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Global Digital Stats Report
1. GLOBAL DIGITAL
STATISTICS 2014
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS
awree social
We Are Social wearesocial.sg • @wearesocialsg • 1
2. COUNTRIES DETAILED IN THIS REPORT
1 ARGENTINA
2 AUSTRALIA
3 BRAZIL
4 CANADA
5 CHINA
6 FRANCE
7 GERMANY
8 INDIA
7!
23!
6!
14!
24!10!
13!
1!
3!
18!
9 INDONESIA
10 ITALY
11 JAPAN
12 MEXICO
13 NIGERIA
14 POLAND
15 RUSSIA
16 SAUDI ARABIA
19!
9!
2!
11!
17 SINGAPORE
18 SOUTH AFRICA
19 SOUTH KOREA
20 TURKEY
21 THAILAND
22 UNITED ARAB EMIRATES
23 UNITED KINGDOM
24 UNITED STATES
5!
21!
4!
15!
22!
12!
20!
8!
16!
17!
We Are Social wearesocial.sg • @wearesocialsg • 2
3. PLEASE CONTACT US FOR REPORTS
ON OTHER COUNTRIES & REGIONS:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
We Are Social wearesocial.sg • @wearesocialsg • 3
5. GLOBAL DATA SNAPSHOT
JAN
2014
7,095,476,818
TOTAL WORLD POPULATION
2,484,915,152
INTERNET USERS
1,856,680,860
ACTIVE SOCIAL NETWORK USERS
6,572,950,124
MOBILE SUBSCRIBERS
52% 48%
URBAN
35%
INTERNET PENETRATION
RURAL
26%
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
93%
We Are Social wearesocial.sg • @wearesocialsg • 5
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
6. JAN SHARE OF GLOBAL USERS BY REGION
2014
NORTH AMERICA
5% 11%
11% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 10%
8% 8%
WESTERN EUROPE
6% 10%
13% 8%
CENTRAL &
EASTERN EUROPE
5% 6%
7% 7%
CENTRAL ASIA
2% 1%
1% 2%
INTERNET USERS
We Are Social wearesocial.sg • @wearesocialsg • 6
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
EAST ASIA
22% 37%
30% 22%
SOUTH ASIA
23% 6%
8% 18%
MIDDLE EAST
4% 4%
4% 5%
AFRICA
16% 4%
8% 11% OCEANIA
1% 1%
1% 1%
POPULATION
SOCIAL MEDIA USERS
MOBILE SUBSCRIPTIONS
SOUTHEAST ASIA
9% 9%
6% 11%
7. JAN INTERNET PENETRATION BY REGION
2014
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
WESTERN
EUROPE
AFRICA
MIDDLE
EAST
CENTRAL &
EASTERN
EUROPE
12%!
We Are Social wearesocial.sg • @wearesocialsg • 7
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
EAST
ASIA
OCEANIA
CENTRAL
ASIA
81%!
47%!
18%!
37%!
78%!
54%!
48%!
63%!
34%!
29%!
SOUTH
ASIA
SOUTHEAST
25%!ASIA
8. JAN INTERNET PENETRATION BY REGION
2014
81%! 78%!
63%!
54%!
48%! 47%!
37%! 35%! 34%!
EAST
ASIA
We Are Social wearesocial.sg • @wearesocialsg • 8
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
29%!
25%!
18%!
12%!
NORTH
AMERICA
WESTERN
EUROPE
OCEANIA
CENTRAL &
EASTERN
EUROPE
EAST
ASIA
SOUTH
AMERICA
MIDDLE
WORLD
AVERAGE
CENTRAL
AMERICA
CENTRAL
SOUTHEAST
ASIA
AFRICA
SOUTH
ASIA
9. JAN SOCIAL PENETRATION BY REGION
2014
BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
NORTH
AMERICA
SOUTH
AMERICA
WESTERN
EUROPE
AFRICA
MIDDLE
EAST
We Are Social wearesocial.sg • @wearesocialsg • 9
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
56%!
44%!
7%!
24%!
44%!
33%!
43%!
44%!
34%!
5%!
7%!
26%!
CENTRAL
AMERICA
CENTRAL &
EASTERN
EUROPE
10. JAN SOCIAL PENETRATION BY REGION
2014
EAST
ASIA
We Are Social wearesocial.sg • @wearesocialsg • 10
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
56%!
44%! 44%! 44%! 43%!
34%! 33%!
26%! 26%!
24%!
7%! 7%!
5%!
NORTH
AMERICA
WESTERN
EUROPE
OCEANIA
SOUTH
AMERICA
EAST
ASIA
CENTRAL
AMERICA
CENTRAL &
EASTERN
EUROPE
WORLD
AVERAGE
SOUTHEAST
ASIA
MIDDLE
AFRICA
SOUTH
ASIA
CENTRAL
BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
11. JAN ACTIVE USERS BY SOCIAL PLATFORM
2014
We Are Social wearesocial.sg • @wearesocialsg • 11
• Sources: most recent user data in company press releases, correct as at January 2014
1,184 M
816 M
632 M
400 M
300 M
272 M
259 M
232 M
230 M
220 M
FACEBOOK
QQ
QZONE
WHATSAPP
GOOGLE+
WECHAT
LINKEDIN
TWITTER
TUMBLR
TENCENT WEIBO
SOCIAL NETWORK
MESSENGER / CHAT APP
12. JAN MOBILE PENETRATION BY REGION
2014
NORTH
AMERICA
SOUTH
AMERICA
WESTERN
EUROPE
AFRICA
MIDDLE
EAST
We Are Social wearesocial.sg • @wearesocialsg • 12
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
101%!
124%!
67%!
112%!
129%!
151%!
92%!
94%!
89%!
90%!
72%!
109%!
CENTRAL
AMERICA
CENTRAL &
EASTERN
EUROPE
13. JAN MOBILE PENETRATION BY REGION
2014
EAST
ASIA
We Are Social wearesocial.sg • @wearesocialsg • 13
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
151%!
129%!
124%!
112%! 109%!
101%!
94%! 93%! 92%! 90%! 89%!
72%!
67%!
CENTRAL &
EASTERN
EUROPE
WESTERN
EUROPE
SOUTH
AMERICA
MIDDLE
SOUTHEAST
ASIA
NORTH
AMERICA
OCEANIA
WORLD
AVERAGE
EAST
ASIA
CENTRAL
CENTRAL
AMERICA
SOUTH
ASIA
AFRICA
14. JAN MOBILE BROADBAND PENETRATION
2014
NORTH
AMERICA
SOUTH
AMERICA
WESTERN
EUROPE
AFRICA
MIDDLE
EAST
We Are Social wearesocial.sg • @wearesocialsg • 14
• Sources: US Census Bureau, International Telecommunication Union
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
72%!
23%!
7%!
13%!
55%!
39%!
28%!
66%!
8%!
16%!
4%!
18%!
CENTRAL
AMERICA
CENTRAL &
EASTERN
EUROPE
15. JAN MOBILE BROADBAND PENETRATION
2014
ASIA
EAST
We Are Social wearesocial.sg • @wearesocialsg • 15
• Sources: US Census Bureau, International Telecommunication Union
72%!
66%!
55%!
39%!
28%!
23%! 21%!
18%! 16%!
13%!
8%! 7%!
4%!
NORTH
AMERICA
OCEANIA
WESTERN
EUROPE
CENTRAL &
EASTERN
EUROPE
EAST
ASIA
SOUTH
AMERICA
WORLD
AVERAGE
SOUTHEAST
ASIA
CENTRAL
MIDDLE
CENTRAL
AMERICA
AFRICA
SOUTH
ASIA
16. JAN MOBILE BROADBAND SUBSCRIPTIONS
2014
NORTH
AMERICA
SOUTH
AMERICA
We Are Social wearesocial.sg • @wearesocialsg • 16
• Source: International Telecommunication Union
AFRICA
MIDDLE
EAST
WESTERN
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
SOUTH
ASIA
SOUTHEAST
ASIA
252M!
93M!
83M!
37M!
228M!
127M!
444M!
24M!
15M!
18M!
61M!
112M!
CENTRAL
AMERICA
CENTRAL &
EASTERN
EUROPE
17. NORTH AMERICA
351,300,266
TOTAL POPULATION
284,093,742
INTERNET USERS
197,033,600
JAN
2014
ACTIVE SOCIAL NETWORK USERS
353,899,984
ACTIVE MOBILE SUBSCRIPTIONS
82%
URBAN
81%
INTERNET PENETRATION
18%
RURAL
56%
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
101%
We Are Social wearesocial.sg • @wearesocialsg • 17
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
18. CENTRAL AMERICA
195,127,178
TOTAL POPULATION
66,034,487
INTERNET USERS
66,951,880
JAN
2014
ACTIVE SOCIAL NETWORK USERS
173,787,140
ACTIVE MOBILE SUBSCRIPTIONS
71%
URBAN
34%
INTERNET PENETRATION
29%
RURAL
34%
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
89%
We Are Social wearesocial.sg • @wearesocialsg • 18
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
19. SOUTH AMERICA
408,157,815
TOTAL POPULATION
193,655,950
INTERNET USERS
179,145,980
JAN
2014
ACTIVE SOCIAL NETWORK USERS
508,079,743
ACTIVE MOBILE SUBSCRIPTIONS
83%
URBAN
47%
INTERNET PENETRATION
17%
RURAL
44%
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
124%
We Are Social wearesocial.sg • @wearesocialsg • 19
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
20. WESTERN EUROPE
416,767,521
TOTAL POPULATION
326,197,681
INTERNET USERS
185,034,740
JAN
2014
ACTIVE SOCIAL NETWORK USERS
538,572,700
ACTIVE MOBILE SUBSCRIPTIONS
77%
URBAN
78%
INTERNET PENETRATION
23%
RURAL
44%
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
129%
We Are Social wearesocial.sg • @wearesocialsg • 20
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
21. CENTRAL & EASTERN EUROPE
323,365,917
TOTAL POPULATION
174,727,847
INTERNET USERS
106,440,000
JAN
2014
ACTIVE SOCIAL NETWORK USERS
486,919,115
ACTIVE MOBILE SUBSCRIPTIONS
68%
URBAN
54%
INTERNET PENETRATION
32%
RURAL
33%
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
151%
We Are Social wearesocial.sg • @wearesocialsg • 21
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
22. MIDDLE EAST
279,192,238
TOTAL POPULATION
102,346,717
INTERNET USERS
66,900,000
JAN
2014
ACTIVE SOCIAL NETWORK USERS
311,419,837
ACTIVE MOBILE SUBSCRIPTIONS
72%
URBAN
37%
INTERNET PENETRATION
28%
RURAL
24%
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
112%
We Are Social wearesocial.sg • @wearesocialsg • 22
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
23. AFRICA
JAN
2014
1,125,664,947
TOTAL POPULATION
205,185,547
INTERNET USERS
79,851,240
ACTIVE SOCIAL NETWORK USERS
750,257,377
ACTIVE MOBILE SUBSCRIPTIONS
39%
URBAN
18%
INTERNET PENETRATION
61%
RURAL
7%
SOCIAL NETWORKING PENETRATION
67%
MOBILE PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 23
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
24. CENTRAL ASIA
113,197,987
TOTAL POPULATION
32,444,899
INTERNET USERS
5,740,000
JAN
2014
ACTIVE SOCIAL NETWORK USERS
102,433,527
ACTIVE MOBILE SUBSCRIPTIONS
38%
URBAN
29%
INTERNET PENETRATION
62%
RURAL
5%
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
90%
We Are Social wearesocial.sg • @wearesocialsg • 24
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
25. SOUTH ASIA
JAN
2014
1,630,919,286
TOTAL POPULATION
188,303,759
INTERNET USERS
112,696,000
ACTIVE SOCIAL NETWORK USERS
1,173,703,583
ACTIVE MOBILE SUBSCRIPTIONS
31% 69%
URBAN
12%
INTERNET PENETRATION
RURAL
7%
SOCIAL NETWORKING PENETRATION
72%
MOBILE PENETRATION
We Are Social wearesocial.sg • @wearesocialsg • 25
• Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
26. EAST ASIA
JAN
2014
1,584,806,482
TOTAL POPULATION
756,093,363
INTERNET USERS
678,728,200
ACTIVE SOCIAL NETWORK USERS
1,451,087,957
ACTIVE MOBILE SUBSCRIPTIONS
56%
URBAN
48%
INTERNET PENETRATION
44%
RURAL
43%
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
92%
We Are Social wearesocial.sg • @wearesocialsg • 26
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
27. SOUTHEAST ASIA
630,551,581
TOTAL POPULATION
155,173,606
INTERNET USERS
161,996,000
JAN
2014
ACTIVE SOCIAL NETWORK USERS
688,607,654
ACTIVE MOBILE SUBSCRIPTIONS
45%
URBAN
25%
INTERNET PENETRATION
55%
RURAL
26%
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
109%
We Are Social wearesocial.sg • @wearesocialsg • 27
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
28. OCEANIA
36,425,600
TOTAL POPULATION
23,025,488
INTERNET USERS
16,163,220
JAN
2014
ACTIVE SOCIAL NETWORK USERS
34,181,507
ACTIVE MOBILE SUBSCRIPTIONS
71%
URBAN
63%
INTERNET PENETRATION
29%
RURAL
44%
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
94%
We Are Social wearesocial.sg • @wearesocialsg • 28
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
29. JAN INTERNET PENETRATION BY COUNTRY
2014
GERMANY
87%!
80%!
49%!
84%!
45%!
CANADA
USA
NIGERIA
UAE
We Are Social wearesocial.sg • @wearesocialsg • 29
• Sources: US Census Bureau, InternetWorldStats, CNNIC
73%!
81%!
83%!
58%!
86%!
55%!
41%!
32%!
79%!
84%!
42%!
53%!
15%!
38%! 12%!
MEXICO
BRAZIL
ARGENTINA SOUTH
AFRICA
SAUDI
ARABIA
INDIA
CHINA
SOUTH
KOREA
JAPAN
AUSTRALIA
SINGAPORE
TURKEY
UK
FRANCE
ITALY
INDONESIA
65%! POLAND
26%! THAILAND
83%!
53%!
RUSSIA
30. JAN INTERNET PENETRATION BY COUNTRY
2014
87%! 86%! 84%! 84%! 83%! 83%! 81%! 80%! 79%!
73%!
65%!
58%!
We Are Social wearesocial.sg • @wearesocialsg • 30
• Sources: US Census Bureau, InternetWorldStats, CNNIC
55%!
53%! 53%!
49%!
45%! 44%!
41%!
38%!
35%!
32%!
26%!
15%!
12%!
UK
CANADA
GERMANY
SOUTH KOREA
FRANCE
UAE
AUSTRALIA
USA
JAPAN
SINGAPORE
POLAND
ITALY
ARGENTINA
RUSSIA
SAUDI ARABIA
BRAZIL
TURKEY
CHINA
SOUTH AFRICA
MEXICO
WORLD AVERAGE
NIGERIA
THAILAND
INDONESIA
INDIA
31. We Are Social wearesocial.sg • @wearesocialsg • 31
JAN TIME SPENT ON THE INTERNET
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
6.1!
5.6!
5.5!
5.4!
5.3!
5.2!
5.2!
5.2!
5.1!
5.0!
5.0!
4.9!
4.9!
4.9!
4.9!
4.8!
4.7!
4.5!
4.5!
4.2!
4.1!
3.8!
3.5!
3.5!
2.4!
2.5!
2.5!
3.2!
2.0!
2.4!
3.0!
3.4!
3.1!
1.4!
3.0!
1.4!
2.6!
1.9!
1.9!
2.1!
2.0!
1.9!
1.7!
1.5!
1.0!
1.5!
1.0!
1.6!
BRAZIL
SOUTH AFRICA
INDONESIA
MEXICO
SINGAPORE
USA
UAE
ARGENTINA
THAILAND
POLAND
SAUDI ARABIA
RUSSIA
INDIA
CANADA
TURKEY
WEIGHTED
AVERAGE
ITALY
CHINA
AUSTRALIA
UK
FRANCE
GERMANY
JAPAN
SOUTH KOREA
NIGERIA
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
N/A!
32. JAN SOCIAL PENETRATION BY COUNTRY
2014
VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
GERMANY
57%!
56%!
43%!
35%!
45%!
CANADA
USA
NIGERIA
UAE
We Are Social wearesocial.sg • @wearesocialsg • 32
• Sources: US Census Bureau, Tencent, Facebook
59%!
57%!
42%!
42%!
55%!
56%!
20%!
6%!
17%!
27%!
46%!
33%!
28%!
25%!
43%! 7%!
MEXICO
BRAZIL
ARGENTINA SOUTH
AFRICA
SAUDI
ARABIA
INDIA
CHINA
SOUTH
KOREA
JAPAN
AUSTRALIA
SINGAPORE
TURKEY
UK
FRANCE
ITALY
INDONESIA
31%! POLAND
36%! THAILAND
80%!
RUSSIA
33. JAN SOCIAL PENETRATION BY COUNTRY
2014
VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS
CANADA
USA
MEXICO
BRAZIL
GERMANY
NIGERIA
ARGENTINA SOUTH
We Are Social wearesocial.sg • @wearesocialsg • 33
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AFRICA
SAUDI
ARABIA
INDIA
CHINA
SOUTH
KOREA
JAPAN
AUSTRALIA
SINGAPORE
TURKEY
UK
FRANCE
ITALY
POLAND
THAILAND
UAE
RUSSIA
73%!
15%!
70%!
58%!
74%!
42%!
25%!
12%!
81%!
51%!
54%!44%!
N/A!
40%!
48%!
54%!
50%!
76%! 56%!
74%!
68%!
82%!
75%!
37%!
INDONESIA
34. JAN SOCIAL PENETRATION BY COUNTRY
2014
We Are Social wearesocial.sg • @wearesocialsg • 34
• Sources: US Census Bureau, Tencent, Facebook
80%!
59%! 57%! 57%! 56%! 56%! 55%!
46%! 45%! 43%! 43%! 42%! 42%!
36%! 35%! 33%!
31%!
28%! 27%! 26%! 25%!
20%!
17%!
7%! 6%!
UAE
SINGAPORE
AUSTRALIA
UK
ARGENTINA
USA
CANADA
CHINA
TURKEY
MEXICO
BRAZIL
FRANCE
ITALY
THAILAND
GERMANY
RUSSIA
POLAND
SAUDI ARABIA
SOUTH KOREA
WORLD AVERAGE
INDONESIA
SOUTH AFRICA
JAPAN
INDIA
NIGERIA
VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
35. JAN SOCIAL PENETRATION BY COUNTRY
2014
We Are Social wearesocial.sg • @wearesocialsg • 35
• Sources: US Census Bureau, GlobalWebIndex Wave 11
82%! 81%!
76%! 75%! 74%! 74%! 73%!
70%!
68%!
58%!
56%!
54%! 54%!
51%! 50%!
48%!
44%! 42%!
40%! 39%! 37%!
25%!
15%!
12%!
CANADA
UAE
UK
USA
SOUTH KOREA
GERMANY
AUSTRALIA
SINGAPORE
FRANCE
JAPAN
POLAND
ITALY
ARGENTINA
SAUDI ARABIA
RUSSIA
BRAZIL
TURKEY
CHINA
SOUTH AFRICA
WEIGHTED
AVERAGE
MEXICO
THAILAND
INDONESIA
INDIA
NIGERIA
VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS
N/A!
36. JAN TIME SPENT ON SOCIAL MEDIA
2014
N/A!
We Are Social wearesocial.sg • @wearesocialsg • 36
• Source: GlobalWebIndex Wave 11
4.3!
3.8!
3.7!
3.3!
3.1! 3.0!
2.9!
2.8!
2.5! 2.5! 2.4!
2.3! 2.3!
2.2! 2.2!
2.1! 2.0!
1.9!
1.6!
1.5! 1.5! 1.4!
1.0!
0.8!
ARGENTINA
MEXICO
THAILAND
UAE
BRAZIL
SOUTH AFRICA
INDONESIA
SAUDI ARABIA
TURKEY
ITALY
INDIA
CANADA
USA
RUSSIA
SINGAPORE
AUSTRALIA
WEIGHTED
AVERAGE
UK
POLAND
CHINA
FRANCE
GERMANY
SOUTH KOREA
JAPAN
NIGERIA
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
37. JAN MOBILE PENETRATION BY COUNTRY
2014
GERMANY
130%!
103%!
134%!
133%!
84%!
CANADA
USA
NIGERIA
UAE
We Are Social wearesocial.sg • @wearesocialsg • 37
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
148%!
110%!
109%!
158%!
76%!
138%!
141%!
65%!
109%!
110%!
89%!
184%!
197%!
112%!
87%! 73%!
MEXICO
BRAZIL
ARGENTINA SOUTH
AFRICA
SAUDI
ARABIA
INDIA
CHINA
SOUTH
KOREA
JAPAN
AUSTRALIA
SINGAPORE
TURKEY
UK
FRANCE
ITALY
INDONESIA
132%! POLAND
125%! THAILAND
252%!
RUSSIA
38. We Are Social wearesocial.sg • @wearesocialsg • 38
JAN MOBILE PENETRATION BY COUNTRY
2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
252%!
197%!
184%!
158%!
148%!
141%!
138%!
134%!
133%!
132%!
130%!
125%!
112%!
110%!
110%!
109%!
109%!
103%!
93%!
89%!
87%!
84%!
76%!
73%!
65%!
UAE
SAUDI ARABIA
RUSSIA
ITALY
SINGAPORE
SOUTH AFRICA
ARGENTINA
BRAZIL
GERMANY
POLAND
UK
THAILAND
INDONESIA
AUSTRALIA
SOUTH KOREA
FRANCE
JAPAN
USA
WORLD AVERAGE
CHINA
MEXICO
TURKEY
CANADA
INDIA
NIGERIA
41. ARGENTINA: DATA SNAPSHOT
42,610,981
TOTAL POPULATION
23,543,412
INTERNET USERS
24,000,000
ACTIVE FACEBOOK USERS
58,599,390
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
93%
URBAN
55%
INTERNET PENETRATION
56%
FACEBOOK PENETRATION
MOBILE PENETRATION
7%!
RURAL
138%
We Are Social wearesocial.sg • @wearesocialsg • 41
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
42. JAN ARGENTINA: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 11M 42%
We Are Social wearesocial.sg • @wearesocialsg • 42
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 25M
43. JAN ARGENTINA: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
54% 4H 17M
We Are Social wearesocial.sg • @wearesocialsg • 43
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
59%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
21%
44. JAN ARGENTINA: SOCIAL MEDIA USE
2014
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 44
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
95%
90%
67%
51%
31%
25%
65%
56%
27%
23%
11%
8%
ANY SOCIAL
NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
BADOO
USED IN THE PAST MONTH
45. JAN ARGENTINA: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
31% 86%
We Are Social wearesocial.sg • @wearesocialsg • 45
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
85%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
25%
47. AUSTRALIA: DATA SNAPSHOT
22,262,501
TOTAL POPULATION
18,129,727
INTERNET USERS
12,800,000
ACTIVE FACEBOOK USERS
24,400,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
89%
URBAN
81%
INTERNET PENETRATION
57%
FACEBOOK PENETRATION
MOBILE PENETRATION
11%!
RURAL
110%
We Are Social wearesocial.sg • @wearesocialsg • 47
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
48. JAN AUSTRALIA: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 30M 59%
We Are Social wearesocial.sg • @wearesocialsg • 48
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 40M
49. JAN AUSTRALIA: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
73% 2H 05M
We Are Social wearesocial.sg • @wearesocialsg • 49
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
55%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
14%
50. JAN AUSTRALIA: SOCIAL MEDIA USE
2014
89%
81%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 50
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
42%
30%
23%
15%
62%
53%
14%
14%
11%
7%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
51. JAN AUSTRALIA: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
65% 90%
We Are Social wearesocial.sg • @wearesocialsg • 51
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
78%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
41%
52. BRAZIL
We Are Social wearesocial.sg • @wearesocialsg • 52
53. BRAZIL: DATA SNAPSHOT
201,009,622
TOTAL POPULATION
99,357,737
INTERNET USERS
86,000,000
ACTIVE FACEBOOK USERS
268,440,423
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
85%
URBAN
49%
INTERNET PENETRATION
43%
FACEBOOK PENETRATION
MOBILE PENETRATION
15%
RURAL
134%
We Are Social wearesocial.sg • @wearesocialsg • 53
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
54. JAN BRAZIL: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
6H 03M 39%
We Are Social wearesocial.sg • @wearesocialsg • 54
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
2H 26M
55. JAN BRAZIL: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
48% 3H 08M
We Are Social wearesocial.sg • @wearesocialsg • 55
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
59%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
24%
56. JAN BRAZIL: SOCIAL MEDIA USE
2014
98%
94%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 56
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
75%
56%
54%
39%
72%
57%
28%
21%
13%
12%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
ORKUT
57. JAN BRAZIL: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
26% 89%
We Are Social wearesocial.sg • @wearesocialsg • 57
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
82%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
30%
58. CANADA
We Are Social wearesocial.sg • @wearesocialsg • 58
59. CANADA: DATA SNAPSHOT
34,568,211
TOTAL POPULATION
29,760,764
INTERNET USERS
19,000,000
ACTIVE FACEBOOK USERS
26,263,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
81%
URBAN
INTERNET PENETRATION
86%
55%
FACEBOOK PENETRATION
76%
MOBILE PENETRATION
19%
RURAL
We Are Social wearesocial.sg • @wearesocialsg • 59
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
60. JAN CANADA: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 53M 58%
We Are Social wearesocial.sg • @wearesocialsg • 60
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 51M
61. JAN CANADA: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
82% 2H 19M
We Are Social wearesocial.sg • @wearesocialsg • 61
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
46%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
9%
62. JAN CANADA: SOCIAL MEDIA USE
2014
91%
85%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 62
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
46%
45%
30%
26%
66%
57%
22%
13%
11%
10%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
PINTEREST
63. JAN CANADA: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
56% 89%
We Are Social wearesocial.sg • @wearesocialsg • 63
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
77%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
27%
64. CHINA
We Are Social wearesocial.sg • @wearesocialsg • 64
65. CHINA: DATA SNAPSHOT
JAN
2014
1,349,585,838
TOTAL POPULATION
590,560,000
INTERNET USERS
623,300,000
ACTIVE QZONE USERS
1,206,553,000
ACTIVE MOBILE SUBSCRIPTIONS
51%
URBAN
44%
INTERNET PENETRATION
46%
QZONE PENETRATION
MOBILE PENETRATION
49%
RURAL
89%
We Are Social wearesocial.sg • @wearesocialsg • 65
• Sources: US Census Bureau, CNNIC, Tencent, ITU
66. JAN CHINA: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 31M 43%
We Are Social wearesocial.sg • @wearesocialsg • 66
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 55M
67. JAN CHINA: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
42% 1H 30M
We Are Social wearesocial.sg • @wearesocialsg • 67
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
51%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
24%
68. JAN CHINA: SOCIAL MEDIA USE
2014
98%
83%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 68
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
76%
75%
74%
56%
87%
62%
53%
51%
51%
35%
ANY SOCIAL NETWORK
SINA WEIBO
QZONE
TENCENT WEIBO
TENCENT
YOUKU
69. JAN CHINA: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
47% 96%
We Are Social wearesocial.sg • @wearesocialsg • 69
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
98%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
69%
70. FRANCE
We Are Social wearesocial.sg • @wearesocialsg • 70
71. FRANCE: DATA SNAPSHOT
65,951,611
TOTAL POPULATION
54,473,474
INTERNET USERS
28,000,000
ACTIVE FACEBOOK USERS
72,180,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
86%
URBAN
INTERNET PENETRATION
83%
42%
FACEBOOK PENETRATION
MOBILE PENETRATION
14%
RURAL
109%
We Are Social wearesocial.sg • @wearesocialsg • 71
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
72. JAN FRANCE: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 07M 54%
We Are Social wearesocial.sg • @wearesocialsg • 72
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
0H 58M
73. JAN FRANCE: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
68% 1H 29M
We Are Social wearesocial.sg • @wearesocialsg • 73
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
41%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
10%
74. JAN FRANCE: SOCIAL MEDIA USE
2014
85%
74%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 74
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
35%
24%
23%
13%
55%
43%
11%
10%
5%
5%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
VIADEO
75. JAN FRANCE: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
42% 88%
We Are Social wearesocial.sg • @wearesocialsg • 75
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
74%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
26%
76. GERMANY
We Are Social wearesocial.sg • @wearesocialsg • 76
77. GERMANY: DATA SNAPSHOT
81,147,265
TOTAL POPULATION
68,296,919
INTERNET USERS
28,000,000
ACTIVE FACEBOOK USERS
107,700,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
74%
URBAN
INTERNET PENETRATION
84%
35%
FACEBOOK PENETRATION
MOBILE PENETRATION
26%
RURAL
133%
We Are Social wearesocial.sg • @wearesocialsg • 77
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
78. JAN GERMANY: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
3H 46M 62%
We Are Social wearesocial.sg • @wearesocialsg • 78
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 27M
79. JAN GERMANY: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
74% 1H 25M
We Are Social wearesocial.sg • @wearesocialsg • 79
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
46%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
13%
80. JAN GERMANY: SOCIAL MEDIA USE
2014
81%
72%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 80
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
32%
21%
8%
7%
52%
45%
8%
7%
2%
2%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
OTHER
INSTAGRAM
81. JAN GERMANY: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
40% 88%
We Are Social wearesocial.sg • @wearesocialsg • 81
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
76%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
32%
82. INDIA
We Are Social wearesocial.sg • @wearesocialsg • 82
83. INDIA: DATA SNAPSHOT
JAN
2014
1,220,800,359
TOTAL POPULATION
151,598,994
INTERNET USERS
90,000,000
ACTIVE FACEBOOK USERS
893,862,000
ACTIVE MOBILE SUBSCRIPTIONS
31%
URBAN
12%
INTERNET PENETRATION
7%
FACEBOOK PENETRATION
73%
MOBILE PENETRATION
69%
RURAL
We Are Social wearesocial.sg • @wearesocialsg • 83
• Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
84. JAN INDIA: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 54M 11%
We Are Social wearesocial.sg • @wearesocialsg • 84
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
2H 36M
85. JAN INDIA: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
12% 2H 26M
We Are Social wearesocial.sg • @wearesocialsg • 85
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
57%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
29%
86. JAN INDIA: SOCIAL MEDIA USE
2014
97%
94%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 86
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
78%
67%
54%
51%
72%
55%
35%
30%
24%
17%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
ORKUT
87. JAN INDIA: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
13% 95%
We Are Social wearesocial.sg • @wearesocialsg • 87
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
91%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
54%
89. INDONESIA: DATA SNAPSHOT
251,160,124
TOTAL POPULATION
38,191,873
INTERNET USERS
62,000,000
ACTIVE FACEBOOK USERS
281,963,665
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
51%
URBAN
15%
INTERNET PENETRATION
25%
FACEBOOK PENETRATION
MOBILE PENETRATION
49%
RURAL
112%
We Are Social wearesocial.sg • @wearesocialsg • 89
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
90. JAN INDONESIA: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 27M 14%
We Are Social wearesocial.sg • @wearesocialsg • 90
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
2H 30M
91. JAN INDONESIA: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
15% 2H 54M
We Are Social wearesocial.sg • @wearesocialsg • 91
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
74%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
32%
92. JAN INDONESIA: SOCIAL MEDIA USE
2014
98%
93%
80%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 92
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
74%
39%
32%
79%
59%
41%
33%
15%
12%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
93. JAN INDONESIA: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
14% 94%
We Are Social wearesocial.sg • @wearesocialsg • 93
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
95%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
57%
94. ITALY
We Are Social wearesocial.sg • @wearesocialsg • 94
95. ITALY: DATA SNAPSHOT
61,482,297
TOTAL POPULATION
35,531,527
INTERNET USERS
26,000,000
ACTIVE FACEBOOK USERS
97,226,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
68%
URBAN
58%
INTERNET PENETRATION
42%
FACEBOOK PENETRATION
MOBILE PENETRATION
32%
RURAL
158%
We Are Social wearesocial.sg • @wearesocialsg • 95
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
96. JAN ITALY: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 42M 46%
We Are Social wearesocial.sg • @wearesocialsg • 96
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 59M
97. JAN ITALY: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
54% 2H 29M
We Are Social wearesocial.sg • @wearesocialsg • 97
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
47%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
16%
98. JAN ITALY: SOCIAL MEDIA USE
2014
92%
83%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 98
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
53%
41%
24%
17%
61%
49%
16%
15%
9%
8%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
INSTAGRAM
99. JAN ITALY: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
41% 92%
We Are Social wearesocial.sg • @wearesocialsg • 99
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
84%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
30%
100. JAPAN
We Are Social wearesocial.sg • @wearesocialsg • 100
101. JAPAN: DATA SNAPSHOT
127,253,075
TOTAL POPULATION
100,684,474
INTERNET USERS
22,000,000
ACTIVE FACEBOOK USERS
138,362,823
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
91%
URBAN
79%
INTERNET PENETRATION
17%
FACEBOOK PENETRATION
MOBILE PENETRATION
9%!
RURAL
109%
We Are Social wearesocial.sg • @wearesocialsg • 101
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
102. JAN JAPAN: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
3H 27M 48%
We Are Social wearesocial.sg • @wearesocialsg • 102
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 01M
103. JAN JAPAN: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
58% 0H 45M
We Are Social wearesocial.sg • @wearesocialsg • 103
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
11%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
5%
104. JAN JAPAN: SOCIAL MEDIA USE
2014
66%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 104
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
39%
38%
25%
17%
2%
42%
22%
22%
8%
2%
1%
ANY SOCIAL NETWORK
TWITTER
FACEBOOK
MIXI
GOOGLE+
TUMBLR
105. JAN JAPAN: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
25% 89%
We Are Social wearesocial.sg • @wearesocialsg • 105
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
81%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
44%
106. MEXICO
We Are Social wearesocial.sg • @wearesocialsg • 106
107. MEXICO: DATA SNAPSHOT
116,220,947
TOTAL POPULATION
44,173,551
INTERNET USERS
50,000,000
ACTIVE FACEBOOK USERS
100,785,917
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
78%
URBAN
38%
INTERNET PENETRATION
43%
FACEBOOK PENETRATION
MOBILE PENETRATION
22%
RURAL
87%
We Are Social wearesocial.sg • @wearesocialsg • 107
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
108. JAN MEXICO: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 22M 33%
We Are Social wearesocial.sg • @wearesocialsg • 108
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 10M
109. JAN MEXICO: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
37% 3H 46M
We Are Social wearesocial.sg • @wearesocialsg • 109
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
59%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
21%
110. JAN MEXICO: SOCIAL MEDIA USE
2014
98%
94%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 110
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
74%
62%
36%
28%
72%
61%
29%
27%
12%
8%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
INSTAGRAM
111. JAN MEXICO: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
37% 95%
We Are Social wearesocial.sg • @wearesocialsg • 111
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
91%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
39%
112. NIGERIA
We Are Social wearesocial.sg • @wearesocialsg • 112
113. NIGERIA: DATA SNAPSHOT
174,507,539
TOTAL POPULATION
55,930,391
INTERNET USERS
11,200,000
ACTIVE FACEBOOK USERS
114,000,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
50%
URBAN
32%
INTERNET PENETRATION
6%
FACEBOOK PENETRATION
65%
MOBILE PENETRATION
50%
RURAL
We Are Social wearesocial.sg • @wearesocialsg • 113
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
114. POLAND
We Are Social wearesocial.sg • @wearesocialsg • 114
115. POLAND: DATA SNAPSHOT
38,383,809
TOTAL POPULATION
24,969,935
INTERNET USERS
11,800,000
ACTIVE FACEBOOK USERS
50,840,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
61%
URBAN
65%
INTERNET PENETRATION
31%
FACEBOOK PENETRATION
MOBILE PENETRATION
39%
RURAL
132%
We Are Social wearesocial.sg • @wearesocialsg • 115
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
116. JAN POLAND: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 59M 45%
We Are Social wearesocial.sg • @wearesocialsg • 116
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 21M
117. JAN POLAND: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
56% 1H 37M
We Are Social wearesocial.sg • @wearesocialsg • 117
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
27%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
9%
118. JAN POLAND: SOCIAL MEDIA USE
2014
90%
74%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 118
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
55%
46%
18%
12%
77%
59%
29%
26%
10%
5%
ANY SOCIAL NETWORK
FACEBOOK
NASZAKLASA
GOOGLE+
TWITTER
LINKEDIN
119. JAN POLAND: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
35% 90%
We Are Social wearesocial.sg • @wearesocialsg • 119
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
78%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
28%
120. RUSSIA
We Are Social wearesocial.sg • @wearesocialsg • 120
121. RUSSIA: DATA SNAPSHOT
142,500,482
TOTAL POPULATION
75,926,004
INTERNET USERS
46,800,000
ACTIVE VKONTAKTE USERS
261,886,329
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
74%
URBAN
53%
INTERNET PENETRATION
33%
VKONTAKTE PENETRATION
MOBILE PENETRATION
26%
RURAL
184%
We Are Social wearesocial.sg • @wearesocialsg • 121
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
122. JAN RUSSIA: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 56M 36%
We Are Social wearesocial.sg • @wearesocialsg • 122
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 22M
123. JAN RUSSIA: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
50% 2H 11M
We Are Social wearesocial.sg • @wearesocialsg • 123
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
46%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
12%
124. JAN RUSSIA: SOCIAL MEDIA USE
2014
94%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 124
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
75%
69%
68%
52%
39%
80%
52%
44%
41%
24%
18%
ANY SOCIAL NETWORK
VKONTAKTE
ODNOKLASSNIKI
FACEBOOK
GOOGLE+
TWITTER
125. JAN RUSSIA: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
36% 93%
We Are Social wearesocial.sg • @wearesocialsg • 125
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
82%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
39%
126. SAUDI ARABIA
We Are Social wearesocial.sg • @wearesocialsg • 126
127. SAUDI ARABIA: DATA SNAPSHOT
26,939,583
TOTAL POPULATION
14,328,632
INTERNET USERS
7,600,000
ACTIVE FACEBOOK USERS
53,012,322
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
82%
URBAN
53%
INTERNET PENETRATION
28%
FACEBOOK PENETRATION
MOBILE PENETRATION
18%
RURAL
197%
We Are Social wearesocial.sg • @wearesocialsg • 127
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
128. JAN SAUDI ARABIA: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 57M 47%
We Are Social wearesocial.sg • @wearesocialsg • 128
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 01M
129. JAN SAUDI ARABIA: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
51% 2H 48M
We Are Social wearesocial.sg • @wearesocialsg • 129
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
51%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
20%
130. JAN SAUDI ARABIA: SOCIAL MEDIA USE
2014
94%
89%
77%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 130
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
75%
33%
31%
66%
55%
41%
32%
16%
13%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
INSTAGRAM
LINKEDIN
131. JAN SAUDI ARABIA: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
73% 89%
We Are Social wearesocial.sg • @wearesocialsg • 131
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
83%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
31%
133. SINGAPORE: DATA SNAPSHOT
5,460,302
TOTAL POPULATION
3,971,318
INTERNET USERS
3,200,000
ACTIVE FACEBOOK USERS
8,063,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
100%
URBAN
73%
INTERNET PENETRATION
59%
FACEBOOK PENETRATION
MOBILE PENETRATION
148%
We Are Social wearesocial.sg • @wearesocialsg • 133
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
134. JAN SINGAPORE: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 16M 64%
We Are Social wearesocial.sg • @wearesocialsg • 134
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 57M
135. JAN SINGAPORE: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
70% 2H 10M
We Are Social wearesocial.sg • @wearesocialsg • 135
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
49%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
18%
136. JAN SINGAPORE: SOCIAL MEDIA USE
2014
96%
92%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 136
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
54%
45%
36%
25%
68%
59%
19%
18%
13%
12%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
137. JAN SINGAPORE: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
72% 96%
We Are Social wearesocial.sg • @wearesocialsg • 137
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
87%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
44%
138. SOUTH AFRICA
We Are Social wearesocial.sg • @wearesocialsg • 138
139. SOUTH AFRICA: DATA SNAPSHOT
48,601,098
TOTAL POPULATION
20,012,275
INTERNET USERS
9,800,000
ACTIVE FACEBOOK USERS
68,394,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
62%
URBAN
41%
INTERNET PENETRATION
20%
FACEBOOK PENETRATION
MOBILE PENETRATION
38%
RURAL
141%
We Are Social wearesocial.sg • @wearesocialsg • 139
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
140. JAN SOUTH AFRICA: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 37M 38%
We Are Social wearesocial.sg • @wearesocialsg • 140
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
2H 29M
141. JAN SOUTH AFRICA: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
40% 3H 02M
We Are Social wearesocial.sg • @wearesocialsg • 141
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
59%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
19%
142. JAN SOUTH AFRICA: SOCIAL MEDIA USE
2014
97%
92%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 142
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
69%
62%
49%
34%
81%
71%
35%
35%
25%
13%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
PINTEREST
143. JAN SOUTH AFRICA: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
40% 92%
We Are Social wearesocial.sg • @wearesocialsg • 143
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
89%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
30%
144. SOUTH KOREA
We Are Social wearesocial.sg • @wearesocialsg • 144
145. SOUTH KOREA: DATA SNAPSHOT
48,955,203
TOTAL POPULATION
41,091,681
INTERNET USERS
13,000,000
ACTIVE FACEBOOK USERS
53,624,427
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
83%
URBAN
INTERNET PENETRATION
84%
27%
FACEBOOK PENETRATION
MOBILE PENETRATION
17%
RURAL
110%
We Are Social wearesocial.sg • @wearesocialsg • 145
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
146. JAN SOUTH KOREA: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
3H 27M 75%
We Are Social wearesocial.sg • @wearesocialsg • 146
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 35M
147. JAN SOUTH KOREA: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
74% 1H 01M
We Are Social wearesocial.sg • @wearesocialsg • 147
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
37%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
17%
148. JAN SOUTH KOREA: SOCIAL MEDIA USE
2014
84%
75%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 148
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
56%
38%
33%
8%
48%
36%
22%
7%
7%
1%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
ME2DAY
NATE CONNECT
149. JAN SOUTH KOREA: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
73% 94%
We Are Social wearesocial.sg • @wearesocialsg • 149
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
94%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
56%
150. THAILAND
We Are Social wearesocial.sg • @wearesocialsg • 150
151. THAILAND: DATA SNAPSHOT
67,448,120
TOTAL POPULATION
17,779,139
INTERNET USERS
24,000,000
ACTIVE FACEBOOK USERS
84,075,036
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
34%
URBAN
26%
INTERNET PENETRATION
36%
FACEBOOK PENETRATION
MOBILE PENETRATION
66%
RURAL
125%
We Are Social wearesocial.sg • @wearesocialsg • 151
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
152. JAN THAILAND: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 07M 24%
We Are Social wearesocial.sg • @wearesocialsg • 152
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 04M
153. JAN THAILAND: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
25% 3H 39M
We Are Social wearesocial.sg • @wearesocialsg • 153
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
50%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
36%
154. JAN THAILAND: SOCIAL MEDIA USE
2014
97%
96%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 154
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
69%
57%
40%
23%
76%
68%
36%
32%
22%
7%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
INSTAGRAM
LINKEDIN
155. JAN THAILAND: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
31% 95%
We Are Social wearesocial.sg • @wearesocialsg • 155
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
94%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
51%
156. TURKEY
We Are Social wearesocial.sg • @wearesocialsg • 156
157. TURKEY: DATA SNAPSHOT
80,694,485
TOTAL POPULATION
35,990,932
INTERNET USERS
36,000,000
ACTIVE FACEBOOK USERS
68,000,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
72%
URBAN
45%
INTERNET PENETRATION
45%
FACEBOOK PENETRATION
MOBILE PENETRATION
28%
RURAL
84%
We Are Social wearesocial.sg • @wearesocialsg • 157
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
158. JAN TURKEY: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 51M 36%
We Are Social wearesocial.sg • @wearesocialsg • 158
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 53M
159. JAN TURKEY: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
44% 2H 32M
We Are Social wearesocial.sg • @wearesocialsg • 159
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
51%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
26%
160. JAN TURKEY: SOCIAL MEDIA USE
2014
97%
93%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 160
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
72%
70%
33%
26%
75%
60%
34%
28%
11%
11%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
161. JAN TURKEY: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
30% 95%
We Are Social wearesocial.sg • @wearesocialsg • 161
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
92%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
43%
163. UAE: DATA SNAPSHOT
5,473,972
TOTAL POPULATION
4,517,169
INTERNET USERS
4,400,000
ACTIVE FACEBOOK USERS
13,775,252
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
84%
URBAN
INTERNET PENETRATION
83%
80%
FACEBOOK PENETRATION
MOBILE PENETRATION
16%
RURAL
252%
We Are Social wearesocial.sg • @wearesocialsg • 163
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
164. JAN UAE: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 12M 71%
We Are Social wearesocial.sg • @wearesocialsg • 164
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
2H 57M
165. JAN UAE: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
81% 3H 17M
We Are Social wearesocial.sg • @wearesocialsg • 165
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
52%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
22%
166. JAN UAE: SOCIAL MEDIA USE
2014
96%
93%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 166
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
73%
64%
49%
26%
67%
53%
32%
27%
22%
10%
ANY SOCIAL NETWORK
FACEBOOK
GOOGLE+
TWITTER
LINKEDIN
INSTAGRAM
167. JAN UAE: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
74% 90%
We Are Social wearesocial.sg • @wearesocialsg • 167
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
82%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
38%
169. UK: DATA SNAPSHOT
63,395,574
TOTAL POPULATION
54,861,245
INTERNET USERS
36,000,000
ACTIVE FACEBOOK USERS
82,109,000
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
80%
URBAN
INTERNET PENETRATION
57%
FACEBOOK PENETRATION
MOBILE PENETRATION
20%
RURAL
87%
130%
We Are Social wearesocial.sg • @wearesocialsg • 169
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
170. JAN UK: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
4H 11M 64%
We Are Social wearesocial.sg • @wearesocialsg • 170
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
1H 32M
171. JAN UK: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
76% 1H 51M
We Are Social wearesocial.sg • @wearesocialsg • 171
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
45%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
9%
172. JAN UK: SOCIAL MEDIA USE
2014
87%
79%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 172
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
44%
33%
22%
13%
63%
54%
24%
10%
9%
7%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM
173. JAN UK: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
62% 87%
We Are Social wearesocial.sg • @wearesocialsg • 173
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
73%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
39%
174. UNITED STATES OF AMERICA
We Are Social wearesocial.sg • @wearesocialsg • 174
175. USA: DATA SNAPSHOT
316,668,567
TOTAL POPULATION
254,295,536
INTERNET USERS
178,000,000
ACTIVE FACEBOOK USERS
327,577,529
JAN
2014
ACTIVE MOBILE SUBSCRIPTIONS
82%
URBAN
80%
INTERNET PENETRATION
56%
FACEBOOK PENETRATION
MOBILE PENETRATION
18%
RURAL
103%
We Are Social wearesocial.sg • @wearesocialsg • 175
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
176. JAN USA: INTERNET INDICATORS
2014
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
5H 13M 60%
We Are Social wearesocial.sg • @wearesocialsg • 176
• Sources: US Census Bureau, GlobalWebIndex Wave 11
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
2H 25M
177. JAN USA: SOCIAL INDICATORS
2014
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
75% 2H 17M
We Are Social wearesocial.sg • @wearesocialsg • 177
• Sources: US Census Bureau, GlobalWebIndex Wave 11
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
54%
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
15%
178. JAN USA: SOCIAL MEDIA USE
2014
92%
85%
OWN AN ACCOUNT
We Are Social wearesocial.sg • @wearesocialsg • 178
• Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.
USED IN THE PAST MONTH
46%
44%
33%
30%
67%
56%
22%
17%
16%
11%
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
PINTEREST
LINKEDIN
179. JAN USA: SMARTPHONE USAGE
2014
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
56% 94%
We Are Social wearesocial.sg • @wearesocialsg • 179
• Source: Google’s “Our Mobile Planet” Report
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
77%
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
46%
180. DATA SOURCES USED IN THIS REPORT
Population data
Latest available data from the United States Census Bureau (based on 2013 data),
correct as at January 2014.
Internet user data
Latest available data from InternetWorldStats.com and the China Internet Network
Information Centre, correct as at January 2014; usage behaviour data from
GlobalWebIndex Wave 11 (Q3 2013).
Social media user data
Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina
Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage
behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013).
Mobile phone user data
Latest available data from Ericsson Mobility Report (November 2013), the International
Telecommunication Union (ITU), and the CIA Government Factbook, correct as at
January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3
2013), and Google’s “Our Mobile Planet” Report from May 2013.
We Are Social wearesocial.sg • @wearesocialsg • 180
181. FIND OUT MORE AT
WEARESOCIAL.SG
We Are Social wearesocial.sg • @wearesocialsg • 181
182. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social Making Friends & Influencing People • 45
183. WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social Making Friends & Influencing People • 46