It’s getting easier to find marketers and brands who have at least one solid case study on how Facebook has resulted in some type of uptick against their marketing KPI’s. Yet, in 2012, it seems that Twitter has been all but kicked to the back of the room as a tool we use to talk with our friends and share pictures of kittens. Yet, in a recent study, Edison Research projects that while only 10% of Americans
regularly interact with Twitter, some 89% of Americans ages 12 and up are at least familiar with the service. Another study conducted by Trendrr in March of this year found that Twitter dominates about 85% of all social media activity surrounding broadcast TV. In this session, Nate Riggs will show you why as a social network and marketing tool — Twitter will win. He’ll demonstrate why this micro-blogging market place is worthy of the investment of your time and dollars, and share strategic tips, insights and tactical tools that will help you take advantage of the serendipity of Twitter.
4. among 18 to 29 year olds, 58% have adopted
smartphones
@nateriggs #cmworld
Source: Think With Google, ourmobileplanet.com
5. u.s. smartphone penetration reached 51%
in Feb
2012, up from 38% in Feb 2011
@nateriggs #cmworld
Source: Nielsen Mobile Insights, Feb 2012
6. In just the last 12 months,
tablet adoption is up 400%
@nateriggs #cmworld
Source: Nielsen’s 2012 Cross Platform Report
8. Twitter made up roughly 85% of social activity
occurring around broadcast television in
February 2012
@nateriggs #cmworld Source: Trendrr TV February 2012 White Paper
10. 88% of Americans are aware of Twitter as
a social networking site
@nateriggs #cmworld
Source: The Social Habit by Edison Research & Arbitron
11. The number of people who use
Twitter on a
typical day has quadrupled since 2010
@nateriggs #cmworld
Source: Pew Research Center’s Internet & American Life Project Winter 2012
12. The average Twitter user’s frequency of use has
increased by 11% since last year
@nateriggs #cmworld
Source: The Social Habit by Edison Research & Arbitron
13. Twitter adoption among 12 to 24 year olds nearly
doubles that of older demographics
@nateriggs #cmworld
Source: The Social Habit by Edison Research & Arbitron
14. As a business, Twitter is viable
@nateriggs #cmworld
Source: CrunchBase Profile - Twitter
15. “Because all of the brands are jumping in and spewing
content, there’s a deafening noise. So, the one
way to cut across that is to advertise and
make your content shine higher.”
- Jeremiah Owyang, Altimeter Group
16. Researchers at EMarketer Inc. have said that in
2014, Twitter will reach $540 million in
ad sales, which make up virtually all of its
revenue, up from $139.5 million last year.
- Bloomberg News
17. Twitter has positioned its service as complimentary
to mainstream media networks
@nateriggs #cmworld
18. Twitter Will Win
A Framework for Growing and Optimizing
Your Content Distribution Channel
@ nateriggs #cmworld
nateriggs.com/speaking
tkg.com
19. grow and optimize your brand’s
channel on Twitter, so that
you can increase performance of
your content distribution
22. Twitter applications are being forced to mature in their
focus on performance optimization
@nateriggs #cmworld
Source: https://dev.twitter.com/blog/changes-coming-to-twitter-api
23. @socialbro provides real time channel insights into
your brand’s Twitter audience
@nateriggs #cmworld
@socialbro
Source: socialbro.com
24. @klout is moving to provide deeper network-
specific influence insights
@nateriggs #cmworld
@klout
Source: klout.com
25. @simplymeasured focuses on competitive analysis
and insights that can be used as benchmarks
@nateriggs #cmworld
@simplymeasured
Source: simplymeasured.com
26. develop a strategy that allows your
organization to operationalize
Twitter across multiple departments
30. @crowdbooster analyzes granular content
performance data to determine engagement
@nateriggs #cmworld
@crowdbooster
Source: crowdbooster.com
31. @bufferapp supports content
distribution with
automated scheduling tools
@nateriggs #cmworld
@bufferapp
Source: bufferapp.com
32. grow your twitter channel by integrating
onsite following and
frictionless sharing applications
across your brand’s web properties
33. @clicktotweet helps visitors to your web properties tweet
suggested content
@nateriggs #cmworld
Example: http://socialtriggers.com/psychology-more-sales/
34. use api integration with your web properties to take
advantage of frictionless sharing
@nateriggs #cmworld
Source: http://bit.ly/TweetMyTime
42. citations for articles + research studies
Source Description Link
The Social Habit, Edison Research & January/February 2012 national landline/mobile phone survey of 2,020 people, 12 and over
Arbitron, June 2012 Data weighted to national population figures. http://bit.ly/socialhabit
Data analysis of social media interaction per channel as related to broadcast television
Trendrr TV February 2012 White Paper programming http://bit.ly/TrendrrFeb12
Pew Research Center’s Internet &
American Life Project -- Twitter Use Data from telephone interviews conducted in January and February 2012, sample of 2,253
2012 adults 18 and older and from March to April 2012, sample of 2,254 adults, 18 and older. http://bit.ly/pewinternet12
CrunchBase is a free database of technology companies, people, and investors that anyone
CrunchBase Company Profile -- Twitter can edit. http://bit.ly/crunchbase-twitter
Twitter Said To Expect $1 Billion In Ad
Revenue In 2014 - Bloomberg News Article by Jonathan Erlichman and Brian Womack - Jun 2, 2012 12:01 AM ET http://bit.ly/bloomberg-twitter
Think with Google -
OurMobilePlanet.com Site for real time data and insights on smartphone adoption and usage across 40 countries http://bit.ly/googlemobileplanet
Nielsen Media Research Annual research study conducted by Nielsen on U.S. smartphone adoption http://bit.ly/nielsen-smartphone-2012
Nielsen Media Research Annual research study conducted by Nielsen on U.S. cross platform media usage http://bit.ly/nielsen-cross-platform-study
Twitter Developers Blog Post -- Changes coming in Version 1.1 of the Twitter API | Twitter Developers http://bit.ly/twitter-api-changes
http://bit.ly/tweet-from-post-example-
SocialTriggers Post - 5 Psychological Master Keys That Will Open The Doors to More Sales, Derek Halpern social-triggers
TweetMyTime Frictionless Sharing Case Case study from the launch of TweetMyTime, in partnership with Nate Riggs and huber &
Study co. http://bit.ly/TweetMyTime
43. links for applications and tools
Source Description Link
SocialBro SocialBro allows you to explore and segment your Twitter community http://bit.ly/socialbro-tool
Klout is the standard of online influence measurement. New updates to their dashboard are
Klout now in preview http://bit.ly/klout-preview
Simply Measured is 3rd party Twitter application that provides easy social media
SimplyMeasured measurement & analytics, as well as competitive analysis http://bit.ly/simplymeasured-tool
Crowdbooster is a 3rd party social media marketing analytics and optimization tool that
Crowdbooster assists with per-post performance analysis http://bit.ly/crowdbooster-tool
Buffer is a 3rd party social media marketing application that allows for easy automated
Buffer scheduling to a customizable buffer distribution pattern http://bit.ly/buffer-app-tool
SocialFlow is a social performance optimization tool that uses natural language search
SocialFlow analysis to determine peak distribution times for content updates http://bit.ly/socialflow-tool
TweetAdder is niche-specific Twitter marketing software that allows users to search for an
TweetAdder automatically add targeted Twitter followers. http://bit.ly/tweetadder-tool
Twitter app that allows you to embed code on any blog or site so that visitors can tweet pre-
Click To Tweet programed content updates http://bit.ly/Pnx9x2
Notas del editor
88% of people are at least aware of Twitter = mass awareness 59% of people hear about Twitter regularly = cultural mainstream
Single individual manages all social media activity Content must collected from departmental stakeholders Clearly communicating coverage hours is necessary Lower cost 3rd party management dashboards are adequate
Single individual manages all social media activity Content must collected from departmental stakeholders Clearly communicating coverage hours is necessary Lower cost 3rd party management dashboards are adequate