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Facebook and Social Networks Key Data September2010
Facebook Data Monthly update Facebook key statistics Get Facebook main figures for European countries © FullSIX 2010 - Strictlyconfidential - All rightsreserved -  No reproduction or diffusion withoutwrittenauthorisation
Everybodyis on Facebook (France) 19,284,420 Active users in September 2010 30% of the Frenchpopulation 43% of the French web users Facebook Population 45+  2,4 million  13% 13-17  3,4 million 18% 35-44 2,6 million 14% Men 9.2 million Women 10 million 18-24 ans 5,3 million 28% 25-34 5,0 million 27%
TOTAL AUDIENCE 43000 TOTAL AUDIENCE 840000 TOTAL AUDIENCE 1300000 France: Whois on Twitter, Linked In and Foursquare ? © FullSIX 2008 - Strictly confidential - All rights reserved -  No reproduction or diffusion without written authorisation Source: GoogleAdplanner
Everybodyis on Facebook (United Kingdom) 28,003,500 Active users in September 2010 45% of the Britishpopulation 55% of the British web users Facebook Population 13-17  3,7 million 45+  4,2 million  18-24 ans 5,3 millions 28% 25-34 5,0 millions 27% Men 13.4 million 18-24 ans 6,9 million Women 14.5 million 35-44 4,7 million 25-34 6,9 million
UNITED KINGDOM:Whois on Twitter, Linked In and Foursquare ? © FullSIX 2008 - Strictly confidential - All rights reserved -  No reproduction or diffusion without written authorisation TOTAL AUDIENCE 3 800 000 TOTAL AUDIENCE 2 400 000 Source: GoogleAdplanner TOTAL AUDIENCE 1 100 000
Everybodyis on Facebook (Germany) 11,072,300 Active users in September 2010 13% of theGermanpopulation 17% of the German web users 13-17  3,4 millions 18% 35-44 2,6 millions 14% Facebook Population 45+  1 million  13-17  1,5 million 18-24 ans 5,3 millions 28% 25-34 5,0 millions 27% Men 4,9 million 35-44 1,5 million 18-24 ans 2,9 million 25-34 3,1 million
GERMANY: Whois on Twitter, Linked In and Foursquare ? TOTAL AUDIENCE 2900000 TOTAL AUDIENCE 840000 Source: GoogleAdplanner TOTAL AUDIENCE 110000 © FullSIX 2008 - Strictly confidential - All rights reserved -  No reproduction or diffusion without written authorisation
Everybodyis on Facebook (Portugal) 2,730,420 Active users in September 2010 25.4% of thePortugaisepopulation 52.8% of the Portugaise web users Facebook Population 45+  300 k 13-17  375 k Men 1,2 million 35-44 450 k 18-24  625 k 25-34 750 k
ITALY: Whois on Twitter, Linked In and Foursquare ? TOTAL AUDIENCE 1 200 000 TOTAL AUDIENCE 1 000 000 Source: GoogleAdplanner TOTAL AUDIENCE 84 000 © FullSIX 2008 - Strictly confidential - All rights reserved -  No reproduction or diffusion without written authorisation
Everybodyis on Facebook (Spain) 11,022,220 Active users in September 2010 23.7%  of theSpanishpopulation 37.88% of the Spanish web users Facebook Population 13-17  0,9 million 45+  1,2 million  25-34 5,0 millions 27% Men 5,3 million 18-24 ans 2,2 million 35-44 2,1 million Women 5.7 million 25-34 4,0 million
SPAIN: Whois on Twitter, Linked In and Foursquare TOTAL AUDIENCE 1 200 000 TOTAL AUDIENCE 630 000 Source: GoogleAdplanner TOTAL AUDIENCE 57 000 © FullSIX 2008 - Strictly confidential - All rights reserved -  No reproduction or diffusion without written authorisation
Everybodyis on Facebook (Europe 5) 72,322,000 Active users in September 2010 Facebook Population 45+  14 million  13-17  10.5 million Men 63,2 millions 35-44 20 million 18-24 ans 36 million 25-34 37 million
Foursquare, Linked In and Twitter in Europe 5:Comparison of uniques visitors © FullSIX 2008 - Strictly confidential - All rights reserved -  No reproduction or diffusion without written authorisation Source: GoogleAdplanner
A high level of activity (worldwide data) *Content = web links, news, status, blog post, note, photo, video…

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Social Networks Key Data (Europe - September 2010)

  • 1. Facebook and Social Networks Key Data September2010
  • 2. Facebook Data Monthly update Facebook key statistics Get Facebook main figures for European countries © FullSIX 2010 - Strictlyconfidential - All rightsreserved - No reproduction or diffusion withoutwrittenauthorisation
  • 3. Everybodyis on Facebook (France) 19,284,420 Active users in September 2010 30% of the Frenchpopulation 43% of the French web users Facebook Population 45+ 2,4 million 13% 13-17 3,4 million 18% 35-44 2,6 million 14% Men 9.2 million Women 10 million 18-24 ans 5,3 million 28% 25-34 5,0 million 27%
  • 4. TOTAL AUDIENCE 43000 TOTAL AUDIENCE 840000 TOTAL AUDIENCE 1300000 France: Whois on Twitter, Linked In and Foursquare ? © FullSIX 2008 - Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation Source: GoogleAdplanner
  • 5. Everybodyis on Facebook (United Kingdom) 28,003,500 Active users in September 2010 45% of the Britishpopulation 55% of the British web users Facebook Population 13-17 3,7 million 45+ 4,2 million 18-24 ans 5,3 millions 28% 25-34 5,0 millions 27% Men 13.4 million 18-24 ans 6,9 million Women 14.5 million 35-44 4,7 million 25-34 6,9 million
  • 6. UNITED KINGDOM:Whois on Twitter, Linked In and Foursquare ? © FullSIX 2008 - Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation TOTAL AUDIENCE 3 800 000 TOTAL AUDIENCE 2 400 000 Source: GoogleAdplanner TOTAL AUDIENCE 1 100 000
  • 7. Everybodyis on Facebook (Germany) 11,072,300 Active users in September 2010 13% of theGermanpopulation 17% of the German web users 13-17 3,4 millions 18% 35-44 2,6 millions 14% Facebook Population 45+ 1 million 13-17 1,5 million 18-24 ans 5,3 millions 28% 25-34 5,0 millions 27% Men 4,9 million 35-44 1,5 million 18-24 ans 2,9 million 25-34 3,1 million
  • 8. GERMANY: Whois on Twitter, Linked In and Foursquare ? TOTAL AUDIENCE 2900000 TOTAL AUDIENCE 840000 Source: GoogleAdplanner TOTAL AUDIENCE 110000 © FullSIX 2008 - Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation
  • 9. Everybodyis on Facebook (Portugal) 2,730,420 Active users in September 2010 25.4% of thePortugaisepopulation 52.8% of the Portugaise web users Facebook Population 45+ 300 k 13-17 375 k Men 1,2 million 35-44 450 k 18-24 625 k 25-34 750 k
  • 10. ITALY: Whois on Twitter, Linked In and Foursquare ? TOTAL AUDIENCE 1 200 000 TOTAL AUDIENCE 1 000 000 Source: GoogleAdplanner TOTAL AUDIENCE 84 000 © FullSIX 2008 - Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation
  • 11. Everybodyis on Facebook (Spain) 11,022,220 Active users in September 2010 23.7% of theSpanishpopulation 37.88% of the Spanish web users Facebook Population 13-17 0,9 million 45+ 1,2 million 25-34 5,0 millions 27% Men 5,3 million 18-24 ans 2,2 million 35-44 2,1 million Women 5.7 million 25-34 4,0 million
  • 12. SPAIN: Whois on Twitter, Linked In and Foursquare TOTAL AUDIENCE 1 200 000 TOTAL AUDIENCE 630 000 Source: GoogleAdplanner TOTAL AUDIENCE 57 000 © FullSIX 2008 - Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation
  • 13. Everybodyis on Facebook (Europe 5) 72,322,000 Active users in September 2010 Facebook Population 45+ 14 million 13-17 10.5 million Men 63,2 millions 35-44 20 million 18-24 ans 36 million 25-34 37 million
  • 14. Foursquare, Linked In and Twitter in Europe 5:Comparison of uniques visitors © FullSIX 2008 - Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation Source: GoogleAdplanner
  • 15. A high level of activity (worldwide data) *Content = web links, news, status, blog post, note, photo, video…