SXSW2018 - Designing & Building for a Data Science Future

DESIGNING
& BUILDING
FOR A
DATA SCIENCE
FUTURE
@chuparkoff #DataSciFuture

@chuparkoff #DataSciFuture|Source: Licensed in 2018 to Dan Chuparkoﬀ via Rich Chang Photography
Innovative Product Leader
Dan Chuparkoff
https://twitter.com/chuparkoff
https://youtube.com/c/DanChuparkoff
https://linkedin.com/in/chuparkoff
https://chuparkoff.com

DATA SCIENCE
IN 1998
@chuparkoff #DataSciFuture|

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DATA SCIENCE 101
ADVANCED ANALYTICS
HUMANS + MACHINES

DATA SCIENCE 101
WHO HERE 
IS DOING
A LOT OF
DATA SCIENCE?
NOT YETSOMEA LOT

DATA SCIENCE 101
WHO HERE 
IS DOING
SOME
DATA SCIENCE?
NOT YETSOMEA LOT

DATA SCIENCE 101
WHO HERE 
IS NOT YET
DOING
DATA SCIENCE?
NOT YETSOMEA LOT

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DATA SCIENCE 101
A great podcast
Linear Digressions has a
weekly podcast on Data
Science. It’s great.
Check it out where you
get podcasts.
Learn more
http://lineardigressions.com
Source: https://lineardigressions.com

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DATA SCIENCE 101
A great web resource
@KDNuggets (Gregory
Piatetsky-Shapiro) runs
an incredible resource
for data science
learning. You can also
follow him on Twitter
@KDNuggets.
Learn more
http://kdnuggets.com
Source: https://kdnuggets.com

DESCRIPTIVE 
ANALYTICS
DATA SCIENCE 101
“The examination of data or
content, usually manually
performed, to answer the question:
‘What happened?’” -Gartner
Source: Gartner, 2018 - https://www.gartner.com/it-glossary/descriptive-analytics/

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DATA SCIENCE 101
Structured data
Data that has a pre-
defined data model like
the text in most
databases.

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DATA SCIENCE 101
Tableau
Software designed to
help teams quickly
analyze, visualize, &
share information with
interactive charts,
graphs, & maps.
Source: https://tableau.com
Learn more
https://tableau.com

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DATA SCIENCE 101
Looker
An emerging SaaS data
visualization tool that
allows you to quickly and
easily make charts and
graphs from any
structured data set.
Source: https://looker.com
Learn more
https://looker.com

DATA SCIENCE 101
D3
A JavaScript library for
producing dynamic,
interactive data
visualizations in web
browsers.
Source: http://d3js.org Stacked Bars example: http://bl.ocks.org/mbostock/3943967
Learn more
https://d3js.org

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DATA SCIENCE 101
Data Conferences
Source: https://odsc.com & https://www.gartner.com/events-na/data-analytics
Two of the industry’s
most-attended
conferences on the
subject of data
visualization and
descriptive analytics.
Boston – London – San Francisco
Open Data Science Conference
Grapevine, TX – London – Sydney
Gartner Data & Analytics Summit
Learn more
https://odsc.com/
https://www.gartner.com/events

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DATA SCIENCE 101
Unstructured data
Source: Licensed to Dan Chuparkoﬀ via Adobe Stock
Data not arranged neatly
into rows & columns.
Often large blocks of
information like emails,
surveys, or even
images.
Learn more
http://bit.ly/KDNuggets_LDA

SXSW 2018
@chuparkoff #DataSciFuture|Source: https://schedule.sxsw.com - scraped with webscraper.io and then visualized with tagcrowd.com

PRESCRIPTIVE 
ANALYTICS
ADVANCED ANALYTICS
“The examination of data or
content to answer the question:
‘What can we do to make _______
happen?’” -Gartner
Source: Gartner, 2018 - https://www.gartner.com/it-glossary/prescriptive-analytics/

ADVANCED ANALYTICS
Machine learning
The process of giving a
computer a sample-set
of data and getting it to
“learn” without the need
to program explicit
instructions.
?

Unsupervised learning
A type of machine
learning in which only
the inputs are given the
system learns patterns
on it’s own.
All the stuff
ADVANCED ANALYTICS

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Unsupervised learning
A type of machine
learning in which only
the inputs are given the
system learns patterns
on it’s own.
Group 1
Group 2
Group 3
Group 4
ADVANCED ANALYTICS

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Supervised learning
A type of machine
learning in which both
inputs and outputs are
given.
All the stuff
Stuff I like
ADVANCED ANALYTICS

Training sets
A sample-set of data
given to a machine
learning algorithm in
order to train the system.
Good
Good
Good
Good
Good
Bad
Bad
Bad
Bad
Bad
Bad
Bad
ADVANCED ANALYTICS

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R + RStudio
An open source
programming language
for statistical computing
and graphics widely
used by data scientists
commonly in R Studio.
Source: https://rstudio.com/
Learn more
https://rstudio.com/
ADVANCED ANALYTICS

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R Shiny
An R collaboration
platform useful for rapid
deployment of sharable
R-based visualizations
and interactive apps.
Source: https://shiny.rstudio.com/
Learn more
https://shiny.rstudio.com/
ADVANCED ANALYTICS

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Jupyter Notebooks
An open-source web
application that allows
you to create & share
“notebooks” that contain
live code, equations,
visualizations & text.
Source: http://jupyter.org
Learn more
https://jupyter.org
ADVANCED ANALYTICS

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Zeppelin Notebooks
A web-based notebook
from the Apache
Foundation that enables
data-driven, interactive
data analytics &
collaborative documents.
Source: https://zeppelin.apache.org
Learn more
https://zeppelin.apache.org
ADVANCED ANALYTICS

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Kaggle
A community for
exploring, learning and
collaborative-analysis.
View a vast collection of
public data sets and
challenge yourself with
real-world problems.
Source: https://kaggle.com/
Learn more
https://kaggle.com/
ADVANCED ANALYTICS

NEURAL NETWORKS
ADVANCED ANALYTICS

Neural Networks
In our actual brain…
Source: Licensed to Dan Chuparkoﬀ via Adobe Stock
ADVANCED ANALYTICS

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Neural Networks
Systems that ‘learn’ from
examples labeled as
good/bad. These are
useful in image
recognition & cases
where task-specific
programming would be
extremely complex.
ADVANCED ANALYTICS

On Intelligence
A great book on how the
brain works by Jeff
Hawkins, inventor of the
PalmPilot in 1996.
Source: http://jupyter.org
Learn more
http://bit.ly/OnIntelligence_book
ADVANCED ANALYTICS

@chuparkoff #DataSciFuture|Source: Licensed to Dan Chuparkoﬀ via Adobe Stock
ADVANCED ANALYTICS

5 VOLUNTEERS?
ADVANCED ANALYTICS

Yes No
ADVANCED ANALYTICS
Layer
1

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Yes No
ADVANCED ANALYTICS
Layer
2

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Yes No
ADVANCED ANALYTICS
Layer
3

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Yes No
ADVANCED ANALYTICS
Layer
4

Yes No
ADVANCED ANALYTICS
Layer
5

CAT NOT CAT
ADVANCED ANALYTICS

RUNNING THE  
NEURAL NET
ADVANCED ANALYTICS

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ADVANCED ANALYTICS

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More Fun
For more fun watching
some not-yet-awesome
attempts at image
recognition from a
Neural Net, follow
@picdescbot on Twitter.
ADVANCED ANALYTICS

@chuparkoff #DataSciFuture|Source: Licensed in 2018 to Dan Chuparkoﬀ via Adobe Stock
HUMANS + MACHINES

RESIST THE URGE TO MAKE
DECISIONS FOR PEOPLE
HUMANS + MACHINES

@chuparkoff #DataSciFuture|Source: Licensed in 2018 to Dan Chuparkoﬀ via Adobe Stock
Partner with your users. Give them
levers to adapt & drive decisions.
Humans + Machines
HUMANS + MACHINES

“Technology
should give people
superpowers.”
-Tim O’Reilly
SXSW2018 #WTFeconomy
HUMANS + MACHINES
Source: SXSW2018 #WTFeconomy session, image via: https://twitter.com/timoreilly

@chuparkoff #DataSciFuture|Source: Google.com home page via Google Chrome browser by Dan Chuparkoﬀ in 2018
HUMANS + MACHINES

@chuparkoff #DataSciFuture|Source: Google.com Search query via Google Chrome browser by Dan Chuparkoﬀ in 2018
HUMANS + MACHINES

Generative Design
Autodesk
Source: AUTODESK: https://www.autodesk.com/solutions/generative-design-video
HUMANS + MACHINES

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@chuparkoff #DataSciFuture|Source: https://www.youtube.com/watch?v=CtYRfMzmWFU
CIVILIZATION 5.0

HUMANS + MACHINES

Goals (Weight)
Goals(Sress)
HUMANS + MACHINES

@chuparkoff #DataSciFuture|Source: Google Maps search via Google Chrome browser by Dan Chuparkoﬀ in 2018
HUMANS + MACHINES

@chuparkoff #DataSciFuture|Source: Netﬂix.com/browse via Google Chrome browser by Dan Chuparkoﬀ in 2018
HUMANS + MACHINES

Collect or
generate all of
the possibilities
for action.
Prioritize all of
the possibilities
for your users.
Give your users
levers to adapt &
drive decisions.
Learn from
behavior to make
your prioritization
smarter.
1 2 3 4
Curate Prioritize Partner Learn
HUMANS + MACHINES

DESIGNING & BUILDING
FOR A DATA SCIENCE FUTURE
Dan Chuparkoff @chuparkoff #DataSciFuture
THANK YOU!

SXSW2018 - Designing & Building for a Data Science Future

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SXSW2018 - Designing & Building for a Data Science Future