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Deloitte Enterprise Value MapTM
                                   (Practical paths to increase shareholder value)
      It’s easy to say shareholder value is important.            Here are two simple ways to use it:
      Not so easy to make it influence the decisions
      that are made every day: where to spend time                         Start at the top. Working your way down,
      and resources, how best to get things done, and,                     at each step ask yourself, How will we
      ultimately, how to win in the competitive                            improve this? This will help ensure that your
      marketplace.
                                                                           tactics support your objectives.
      This Map is designed to accelerate the
      connection between actions you can take and                          Start at the bottom. Working your way up,
      shareholder value. It is not rocket science and it                   at each step ask yourself, Why are we doing
      is not complete, but it can jump-start the                           this? This will help ensure that every tactic
      process of focusing on the things that matter
      most and then choosing practical ways to get                         leads to shareholder value.
      them done.


                                                                                                                                                                                       Revenue Growth                                                                                                                                                                                                                                                                                                                                                                                                       Operating Margin                                                                                                                                                                                                                                                                                                 Asset Efficiency                                                                                                                                                                                                                           Expectations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            (after taxes)

How Value is Created
(Value Drivers)

                                                                                                                                                                                                                                                                                                                                                                                                                                              Selling, General &                                                                                                                                                                                                                                              Cost of Goods Sold                                                                                                                                            Property, Plant &                                                                                                Receivables
                                                                                                                                                          Volume                                                                                            Price Realization                                                                                                                                                                   Administrative                                                                                                                                                                                                                                                     (COGS)                                                                                                            Income Taxes                              Equipment                                                      Inventory                                      & Payables                                                                                                                                 Company Strengths                                                           External Factors
                                                                                                                                                                                                                                                                                                                                                                                                                                                    (SG&A)                                                                                                                                                                                                                                                                                                                                                                                                                      (PP&E)




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Improve
                                                                                                                                                                                                                                                                                                                                                                              Improve                                                                                                                                                   Improve                                                                                                                                Improve                                                                                                                                                      Improve                                            Improve                                            Improve                                            Improve                                                                                  Improve
                                                                     Acquire New Customers                                              Retain and Grow Current                                                      Leverage Income-                             Strengthen Pricing                                                                         Customer Interaction                                                                                                                                                                                                                                                                                                                                                                                   Logistics & Service                                                                                                                                                                                                                                                                                Management & Governance                                                                                                                           Improve
                                                                                                                                               Customers                                                             Generating Assets                                                                                                                                                                                                                                                                          Corporate/Shared Services                                                                                                                    Development & Production                                                                                   Provision                                                      Income Tax                                               PP&E                                            Inventory                             Receivables & Payables                                                                                                                                                                                                   Execution Capabilities
                                                                                                                                                                                                                                                                                                                                                                  Efficiency                                                                                                                                                          Efficiency                                                                                                                             Efficiency
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Efficiency
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Efficiency                                           Efficiency                                        Efficiency                                         Efficiency                                                              Effectiveness
What You Can Do
(Improvement Levers: Business Processes,
Assets and Organizational Capabilities)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Procurement                                                                                                                                                                                                                                                                                                                                                                                                                        Accounts,                  Accounts,
                                                                   Marketing &                  Product &                    Account                         Cross-Sell/                                                Cash/Asset                      Demand &                           Price                         Marketing &                                                   Customer                       Order                        IT, Telecom &                                                   Human                                                            Business                 Financial                           Product                                                                                  Logistics &                                                       Service                    Income Tax                        Real Estate &                Equipment &                   Finished                Work in                   Notes &                   Notes &                                                    Business                      Program                 Business                      Operational                Partnership &              Relationship                   Agility &                   Strategic
                                                                      Sales                       Service                   Management                        Up-Sell                     Retention                     Management                        Supply                        Optimization                     Advertising                         Sales                     Service &                  Fulfillment &                     Networking                      Real Estate                   Resources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 (Excluding Production
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Management               Management                         Development                    Materials                     Production                    Distribution                 Merchandising                        Delivery                   Management                        Infrastructure                 Systems                      Goods                 Process &                  Interest                   Interest               Governance                         Planning                      Delivery               Performance                    Excellence                 Collaboration               Strength                      Flexibility                  Assets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Materials &
                                                                                                Innovation                                                                                                                                              Management                                                                                                                      Support                      Billing                                                                                                                         Merchandise)                                                                                                                                                                                                                                                                                                                                                                                         Raw Materials              Receivable                  Payable                                                                                                        Management




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Consolidate and/or       Consolidate and/or                                                                                                                                                                                                                                                                                                                                                                                                                                         Improve coordination           Increase emphasis on
                                                                                                                                                                                                                                                                                                                                                     Rationalize targeted                                                                          Implement integrated                                                                                                                                                                                                                                                                                                                                                                Increase emphasis on                                                                                                                                                                            Strengthen corporate            of operational, invest-                                  Increase emphasis             Establish a culture         Increase focus on
                                                                  Increase focus on                                         Increase focus on              Increase focus on           Increase focus on                Increase emphasis on                                            Rationalize and/or                                                                          Rationalize and/or            Differentiate treatment                                                                      Consolidate or                     Manage procurement               align business           align financial                    Rationalize and/or         Rationalize and/or              Rationalize and/or             Rationalize and/or            Rationalize and/or              Rationalize and/or                                                Rationalize and/or           Rationalize and/or        Rationalize and/or        Rationalize and/or                                                                                                                          enterprise-wide                                                                                               Increase focus on             Increase focus on
  Change What You Do                                              high-value/high-
                                                                  potential customers
                                                                                              Broaden product and
                                                                                              service offerings             high-value/high-
                                                                                                                            potential customers
                                                                                                                                                           high-value/high-
                                                                                                                                                           potential customers
                                                                                                                                                                                       high-value /high-
                                                                                                                                                                                       potential customers
                                                                                                                                                                                                                        generating revenue
                                                                                                                                                                                                                        from company assets
                                                                                                                                                                                                                                                        Acquire competitors             refocus product and
                                                                                                                                                                                                                                                                                        service portfolios
                                                                                                                                                                                                                                                                                                                         Rationalize targeted
                                                                                                                                                                                                                                                                                                                         customer segments
                                                                                                                                                                                                                                                                                                                                                     markets and customer
                                                                                                                                                                                                                                                                                                                                                     segments
                                                                                                                                                                                                                                                                                                                                                                                    refocus product and
                                                                                                                                                                                                                                                                                                                                                                                    service portfolios
                                                                                                                                                                                                                                                                                                                                                                                                                  of customers/
                                                                                                                                                                                                                                                                                                                                                                                                                  segments
                                                                                                                                                                                                                                                                                                                                                                                                                                                   applications across
                                                                                                                                                                                                                                                                                                                                                                                                                                                   organizational
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Consolidate company
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  real estate/facilities       outsource recruitment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               functions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  on a national/global
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  basis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   planning,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   management and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            planning,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            management and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               refocus product and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               service portfolios
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          refocus product
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          refocus product
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         refocus product
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       refocus product
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       refocus services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       offered
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       permanently lowering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       the company's
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         refocus product and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         service portfolios
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      refocus product and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      service portfolios
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                refocus product
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          refocus product
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Refine credit/days-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   receivable strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Refine days-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              outstanding strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       governance structures
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       (composition, selection,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       ment, financial, M&A,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       and tax strategies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      program planning and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      collaborative program
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                on continuous,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                proactive perform-
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              centered on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              operational
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          partnership, merger
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          and acquisition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    stakeholder
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    relationships
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  business agility and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  flexibility
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Increase focus on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           strategic assets
                                                                                                                                                                                                                                                                                                                                                                                                                                                   boundaries                                                                                                                                                                                                                                                                                                                                                                          effective tax rate                                                                                                                                                                              roles, etc.)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       across business units                                    ance management               excellence                  opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   reporting functions      reporting functions                                                                                                                                                                                                                                                                                                                                                                                                                                                                       delivery
  -     What you provide                                                                      Increase focus on                                                                                                         Increase focus on                                               Increase emphasis on                                                                                                      Increase use of lower-                                          Consolidate or               Consolidate or                                                      Improve alignment of     Consolidate and/or                                                                                                           Increase emphasis on          Refine and/or align             Increase emphasis on            Integrate tax oppor-                                                                                               Increase emphasis on     Coordinate                 Coordinate               Improve communi-                Improve alignment of                                                                   Establish process           Establish                 Improve identification                                 Establish
                                                                  Increase focus on                                                                        Increase focus on                                                                            Increase emphasis                                                Rationalize and/or          Rationalize and/or             Improve focus on                                                                                                                                              Consolidate or                                                                               Increase emphasis on       Increase emphasis on                                                                         merchandising                                                                                     Develop business                                                                                                                                              cation between the              customer, product,             Establish program/        Improve effectiveness                                                                                             Establish agility and
  -     Whom you target and serve                                 most profitable
                                                                                              R&D, product
                                                                                              innovation, and
                                                                                                                            Rationalize
                                                                                                                            customer portfolio             most profitable
                                                                                                                                                                                       Increase emphasis on
                                                                                                                                                                                       customer retention
                                                                                                                                                                                                                        developing and
                                                                                                                                                                                                                        protecting intellectual         on differentiated
                                                                                                                                                                                                                                                                                        differentiated pricing
                                                                                                                                                                                                                                                                                        across customer                  refocus product and         refocus product and            segments with lower           cost delivery/
                                                                                                                                                                                                                                                                                                                                                                                                                  installation channels
                                                                                                                                                                                                                                                                                                                                                                                                                                                   Rationalize IT
                                                                                                                                                                                                                                                                                                                                                                                                                                                   application portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  outsource design and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  development
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               outsource learning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               and development
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  outsource                        business unit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   strategies with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            align financial
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            accounting and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               modular, extensible,       designing for                   Improve focus on
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          higher-value products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         designing and
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         packaging                     strategies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       service prevention /
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Reduce need for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       tunities and issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       into business planning
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         models with low real
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Outsource business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      functions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Develop low-Inventory
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                business models
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          designing for
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          manufacturing

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Enterprise value map_2_0

  • 1. Deloitte Enterprise Value MapTM (Practical paths to increase shareholder value) It’s easy to say shareholder value is important. Here are two simple ways to use it: Not so easy to make it influence the decisions that are made every day: where to spend time Start at the top. Working your way down, and resources, how best to get things done, and, at each step ask yourself, How will we ultimately, how to win in the competitive improve this? This will help ensure that your marketplace. tactics support your objectives. This Map is designed to accelerate the connection between actions you can take and Start at the bottom. Working your way up, shareholder value. It is not rocket science and it at each step ask yourself, Why are we doing is not complete, but it can jump-start the this? This will help ensure that every tactic process of focusing on the things that matter most and then choosing practical ways to get leads to shareholder value. them done. Revenue Growth Operating Margin Asset Efficiency Expectations (after taxes) How Value is Created (Value Drivers) Selling, General & Cost of Goods Sold Property, Plant & Receivables Volume Price Realization Administrative (COGS) Income Taxes Equipment Inventory & Payables Company Strengths External Factors (SG&A) (PP&E) Improve Improve Improve Improve Improve Improve Improve Improve Improve Acquire New Customers Retain and Grow Current Leverage Income- Strengthen Pricing Customer Interaction Logistics & Service Management & Governance Improve Customers Generating Assets Corporate/Shared Services Development & Production Provision Income Tax PP&E Inventory Receivables & Payables Execution Capabilities Efficiency Efficiency Efficiency Efficiency Efficiency Efficiency Efficiency Efficiency Effectiveness What You Can Do (Improvement Levers: Business Processes, Assets and Organizational Capabilities) Procurement Accounts, Accounts, Marketing & Product & Account Cross-Sell/ Cash/Asset Demand & Price Marketing & Customer Order IT, Telecom & Human Business Financial Product Logistics & Service Income Tax Real Estate & Equipment & Finished Work in Notes & Notes & Business Program Business Operational Partnership & Relationship Agility & Strategic Sales Service Management Up-Sell Retention Management Supply Optimization Advertising Sales Service & Fulfillment & Networking Real Estate Resources (Excluding Production Management Management Development Materials Production Distribution Merchandising Delivery Management Infrastructure Systems Goods Process & Interest Interest Governance Planning Delivery Performance Excellence Collaboration Strength Flexibility Assets Materials & Innovation Management Support Billing Merchandise) Raw Materials Receivable Payable Management Consolidate and/or Consolidate and/or Improve coordination Increase emphasis on Rationalize targeted Implement integrated Increase emphasis on Strengthen corporate of operational, invest- Increase emphasis Establish a culture Increase focus on Increase focus on Increase focus on Increase focus on Increase focus on Increase emphasis on Rationalize and/or Rationalize and/or Differentiate treatment Consolidate or Manage procurement align business align financial Rationalize and/or Rationalize and/or Rationalize and/or Rationalize and/or Rationalize and/or Rationalize and/or Rationalize and/or Rationalize and/or Rationalize and/or Rationalize and/or enterprise-wide Increase focus on Increase focus on Change What You Do high-value/high- potential customers Broaden product and service offerings high-value/high- potential customers high-value/high- potential customers high-value /high- potential customers generating revenue from company assets Acquire competitors refocus product and service portfolios Rationalize targeted customer segments markets and customer segments refocus product and service portfolios of customers/ segments applications across organizational Consolidate company real estate/facilities outsource recruitment functions on a national/global basis planning, management and planning, management and refocus product and service portfolios refocus product portfolio refocus product portfolio refocus product portfolio refocus product portfolio refocus services offered permanently lowering the company's refocus product and service portfolios refocus product and service portfolios refocus product portfolio refocus product portfolio Refine credit/days- receivable strategy Refine days- outstanding strategy governance structures (composition, selection, ment, financial, M&A, and tax strategies program planning and collaborative program on continuous, proactive perform- centered on operational partnership, merger and acquisition stakeholder relationships business agility and flexibility Increase focus on strategic assets boundaries effective tax rate roles, etc.) across business units ance management excellence opportunities reporting functions reporting functions delivery - What you provide Increase focus on Increase focus on Increase emphasis on Increase use of lower- Consolidate or Consolidate or Improve alignment of Consolidate and/or Increase emphasis on Refine and/or align Increase emphasis on Integrate tax oppor- Increase emphasis on Coordinate Coordinate Improve communi- Improve alignment of Establish process Establish Improve identification Establish Increase focus on Increase focus on Increase emphasis Rationalize and/or Rationalize and/or Improve focus on Consolidate or Increase emphasis on Increase emphasis on merchandising Develop business cation between the customer, product, Establish program/ Improve effectiveness Establish agility and - Whom you target and serve most profitable R&D, product innovation, and Rationalize customer portfolio most profitable Increase emphasis on customer retention developing and protecting intellectual on differentiated differentiated pricing across customer refocus product and refocus product and segments with lower cost delivery/ installation channels Rationalize IT application portfolio outsource design and development outsource learning and development outsource business unit strategies with align financial accounting and modular, extensible, designing for Improve focus on higher-value products designing and packaging strategies service prevention / Reduce need for tunities and issues into business planning models with low real Outsource business functions Develop low-Inventory business models designing for manufacturing