Presentation by Telly Valerie Onu at the AgriHack online webinar - 20 November 2015

1. FROM CONCEPT TO APP SERVICE DESIGN
Understanding the agricultural
value chain, stakeholders and ICT
application opportunities
At the #ICTAg Webinar “Durban”
November 20th 2015
Presentation by Telly Valerie Onu
Twitter: @Teval

2. AGENDA
 Understanding the Concept of the
Value Chain
 A Look at the Agribusiness Value Chain
and Value Chain Analysis
 Opportunities for ICT Services Design
 Examples of ICT Application
Opportunities

3. What is Value?

4. Trade and the Ecosystem

5. Value Chain - The Concept
A value chain is a
connected series of
organizations,
resources and
knowledge streams
involved in the
creation and delivery
of value to the end
customer.
Micheal Porter’s Value Chain

6. Value Chain Categories
• Primary activities:
Those that are involved in
the creation, sale and
transfer of products
(including after-sales
service)
Inbound logistics
Operations
Outbound logistics
Sales and marketing
Service and support
• Support Activities:
Those that merely
support the primary
activities
Human resources
(general and admin.)
Tech. development
Procurement

7. Value - The Concept
Micheal Porter’s Value Chain

8. Value Chain Categories
• A visual map of the Value Chain facilitates an
understanding of the system‘s dynamics and has the
capacity to reveal:
1.Key actors involved in the chain,
boundaries of the system, inter-
relationships and functional roles.
2. Flow of goods, services,
payments(money) and information
along the chain.
3. Linkage points, gaps or blockages

9. Agriculture Value Chain (AgVC) Mapping

10. Agriculture Value Chain (AgVC)

11. AgVC- Chain Actors

12. AgVC - Partner Network Mapping

14. AgVC – Example- Mexico – Strawberry VC

16. Opportunities for Service Design
Revisiting the Flows in the Value Chain and the

17. Agriculture Cycle

18. Opportunity Identification
KEY CHALLENGES MOBILE
AGRICULTURE
APPLICATIONS
AND SERVICES
Internet of Things
Productivity Losses Information
Services
Equipment
Monitoring
Poor Knowledge of
Agriculture
Practices
Weather , Market
Information
Monitoring
Non Availability of
Market Information
–around Prices of
Agriculture (Crop,
Livestock)
Peer to Peer
Environment
Monitoring

19. Opportunity Identification
KEY CHALLENGES MOBILE AGRICULTURE
APPLICATIONS AND
SERVICES
Internet of Things
Supply Chain
Inefficiencies
Value Added Service Smart Logistics
Gap in Supply-
Demand Match
Matching Platforms
Intermediaries Act in
Silos
Traceability and
Tracking Systems
Poor Logistics and
Weak Infrastructure
causing Wastage
Management of
Supplier/Distributor
Network

20. Opportunity Identification
KEY CHALLENGES MOBILE AGRICULTURE
APPLICATIONS AND
SERVICES
Farmers Financial
Exclusion
Mobile Financial Services
for Farmers
Non Availability of Loans
Payments Facilities
Payments to Farmers via
Mobile Money
Non Availability of
Insurance to protect
against crop failure of
loss of livestock
Micro Insurance for
Inputs , Crops Livestock
Evouchers for Agri-

21. Opportunities

22. Examples of ICT Applications

27. Services Model Guideline for Application
Development

28. Thank You
Ms. Telojo “Telly” Valerie Onu
Contact: 869-660-0535
email tonu@qconsultinc.com
Twitter: @teval
Linkedin:
http://www.linkedin.com/tvo
nu

29. FROM CONCEPT TO APP SERVICE DESIGN
Understanding the agricultural
value chain, stakeholders and ICT
application opportunities
At the #ICTAg Webinar “Durban”
November 20th 2015
Presentation by Telly Valerie Onu
Twitter: @Teval