA16
  • 11. AT T R I B U T I O N 😲 @dannydenhard#DIGTRA16
  • 12. A N A LY S I S PA R A LY S I S 📊 @dannydenhard#DIGTRA16
  • 13. D I S R U P T I O N & D I S R U P T O R S @dannydenhard#DIGTRA16
  • 14. W E A R E AT T H E C O N T I N U E D M E R C Y O F A L G O R I T H M S T H A N K S G O O G L E 🐼 🐧 @dannydenhard#DIGTRA16
  • 15. S O M E T H I N G W E A L L N E E D T O R E M E M B E R S E A R C H - G O O G L E A N D A L L S E A R C H E N G I N E S A R E A L G O R I T H M I C A L LY D R I V E N S O C I A L M E D I A - N E W S F E E D S A R E A L G O R I T H M I C A L LY D R I V E N , FA C E B O O K I M P R O V E S O N E V E RY L I K E A N D U S E S H O P P I N G - R E L AT E D C O N T E N T A N D R E L AT E D I T E M S A R E D R I V E N B Y A L G O R I T H M S . M O S T S H O P S C H A N G E T H E I R A L G O R I T H M S B A S E D O N Y O U R B E H AV I O U R E M A I L - I N B O X E S A R E N O W A L G O R I T H M I C , 
 G M A I L A N D O U T L O O K B O T H C O N T R O L W H AT Y O U S E E . 
 I N B O X V S P R O M O T I O N - F O C U S E D V S “ O T H E R ” M U S I C / / F I L M S / / O D & O T T T V - E V E N O U R E N T E R TA I N M E N T I S ( M O S T LY ) A L G O R I T H M I C A L LY D R I V E N @dannydenhard#DIGTRA16
  • 16. S E A R C H I S F R A G M E N T I N G S E A R C H F O R C O M M E R C E = A M A Z O N S E A R C H F O R T H E R I G H T N O W = T W I T T E R S E A R C H F O R F R I E N D S & E X E S = FA C E B O O K S E A R C H F O R J O B S = L I N K E D I N / I N D E E D S E A R C H F O R P R O P E R T Y = R I G H T M O V E / Z O O P L A S E A R C H F O R L O L S = G I P H Y / Y O U T U B E @dannydenhard#DIGTRA16
  • 17. 📧 N O O N E I S O P E N I N G L E T A L O N E R E A D I N G Y O U R E M A I L S 😧 @dannydenhard#DIGTRA16
  • 19. W E H AV E T O O M A N Y C O N T E N T T Y P E S A N D T E C H P L AT F O R M S T O W O R RY A B O U T @dannydenhard#DIGTRA16
  • 20. N O O N E I S U S I N G Y O U R A P P 📱 H O W E V E R 2 . 4 M I L L I O N L I K E S O N I N S TA G R A M W O U L D H AV E H A P P E N E D I N T H E M A K I N G O F T H I S S L I D E @dannydenhard#DIGTRA16
  • 21. T H E A P P M A R K E T I S S AT U R AT E D G O O G L E H AV E 2 6 4 D I F F E R E N T A P P S I N T H E A P P S T O R E FA C E B O O K H AV E 6 4 D I F F E R E N T A P P S I N T H E A P P S T O R E @dannydenhard#DIGTRA16 SOURCE: APPANNIE
  • 23. T H E A P P L A N D S C A P E I S C H A N G I N G V E RY Q U I C K LY. A P P S C A N N O W R U N W I T H I N O T H E R M O R E P O W E R F U L A P P S @dannydenhard#DIGTRA16 C H E C K O U T W E C H A T SM A LL PR O G R A M S
  • 24. @dannydenhard#DIGTRA16 T H E A P P P U R G E H A S S TA RT E D C H E C K O U T PW A
  • 25. W E H AV E T O O M A N Y D I G I TA L A D V E R T I S I N G O P T I O N S @dannydenhard#DIGTRA16 SOURCE: GIPHY
  • 26. W E S TA L K P E O P L E A R O U N D T H E W E B W I T H R U B B I S H A D V E R T S @dannydenhard#DIGTRA16 SOURCE: GIPHY
  • 27. 👍 A D B L O C K E R S 👎 @dannydenhard#DIGTRA16 good for users bad for businesses
  • 28. W E C A N N O T G U A R A N T E E C R O S S D E V I C E T R A C K I N G @dannydenhard#DIGTRA16
  • 29. O U R L A N D S C A P E N E V E R S TAY S T H E S A M E F O R M O R E T H A N A W E E K 🗓 @dannydenhard#DIGTRA16
  • 30. @dannydenhard#DIGTRA16 T H E C O N S U M E R D E V I C E D R I V E N E C O S Y S T E M ASK VIRTUAL ASSISTANT Search SEARCH ENGINE SOCIAL MEDIA FEED Discovery Push Pull MOBILE PUSH NOTIFICATION G O O G L E FA C E B O O K W E AT H E R A L E RT A S K A L E X A / S I R I E V E RY 6 0 S E C O N D S S I R I " A N S W E R S " 9 9 2 0 6 R E Q U E S T S
  • 31. @dannydenhard#DIGTRA16 T H E S TAT E O F T H E D I G I TA L E C O - S Y S T E M Google Bing / Duckduckg o Baidu / Yandex / Naver Snapchat Facebook Twitter YouTube Pinterest Nextdoor Instagram Search 
 Engines Social
 Networks Social 
 Search Discovery 
 Engines Siri / Google assistant / Viv Bots 
 & IM Support Bots Chat Apps & Messenger Disqus Device / iOS Push Notification s Mobile In app notification s Dating apps
  • 32. K E E P I N G U P W I T H A I I S A N I G H T M A R E M A C H I N E L E A R N I N G - D E E P L E A R N I N G - U N S U P E R V I S E D L E A R N I N G - S U P E R V I S E D L E A R N I N G N AT U R A L L A N G U A G E P R O C E S S I N G - Q U E S T I O N A N S W E R I N G - C O N T E X T U A L E X T R A C T I O N - C L A S S I F I C AT I O N - M A C H I N E T R A N S L AT I O N S P E E C H - S P E E C H T O T E X T - T E X T T O S P E E C H V I S I O N / I M A G E - I M A G E R E C O G N I T I O N - M A C H I N E V I S I O N @dannydenhard#DIGTRA16 😠
  • 33. D A R E I S AY T H E W O R D C O N T E N T ? @dannydenhard#DIGTRA16 SOURCE: GIPHY
  • 34. T H E R I G H T L E V E L O F C O N T E N T “ Q U A N T I T Y V S Q U A L I T Y ” I T S H A R D T O E N S U R E Y O U A R E B E I N G A S S O C I AT E D W I T H T H E R I G H T T Y P E O F C O N T E N T @dannydenhard#DIGTRA16
  • 35. C O N T E N T I S K I N G 👑 B U T D I S T R I B U T I O N I S Q U E E N 👸 L E T S FA C E I T S H E W E A R S T H E T R O U S E R S @dannydenhard#DIGTRA16
  • 36. D I G I TA L TA L E N T. . . H A R D T O F I N D 🔍 H A R D E R T O K E E P 🔐 @dannydenhard#DIGTRA16
  • 37. D O M A N Y O F Y O U R E M E M B E R T H I S G U Y ? @dannydenhard#DIGTRA16
  • 38. O R H O W A B O U T T H E S E ? @dannydenhard#DIGTRA16
  • 39. T H E P R O B L E M S W E A L L FA C E W I T H S O C I A L @dannydenhard#DIGTRA16
  • 40. P R O V I N G R O I @dannydenhard#DIGTRA16
  • 41. T R A C K I N G T. C O / O K O 7 W Z 2 U 0 3 L . FA C E B O O K . C O M / L . P H P L . I N S TA G R A M . C O M / @dannydenhard#DIGTRA16
  • 42. A L G O R I T H M S & I N F L U E N C I N G N E W S F E E D S @dannydenhard#DIGTRA16
  • 43. T H E S O C I A L L A N D S C A P E I S C O N S TA N T LY C H A N G I N G @dannydenhard#DIGTRA16
  • 44. F I N D I N G T H E R I G H T I N F L U E N C E R & T R A C K I N G T H E I R A C T I V I T Y A C C U R AT E LY @dannydenhard#DIGTRA16 SOURCE: GIPHY
  • 45. P E O P L E A R E S H A R I N G A L O T L E S S 👎 @dannydenhard#DIGTRA16
  • 46. P E O P L E H AV E T U R N E D T O “ D A R K ” S O C I A L @dannydenhard#DIGTRA16
  • 47. S O C I A L I S O N LY A S G O O D A S Y O U R C O N T E N T 
 & Y O U R A U D I E N C E 7 @dannydenhard#DIGTRA16
  • 48. T H E R E I S N O B A L A N C E B E T W E E N S E L L I N G & P R O M O T I N G @dannydenhard#DIGTRA16
  • 49. S O C I A L W E N T PAY T O P L AY & T H AT ' S O U R FA U LT 💩 @dannydenhard#DIGTRA16
  • 50. W E A R E G O I N G T O P L AY A L I T T L E G A M E . . . . . @dannydenhard#DIGTRA16
  • 51. P L E A S E R A I S E Y O U R H A N D S @dannydenhard#DIGTRA16 🙌 🙌
  • 52. P L E A S E R A I S E Y O U R H A N D S I F Y O U H AV E A L I N K E D I N A C C O U N T @dannydenhard#DIGTRA16
  • 53. K E E P Y O U R H A N D S U P I F Y O U H AV E A FA C E B O O K A C C O U N T @dannydenhard#DIGTRA16
  • 54. K E E P Y O U R H A N D S U P I F Y O U A L S O H AV E A T W I T T E R A C C O U N T @dannydenhard#DIGTRA16
  • 55. K E E P T H E M U P I F Y O U A R E A C T I V E O N I N S TA G R A M O R P I N T E R E S T @dannydenhard#DIGTRA16
  • 56. L A S T LY, K E E P T H E M U P I F H AV E PA I D W I T H A P P L E O R A N D R O I D PAY I N T H E L A S T M O N T H @dannydenhard#DIGTRA16
  • 57. W H Y I S T H I S I M P O RTA N T ? @dannydenhard#DIGTRA16
  • 58. W E A R E L I V I N G I N T H E H Y P E R C O N N E C T E D W O R L D @dannydenhard#DIGTRA16 🌎 T H E M O S T P O W E R F U L N E T W O R K S , A R E O U R N E T W O R K S
  • 59. A N D W E ( M O S T LY ) O W N O U R P E R S O N A L N E T W O R K S @dannydenhard#DIGTRA16
  • 60. J U S T G I V I N G I S A V I R A L L O O P C O M PA N Y O T H E R V I R A L L O O P C O M PA N I E S I N C L U D E • T U P P E R WA R E • E B AY • FA C E B O O K • T W I T T E R • U B E R • M O N Z O • AT O M B A N K @dannydenhard#DIGTRA16
  • 61. W E R E LY O N O U R U S E R S T O R I E S A N D T H E I R N E T W O R K S @dannydenhard#DIGTRA16 O U R C O M M U N I T Y H AV E R A I S E D W E L L O V E R $ 4 B I L L I O N F O R G O O D C A U S E S T H R O U G H W O M & S O C I A L M E D I A
  • 62. T H E M O S T I M P O R TA N T “ T H I N G ” I N M O S T B U S I N E S S E S , A R E T H E P E O P L E … @dannydenhard#DIGTRA16
  • 63. A N D S O C I A L LY C O N N E C T E D P E O P L E A R E O F T E N T H E M O S T I M P O R TA N T T O B U S I N E S S E S , S O M E D O N O T R E A L I S E I T 
 I T I S E S P E C I A L LY T R U E F O R O U R A U D I E N C E A N D B U S I N E S S @dannydenhard#DIGTRA16
  • 64. O U R C O N T E N T I S 9 9 . 5 % U S E R G E N E R AT E D @dannydenhard#DIGTRA16 O U R U S E R S S T O R I E S A R E T H E M O S T I M P O R TA N T C O N T E N T
  • 65. S U P E R P E R S O N A L S T O R I E S A R E E S S E N T I A L @dannydenhard#DIGTRA16
  • 66. T H E M O R E E N G A G E D O U R PA G E O W N E R S N E T W O R K , T Y P I C A L LY T H E B E T T E R PA G E S P E R F O R M @dannydenhard#DIGTRA16
  • 67. @dannydenhard#DIGTRA16 F R O M T H I S PA G E : 1 0 0 + PA G E S C R E AT E D 
 £ 5 0 K O F D O N AT I O N S T O T H E S E PA G E S 1. 2.
  • 68. T H E B E T T E R T H E S T O RY I S T O L D , T H E M O R E C O M P E L L I N G O R H U M O R O U S T Y P I C A L LY T H E B E T T E R T H E P E R F O R M A N C E @dannydenhard#DIGTRA16
  • 69. U N L I K E A L O T O F B U S I N E S S E S W E A R E N O T D E P E N D A N T O N S E A R C H A L G O R I T H M S … W I T H O V E R 6 0 % O F A L L T R A F F I C C O M I N G F R O M S O C I A L M E D I A & O V E R 4 0 % O F D O N AT I O N S C O M E D I R E C T LY F R O M FA C E B O O K A L O N E . W E A R E R E L I A N T O N : - • P E O P L E T E L L I N G & S E E D I N G T H E I R S T O R I E S • S O C I A L M E D I A N E W S F E E D S & A L G O R I T H M S @dannydenhard#DIGTRA16
  • 70. L A R G E S I T E S R E LY I N G O N S O C I A L M E D I A : @dannydenhard#DIGTRA16 C H E C K O U T SIM ILA R W E B FO R C O M PE TITO R S
  • 71. F O R A L O T O F P E O P L E S O C I A L M E D I A = T R U S T @dannydenhard#DIGTRA16
  • 72. W H Y ? • W E P I C K : • O U R F R I E N D S • T H E B U S I N E S S E S W E “ L I K E ” • W H O W E E N G A G E W I T H • O R S P Y O N … . • A N D W H AT N E W S ( O R A D S ) I S I M P O R TA N T T O U S @dannydenhard#DIGTRA16
  • 73. ⚠ W E L I V E I N T H E AT T E N T I O N E R A ⚠ @dannydenhard#DIGTRA16
  • 74. W E A R E N O W E X P O S E D T O T H E E Q U I VA L E N T O F O V E R 1 7 0 N E W S PA P E R S W O R T H O F C O N T E N T P E R D AY @dannydenhard#DIGTRA16 SOURCE: BEN PARR CAPTIVOLGY
  • 75. O N FA C E B O O K A L O N E 
 1 5 0 0 S T O R I E S C O U L D A P P E A R I N A P E R S O N S N E W S F E E D E A C H T I M E T H E Y L O G I N D I D Y O U K N O W ? O N LY 3 % O F Y O U R FA C E B O O K N E W S F E E D I S P R O M O T E D C O N T E N T A N D O F T H E 3 % O N LY 1 0 % O F PA G E P O S T S A R E P R O M O T E D P O S T S @dannydenhard#DIGTRA16 SOURCE: FACEBOOK
  • 76. T H E Q U E S T I O N F O R A N Y B U S I N E S S O R P E R S O N R A I S I N G M O N E Y I S : H O W D O Y O U G R A B A N Y O N E S F R I E N D S AT T E N T I O N @dannydenhard#DIGTRA16
  • 77. S O C I A L M E D I A C H A N G E S C O N S TA N T LY @dannydenhard#DIGTRA16
  • 78. T H E E V O L U T I O N O F S O C I A L M E D I A • F I N D I N G P E O P L E ; • C O N N E C T I N G W I T H P E O P L E 👫 • S TAT U S U P D AT E S W I T H T E X T 📝 • P U B L I C C O M M U N I C AT I O N S 🗣 • P O S T I N G & E N G A G I N G O N L I N K S A N D S T O R I E S 🔗 • I M A G E S & E N G A G E M E N T O N Y O U R O W N I M A G E S ( F O R F R E E ) 🗽 • P R I VAT E C H AT 💬 • H O S T I N G V I D E O S 📼 • B U S I N E S S E N T E R I N G S O C I A L M E D I A 📈 • U P L O A D I N G V I D E O S W I T H E N G A G E M E N T 📹 • L I V E S T R E A M I N G V I D E O / E V E RY O N E ' S O W N T V C H A N N E L S 📺 • 3 6 0 V I D E O F G H @dannydenhard#DIGTRA16
  • 79. I S T H E S O C I A L M E D I A E V O L U T I O N O R R E V O L U T I O N C O M I N G ? • L I V E S T R E A M I N G V I D E O • S O C I A L M E D I A T V • V R • A R @dannydenhard#DIGTRA16
  • 80. T O D AY ' S L A N D S C A P E @dannydenhard#DIGTRA16
  • 81. O U R T O P 5 S O C I A L N E T W O R K S I N 2 0 1 6 1 . FA C E B O O K 2 . T W I T T E R 3 . I N S TA G R A M 4 . L I N K E D I N 5 . Y O U T U B E @dannydenhard#DIGTRA16 T R E N D I N G D O W N T R E N D I N G U P S TAT I C
  • 82. M O S T A C T I V E " S O C I A L N E T W O R K S " FA C E B O O K - 1 . 7 9 B I L L I O N Y O U T U B E - 1 . 3 B I L L I O N G M A I L - 1 B I L L I O N W H AT S A P P - 1 B I L L I O N M E S S E N G E R - 1 B I L L I O N Q O - 8 9 9 M I L L I O N W E C H AT - 8 0 6 M I L L I O N Q Z O N E - 6 5 2 M I L L I O N T U M B L R - 5 5 5 M I L L I O N I N S TA G R A M - 5 0 0 M I L L I O N T W I T T E R - 3 1 7 M I L L I O N S K Y P E - 3 0 0 M I L L I O N B A I D U T I E R A - 3 0 0 M I L L I O N S N A P C H AT - 1 5 0 M I L L I O N @dannydenhard#DIGTRA16 KEY: SOCIAL / COMMUNITY INSTANT MESSENGER FA C E B O O K O W N E D FA C E B O O K O W N E D FA C E B O O K O W N E D
  • 83. @dannydenhard#DIGTRA16 I F FA C E B O O K WA S A C O U N T RY I T W O U L D B E T H E L A R G E S T C O U N T RY I N T H E W O R L D S O U R C E : H T T P : / / B I T. LY / T O P 2 0 W O R L D Y O U T U B E G M A I L M E S S E N G E R T U M B L R T W I T T E R S N A P C H AT 👻
  • 84. @dannydenhard#DIGTRA16 ✅ T H I S I S N O W 👍 👍 👍
  • 85. A L L S O C I A L M E D I A S I T E S A R E M O B I L E F I R S T W I T H AT L E A S T O N E A P P. O W N I N G Y O U R AT T E N T I O N & M I N U T E S = 💰 💰 💰 @dannydenhard#DIGTRA16
  • 86. A P P S C A N B E L I K E N E E D Y K I D S • P U S H N O T I F I C AT I O N S • I N A P P N O T I F I C AT I O N S • E M A I L S @dannydenhard#DIGTRA16
  • 87. @dannydenhard#DIGTRA16 S O U R C E : C O M S C O R E
  • 88. T H E 📱 H A S A L M O S T R E P L A C E D E V E RY T H I N G @dannydenhard#DIGTRA16 📹📅 🗒 ⌚ B U T M O S T LY T H E 📸
  • 89. @dannydenhard#DIGTRA16 D I D Y O U K N O W T H I S WA S A S A M S U N G S T U N T ? S O U R C E : W S J
  • 90. @dannydenhard#DIGTRA16 B E S T S E L F I E E V E R ! S O U R C E : W I K I P E D I A
  • 91. S O U R C E : H T T P S : / / W W W. I N S TA G R A M . C O M / P / B M L 8 U Y E J 7 2 V / @dannydenhard#DIGTRA16 P E O P L E W I L L G O T O E X T R E M E L E N G T H S F O R L I K E S ❤
  • 92. W E N O W TA K E M O R E P I C T U R E S P E R D AY T H A N W E E V E R D I D A N N U A L LY O N S M A R T P H O N E S ; T H E D E FA U LT C A M E R A ( F O R M A N Y ) I S T H E F R O N T C A M E R A @dannydenhard#DIGTRA16
  • 93. I T ' S A N AT U R A L S T E P T O G O F R O M T H E S E L F I E C U LT U R E 💁 
 T O L I V E S T R E A M I N G C U LT U R E 📹 @dannydenhard#DIGTRA16
  • 94. @dannydenhard#DIGTRA16 WAT E R L O O S TAT I O N TA K E O V E R
  • 95. @dannydenhard#DIGTRA16 T H I S G AV E U S A F R E E B R O A D C A S T T O T E L L , C O M M U N I C AT E A N D A S K S O M E T H I N G F R O M O U R F R I E N D S
  • 96. T H E S TAT U S / S H A R E I S S O I M P O R TA N T I T H A S T R A N S F O R M E D T H E WAY W E O P E R AT E @dannydenhard#DIGTRA16
  • 97. S O M U C H S O , W E A R E C O N S TA N T LY T E S T I N G A N D L E T T I N G O U R U S E R S K N O W VA L U E S O F T H E I R N E X T A C T I O N S @dannydenhard#DIGTRA16
  • 98. W E D O N O T A N D C A N N O T E X P E C T P E O P L E C A N A LWAY S D O N AT E A F T E R A F R I E N D A S K S H O W E V E R W E C A N S U G G E S T F O R T H E M T O S H A R E / T O H E L P T H E S T O RY S U C C E E D @dannydenhard#DIGTRA16
  • 99. D ATA I S A W O N D E R F U L T H I N G @dannydenhard#DIGTRA16 AT I T ’ S P E A K W H AT S A P P WA S A T O P 5 R E F E R R E R & D R O V E 7 % O F D O N AT I O N S S O U R C E : W H AT S A P P
  • 100. W E T O O K T H I S S E R I O U S LY & T E S T E D S U P P O R T & T I P S A C R O S S W H AT S A P P @dannydenhard#DIGTRA16
  • 101. E V E RY S O C I A L N E T W O R K H A S I T S O W N VA L U E O N Y O U … . A L M O S T A L L S O C I A L N E T W O R K S N E E D T O R E P O R T O N T H E VA L U E O F Y O U @dannydenhard#DIGTRA16
  • 102. @dannydenhard#DIGTRA16 T H I S WA S W O RT H £ 7 0 R I P
  • 103. O N PA G E S T H AT H I T T H E P R E S S & H I T T H E M A I N S T R E A M , FA C E B O O K C O M M E N T S I S I N VA L U A B L E & D R I V E S G R E AT VA L U E F O R T H E PA G E O W N E R @dannydenhard#DIGTRA16
  • 104. W H E R E Y O U C A N A C T U A L LY G E T VA L U E F R O M S O C I A L N E T W O R K S @dannydenhard#DIGTRA16
  • 105. FA C E B O O K • C O M M E N T S • L I K E S • S H A R E S • L I N K S H A R E • P I C T U R E S H A R E • L I V E V I D E O • F R I E N D ( S ) S H A R E • S T R A N G E R S H A R E • P R E S S PA G E S H A R E @dannydenhard#DIGTRA16 T W I T T E R • U R L S H A R E S • R T ’ S • D I R E C T M E S S A G E S • C L I C K S F R O M B I O
  • 106. L I N K E D I N • U R L S H A R E S • G R O U P D I S C U S S I O N S • R E - S H A R E S @dannydenhard#DIGTRA16 Y O U T U B E • L I N K S I N B I O S • V I D E O C A R D S • C O M M E N T S
  • 107. T W I T C H • L I N K S I N B I O • L I V E S T R E A M I N G P L AY • C O M M E N T S @dannydenhard#DIGTRA16 G O R E SE A R C H TW ITC H
  • 108. W E H AV E A N U M B E R O F VA L U E S F R O M S O C I A L I N T E R A C T I O N S @dannydenhard#DIGTRA16
  • 109. W E K N O W A L I K E A L O N E I S W O R T H £ 5 @dannydenhard#DIGTRA16 S O U R C E : FA C E B O O K
  • 110. S O M E I N S I D E R I N F O R M AT I O N ⚠ @dannydenhard#DIGTRA16
  • 111. I F PA G E S D O N O T R E C E I V E D O N AT I O N S I N T H E F I R S T 4 8 H O U R S T H E Y T E N D N O T T O H I T T H E I R TA R G E T S @dannydenhard#DIGTRA16
  • 112. T H E T I M I N G O F T H E F I R S T S H A R E A N D T Y P E O F S H A R E I S V I TA L I N T H E PA G E S U C C E E D I N G @dannydenhard#DIGTRA16
  • 113. P E O P L E C R E AT E T H E I R PA G E S A F T E R L U N C H 🌯 & S H A R E " I N W O R K T I M E " E N G A G I N G T H E I R N E T W O R K S AT T H I S T I M E I S E S S E N T I A L @dannydenhard#DIGTRA16
  • 114. PA G E S C R E AT E D O N T U E S D AY ' S H AV E T H E H A R D E S T T I M E P E R F O R M I N G ¯ _ ( ツ ) _ / ¯ S AT U R D AY L U N C H T I M E I S T H E P E A K T I M E F O R S H A R I N G @dannydenhard#DIGTRA16
  • 115. M Y D A I LY C H A L L E N G E : H O W D O Y O U C R E AT E A S T R AT E G Y A R O U N D P E O P L E S H A R I N G ? @dannydenhard#DIGTRA16
  • 116. I A S K E D T H E W I D E R M A R K E T I N G T E A M AT J U S T G I V I N G W H I C H B R A N D S D O S O C I A L W E L L : • @ G E T I N T H E S E A • O L I V I A B U R T O N WAT C H E S • J A M E S C O R D E N • A J + • O F F I C I A L N F L 🏈 T H E O B V I O U S • TA S T Y ( B U Z Z F E E D ) • PA D D Y P O W E R • I N N O C E N T @dannydenhard#DIGTRA16 LISTE N TO H TTP://B IT.LY /ZE FR A N K PO D C A ST
  • 117. I N S I G H T S , I N S I G H T S , I N S I G H T S @dannydenhard#DIGTRA16
  • 118. L E T T H E I N S I G H T S D O T H E TA L K I N G ; T H E W H O T H E W H AT T H E W H Y T H E H O W T H E W H E N @dannydenhard#DIGTRA16
  • 119. C U R R E N T FA C E B O O K A L G O R I T H M P R I O R I T I E S I N O R D E R 📹 L I V E V I D E O 📼 V I D E O ⏲ T I M E O F P O S T / U P D AT E R P U B L I C S H A R E S A F F I N I T Y 🖼 P I C T U R E ✅ U N I Q U E S H A R E 📝 N O T E 🔄 S H A R E 🗣 C O M M E N T 👍 L I K E ⛓ L I N K ⏱ T I M E S P E N T O N S I T E ( A F T E R L I N K I S C L I C K E D F R O M FA C E B O O K N E W S F E E D ) ✍ K E Y W O R D S / S E N T E N C E S O N S TAT U S 🌀 S H A R E P O P U L A R P O S T 🏷 S P E C I F I C F R I E N D S TA G G E D 🆕 🚤 S P E E D O F T H E S I T E Y O U P U S H P E R S O N T O @dannydenhard#DIGTRA16
  • 120. T E L L I N G Y O U R A U D I E N C E T H E . . . . @dannydenhard#DIGTRA16
  • 121. R I G H T T Y P E O F S H A R E @dannydenhard#DIGTRA16
  • 122. T H E R I G H T T I M E T O S H A R E ⏱ @dannydenhard#DIGTRA16
  • 123. T H E R I G H T T I M E T O S H A R E A G A I N @dannydenhard#DIGTRA16
  • 124. S E L L Y O U R PA S S I O N AT E S T O RY I N T O L O C A L P R E S S 📰 @dannydenhard#DIGTRA16
  • 125. T O S H A R E A C R O S S E M A I L A N D O T H E R S O C I A L N E T W O R K S 👻 @dannydenhard#DIGTRA16
  • 126. M Y P R E D I C AT E D F U T U R E O F S U C C E S S @dannydenhard#DIGTRA16
  • 127. C O N V I N C I N G U S E R S T O S TA R T S H A R I N G AT T H E R I G H T T I M E & P R O V I D I N G T H E M C O N F I D E N C E T H E Y W I L L H I T T H E I R TA R G E T A N D B Y J U S T S H A R I N G T O T H E I R N E T W O R K T H E Y C A N H E L P A N Y O N E I N N E E D @dannydenhard#DIGTRA16
  • 128. T O U S E T H E F O R M AT T H E Y S H A R E M O S T O F T E N O N S O C I A L @dannydenhard#DIGTRA16
  • 129. C R E AT I N G , E N G A G I N G A N D D R I V I N G T R A F F I C & S A L E S T H R O U G H D A R K S O C I A L P L AT F O R M S @dannydenhard#DIGTRA16
  • 130. W H Y ? W E A R E A L R E A D Y S E E I N G O V E R 1 0 % T R A F F I C C O M I N G F R O M D A R K S O C I A L P R O P E R T I E S @dannydenhard#DIGTRA16
  • 131. M E S S E N G E R , W H AT S A P P, S L A C K , S N A P C H AT, V I B E R E T C I S W H E R E M A N Y P E O P L E H A N G O U T & “ TA L K ” @dannydenhard#DIGTRA16 C H E C K O U T A D ID A S TA N G O SQ U A D S
  • 132. M Y T O O L S F O R S U C C E S S A R E : M E T R I C S • G O O G L E A N A LY T I C S • N E AT LY. I O • K I S S M E T R I C S C O M M S • S L A C K S E A R C H I N S I G H T S • G O O G L E S E A R C H C O N S O L E • S E M R U S H & S I S T R I X S O C I A L T O O L S • FA C E B O O K I N S I G H T S / P O W E R E D I T O R • N E W S W H I P S P I K E • B U Z Z S U M O ( C H R O M E ) • C O N T E N T H A R M O N Y • N U Z Z E L I N S I G H T H A C K I N G • O N E P U L S E • S I M I L A R W E B A P P I N F O • A P P A N N I E • S E N S O R T O W E R @dannydenhard#DIGTRA16 G E T TH E SE TO O LS F R E E F R E E F R E E F R E E F R E E F R E E F R E E
  • 133. T H E F U T U R E F O R U S M A R K E T E R S @dannydenhard#DIGTRA16
  • 134. V R & A R @dannydenhard#DIGTRA16
  • 135. W H Y ? M O S T V R A N D A R W I L L B E A P P S O R S O F T WA R E B A S E D . I T W I L L C O N N E C T P E O P L E S E A M L E S S LY Y O U C A N S E E D A U ' S / M A U ' S & C O N N E C T S O C I A L P R O F I L E S . C O N N E C T I N G & S H A R I N G E X P E R I E N C E I S E S S E N T I A L F O R S U C C E S S O F V R @dannydenhard#DIGTRA16 LISTE N TO A SH TO N K U TC H E R O N V R
  • 136. AT L E A S T P O K E M O N G O G O T K I D S ( A N D S O M E PA R E N T S ) O U T O F T H E H O U S E & H U N T I N G W H I L E B E I N G A C T I V E @dannydenhard#DIGTRA16 S O U R C E : T H E O AT M E A L
  • 137. E X P E C T T H I S T O C O N T I N U E W I T H G A M I F I C AT I O N & R E WA R D I N G A C T I V E P E O P L E 🏃 @dannydenhard#DIGTRA16 C H E C K O U T Q A PITA L.C O M
  • 138. B O T S & A I @dannydenhard#DIGTRA16
  • 139. W H Y ? B O T S W I L L B E T H E F U T U R E F O R C O M PA N I E S W H O N E E D T O R E D U C E C O S T S & A U T O M AT E M A N Y H U M A N I N T E R A C T I O N S @dannydenhard#DIGTRA16
  • 140. B O T S W O N ' T TA K E O V E R T H E W O R L D . . . . . . W E L L N O T I N 2 0 1 7 @dannydenhard#DIGTRA16 R E A D TH E M A STE R A LG O R ITH M
  • 141. I W I L L L E AV E Y O U W I T H . . . . @dannydenhard#DIGTRA16
  • 142. W H E N C R E AT I N G Y O U R N E X T S T R AT E G Y, C H A L L E N G E Y O U R S E L F I N D I F F E R E N T WAY S @dannydenhard#DIGTRA16
  • 143. A S K Y O U R S E L F : • W H E R E P E O P L E S P E N D T H E I R T I M E • H O W D O W E I N S P I R E T H E M T H E R E • W H AT A P P S A R E P E O P L E A C T U A L LY U S I N G ( H I N T: E M A I L , C A L E N D A R , S M S , M E S S E N G E R , S O C I A L , V I D E O , B R O W S E R S , E M O J I K E Y B O A R D ) • W H E R E A R E T H E Y E N G A G I N G W I T H B R A N D S & W H Y • H O W D O Y O U G O U P T H E S TA C K A N D W I N T H E M F R O M O T H E R S • W H AT C A N I D O T O I N F L U E N C E P E O P L E O N T H E R I G H T D E V I C E & AT R I G H T T I M E • A N D I F I W E R E A C O N S U M E R H O W W O U L D I WA N T T H E M O S T R E L E VA N T C O N T E N T D E L I V E R E D T O M E & W H E N @dannydenhard#DIGTRA16
  • 144. L A S T LY - T H A N K Y O U 👏👏 👏 #DIGTRA16 A S K M E A N Y T H I N G : E : D A N N Y. D E N H A R D @ J U S T G I V I N G . C O M T: @ D A N N Y D E N H A R D M : M . M E / D A N N Y D E N H A R D