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Object to Process, 
Craft in New Technological Era 
Gloria Lee Michelle Zoe
Slide 1
Slide 2
Object to Process 
Autographic art 
Artist’s work – finished objects like painting, sculpture 
Artists have the direct control of material used
Object to Process 
Cave Painting: Horse at Lascaux, France, c. 15,000-13,000 B.C.
Object to Process 
Cave Painting: Wounded bison attacking a man at Lascaux, 
France, c. 15,000-10,000 B.C.
Object to Process 
Cave Painting: Bison at Altamira, Spain, c. 15,000-12,000 B.C.
Object to Process 
David 
Michelangelo 
1501-1504 
Marble Sculpture 
Sistine Chapel Ceiling 
Michelangelo 
1508-1512 
Painting
Object to Process 
Girl With A Pearl 
Johannes Vermeer Earring 
1665 
Painting
Object to Process 
Starry Light Over the Rhone 
Vincent Van Gogh 
1665 
Painting
Object to Process 
Duchamp inspired diverse movements 
from Pop to Conceptualism 
“I was interested in ideas – not merely 
in visual products,” 
-from Theories of Modern Art: A Source Book by Artists 
and Critics
Object to Process 
Joseph Kosuth: “Actual works of art are little more than historical curiosities.” 
-from The Oxford Dictionary of Art and Artists
Object to Process 
Conceptual Art - applied to work de-emphasized or entirely eliminated a 
perceptual encounter with unique objects in favour of an engagement with ideas. 
Process Art - the means count for more than the ends. The artist sets a process in 
motion and awaits the results. 
Fluxus - was an avant-garde art movement that emerged in the late 1950s as a 
group of artists who had become disenchanted with the elitist attitude they 
perceived in the art world at the time.
Object to Process 
Condensation Cube 
Hans Haacke 
1963-1965
Object to Process 
Bandaged Orchestra 
Yoko Ono 
1965
Craft in New Technological Era 
Allographic art 
Artist’s work – artists not directly create the final output 
– art making process with notation
Craft in New Technological Era 
page 22 : Half Folded Library 
Pak Sheung Chuen 
2008 
site-specific installation
What is Craft?
Craft is an activity that 
involves making 
something in a skillful 
way by using hands
The Kiss 
Auguste Rodin 
Auguste Rodin 
1889 
Marble Sculpture
Johannes Vermeer 
The Milkmaid 
Johannes Vermeer 
c. 1658-1661 
Oil on canvas 
17 7/8 x 16 1/8 in.
Cafe Terrace at Night 
Vincent Van Gogh 
1888 
Vincent Van Gogh
“Craft is remembering that art is seen, felt and 
heard as well as understood, knowing that not 
all ideas start with words, thinking with hands 
as well as head.” 
Mark Jones 
Director, Victoria & Albert Museum (2001 - 2011) 
“Contemporary craft is about making things.” 
Rosey Greenlees, 
Executive Director of Crafts Council in the UK 
Web source: Victoria and Albert Museum 
<available online: www.vam.ac.uk/content/articles/w/what-is-craft/>
Regardless of medium, 
artists must demonstrate an understanding and 
mastery of their will upon their chosen material
The Arts and 
Crafts 
Movement 
between 1880 and 
1910 
led by William 
Morris and John 
Ruskin 
William Morris
The crafted object never consider in isolation 
Eva Hesse Studio work exhibition
Mental and Physical engagement
Balance among 
•Materials 
•Humanity 
•Environment
What happens in technological era?
Alternative
Laser cut
3D Print
Is it possible to craft 
a new and technological work?
Art Machine ˙ Machine Art
https://www.youtube.com/watch?v=ZJ-nrqzvX7Q 
(1:28) 
Retrospective, Tim Lewis. 2010.
http://roberthowsare.com/rational-aesthetics/drawing-apparatus/ 
Drawing Apparatus, Robert Howsare
https://www.youtube.com/watch?v=dkhe6NPQNe4 
Bugs draw for me (Drawing Machine), Harvey Moon
https://www.youtube.com/watch?v=afzun9kGh-o 
Drawing Robot, Juerg Lehni and Alex Rich
New Material
“Virtuality”
https://www.youtube.com/watch?v=pCHFAsXYHGA 
Interactive Starry Night, Petros Vrellis
Visualization System 
Rhizome of the Western Han: inhabiting the tombs at 1:1 scale 
By ALiVE, CityU
https://www.youtube.com/watch?v=UFd6WsObOu4 
The inFORM table 
http://www.dailymail.co.uk/sciencetech/article-2489968/The-hi-tech-tabletop-creates-3D-version-YOU-moves-realtime.html
Craft-like Attitudes
Madam CJ Walker, Sonya Clark. 2008.
Vanity 
Wendy Maruyama 
2006
Marco Tempest
In the 1960s artists in the U.S., Europe, and Latin America began experimenting 
with art that emphasized ideas instead of a physical product. In 1967 artist Sol 
LeWitt gave this new art a name in his essay “Paragraphs on Conceptual Art.” 
He wrote, “The idea itself, even if it is not made visual, is as much of a work of 
art as any finished product.” Conceptual artists used their work to question the 
notion of what art is, and often rejected museums and galleries as defining 
authorities. The work of Conceptual artists helped to put photographs, musical 
scores, architectural drawings, and performance art on an equal footing with 
painting and sculpture. 
MOMA Learning. 
<https://www.moma.org/learn/moma_learning/themes/conceptual-art>
“Realistic, naturalistic art had 
dissembled the medium, using 
art to conceal art; Modernism 
used art to call attention to art.” 
Clement Greenberg. Modernist 
Painting. 1961.
Marcel Duchamp. Fountain. 1917.
Robert Rauschenberg. Erased 
de Kooning Drawing. 1953. 
Authorship
Object of Art 
Joseph Kosuth, One and Three Chairs. 1965.
Temporality 
Gnaw. Janine Antoni. 1992.
Gallery (Context) as Subject 
Mel Bochner. 
Working Drawings and Other Visible Things on Paper Not Necessarily Meant to Be Viewed 
as Art. A 1966 exhibition he curated for the School of Visual Arts Gallery in New York.
Collective Discourse as Subject 
Fred Wilson. Mining the Museum. Exhibition at 
Baltimore’s Maryland Historical Society in 1992.
Social Context as subject 
Hans Haacke, Shapolsky et al. Manhattan Real Estate Holdings, a Real-Time. 1971.
s 
Hans Haacke, MOMA Poll.1970. 
At 'Information', arguably the first conceptual art exhibition by a US museum (MOMA.)
Karina Smigla-Bobinski. ADA. 
2011.
Fluxus 
- Active from the early 1960s to the 
late 1970s 
- The name Fluxus, taken from the 
Latin for ‘flow’
George Maciunas(1931-1978) 
Lithuanian-born American artist 
"Purge the world of bourgeoisie sickness, "intellectual," professional and commercialized culture, purge 
the world of dead art, imitation, artificial art, abstract art, illusionistic art, mathematical art, - PURGE THE 
WORLD OF "EUROPANISM!" PROMOTE A REVOLUTIONARY FLOOD AND TIDE IN ART, promote living art, 
anti-art, promote NON ART REALITY to be fully grasped by all peoples, not only critics, dilettantes and 
professionals." 
- George Maciunas, from the Fluxus Manifesto
Fluxmanifesto
Alison Knowles discusses the Fluxkit 
https://www.youtube.com/watch?v=cPi0UyHB95U
Nam June Paik 
(1932-2006) 
video artist 
Electronic Superhighway 
http://link.brightcove.com/services/player/bcpid950566900001? 
bckey=AQ~~,AAAAAG6PY30~,pi5vFvB_srjYp5aiO9CarP3pmhhmv11f&bctid=821234899001
Tehching Hsieh 
(1950- Now)
One year performances 
TEHCHING HSIEH:
One year performance 
(art/life piece; 1983-1984)
Yoko Ono 
(1933- now ) 
- multimedia artist, singer, peace activist 
Yoko Ono performances at Louisiana Museum in 2013 
https://www.youtube.com/watch?v=-PZqi1oPXHk
Cut piece(1965/2003) 
https://www.youtube.com/watch?v=lYJ3dPwa2tI 
https://www.youtube.com/watch?v=tyynMDMaO8o
Bibliography 
• GOODMAN on the WORK of ART: AN ONTOLOGICAL OMISSION by RICHARD 
SHUSTERMAN, Ben Gurion University of the Negev 
• Art in Its Time: Theories and Practices of Modern Aesthetics by Paul Mattick London ; 
New York : Routledge, 2003 
• The work of art / Gérard Genette Ithaca, N.Y. : Cornell University Press, c1997- 
• The annotated Mona Lisa : a crash course in art history from prehistoric to post-modern 
/ Carol Strickland and John Boswell Kansas City : Andrews and McMeel, 
c1992 
• http://www.walkerart.org/ 
• http://www.theartstory.org/movement-fluxus.htm 
• http://www.moma.org/collection/details.php?theme_id=10457 
• http://plato.stanford.edu/entries/goodman-aesthetics/ 
• http://www.pakpark.blogspot.hk/

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MVA Presentation 5

  • 1. Object to Process, Craft in New Technological Era Gloria Lee Michelle Zoe
  • 4. Object to Process Autographic art Artist’s work – finished objects like painting, sculpture Artists have the direct control of material used
  • 5. Object to Process Cave Painting: Horse at Lascaux, France, c. 15,000-13,000 B.C.
  • 6. Object to Process Cave Painting: Wounded bison attacking a man at Lascaux, France, c. 15,000-10,000 B.C.
  • 7. Object to Process Cave Painting: Bison at Altamira, Spain, c. 15,000-12,000 B.C.
  • 8. Object to Process David Michelangelo 1501-1504 Marble Sculpture Sistine Chapel Ceiling Michelangelo 1508-1512 Painting
  • 9. Object to Process Girl With A Pearl Johannes Vermeer Earring 1665 Painting
  • 10. Object to Process Starry Light Over the Rhone Vincent Van Gogh 1665 Painting
  • 11. Object to Process Duchamp inspired diverse movements from Pop to Conceptualism “I was interested in ideas – not merely in visual products,” -from Theories of Modern Art: A Source Book by Artists and Critics
  • 12. Object to Process Joseph Kosuth: “Actual works of art are little more than historical curiosities.” -from The Oxford Dictionary of Art and Artists
  • 13. Object to Process Conceptual Art - applied to work de-emphasized or entirely eliminated a perceptual encounter with unique objects in favour of an engagement with ideas. Process Art - the means count for more than the ends. The artist sets a process in motion and awaits the results. Fluxus - was an avant-garde art movement that emerged in the late 1950s as a group of artists who had become disenchanted with the elitist attitude they perceived in the art world at the time.
  • 14. Object to Process Condensation Cube Hans Haacke 1963-1965
  • 15. Object to Process Bandaged Orchestra Yoko Ono 1965
  • 16. Craft in New Technological Era Allographic art Artist’s work – artists not directly create the final output – art making process with notation
  • 17. Craft in New Technological Era page 22 : Half Folded Library Pak Sheung Chuen 2008 site-specific installation
  • 19. Craft is an activity that involves making something in a skillful way by using hands
  • 20. The Kiss Auguste Rodin Auguste Rodin 1889 Marble Sculpture
  • 21. Johannes Vermeer The Milkmaid Johannes Vermeer c. 1658-1661 Oil on canvas 17 7/8 x 16 1/8 in.
  • 22. Cafe Terrace at Night Vincent Van Gogh 1888 Vincent Van Gogh
  • 23. “Craft is remembering that art is seen, felt and heard as well as understood, knowing that not all ideas start with words, thinking with hands as well as head.” Mark Jones Director, Victoria & Albert Museum (2001 - 2011) “Contemporary craft is about making things.” Rosey Greenlees, Executive Director of Crafts Council in the UK Web source: Victoria and Albert Museum <available online: www.vam.ac.uk/content/articles/w/what-is-craft/>
  • 24. Regardless of medium, artists must demonstrate an understanding and mastery of their will upon their chosen material
  • 25. The Arts and Crafts Movement between 1880 and 1910 led by William Morris and John Ruskin William Morris
  • 26. The crafted object never consider in isolation Eva Hesse Studio work exhibition
  • 27. Mental and Physical engagement
  • 28. Balance among •Materials •Humanity •Environment
  • 29. What happens in technological era?
  • 33. Is it possible to craft a new and technological work?
  • 34. Art Machine ˙ Machine Art
  • 37. https://www.youtube.com/watch?v=dkhe6NPQNe4 Bugs draw for me (Drawing Machine), Harvey Moon
  • 42. Visualization System Rhizome of the Western Han: inhabiting the tombs at 1:1 scale By ALiVE, CityU
  • 43. https://www.youtube.com/watch?v=UFd6WsObOu4 The inFORM table http://www.dailymail.co.uk/sciencetech/article-2489968/The-hi-tech-tabletop-creates-3D-version-YOU-moves-realtime.html
  • 45. Madam CJ Walker, Sonya Clark. 2008.
  • 48. In the 1960s artists in the U.S., Europe, and Latin America began experimenting with art that emphasized ideas instead of a physical product. In 1967 artist Sol LeWitt gave this new art a name in his essay “Paragraphs on Conceptual Art.” He wrote, “The idea itself, even if it is not made visual, is as much of a work of art as any finished product.” Conceptual artists used their work to question the notion of what art is, and often rejected museums and galleries as defining authorities. The work of Conceptual artists helped to put photographs, musical scores, architectural drawings, and performance art on an equal footing with painting and sculpture. MOMA Learning. <https://www.moma.org/learn/moma_learning/themes/conceptual-art>
  • 49. “Realistic, naturalistic art had dissembled the medium, using art to conceal art; Modernism used art to call attention to art.” Clement Greenberg. Modernist Painting. 1961.
  • 51. Robert Rauschenberg. Erased de Kooning Drawing. 1953. Authorship
  • 52. Object of Art Joseph Kosuth, One and Three Chairs. 1965.
  • 53. Temporality Gnaw. Janine Antoni. 1992.
  • 54.
  • 55. Gallery (Context) as Subject Mel Bochner. Working Drawings and Other Visible Things on Paper Not Necessarily Meant to Be Viewed as Art. A 1966 exhibition he curated for the School of Visual Arts Gallery in New York.
  • 56. Collective Discourse as Subject Fred Wilson. Mining the Museum. Exhibition at Baltimore’s Maryland Historical Society in 1992.
  • 57.
  • 58.
  • 59. Social Context as subject Hans Haacke, Shapolsky et al. Manhattan Real Estate Holdings, a Real-Time. 1971.
  • 60.
  • 61. s Hans Haacke, MOMA Poll.1970. At 'Information', arguably the first conceptual art exhibition by a US museum (MOMA.)
  • 63. Fluxus - Active from the early 1960s to the late 1970s - The name Fluxus, taken from the Latin for ‘flow’
  • 64. George Maciunas(1931-1978) Lithuanian-born American artist "Purge the world of bourgeoisie sickness, "intellectual," professional and commercialized culture, purge the world of dead art, imitation, artificial art, abstract art, illusionistic art, mathematical art, - PURGE THE WORLD OF "EUROPANISM!" PROMOTE A REVOLUTIONARY FLOOD AND TIDE IN ART, promote living art, anti-art, promote NON ART REALITY to be fully grasped by all peoples, not only critics, dilettantes and professionals." - George Maciunas, from the Fluxus Manifesto
  • 66. Alison Knowles discusses the Fluxkit https://www.youtube.com/watch?v=cPi0UyHB95U
  • 67. Nam June Paik (1932-2006) video artist Electronic Superhighway http://link.brightcove.com/services/player/bcpid950566900001? bckey=AQ~~,AAAAAG6PY30~,pi5vFvB_srjYp5aiO9CarP3pmhhmv11f&bctid=821234899001
  • 69. One year performances TEHCHING HSIEH:
  • 70. One year performance (art/life piece; 1983-1984)
  • 71. Yoko Ono (1933- now ) - multimedia artist, singer, peace activist Yoko Ono performances at Louisiana Museum in 2013 https://www.youtube.com/watch?v=-PZqi1oPXHk
  • 72. Cut piece(1965/2003) https://www.youtube.com/watch?v=lYJ3dPwa2tI https://www.youtube.com/watch?v=tyynMDMaO8o
  • 73. Bibliography • GOODMAN on the WORK of ART: AN ONTOLOGICAL OMISSION by RICHARD SHUSTERMAN, Ben Gurion University of the Negev • Art in Its Time: Theories and Practices of Modern Aesthetics by Paul Mattick London ; New York : Routledge, 2003 • The work of art / Gérard Genette Ithaca, N.Y. : Cornell University Press, c1997- • The annotated Mona Lisa : a crash course in art history from prehistoric to post-modern / Carol Strickland and John Boswell Kansas City : Andrews and McMeel, c1992 • http://www.walkerart.org/ • http://www.theartstory.org/movement-fluxus.htm • http://www.moma.org/collection/details.php?theme_id=10457 • http://plato.stanford.edu/entries/goodman-aesthetics/ • http://www.pakpark.blogspot.hk/