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Lessons from the "Best- in-Class“ Generating Business Results from Social Media   March 12, 2008
Introducing the Presenters Jim Nail Chief Strategy & Marketing Officer TNS Media Intelligence/Cymfony Jeff Zabin Research Fellow, Customer Management Aberdeen Group
Influence 2.0 TM  Webinar Series ,[object Object],[object Object],[object Object],[object Object]
[object Object],Q&A
Generating Business Results with Social Media ,[object Object],[object Object],[object Object],Download This Report at www.SocialMediaInBusiness.com
A Brief Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Monitoring and Analysis Influence the Influencers: The Role of PR Agencies in Social Media Mar 04, 2008, Chief Marketer, By Jeff Zabin  Social Media Monitoring and Analysis: Call It What You Will Dec 18, 2007, Chief Marketer, By Jeff Zabin  In Brand-Monitoring Solutions We Trust   Nov. 29. 2007, CRM Buyer, By Jeff Zabin
Research Preview and Survey
Interviews Inherent in the power of Web 2.0, the emergence of online communities, and the transfer of power from big, centralized command-and-control structures like corporations to large groups of disseminated individuals like customers is the need to move from push information to pull information. Matt Smith, Vice President, Customer Insight Both the customer you serve well and the customer you underserve have the loudest voices in social media. Sean O'Driscoll, General Manager of Community Support Services We monitor social media because it provides unsolicited and unbiased consumer opinions about our products and brands in real time. A lot of social media tools do a great job of telling you what’s being said and who’s saying it. What we really want to know is who’s listening to the conversation and how does it permeate outwards. Christine Stasiw Lazarchuk  Director, Global Market Research Online dialog is a good way to get feedback and understand how consumers feel about our brand and to get suggestions for our business. Adam Brown  Director, Digital Communications Cathy Halligan, Chief Marketing Officer Social media monitoring enables us to track how our company is being portrayed. It’s a barometer we use to determine the viral spread of our messages and if our tactics are working. Ed Garsten, Manager,  Electronic Media Communications
PACE Methodology
Top Pressures Source: Aberdeen Group, January 2008
Top Actions Source: Aberdeen Group, January 2008
Who Uses Social Media Insights Source: Aberdeen Group, January 2008
Metrics for Determining Best-in-Class ,[object Object],[object Object],[object Object],[object Object]
Maturity Class Findings
Top Capabilities (Process) Source: Aberdeen Group, January 2008
Top Capabilities (Organizational) Source: Aberdeen Group, January 2008
Top Capabilities (Performance Measurement) Source: Aberdeen Group, January 2008
Year-over-Year Improvement in Key Metrics Source: Aberdeen Group, January 2008
Active vs. Passive Engagement Source: Aberdeen Group, January 2008
Active Engagement Yields Improved Performance Percentages indicate the number of companies that improved performance in key metrics. Source: Aberdeen Group, January 2008
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Q&A
Keep the Discussion Going Join the Discussion On Facebook Discuss these issues with others marketers around the world in our new Facebook group Join Today! www.SocialMediaInBusiness.com Jim Nail [email_address] Jeff Zabin [email_address]

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Lessons From The Best In Class Webinar Slides

  • 1. Lessons from the "Best- in-Class“ Generating Business Results from Social Media March 12, 2008
  • 2. Introducing the Presenters Jim Nail Chief Strategy & Marketing Officer TNS Media Intelligence/Cymfony Jeff Zabin Research Fellow, Customer Management Aberdeen Group
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Social Media Monitoring and Analysis Influence the Influencers: The Role of PR Agencies in Social Media Mar 04, 2008, Chief Marketer, By Jeff Zabin Social Media Monitoring and Analysis: Call It What You Will Dec 18, 2007, Chief Marketer, By Jeff Zabin In Brand-Monitoring Solutions We Trust Nov. 29. 2007, CRM Buyer, By Jeff Zabin
  • 9. Interviews Inherent in the power of Web 2.0, the emergence of online communities, and the transfer of power from big, centralized command-and-control structures like corporations to large groups of disseminated individuals like customers is the need to move from push information to pull information. Matt Smith, Vice President, Customer Insight Both the customer you serve well and the customer you underserve have the loudest voices in social media. Sean O'Driscoll, General Manager of Community Support Services We monitor social media because it provides unsolicited and unbiased consumer opinions about our products and brands in real time. A lot of social media tools do a great job of telling you what’s being said and who’s saying it. What we really want to know is who’s listening to the conversation and how does it permeate outwards. Christine Stasiw Lazarchuk  Director, Global Market Research Online dialog is a good way to get feedback and understand how consumers feel about our brand and to get suggestions for our business. Adam Brown  Director, Digital Communications Cathy Halligan, Chief Marketing Officer Social media monitoring enables us to track how our company is being portrayed. It’s a barometer we use to determine the viral spread of our messages and if our tactics are working. Ed Garsten, Manager, Electronic Media Communications
  • 11. Top Pressures Source: Aberdeen Group, January 2008
  • 12. Top Actions Source: Aberdeen Group, January 2008
  • 13. Who Uses Social Media Insights Source: Aberdeen Group, January 2008
  • 14.
  • 16. Top Capabilities (Process) Source: Aberdeen Group, January 2008
  • 17. Top Capabilities (Organizational) Source: Aberdeen Group, January 2008
  • 18. Top Capabilities (Performance Measurement) Source: Aberdeen Group, January 2008
  • 19. Year-over-Year Improvement in Key Metrics Source: Aberdeen Group, January 2008
  • 20. Active vs. Passive Engagement Source: Aberdeen Group, January 2008
  • 21. Active Engagement Yields Improved Performance Percentages indicate the number of companies that improved performance in key metrics. Source: Aberdeen Group, January 2008
  • 22.
  • 23.
  • 24. Keep the Discussion Going Join the Discussion On Facebook Discuss these issues with others marketers around the world in our new Facebook group Join Today! www.SocialMediaInBusiness.com Jim Nail [email_address] Jeff Zabin [email_address]