5 strategies for a persuasive business presentation

1. KEY STRATEGIES FOR A
PERSUASIVE BUSINESS
PRESENTATION
Dr Daniela Munca-Aftenev

3. • Coco Chanel, French fashion designer and businesswoman
• Mark Elliot Zuckerberg, American computer programmer
and Internet entrepreneur
• Jeff Bezos, founder of Amazon
• J. K. Rowling, British novelist and screenwriter
• Ruslan Cojocaru, founder of „Tucano Coffee”
• Dmitri Voloshin, producer, director and founder of the
company "Simpals„
• Walter Disney, American entrepreneur, animator, voice actor
and film producer
• Thomas Edison, American inventor and businessman

4. ”SIMPALS”

14. PRACTICAL EXERCISE
• Draw your favorite product
• Present it in 1-2 sentences
• Convince us that this is the best product
in the world

15. GUESS THE STRATEGY

16. GUESS THE STRATEGY # 1

17. STRATEGY # 1

18. STRATEGY # 1

19. STRATEGY # 1

20. STRATEGY # 1

21. STRATEGY # 1
“Twitter-friendly headline”
• a one-sentence summary of a product
• captures the main message you want to deliver
• less than 140 characters

22. GUESS THE STRATEGY # 2

23. GUESS THE STRATEGY # 2

24. Where would you see
these words?

25. Where does this phrase
come from?

27. STRATEGY # 2
”Stick to the rule of three”
number “3” is one of the most powerful
numbers in communication

28. STRATEGY # 2
”Stick to the rule of three”
Jobs divided his iPhone presentation into
three sections:
1.He spoke about the iPod functions of the
new iPhone
2.the phone itself
3.connecting to the Internet.

29. • “Today we are introducing three
revolutionary products.
• The first, a widescreen iPod with touch
controls.
• The second, is a revolutionary mobile
phone.
• And the third is a breakthrough Internet
communications device.”

30. “Are you getting it? These are not three
separate devices, they are one device and
we are calling it iPhone!”

31. GUESS THE STRATEGY # 3

32. GUESS THE STRATEGY # 3

33. GUESS THE STRATEGY # 3
• Tell a story

34. What do these products have in
common?

36. GUESS THE STRATEGY # 4

41. GUESS THE STRATEGY # 4
SIMPLIFY THE NUMBERS

42. GUESS THE STRATEGY # 5

45. GUESS THE STRATEGY # 5

46. GUESS THE STRATEGY # 5

47. GUESS THE STRATEGY # 5