2.  Modernist-Organizing takes place in physical
domain. Organizing is done through the five
senses. Through these senses modernist will
decide how to best shape physical
environments.
 Symbolic-Interpretive-Associate experiences
with particular places. This allows physical
structures to evoke meaning. Symbols, Social
Relations shaped
 Post Modernist-Language is how we organize.
Written facts, truth.

3.  How productivity was affected with and
without illumination
 Increased illumination caused productivity to
increase
 Decreased illumination = Decreased
Production. Proved untrue
 Increased attention caused increase in
productivity

4.  Social status increased productivity
 Increased social status can be received from our
organizations physical structure

5.  Modernists feel organizing takes place in
physical structures (Concrete instead of
abstract)
 Symbolic Interpretives think experiences
shape important structures
 Post Modernists think non abstraction is a
reason to use built space as shrines, place
importance in structures

6.  Geography
 Layout
 Landscaping, Design, Decor

7.  Number of locations
 Identify locations-satellite offices,
headquarters, warehouses. Map offices
 Cost of running business
 Culture of customers, people
 Types of people hired-part time, full time,
unemployed, second jobs, retired, students

8.  Office layout-organizational leaders,
operational leaders, accounting, human
resources, call centers
 How office is furnished
 How lobby looks
 Space for employees

9.  How often grounds are cared for, flowers,
trees, bushes (Internal, External)
 Symbolic statues, symbolic flags
 Lighting-internal and external
 Environmental design
 Dress and grooming of employees
 How each building is designed

10.  Organizations use physical structure and
design based on roles we hold
 Executives located upstairs
 Call centers are on first floor pushed to the end of
the building
 Offices allowed only for Directors up
 Windows allowed executives, leadership.
(Changing)

11.  People will act, conduct business based on
shape of physical structure
 People can’t walk through walls, doors
 More distance between people less
interaction, communication
 Reporting structures shape communication
 Cultural, responsibilities shape
communication

12.  Interactions shape our building
 Experiences shape our buildings
“We shape our buildings and afterward our
buildings shape us” Winston Churchill
 Championship banners
 Nostalgic achievements

13.  Use built space to refer organizational
context of meaning
 Henri Lefebvre-space allocated by the
powerful to maintain superiority
 Example of how Henry Ford used the
production line to show power over
employees

14.  Which symbolic conditioning exists in your
organization?
Past-Go to the branch to get service
Send a request to getTripTik
Present-Call our customer interactive centers
for service
Use the Internet to getTripTik’s, quotes
Future-Collaboration?

15.  Physical structure shapes our status and
identity
 Physical structures shape our location,
divisions, communication, things experienced
 How do our customers view physical
structure and organization