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                                              ➥




    Marketing to
    Cyborgs 101

1             TheTrendWatch#15 by Fullsix Group
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                                    TheTrendWatch.com


                                              ➥




    The Digital Era


2              TheTrendWatch#15 by Fullsix Group
Singularity?
                                                                                                                                      http://goo.gl/xn9P



                           We won  ’t experience 100 years
                                     century — it will be mo
                                                            of progress in
                                                            re like 20,000
                                                                                                                                                ➥
                           the 21st
                                                    day’s rate).
Digital Explosion



                           years of progress (at to
                                                                                                           Singularity
                                                   celerating returns   by Ray Kurzweil                    Digital matches human intelligence
                            Sources: The Law of ac


                                                                                                    Human Enhancement
                                                                                                    Digital is embedded in our own body


                                                                                 Augmented Reality
                                                                                 Digital is changing our physical environment


                                                                              Social Networks
                                                                              Digital revolutionizes of our social life




                                                                                                                                    YO
                                                                                                                                      U
                                                                                                                                       AR
                                                                  Mass Interaction




                                                                                                                                         EH
                                                                  Digital is part of our identity




                                                                                                                                            ER
                                                                                                                                              E
                                        Mass Media
                    Internet            Digital influences behavior
                    Digital is born


     1982                                                                                                                                2045


 3                                                                                                              TheTrendWatch#15 by Fullsix Group
The Singularity
                            Documenrary
                            http://youtu.be/
                            kJDvdEQJOew


                                    ➥




4   TheTrendWatch#15 by Fullsix Group
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                                TheTrendWatch.com


                                          ➥




    Enhanced
     Humans

5          TheTrendWatch#15 by Fullsix Group
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                                                                                       TheTrendWatch.com


                                                                                                 ➥
    We are all
    Cyborgs!
    Definition:
    "A person whose
    physiological
    functioning
    is aided by a
    mechanical                 1 billion sma
                                                              rtphone by 2
    or electronic device."     comparative
                               1981 and 20
                                            ly 800 millio
                                                         n PCs were
                                                                           0      ,                  15
                                           00.                      sold betwee
                                                                                n
                              Sales of sma
    Origin:                   2012.
                                           rtphones wi
                                                       ll exceed tho
                                                                    se                   of PCs in
    1960-1965                 Sources: Mo
                                         rg   an Stanley R
                                                          esearch & In
    cyb(ernetic) org(anism)                                              ternet Data
                                                                                       Corporation




6                                                        TheTrendWatch#15 by Fullsix Group
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                                                TheTrendWatch.com


                                                          ➥




                                                 ulation:
                         % of the    global pop
    Internet reaches 30 sers worldwide.
                  billions u
    M ore than 2
                     online
     24%  of people            internet"
                 w ithout the
     "Can’t live
                      online                a y l if e "
      41%  of people             eir everyd
                      rnet in th
      "Ne ed the inte
                                            1
                          Nov   ember 201
                 ymantec,
      Sources: S




7           TheTrendWatch#15 by Fullsix Group
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                                                                               TheTrendWatch.com



                            40 billion applications                                      ➥
                            have already been downloaded from the App
                            Store and Android Market

                            Sources: ComScore, Jan 2012




Digital gives us
super powers that fulfill
our human needs!
8                                                         TheTrendWatch#15 by Fullsix Group
WordLens
                         http://goo.gl/bjVwd


                                    ➥




9   TheTrendWatch#15 by Fullsix Group
Jawbone UP
                             http://youtu.be/
                             GiC8QR_oHhk


                                     ➥




10   TheTrendWatch#15 by Fullsix Group
Skin Scan app
                            skinscanapp.com


                                    ➥




11   TheTrendWatch#15 by Fullsix Group
Hightlight
                             http://youtu.be/
                             SiOMVBJnohI


                                    ➥




12   TheTrendWatch#15 by Fullsix Group
Facebook Disaster
                           Message Board
                           http://goo.gl/C9gCD


                                      ➥




13   TheTrendWatch#15 by Fullsix Group
VizWis app
                            http://vizwiz.org


                                     ➥




14   TheTrendWatch#15 by Fullsix Group
Oxfam App + RFID
                         Talesofthings.com


                                      ➥




15   TheTrendWatch#15 by Fullsix Group
Google Car
                           http://goo.gl/UItJw


                                      ➥




16   TheTrendWatch#15 by Fullsix Group
Hal Exoskeleton
                            http://youtu.be/
                            B_k30yeCk4c


                                    ➥




17   TheTrendWatch#15 by Fullsix Group
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                                   TheTrendWatch.com


                                             ➥



       Our Shift
     from Human
      to Machine
18            TheTrendWatch#15 by Fullsix Group
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                                                       48% of all retail sa                                                                            TheTrendWatch.com
                                                                                                  les
                                                      (53% by 2014) are e
                                                      or Web-influenced
                                                                          ither online purcha
                                                                        purchases.
                                                                                              ses                                                                        ➥
                                                      93% of buyers use
                                                      in the in-store shop                        search
                                                                                ping process.
                                                      Sources: Group M
                                                                       Search




                                                                       The 10 takeaways from the report provided
                                                                       by Constant Contact and Chadwick Martin Bailey (September 2011)
                                                                       • Consumers interact with their favorite brand on Facebook far more than other social networks
                                                                       • 56 percent of consumers said they are more likely to recommend a brand to a friend after becoming

              f desktop
                                                                          a fan on Facebook

           %o
                                                                       • 51 percent of consumers said they are more likely to buy a product since becoming a fan on
     20          are relate
                            d to loca         tion                        Facebook
                                                                       • 52 percent of those who go online said that they spend at least one hour per week on Facebook
     se   arches                                                       • 76 percent of consumers said they have never “unliked” a brand on Facebook;
                                                                       • 77 percent of consumers said they interact with brands on Facebook primarily through reading

         of mobile
                                                                          posts and news feeds

     40%              lated to             location
                                                                       • 78 percent of consumers who like brands on Facebook said they like fewer than 10 brands
                                                                       • 58 percent of consumers said they like a brand on Facebook because they are a customer
     searc hes are re                                                  • 45 percent of consumers said they spend most of their time on Facebook in the news feed
                                      le
                            yer, Goog
                arissa Ma
      Sources: M
19                                                                                                                   TheTrendWatch#15 by Fullsix Group
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                                                                                                           TheTrendWatch.com


                                                                                                                     ➥

                                                  Active evaluation
                                                  Information gathering




                                 Loyalty loop
                                 Deeper relationship
                                                                                          Purchase
                                                                                         Moment of truth
     Initial consideration set
     Awareness



                                                          Post purchase experience
                                                          On-going exposure



                                    Shared experience
                                    Peer-to-peer




20                                                                                   TheTrendWatch#15 by Fullsix Group
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                                                                                                             TheTrendWatch.com


                                                                                                                       ➥

                                                    Active evaluation
                                                    Information gathering
Because human memory is less
   reliable than the cloud,
 awareness shifts
  towards search
                                   Loyalty loop
                                   Deeper relationship
                                                                                            Purchase
                                                                                           Moment of truth
       Initial consideration set
       Awareness



                                                            Post purchase experience
                                                            On-going exposure



                                      Shared experience
                                      Peer-to-peer




 21                                                                                    TheTrendWatch#15 by Fullsix Group
Google Glasses
                          http://goo.gl/a0czP


                                    ➥




22   TheTrendWatch#15 by Fullsix Group
Google Maps Indoor
                          maps.google.com/
                          starthere


                                     ➥




23   TheTrendWatch#15 by Fullsix Group
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                                                                                                                      TheTrendWatch.com


                       Because my attention will be spent
                      according to my personal tastes and
                                                                                                                                ➥
                               reach shifts
                             history,
                          towards relevance
                                                             Active evaluation
                                                             Information gathering
Because human memory is less
   reliable than the cloud,
 awareness shifts
  towards search
                                            Loyalty loop
                                            Deeper relationship
                                                                                                     Purchase
                                                                                                    Moment of truth
       Initial consideration set
       Awareness



                                                                     Post purchase experience
                                                                     On-going exposure



                                               Shared experience
                                               Peer-to-peer




 24                                                                                             TheTrendWatch#15 by Fullsix Group
Adaptive
                             Advertizing
                             http://youtu.be/
                             VduPn826HU0


                                     ➥




25   TheTrendWatch#15 by Fullsix Group
Into Now by Yahoo!
                          intonow.com


                                     ➥




26   TheTrendWatch#15 by Fullsix Group
Into Now by Yahoo!
                           intonow.com


                                     ➥




27   TheTrendWatch#15 by Fullsix Group
Amex Sync
                            http://youtu.be/
                            0B-Km9vAIwo


                                    ➥




28   TheTrendWatch#15 by Fullsix Group
Read
                                                                                                                        TheTrendWatch.com
                                                                                 Because I am now omniscient
                       Because my attention will be spent
                      according to my personal tastes and
                                                                                 (surroundings, price, product
                                                                                 details, potential rewards…)                     ➥
                               reach shifts
                             history,
                                                                                 traditional choice
                          towards relevance                                        shifts towards
                                                             Active evaluation
                                                                                 assisted decisions
                                                             Information gathering
Because human memory is less
   reliable than the cloud,
 awareness shifts
  towards search
                                            Loyalty loop
                                            Deeper relationship
                                                                                                      Purchase
                                                                                                      Moment of truth
       Initial consideration set
       Awareness



                                                                     Post purchase experience
                                                                     On-going exposure



                                               Shared experience
                                               Peer-to-peer




 29                                                                                              TheTrendWatch#15 by Fullsix Group
KLM Meet & Seat
                            http://youtu.be/
                            eL2lWn7oup4


                                     ➥




30   TheTrendWatch#15 by Fullsix Group
Whole Food
                              Kinect Cart
                              http://youtu.be/
                              16GiO8EEVpE


                                      ➥




31   TheTrendWatch#15 by Fullsix Group
Pull & Bear
                             Interactive Store
                             http://youtu.be/
                             2ZrOvuFSWzU


                                      ➥




32   TheTrendWatch#15 by Fullsix Group
Shopkick & Visa
                            http://youtu.be/
                            IUDLSoJ4OlU


                                    ➥




33   TheTrendWatch#15 by Fullsix Group
Read
                                                                                                                        TheTrendWatch.com
                                                                                 Because I am now omniscient
                       Because my attention will be spent
                      according to my personal tastes and
                                                                                 (surroundings, price, product
                                                                                 details, potential rewards…)                     ➥
                               reach shifts
                             history,
                                                                                 traditional choice
                          towards relevance                                        shifts towards
                                                             Active evaluation
                                                                                 assisted decisions
                                                             Information gathering
Because human memory is less
   reliable than the cloud,
 awareness shifts
  towards search
                                            Loyalty loop
                                            Deeper relationship
                                                                                                      Purchase
                                                                                                      Moment of truth
       Initial consideration set
       Awareness
                                                                                                         Because humans tend to
                                                                                                         avoid unnecessary effort,

                                                                     Post purchase experience
                                                                                                      point of sales shifts
                                                                     On-going exposure                 towards all forms
                                                                                                       of dematerialized
                                               Shared experience
                                                                                                           commerce
                                               Peer-to-peer




 34                                                                                              TheTrendWatch#15 by Fullsix Group
Amazon App
                           http://youtu.be/
                           9PzUpKwlVcI


                                      ➥




35   TheTrendWatch#15 by Fullsix Group
Snooth Wine Pro
                            www.snooth.com/
                            iphone-app


                                    ➥




36   TheTrendWatch#15 by Fullsix Group
Read
                                                                                                                         TheTrendWatch.com
                                                                                  Because I am now omniscient
                       Because my attention will be spent
                      according to my personal tastes and
                                                                                  (surroundings, price, product
                                                                                  details, potential rewards…)                     ➥
                               reach shifts
                             history,
                                                                                  traditional choice
                          towards relevance                                         shifts towards
                                                             Active evaluation
                                                                                  assisted decisions
                                                             Information gathering
Because human memory is less
   reliable than the cloud,
 awareness shifts
  towards search
                                            Loyalty loop
                                            Deeper relationship
                                                                                                       Purchase
                                                                                                       Moment of truth
       Initial consideration set
       Awareness
                                                                                                          Because humans tend to
                                                                                                          avoid unnecessary effort,

                                                                      Post purchase experience
                                                                                                       point of sales shifts
                                                                      On-going exposure                 towards all forms
                                                                                                        of dematerialized
                                               Shared experience
                                                                                                            commerce
                                               Peer-to-peer
                                                                    Because technology brings social media and added services
                                                                                use shifts from an isolated
                                                                   to each product, its
                                                                        experience towards a social one
 37                                                                                               TheTrendWatch#15 by Fullsix Group
Chobani Champlify
                           chobanichampions.
                           com/champlify


                                     ➥




38   TheTrendWatch#15 by Fullsix Group
BeauteCam
                          By RakuRaku
                          http://goo.gl/z3FDA


                                     ➥




39   TheTrendWatch#15 by Fullsix Group
40   TheTrendWatch#15 by Fullsix Group
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                                                                                                                         TheTrendWatch.com
                                                                                  Because I am now omniscient
                       Because my attention will be spent
                      according to my personal tastes and
                                                                                  (surroundings, price, product
                                                                                  details, potential rewards…)                     ➥
                               reach shifts
                             history,
                                                                                  traditional choice
                          towards relevance                                         shifts towards
                                                             Active evaluation
                                                                                  assisted decisions
                                                             Information gathering
Because human memory is less
   reliable than the cloud,
 awareness shifts
  towards search
                                            Loyalty loop
                                            Deeper relationship
                                                                                                       Purchase
                                                Because new media enables a 24/7 interactive           Moment of truth
       Initial consideration set                          and social conversation,
       Awareness
                                                the lead of the relation shifts                           Because humans tend to
                                                  from brand to consumer                                  avoid unnecessary effort,

                                                                      Post purchase experience
                                                                                                       point of sales shifts
                                                                      On-going exposure                 towards all forms
                                                                                                        of dematerialized
                                               Shared experience
                                                                                                            commerce
                                               Peer-to-peer
                                                                    Because technology brings social media and added services
                                                                                use shifts from an isolated
                                                                   to each product, its
                                                                        experience towards a social one
 41                                                                                               TheTrendWatch#15 by Fullsix Group
Google Places
                           google.com/places


                                    ➥




42   TheTrendWatch#15 by Fullsix Group
Starbucks
                             facebook.com/
                             Starbucks


                                   ➥




43   TheTrendWatch#15 by Fullsix Group
Pr%f
                            proofwhisky.com


                                    ➥




44   TheTrendWatch#15 by Fullsix Group
Nike Fuel Band
                             http://youtu.be/
                             uJvdiLkhnhc


                                     ➥




45   TheTrendWatch#15 by Fullsix Group
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                                                                                                                          TheTrendWatch.com
                                                                                   Because I am now omniscient
                        Because my attention will be spent
                       according to my personal tastes and
                                                                                   (surroundings, price, product
                                                                                   details, potential rewards…)                     ➥
                                reach shifts
                              history,
                                                                                   traditional choice
                           towards relevance                                         shifts towards
                                                              Active evaluation
                                                                                   assisted decisions
                                                              Information gathering
Because human memory is less
   reliable than the cloud,
 awareness shifts
  towards search
                                             Loyalty loop
                                             Deeper relationship
                                                                                                        Purchase
                                                 Because new media enables a 24/7 interactive           Moment of truth
        Initial consideration set                          and social conversation,
        Awareness
                                                 the lead of the relation shifts                           Because humans tend to
                                                   from brand to consumer                                  avoid unnecessary effort,

                                                                       Post purchase experience
                                                                                                        point of sales shifts
Because the opinion of my family,                                      On-going exposure                 towards all forms
 friends, peers and VIP's are now
     always within my reach,                                                                             of dematerialized
    traditional                                 Shared experience
                                                                                                             commerce
 advertising shifts                             Peer-to-peer
                                                                     Because technology brings social media and added services
 towards influence
                                                                                 use shifts from an isolated
                                                                    to each product, its
marketing strategies
                                                                         experience towards a social one
 46                                                                                                TheTrendWatch#15 by Fullsix Group
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                          TheTrendWatch.com


                                    ➥




47   TheTrendWatch#15 by Fullsix Group
Tweet Seats
                            http://youtu.be/
                            mAUgdRWD8uA


                                    ➥




48   TheTrendWatch#15 by Fullsix Group
http://youtu.be/1hU4I-
                         xk4Wc




49   TheTrendWatch#15 by Fullsix Group
http://youtu.be/
                         IndZw9giHQU




50   TheTrendWatch#15 by Fullsix Group
Read
                                                                                                                          TheTrendWatch.com
                                                                                   Because I am now omniscient
                        Because my attention will be spent
                       according to my personal tastes and
                                                                                   (surroundings, price, product
                                                                                   details, potential rewards…)                     ➥
                                reach shifts
                              history,
                                                                                   traditional choice
                           towards relevance                                         shifts towards
                                                              Active evaluation
                                                                                   assisted decisions
                                                              Information gathering
Because human memory is less
   reliable than the cloud,
 awareness shifts
  towards search
                                             Loyalty loop
                                             Deeper relationship
                                                                                                        Purchase
                                                 Because new media enables a 24/7 interactive           Moment of truth
        Initial consideration set                          and social conversation,
        Awareness
                                                 the lead of the relation shifts                           Because humans tend to
                                                   from brand to consumer                                  avoid unnecessary effort,

                                                                       Post purchase experience
                                                                                                        point of sales shifts
Because the opinion of my family,                                      On-going exposure                 towards all forms
 friends, peers and VIP's are now
     always within my reach,                                                                             of dematerialized
    traditional                                 Shared experience
                                                                                                             commerce
 advertising shifts                             Peer-to-peer
                                                                     Because technology brings social media and added services
 towards influence
                                                                                 use shifts from an isolated
                                                                    to each product, its
marketing strategies
                                                                         experience towards a social one
 51                                                                                                TheTrendWatch#15 by Fullsix Group
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                                   TheTrendWatch.com


                                             ➥




      Touchpoint
     Evaporation

52            TheTrendWatch#15 by Fullsix Group
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                                                TheTrendWatch.com


                                                          ➥




           Interfaces evolve:
     From solid… to liquid… to gas




53                         TheTrendWatch#15 by Fullsix Group
Disney App Mates
                          appmatestoys.com


                                   ➥




54   TheTrendWatch#15 by Fullsix Group
Lego
                            Life of George
                            George.lego.com


                                    ➥




55   TheTrendWatch#15 by Fullsix Group
Crayola iMarker
                            store.griffintechno
                            logy.com/crayola-
                            colorstudiohd


                                      ➥




56   TheTrendWatch#15 by Fullsix Group
Shazam for TV
                           http://goo.gl/ty2Fl



                                       ➥




57   TheTrendWatch#15 by Fullsix Group
I'm Precious
                          yesiamprecious.com


                                     ➥




58   TheTrendWatch#15 by Fullsix Group
Walmart App
                          http://goo.gl/R853m


                                     ➥




59   TheTrendWatch#15 by Fullsix Group
Samsung
                            Es8000 smart TV
                            http://goo.gl/VfQiy


                                       ➥




60   TheTrendWatch#15 by Fullsix Group
Emotiv
                           http://emotiv.com


                                    ➥




61   TheTrendWatch#15 by Fullsix Group
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                                   TheTrendWatch.com


                                             ➥




     Frictionomy


62            TheTrendWatch#15 by Fullsix Group
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                                               TheTrendWatch.com


                                                         ➥




     Reducing the friction of
     information exchange




63                        TheTrendWatch#15 by Fullsix Group
Kooaba Shortcut
                            http://youtu.be/
                            d5ONZHIgheM


                                    ➥




64   TheTrendWatch#15 by Fullsix Group
Amazon Kindle Fire
                          http://goo.gl/oOMgd


                                      ➥




65   TheTrendWatch#15 by Fullsix Group
Aereo
                              aereo.com


                                 ➥




66   TheTrendWatch#15 by Fullsix Group
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                                             TheTrendWatch.com


                                                       ➥




     Reducing friction of
      money exchange




67                      TheTrendWatch#15 by Fullsix Group
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                                      TheTrendWatch.com


                                                ➥




     Consumer           Merchant
     opens his          receives
     wallet             money




68               TheTrendWatch#15 by Fullsix Group
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                                      TheTrendWatch.com


                                                ➥




     Consumer           Merchant
     opens his          receives
     wallet             money




69               TheTrendWatch#15 by Fullsix Group
Isis Mobile Wallet
                           Paywithisis.com


                                     ➥




70   TheTrendWatch#15 by Fullsix Group
Amex Serve
                             serve.com


                                ➥




71   TheTrendWatch#15 by Fullsix Group
PayPal Here
                            http://youtu.be/
                            s_R8TJMNWnU


                                    ➥




72   TheTrendWatch#15 by Fullsix Group
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                                             TheTrendWatch.com


                                                       ➥




       Reducing friction of
     physical goods exchange




73                      TheTrendWatch#15 by Fullsix Group
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                                                                               TheTrendWatch.com
     59% of consumers use their phone to
     shop from home, and 28% use their                                                   ➥
     phone in the retail to shop
     Source: Experian Study, 2011


                                                         hone users
                                           dult online iP
                           24% of U.S. a
                                           ndroid users
                           and 21% of A               application
                           h ave u s e d a shopping
                            in the past t hree months
                                                    011
                              Sourc e: Forrester, 2


       Mobile commerce sho
                             wed
       86% year-over-year g
                            rowth
       from 2010 to 2011
       Source: Appcelerator
                              and IDC

74                                                        TheTrendWatch#15 by Fullsix Group
Tesco
                             Shopping App
                             http://youtu.be/
                             Q6w-ktXcVvY


                                    ➥




75   TheTrendWatch#15 by Fullsix Group
Amazon webstore
                            http://youtu.be/
                            1Esdw2cQFKI


                                     ➥




76   TheTrendWatch#15 by Fullsix Group
Delta + Amazon
                            delta.com


                                   ➥




77   TheTrendWatch#15 by Fullsix Group
InstaPrint
                          http://instaprint.me


                                      ➥




78   TheTrendWatch#15 by Fullsix Group
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                                  TheTrendWatch.com


                                            ➥




       Brand
     Challenges

79           TheTrendWatch#15 by Fullsix Group
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                                                                  TheTrendWatch.com


                                                                            ➥



                Mass one-to-one:
     As the relationship with your consumer gets deeper,
      the "reciprocal added value exchanged" becomes
         the most efficient Key Performance Indicator
                   to pilot your investment.




80                                           TheTrendWatch#15 by Fullsix Group
Google Re:Brief
                           Projectrebrief.com


                                     ➥




81   TheTrendWatch#15 by Fullsix Group
Ikea
                           Video Instructions
                           http://goo.gl/O0F7C


                                      ➥




82   TheTrendWatch#15 by Fullsix Group
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                                                               TheTrendWatch.com


                                                                         ➥



               Consum'actor:
          People become increasingly active.
     This role can be leveraged to not only impact
     brand image, but also product and services,
       and even your very own business model.




83                                        TheTrendWatch#15 by Fullsix Group
Guardian
                             Open journalism
                             http://youtu.be/
                             vDGrfhJH1P4


                                     ➥




84   TheTrendWatch#15 by Fullsix Group
Hands Up
                          http://handsup.cn


                                    ➥




85   TheTrendWatch#15 by Fullsix Group
TripXP
                              tripxp.com/fr


                                   ➥




86   TheTrendWatch#15 by Fullsix Group
Social Blood
                           socialblood.org


                                  ➥




87   TheTrendWatch#15 by Fullsix Group
The amazings
                         http://theamazings.org


                                       ➥




88   TheTrendWatch#15 by Fullsix Group
Esurance by Allstate
                          youtube.com/user/
                          Esurance


                                      ➥




89   TheTrendWatch#15 by Fullsix Group
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                                                 TheTrendWatch.com


                                                           ➥




     Redefine space:
      Global consistency,
       local relevance.




90                          TheTrendWatch#15 by Fullsix Group
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                                                                  TheTrendWatch.com


                                                                            ➥

                   Redefine time:
              Agility: Simplify internal processes
            to catch up with your consumer's pace.

       Flexibility: When you don't know about tomorrow,
             you had better be out experimenting
                      rather than planning!

     Consistency: the brand-consumer relation is now 24/7
              and requires constant investment.



91                                           TheTrendWatch#15 by Fullsix Group
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                                  TheTrendWatch.com


                                            ➥




       People
     Challenges

92           TheTrendWatch#15 by Fullsix Group
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                                               TheTrendWatch.com


                                                         ➥




       Security:
     Hacking your life…




93                        TheTrendWatch#15 by Fullsix Group
TED Avi Rubin
                          http://goo.gl/qCykv


                                     ➥




94   TheTrendWatch#15 by Fullsix Group
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                                                         TheTrendWatch.com


                                                                   ➥




             Happiness:
     Choosing how to spend our attention
       between digital and real life…




95                                  TheTrendWatch#15 by Fullsix Group
Diminished Reality
                                                                                              http://youtu.be/
                                                                                              FgTq-AgYlTE


                                                                                                        ➥




                                    The "dim
                                                   inished
                                                             reality"
                                   Filtering
                                             al
                                  to custom l available data
                                              ize and
                                  a tailore            rebuild
                                            d enh an
                                                     ced real
                                                              ity.
        YouTub
                e
        60 hour
               s    of vide
                            ois u p l o
                                       aded e
       Facebo                                 very m
                 ok                                  inute
       250 mil
                lion ph
                        otos up
                                loaded
      Instagr                             daily
               am
     5.2 mill
              ion pic
     60 pho           tures u
96          tos per
                      second
                              ploade
                                        d daily                         TheTrendWatch#15 by Fullsix Group
                                               :
Read
                                                       TheTrendWatch.com


                                                                 ➥




          Education:
     From knowledge to know-how




97                                TheTrendWatch#15 by Fullsix Group
KONY 2012
                                                                      http://youtu.be/
                                                                      Y4MnpzG5Sqc


                                                                               ➥


"KONY 2012" tops 100 million views in 6 days
and becomes the most viral video in history




98                                             TheTrendWatch#15 by Fullsix Group
Read
                                             TheTrendWatch.com


                                                       ➥




     Singularity:
     What is "Human"?




99                      TheTrendWatch#15 by Fullsix Group
Quantum Dream
                              "Kara"
                              http://youtu.be/
                              Ywh4oEkCnA4


                                      ➥




100   TheTrendWatch#15 by Fullsix Group
Read
                                                   TheTrendWatch.com


                                                             ➥




        Humanity:
      Should we die or not?




101                           TheTrendWatch#15 by Fullsix Group
ist Hans                                         Nano technology
          s lik e robotic          urzweil                                 http://youtu.be/
Scientist               tor Ray K into
             nd inven                                                      abr0oP4pW0c
  oravec a                  ur minds
M               loading o
 robots or
 can live f
            up
advocate tual reality so th
            vir
            orever.
                                    at we
                                                                                    ➥
                                      an b e
                           r minds c if
                 e that ou
  Th ey believ                ur brains
             d out  side of o
  replicate                       rn of
              y copy   the patte ng
   we simpl          al activit
                               y taki
              emic
   neuro-ch
                  r bodies.
   pl ace in ou
                                      e
                            r than th
               te rn, rathe            takes
    That pat               e pattern
                 which th                f it can
    brains in               s onality. I
                  ” the per           medium,
     s hape, “is           a digital
                 erred to
     be transf                 ortal.
                  m ade imm
      it can be




102                                                 TheTrendWatch#15 by Fullsix Group
Aubrey de Grey
                              http://youtu.be/
                              hgLRhxvRlKg


                                      ➥




103   TheTrendWatch#15 by Fullsix Group
Read
                                      TheTrendWatch.com


                                                ➥




      Digital Theory
      of Evolution?

104              TheTrendWatch#15 by Fullsix Group
Read
                                                         TheTrendWatch.com


                                                                   ➥


          "It is not the strongest
      of the species that survives,
        nor the most intelligent,
             but rather the one
      most responsive to change."
                   - Charles Darwin & Clarence Darrow




105                                 TheTrendWatch#15 by Fullsix Group
Read
                                    TheTrendWatch.com


                                              ➥




      Thank You!


106            TheTrendWatch#15 by Fullsix Group

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TheTrendWatch#15

  • 1. Download our free iPad app now! ➥ Marketing to Cyborgs 101 1 TheTrendWatch#15 by Fullsix Group
  • 2. Read TheTrendWatch.com ➥ The Digital Era 2 TheTrendWatch#15 by Fullsix Group
  • 3. Singularity? http://goo.gl/xn9P We won ’t experience 100 years century — it will be mo of progress in re like 20,000 ➥ the 21st day’s rate). Digital Explosion years of progress (at to Singularity celerating returns by Ray Kurzweil Digital matches human intelligence Sources: The Law of ac Human Enhancement Digital is embedded in our own body Augmented Reality Digital is changing our physical environment Social Networks Digital revolutionizes of our social life YO U AR Mass Interaction EH Digital is part of our identity ER E Mass Media Internet Digital influences behavior Digital is born 1982 2045 3 TheTrendWatch#15 by Fullsix Group
  • 4. The Singularity Documenrary http://youtu.be/ kJDvdEQJOew ➥ 4 TheTrendWatch#15 by Fullsix Group
  • 5. Read TheTrendWatch.com ➥ Enhanced Humans 5 TheTrendWatch#15 by Fullsix Group
  • 6. Read TheTrendWatch.com ➥ We are all Cyborgs! Definition: "A person whose physiological functioning is aided by a mechanical 1 billion sma rtphone by 2 or electronic device." comparative 1981 and 20 ly 800 millio n PCs were 0 , 15 00. sold betwee n Sales of sma Origin: 2012. rtphones wi ll exceed tho se of PCs in 1960-1965 Sources: Mo rg an Stanley R esearch & In cyb(ernetic) org(anism) ternet Data Corporation 6 TheTrendWatch#15 by Fullsix Group
  • 7. Read TheTrendWatch.com ➥ ulation: % of the global pop Internet reaches 30 sers worldwide. billions u M ore than 2 online 24% of people internet" w ithout the "Can’t live online a y l if e " 41% of people eir everyd rnet in th "Ne ed the inte 1 Nov ember 201 ymantec, Sources: S 7 TheTrendWatch#15 by Fullsix Group
  • 8. Read TheTrendWatch.com 40 billion applications ➥ have already been downloaded from the App Store and Android Market Sources: ComScore, Jan 2012 Digital gives us super powers that fulfill our human needs! 8 TheTrendWatch#15 by Fullsix Group
  • 9. WordLens http://goo.gl/bjVwd ➥ 9 TheTrendWatch#15 by Fullsix Group
  • 10. Jawbone UP http://youtu.be/ GiC8QR_oHhk ➥ 10 TheTrendWatch#15 by Fullsix Group
  • 11. Skin Scan app skinscanapp.com ➥ 11 TheTrendWatch#15 by Fullsix Group
  • 12. Hightlight http://youtu.be/ SiOMVBJnohI ➥ 12 TheTrendWatch#15 by Fullsix Group
  • 13. Facebook Disaster Message Board http://goo.gl/C9gCD ➥ 13 TheTrendWatch#15 by Fullsix Group
  • 14. VizWis app http://vizwiz.org ➥ 14 TheTrendWatch#15 by Fullsix Group
  • 15. Oxfam App + RFID Talesofthings.com ➥ 15 TheTrendWatch#15 by Fullsix Group
  • 16. Google Car http://goo.gl/UItJw ➥ 16 TheTrendWatch#15 by Fullsix Group
  • 17. Hal Exoskeleton http://youtu.be/ B_k30yeCk4c ➥ 17 TheTrendWatch#15 by Fullsix Group
  • 18. Read TheTrendWatch.com ➥ Our Shift from Human to Machine 18 TheTrendWatch#15 by Fullsix Group
  • 19. Read 48% of all retail sa TheTrendWatch.com les (53% by 2014) are e or Web-influenced ither online purcha purchases. ses ➥ 93% of buyers use in the in-store shop search ping process. Sources: Group M Search The 10 takeaways from the report provided by Constant Contact and Chadwick Martin Bailey (September 2011) • Consumers interact with their favorite brand on Facebook far more than other social networks • 56 percent of consumers said they are more likely to recommend a brand to a friend after becoming f desktop a fan on Facebook %o • 51 percent of consumers said they are more likely to buy a product since becoming a fan on 20 are relate d to loca tion Facebook • 52 percent of those who go online said that they spend at least one hour per week on Facebook se arches • 76 percent of consumers said they have never “unliked” a brand on Facebook; • 77 percent of consumers said they interact with brands on Facebook primarily through reading of mobile posts and news feeds 40% lated to location • 78 percent of consumers who like brands on Facebook said they like fewer than 10 brands • 58 percent of consumers said they like a brand on Facebook because they are a customer searc hes are re • 45 percent of consumers said they spend most of their time on Facebook in the news feed le yer, Goog arissa Ma Sources: M 19 TheTrendWatch#15 by Fullsix Group
  • 20. Read TheTrendWatch.com ➥ Active evaluation Information gathering Loyalty loop Deeper relationship Purchase Moment of truth Initial consideration set Awareness Post purchase experience On-going exposure Shared experience Peer-to-peer 20 TheTrendWatch#15 by Fullsix Group
  • 21. Read TheTrendWatch.com ➥ Active evaluation Information gathering Because human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Moment of truth Initial consideration set Awareness Post purchase experience On-going exposure Shared experience Peer-to-peer 21 TheTrendWatch#15 by Fullsix Group
  • 22. Google Glasses http://goo.gl/a0czP ➥ 22 TheTrendWatch#15 by Fullsix Group
  • 23. Google Maps Indoor maps.google.com/ starthere ➥ 23 TheTrendWatch#15 by Fullsix Group
  • 24. Read TheTrendWatch.com Because my attention will be spent according to my personal tastes and ➥ reach shifts history, towards relevance Active evaluation Information gathering Because human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Moment of truth Initial consideration set Awareness Post purchase experience On-going exposure Shared experience Peer-to-peer 24 TheTrendWatch#15 by Fullsix Group
  • 25. Adaptive Advertizing http://youtu.be/ VduPn826HU0 ➥ 25 TheTrendWatch#15 by Fullsix Group
  • 26. Into Now by Yahoo! intonow.com ➥ 26 TheTrendWatch#15 by Fullsix Group
  • 27. Into Now by Yahoo! intonow.com ➥ 27 TheTrendWatch#15 by Fullsix Group
  • 28. Amex Sync http://youtu.be/ 0B-Km9vAIwo ➥ 28 TheTrendWatch#15 by Fullsix Group
  • 29. Read TheTrendWatch.com Because I am now omniscient Because my attention will be spent according to my personal tastes and (surroundings, price, product details, potential rewards…) ➥ reach shifts history, traditional choice towards relevance shifts towards Active evaluation assisted decisions Information gathering Because human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Moment of truth Initial consideration set Awareness Post purchase experience On-going exposure Shared experience Peer-to-peer 29 TheTrendWatch#15 by Fullsix Group
  • 30. KLM Meet & Seat http://youtu.be/ eL2lWn7oup4 ➥ 30 TheTrendWatch#15 by Fullsix Group
  • 31. Whole Food Kinect Cart http://youtu.be/ 16GiO8EEVpE ➥ 31 TheTrendWatch#15 by Fullsix Group
  • 32. Pull & Bear Interactive Store http://youtu.be/ 2ZrOvuFSWzU ➥ 32 TheTrendWatch#15 by Fullsix Group
  • 33. Shopkick & Visa http://youtu.be/ IUDLSoJ4OlU ➥ 33 TheTrendWatch#15 by Fullsix Group
  • 34. Read TheTrendWatch.com Because I am now omniscient Because my attention will be spent according to my personal tastes and (surroundings, price, product details, potential rewards…) ➥ reach shifts history, traditional choice towards relevance shifts towards Active evaluation assisted decisions Information gathering Because human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Moment of truth Initial consideration set Awareness Because humans tend to avoid unnecessary effort, Post purchase experience point of sales shifts On-going exposure towards all forms of dematerialized Shared experience commerce Peer-to-peer 34 TheTrendWatch#15 by Fullsix Group
  • 35. Amazon App http://youtu.be/ 9PzUpKwlVcI ➥ 35 TheTrendWatch#15 by Fullsix Group
  • 36. Snooth Wine Pro www.snooth.com/ iphone-app ➥ 36 TheTrendWatch#15 by Fullsix Group
  • 37. Read TheTrendWatch.com Because I am now omniscient Because my attention will be spent according to my personal tastes and (surroundings, price, product details, potential rewards…) ➥ reach shifts history, traditional choice towards relevance shifts towards Active evaluation assisted decisions Information gathering Because human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Moment of truth Initial consideration set Awareness Because humans tend to avoid unnecessary effort, Post purchase experience point of sales shifts On-going exposure towards all forms of dematerialized Shared experience commerce Peer-to-peer Because technology brings social media and added services use shifts from an isolated to each product, its experience towards a social one 37 TheTrendWatch#15 by Fullsix Group
  • 38. Chobani Champlify chobanichampions. com/champlify ➥ 38 TheTrendWatch#15 by Fullsix Group
  • 39. BeauteCam By RakuRaku http://goo.gl/z3FDA ➥ 39 TheTrendWatch#15 by Fullsix Group
  • 40. 40 TheTrendWatch#15 by Fullsix Group
  • 41. Read TheTrendWatch.com Because I am now omniscient Because my attention will be spent according to my personal tastes and (surroundings, price, product details, potential rewards…) ➥ reach shifts history, traditional choice towards relevance shifts towards Active evaluation assisted decisions Information gathering Because human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Because new media enables a 24/7 interactive Moment of truth Initial consideration set and social conversation, Awareness the lead of the relation shifts Because humans tend to from brand to consumer avoid unnecessary effort, Post purchase experience point of sales shifts On-going exposure towards all forms of dematerialized Shared experience commerce Peer-to-peer Because technology brings social media and added services use shifts from an isolated to each product, its experience towards a social one 41 TheTrendWatch#15 by Fullsix Group
  • 42. Google Places google.com/places ➥ 42 TheTrendWatch#15 by Fullsix Group
  • 43. Starbucks facebook.com/ Starbucks ➥ 43 TheTrendWatch#15 by Fullsix Group
  • 44. Pr%f proofwhisky.com ➥ 44 TheTrendWatch#15 by Fullsix Group
  • 45. Nike Fuel Band http://youtu.be/ uJvdiLkhnhc ➥ 45 TheTrendWatch#15 by Fullsix Group
  • 46. Read TheTrendWatch.com Because I am now omniscient Because my attention will be spent according to my personal tastes and (surroundings, price, product details, potential rewards…) ➥ reach shifts history, traditional choice towards relevance shifts towards Active evaluation assisted decisions Information gathering Because human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Because new media enables a 24/7 interactive Moment of truth Initial consideration set and social conversation, Awareness the lead of the relation shifts Because humans tend to from brand to consumer avoid unnecessary effort, Post purchase experience point of sales shifts Because the opinion of my family, On-going exposure towards all forms friends, peers and VIP's are now always within my reach, of dematerialized traditional Shared experience commerce advertising shifts Peer-to-peer Because technology brings social media and added services towards influence use shifts from an isolated to each product, its marketing strategies experience towards a social one 46 TheTrendWatch#15 by Fullsix Group
  • 47. Read TheTrendWatch.com ➥ 47 TheTrendWatch#15 by Fullsix Group
  • 48. Tweet Seats http://youtu.be/ mAUgdRWD8uA ➥ 48 TheTrendWatch#15 by Fullsix Group
  • 49. http://youtu.be/1hU4I- xk4Wc 49 TheTrendWatch#15 by Fullsix Group
  • 50. http://youtu.be/ IndZw9giHQU 50 TheTrendWatch#15 by Fullsix Group
  • 51. Read TheTrendWatch.com Because I am now omniscient Because my attention will be spent according to my personal tastes and (surroundings, price, product details, potential rewards…) ➥ reach shifts history, traditional choice towards relevance shifts towards Active evaluation assisted decisions Information gathering Because human memory is less reliable than the cloud, awareness shifts towards search Loyalty loop Deeper relationship Purchase Because new media enables a 24/7 interactive Moment of truth Initial consideration set and social conversation, Awareness the lead of the relation shifts Because humans tend to from brand to consumer avoid unnecessary effort, Post purchase experience point of sales shifts Because the opinion of my family, On-going exposure towards all forms friends, peers and VIP's are now always within my reach, of dematerialized traditional Shared experience commerce advertising shifts Peer-to-peer Because technology brings social media and added services towards influence use shifts from an isolated to each product, its marketing strategies experience towards a social one 51 TheTrendWatch#15 by Fullsix Group
  • 52. Read TheTrendWatch.com ➥ Touchpoint Evaporation 52 TheTrendWatch#15 by Fullsix Group
  • 53. Read TheTrendWatch.com ➥ Interfaces evolve: From solid… to liquid… to gas 53 TheTrendWatch#15 by Fullsix Group
  • 54. Disney App Mates appmatestoys.com ➥ 54 TheTrendWatch#15 by Fullsix Group
  • 55. Lego Life of George George.lego.com ➥ 55 TheTrendWatch#15 by Fullsix Group
  • 56. Crayola iMarker store.griffintechno logy.com/crayola- colorstudiohd ➥ 56 TheTrendWatch#15 by Fullsix Group
  • 57. Shazam for TV http://goo.gl/ty2Fl ➥ 57 TheTrendWatch#15 by Fullsix Group
  • 58. I'm Precious yesiamprecious.com ➥ 58 TheTrendWatch#15 by Fullsix Group
  • 59. Walmart App http://goo.gl/R853m ➥ 59 TheTrendWatch#15 by Fullsix Group
  • 60. Samsung Es8000 smart TV http://goo.gl/VfQiy ➥ 60 TheTrendWatch#15 by Fullsix Group
  • 61. Emotiv http://emotiv.com ➥ 61 TheTrendWatch#15 by Fullsix Group
  • 62. Read TheTrendWatch.com ➥ Frictionomy 62 TheTrendWatch#15 by Fullsix Group
  • 63. Read TheTrendWatch.com ➥ Reducing the friction of information exchange 63 TheTrendWatch#15 by Fullsix Group
  • 64. Kooaba Shortcut http://youtu.be/ d5ONZHIgheM ➥ 64 TheTrendWatch#15 by Fullsix Group
  • 65. Amazon Kindle Fire http://goo.gl/oOMgd ➥ 65 TheTrendWatch#15 by Fullsix Group
  • 66. Aereo aereo.com ➥ 66 TheTrendWatch#15 by Fullsix Group
  • 67. Read TheTrendWatch.com ➥ Reducing friction of money exchange 67 TheTrendWatch#15 by Fullsix Group
  • 68. Read TheTrendWatch.com ➥ Consumer Merchant opens his receives wallet money 68 TheTrendWatch#15 by Fullsix Group
  • 69. Read TheTrendWatch.com ➥ Consumer Merchant opens his receives wallet money 69 TheTrendWatch#15 by Fullsix Group
  • 70. Isis Mobile Wallet Paywithisis.com ➥ 70 TheTrendWatch#15 by Fullsix Group
  • 71. Amex Serve serve.com ➥ 71 TheTrendWatch#15 by Fullsix Group
  • 72. PayPal Here http://youtu.be/ s_R8TJMNWnU ➥ 72 TheTrendWatch#15 by Fullsix Group
  • 73. Read TheTrendWatch.com ➥ Reducing friction of physical goods exchange 73 TheTrendWatch#15 by Fullsix Group
  • 74. Read TheTrendWatch.com 59% of consumers use their phone to shop from home, and 28% use their ➥ phone in the retail to shop Source: Experian Study, 2011 hone users dult online iP 24% of U.S. a ndroid users and 21% of A application h ave u s e d a shopping in the past t hree months 011 Sourc e: Forrester, 2 Mobile commerce sho wed 86% year-over-year g rowth from 2010 to 2011 Source: Appcelerator and IDC 74 TheTrendWatch#15 by Fullsix Group
  • 75. Tesco Shopping App http://youtu.be/ Q6w-ktXcVvY ➥ 75 TheTrendWatch#15 by Fullsix Group
  • 76. Amazon webstore http://youtu.be/ 1Esdw2cQFKI ➥ 76 TheTrendWatch#15 by Fullsix Group
  • 77. Delta + Amazon delta.com ➥ 77 TheTrendWatch#15 by Fullsix Group
  • 78. InstaPrint http://instaprint.me ➥ 78 TheTrendWatch#15 by Fullsix Group
  • 79. Read TheTrendWatch.com ➥ Brand Challenges 79 TheTrendWatch#15 by Fullsix Group
  • 80. Read TheTrendWatch.com ➥ Mass one-to-one: As the relationship with your consumer gets deeper, the "reciprocal added value exchanged" becomes the most efficient Key Performance Indicator to pilot your investment. 80 TheTrendWatch#15 by Fullsix Group
  • 81. Google Re:Brief Projectrebrief.com ➥ 81 TheTrendWatch#15 by Fullsix Group
  • 82. Ikea Video Instructions http://goo.gl/O0F7C ➥ 82 TheTrendWatch#15 by Fullsix Group
  • 83. Read TheTrendWatch.com ➥ Consum'actor: People become increasingly active. This role can be leveraged to not only impact brand image, but also product and services, and even your very own business model. 83 TheTrendWatch#15 by Fullsix Group
  • 84. Guardian Open journalism http://youtu.be/ vDGrfhJH1P4 ➥ 84 TheTrendWatch#15 by Fullsix Group
  • 85. Hands Up http://handsup.cn ➥ 85 TheTrendWatch#15 by Fullsix Group
  • 86. TripXP tripxp.com/fr ➥ 86 TheTrendWatch#15 by Fullsix Group
  • 87. Social Blood socialblood.org ➥ 87 TheTrendWatch#15 by Fullsix Group
  • 88. The amazings http://theamazings.org ➥ 88 TheTrendWatch#15 by Fullsix Group
  • 89. Esurance by Allstate youtube.com/user/ Esurance ➥ 89 TheTrendWatch#15 by Fullsix Group
  • 90. Read TheTrendWatch.com ➥ Redefine space: Global consistency, local relevance. 90 TheTrendWatch#15 by Fullsix Group
  • 91. Read TheTrendWatch.com ➥ Redefine time: Agility: Simplify internal processes to catch up with your consumer's pace. Flexibility: When you don't know about tomorrow, you had better be out experimenting rather than planning! Consistency: the brand-consumer relation is now 24/7 and requires constant investment. 91 TheTrendWatch#15 by Fullsix Group
  • 92. Read TheTrendWatch.com ➥ People Challenges 92 TheTrendWatch#15 by Fullsix Group
  • 93. Read TheTrendWatch.com ➥ Security: Hacking your life… 93 TheTrendWatch#15 by Fullsix Group
  • 94. TED Avi Rubin http://goo.gl/qCykv ➥ 94 TheTrendWatch#15 by Fullsix Group
  • 95. Read TheTrendWatch.com ➥ Happiness: Choosing how to spend our attention between digital and real life… 95 TheTrendWatch#15 by Fullsix Group
  • 96. Diminished Reality http://youtu.be/ FgTq-AgYlTE ➥ The "dim inished reality" Filtering al to custom l available data ize and a tailore rebuild d enh an ced real ity. YouTub e 60 hour s of vide ois u p l o aded e Facebo very m ok inute 250 mil lion ph otos up loaded Instagr daily am 5.2 mill ion pic 60 pho tures u 96 tos per second ploade d daily TheTrendWatch#15 by Fullsix Group :
  • 97. Read TheTrendWatch.com ➥ Education: From knowledge to know-how 97 TheTrendWatch#15 by Fullsix Group
  • 98. KONY 2012 http://youtu.be/ Y4MnpzG5Sqc ➥ "KONY 2012" tops 100 million views in 6 days and becomes the most viral video in history 98 TheTrendWatch#15 by Fullsix Group
  • 99. Read TheTrendWatch.com ➥ Singularity: What is "Human"? 99 TheTrendWatch#15 by Fullsix Group
  • 100. Quantum Dream "Kara" http://youtu.be/ Ywh4oEkCnA4 ➥ 100 TheTrendWatch#15 by Fullsix Group
  • 101. Read TheTrendWatch.com ➥ Humanity: Should we die or not? 101 TheTrendWatch#15 by Fullsix Group
  • 102. ist Hans Nano technology s lik e robotic urzweil http://youtu.be/ Scientist tor Ray K into nd inven abr0oP4pW0c oravec a ur minds M loading o robots or can live f up advocate tual reality so th vir orever. at we ➥ an b e r minds c if e that ou Th ey believ ur brains d out side of o replicate rn of y copy the patte ng we simpl al activit y taki emic neuro-ch r bodies. pl ace in ou e r than th te rn, rathe takes That pat e pattern which th f it can brains in s onality. I ” the per medium, s hape, “is a digital erred to be transf ortal. m ade imm it can be 102 TheTrendWatch#15 by Fullsix Group
  • 103. Aubrey de Grey http://youtu.be/ hgLRhxvRlKg ➥ 103 TheTrendWatch#15 by Fullsix Group
  • 104. Read TheTrendWatch.com ➥ Digital Theory of Evolution? 104 TheTrendWatch#15 by Fullsix Group
  • 105. Read TheTrendWatch.com ➥ "It is not the strongest of the species that survives, nor the most intelligent, but rather the one most responsive to change." - Charles Darwin & Clarence Darrow 105 TheTrendWatch#15 by Fullsix Group
  • 106. Read TheTrendWatch.com ➥ Thank You! 106 TheTrendWatch#15 by Fullsix Group