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It's no secret that the Internet is a noisy place. With so many brands competing for attention, building a new audience from scratch can seem nearly impossible. This presentation will explain an effective strategy for breaking through the noise while driving meaningful returns, quickly.
Takeaways include:
-Why most content marketing campaigns fail
-How to succeed
-Which tools are available to help facilitate success
-How to budget for content promotion
34. Brands can actually step down content
production and step up distribution
[promotion] to get better results
Ryan Skinner, Forrester
#CONTENTPROMO
“
35. Better distribution [promotion] improves
content’s quality, as the feedback cycle
accelerates
Ryan Skinner, Forrester
#CONTENTPROMO
“
44. Native Newsletter
#CONTENTPROMO
Media Relations
Influencer Outreach
Bylined Articles
Syndication
Native Advertising
Native Social
45. Native Newsletter
Native Advertising
Native Social
#CONTENTPROMO
Media Relations
Influencer Outreach
Bylined Articles
Syndication Advertorials
46. Native Newsletter
Native Advertising
Native Social
#CONTENTPROMO
Media Relations
Influencer Outreach
Bylined Articles
Syndication Advertorials
Press Releases
47. Native Newsletter
Native Advertising
Native Social
#CONTENTPROMO
Media Relations
Influencer Outreach
Bylined Articles
Syndication Advertorials
Social Media
Press Releases
48. Native Newsletter
Native Advertising
Native Social
#CONTENTPROMO
Media Relations
Influencer Outreach
Bylined Articles
Syndication Advertorials
Social Media
Email
Press Releases
51. It has been found that the less an
advertisement looks like an advertisement
and the more it looks like an editorial, the
more readers stop, look and read
David Ogilvy, the “Father of Advertising”
#CONTENTPROMO
“
85. 7 How to Budget for Content
#CONTENTPROMO
Promotion
86. Half the money I spend on advertising is
wasted; the trouble is I don’t know which
half
John Wanamaker, the “Father of the Modern
Department Store”
#CONTENTPROMO
“
87. #CONTENTPROMO
63%
of marketers believe they’re NOT
using their content effectively
CMI