Personal Information
Organización/Lugar de trabajo
Chicago, IL United States
Ocupación
CMO at Large
Sector
Advertising / Marketing / PR
Sitio web
www.linkedin.com/in/danatodd
Acerca de
Dana Todd has driven value for hundreds of companies since 1996, helping them find wisdom and success in integrated marketing. Dana has had an illustrious career in online marketing and search marketing, first leading interactive agency SiteLab; founding SEMPO and its training arm SEMPO Institute; and launching a startup called Newsforce that redefined digital advertorial and sponsored content. Most recently, she was SVP global sales and marketing for Performics, a Publicis agency, and CMO for Aftermath and SRVR LLC. Dana is a favorite speaker at industry conferences, and an opinion leader in national and industry news
Etiquetas
digital marketing
pr
search engine marketing
internet marketing
search engine optimization
seo
public relations
relations
public
search marketing
news
journalism
media
social
retailing
branded content
branding
strategy
ad:
advertorial
blogging
blogs
connected cars
internet of things
wearables
communication strategy
marketing
integrated marketing
product marketing
adwords
retail trade
data management
google
syndication and feeds
merchandising
social media
e-commerce
social shopping
ecommerce
banner ads
display media strategy
programmatic media buying
display advertising
analytics
keyword research
keyword marketing
emetrics
market research
sem
sempo
google ads
search industry
search reputation
sponsored content
article marketing
optimize press releases
news search
crisis management
storytelling media
keyword analysis
keyword discovery
ppc
seo pr
optimizing press releases
storytelling
content strategies
corporate storytelling
experience
user
mashup
awareness
brand
engagement
unit
layout
page
tracking
eye
research
writer
editor
journalist
magazines
newspapers
new
2.0
content
strategies
online
advertising
network
performance
measurement
newspaper
ads
communications
Ver más
Presentaciones
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Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise
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The Convergence of Search & Social
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Vertical Social Networks
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Performics Social Shopping Summary
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ADTECHOPOLY
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Digital Advertising Ecosystem 2010
Greg Stuart
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Couponing in the Digital Age: A 360i Playbook for CPG Brands
360i
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4 Simple, Cheap tools for Africa (v2)
Epolitics.com
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Culture
Reed Hastings
•
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Skype- corporate identity_ how do we look
Ayman Sarhan
•
Hace 15 años
Taming the Social Media Beast - Social Media Analytics for Marketers
mariannemadden
•
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How to Develop an Enterprise Content Syndication Strategy
Scott Abel
•
Hace 16 años
What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
Oriol Pascual Moya-Angeler
•
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Web 2.0 for B2B Communications
Sarah Robbins
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Small is the New Big
Jeremy Abbett
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Hace 15 años
Personal Information
Organización/Lugar de trabajo
Chicago, IL United States
Ocupación
CMO at Large
Sector
Advertising / Marketing / PR
Sitio web
www.linkedin.com/in/danatodd
Acerca de
Dana Todd has driven value for hundreds of companies since 1996, helping them find wisdom and success in integrated marketing. Dana has had an illustrious career in online marketing and search marketing, first leading interactive agency SiteLab; founding SEMPO and its training arm SEMPO Institute; and launching a startup called Newsforce that redefined digital advertorial and sponsored content. Most recently, she was SVP global sales and marketing for Performics, a Publicis agency, and CMO for Aftermath and SRVR LLC. Dana is a favorite speaker at industry conferences, and an opinion leader in national and industry news
Etiquetas
digital marketing
pr
search engine marketing
internet marketing
search engine optimization
seo
public relations
relations
public
search marketing
news
journalism
media
social
retailing
branded content
branding
strategy
ad:
advertorial
blogging
blogs
connected cars
internet of things
wearables
communication strategy
marketing
integrated marketing
product marketing
adwords
retail trade
data management
google
syndication and feeds
merchandising
social media
e-commerce
social shopping
ecommerce
banner ads
display media strategy
programmatic media buying
display advertising
analytics
keyword research
keyword marketing
emetrics
market research
sem
sempo
google ads
search industry
search reputation
sponsored content
article marketing
optimize press releases
news search
crisis management
storytelling media
keyword analysis
keyword discovery
ppc
seo pr
optimizing press releases
storytelling
content strategies
corporate storytelling
experience
user
mashup
awareness
brand
engagement
unit
layout
page
tracking
eye
research
writer
editor
journalist
magazines
newspapers
new
2.0
content
strategies
online
advertising
network
performance
measurement
newspaper
ads
communications
Ver más