SlideShare una empresa de Scribd logo
1 de 29
Descargar para leer sin conexión
@chrispalle
@wisdomandcraft
wisdom 

+ craft
Design to

change a LifEBig Data for Mission-Driven Initiatives
(NYC)
– R. Buckminster Fuller
If humanity does not opt for
integrity we are through
completely. It is absolutely
touch and go. Each one of us
could make the difference.
Read more at http://www.brainyquote.com/quotes/quotes/r/rbuckmins153436.html#j7tfWPtGrKrH4y9S.99
Sustainability
(before moving on, what’s the first thing we think of?)
Sustainability
People
PROFITSPLANET
social
economicenvironment
Sustainability
People
PROFITSPLANET
social
economicenvironment
(first thing most people think of) (often not a consideration)
(forgotten, unless you’re involved)
Corporate Social 

Responsibility
Corporate Social 

Responsibility
As a concept, this sounds good and makes sense, but many companies think
Philanthropy is sufficient or it’s just Compliance & Risk Management; that is,
protecting their tails.
Greenwashing
Greenwashing
Just a Few Examples:
Hidden Trade-Offs (production of eco-friendly while destroying something else)
Misleading labels and an over abundance of labels
Irrelevance - “CFC-Free” CFCs are illegal; like saying a tree is “green”
Environmental full-cost accounting
Non-Direct Costs
Environmental + Social CostsTransaction Costs
Opportunity Costs
http://smallbusiness.chron.com/characteristics-full-cost-accounting-system-41699.html
A consideration of the ripple-effect a
purchase or profit venture has on the
environment and surrounding
communities
Costs associated with owning
a product or service after the
initial expenditure.
Costs of not pursuing an expenditure in
favor of another.
Inability to pursue an investment because
of the decrease in available funds.
Overhead and support costs
such as legal counsel,
training, etc.
11
Product Stewardship Ethical Consumerism
ensure that those who design,
manufacture, sell, and use
consumer products take
responsibility for reducing
negative impacts to the economy,
environment, public health, and
worker safety
http://productstewardship.us/displaycommon.cfm?an=1&subarticlenbr=231
‘Positive Buying’ - favors the purchase
of satisfactory products and services
‘Negative Purchasing’ – avoiding
products that are unsatisfactory
And company-avoidance – avoiding
companies with offending products
http://www.ethicalconsumer.org/shoppingethically/topethicaltips/whybuyethically.aspx
12
Whole-Life Cost 

(Aka Cradle-to-Grave)
What is a B-Corp
Certified to meet rigorous standards
of social and environmental
performance, accountability, and
transparency.
Committed to the health of
relationships and interdependence
we have with our communities,
environment, vendors, and
customers.
http://www.bcorporation.net/what-are-b-corps
14
Frameworks
15
16
Unhappy Designers
Boundaries with perceived
limitations
17
18
19
Most Control
Least Control
Most 

Aware
Least 

Aware
Pre
Parallel
Engaged
POST
wisdom 

+ craft
20
Design Research Framework™
21
Alex “Sandy” Pentland
"Alex Pentland, MIT (3238517166)" by Robert Scoble from Half Moon Bay, USA - Alex Pentland, MITUploaded
by Magnus Manske. Licensed under CC BY 2.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/
File:Alex_Pentland,_MIT_(3238517166).jpg#/media/File:Alex_Pentland,_MIT_(3238517166).jpg
Incentivizing the network - 

Generically, 2x - 4x more efficient over
the incentivizing the individual
Social Physics: How Good Ideas Spread
https://www.youtube.com/watch?v=HMBl0ttu-Ow
22
“Choice Architecture”
We should assume people will make errors, they
choose the path of least resistance, and don’t
follow instructions
Help people with decision-making by mapping
complex options to more simpler terms.
Selfless Default Settings
Reduce Options; promote healthier choices
Avoid Attribution Overload and TMI
Clear Feedback of impact from choices made
http://nudges.org/
23
Measuring Impact?
24
“Metrics matter…grant-making decisions
rely on the detailed expertise of program
officers as well as numerical calculations.
Metrics are always under revision, a
virtually never-ending project.”
*(Prev. Significance Labs)
25
Reducedarrest: Prevention of first-time arrest (as a result of
parenting improvement by high-quality programs)
Dental care: impact on earnings, adults
Education: Attendance—impact of asthma treatment on
parental, productivity
Eviction prevention: Decreased juvenile delinquency
26
27
28
Conclusion
We as design and business leaders have the ability to create
environments and ecosystems that affect lives.
The data is out there, but it’s not yet easily usable as
information. While it may not be the sexiest of endeavors, by
challenging the technology to provide the feedback from our
design decisions, we learn how we can affect change and make
impact through the products and services we create.
And if we know just how much we do impact the lives of others
around us, it just might make us consider the choices we make.
wisdom 

+ craft
29
Thanks!

Cue dialogue
@chrispalle
@wisdomandcraft

Más contenido relacionado

Destacado

ELECTION 2016
ELECTION 2016ELECTION 2016
ELECTION 2016Samy Samy
 
Taller Social Commerce (s-commerce) en Invattur
Taller Social Commerce (s-commerce) en InvatturTaller Social Commerce (s-commerce) en Invattur
Taller Social Commerce (s-commerce) en InvatturTirso Maldonado
 
Sprint 2016 Confianza Creativa (2de4) - Lean Startup
Sprint 2016 Confianza Creativa (2de4) - Lean Startup Sprint 2016 Confianza Creativa (2de4) - Lean Startup
Sprint 2016 Confianza Creativa (2de4) - Lean Startup P3 Ventures
 
Imagination Is More Important Than Knowledge - Albert Einstein
Imagination Is More Important Than Knowledge - Albert EinsteinImagination Is More Important Than Knowledge - Albert Einstein
Imagination Is More Important Than Knowledge - Albert EinsteinHeyday ApS
 
Costco Wholesale.
Costco Wholesale.Costco Wholesale.
Costco Wholesale.LindaMacias
 
Analisis trimestral mercado hospitalario IMS Mar 14
Analisis trimestral mercado hospitalario IMS Mar 14Analisis trimestral mercado hospitalario IMS Mar 14
Analisis trimestral mercado hospitalario IMS Mar 14Andreas Abt
 
Origen del apellido chicote
Origen del apellido chicoteOrigen del apellido chicote
Origen del apellido chicotebchicote
 
Evolución del pensamiento financiero
Evolución del pensamiento financieroEvolución del pensamiento financiero
Evolución del pensamiento financieroMaira Ayalén
 
Truth About Alcohol Oxidation - CAPE Unit 2 Chemistry Module 1
Truth About Alcohol Oxidation - CAPE Unit 2 Chemistry Module 1Truth About Alcohol Oxidation - CAPE Unit 2 Chemistry Module 1
Truth About Alcohol Oxidation - CAPE Unit 2 Chemistry Module 1Denison Dwarkah
 
RELATOS DE TERROR
RELATOS DE TERRORRELATOS DE TERROR
RELATOS DE TERRORBegoruano
 
Càlculo del Impuesto a la Renta Ecuador
Càlculo del Impuesto a la Renta EcuadorCàlculo del Impuesto a la Renta Ecuador
Càlculo del Impuesto a la Renta EcuadorRuth Cajamarca
 
Deep learning: the future of recommendations
Deep learning: the future of recommendationsDeep learning: the future of recommendations
Deep learning: the future of recommendationsBalázs Hidasi
 

Destacado (18)

ELECTION 2016
ELECTION 2016ELECTION 2016
ELECTION 2016
 
Taller Social Commerce (s-commerce) en Invattur
Taller Social Commerce (s-commerce) en InvatturTaller Social Commerce (s-commerce) en Invattur
Taller Social Commerce (s-commerce) en Invattur
 
Gubern Debray
Gubern DebrayGubern Debray
Gubern Debray
 
Sprint 2016 Confianza Creativa (2de4) - Lean Startup
Sprint 2016 Confianza Creativa (2de4) - Lean Startup Sprint 2016 Confianza Creativa (2de4) - Lean Startup
Sprint 2016 Confianza Creativa (2de4) - Lean Startup
 
Edward Schaefer
Edward SchaeferEdward Schaefer
Edward Schaefer
 
Imagination Is More Important Than Knowledge - Albert Einstein
Imagination Is More Important Than Knowledge - Albert EinsteinImagination Is More Important Than Knowledge - Albert Einstein
Imagination Is More Important Than Knowledge - Albert Einstein
 
Costco Wholesale.
Costco Wholesale.Costco Wholesale.
Costco Wholesale.
 
Lesbicas
LesbicasLesbicas
Lesbicas
 
Shoppers Marketing
Shoppers MarketingShoppers Marketing
Shoppers Marketing
 
Diseno autorretratosccpb.
Diseno autorretratosccpb.Diseno autorretratosccpb.
Diseno autorretratosccpb.
 
Analisis trimestral mercado hospitalario IMS Mar 14
Analisis trimestral mercado hospitalario IMS Mar 14Analisis trimestral mercado hospitalario IMS Mar 14
Analisis trimestral mercado hospitalario IMS Mar 14
 
Origen del apellido chicote
Origen del apellido chicoteOrigen del apellido chicote
Origen del apellido chicote
 
Evolución del pensamiento financiero
Evolución del pensamiento financieroEvolución del pensamiento financiero
Evolución del pensamiento financiero
 
Truth About Alcohol Oxidation - CAPE Unit 2 Chemistry Module 1
Truth About Alcohol Oxidation - CAPE Unit 2 Chemistry Module 1Truth About Alcohol Oxidation - CAPE Unit 2 Chemistry Module 1
Truth About Alcohol Oxidation - CAPE Unit 2 Chemistry Module 1
 
RELATOS DE TERROR
RELATOS DE TERRORRELATOS DE TERROR
RELATOS DE TERROR
 
Kerkimet e tregut
Kerkimet e tregutKerkimet e tregut
Kerkimet e tregut
 
Càlculo del Impuesto a la Renta Ecuador
Càlculo del Impuesto a la Renta EcuadorCàlculo del Impuesto a la Renta Ecuador
Càlculo del Impuesto a la Renta Ecuador
 
Deep learning: the future of recommendations
Deep learning: the future of recommendationsDeep learning: the future of recommendations
Deep learning: the future of recommendations
 

Último

Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...Yantram Animation Studio Corporation
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...Pranav Subramanian
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Materi dasar prototype dan figma .pdf
Materi dasar prototype dan figma    .pdfMateri dasar prototype dan figma    .pdf
Materi dasar prototype dan figma .pdfardanaadam1
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Central-Visayas-1.pdf reporting purposes
Central-Visayas-1.pdf reporting purposesCentral-Visayas-1.pdf reporting purposes
Central-Visayas-1.pdf reporting purposesmilalabial
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdfINTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdfphriedaoyigada
 

Último (20)

Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
Exploring Futuristic Factory Designs: A 3D Interior Rendering Studio's Perspe...
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Materi dasar prototype dan figma .pdf
Materi dasar prototype dan figma    .pdfMateri dasar prototype dan figma    .pdf
Materi dasar prototype dan figma .pdf
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Central-Visayas-1.pdf reporting purposes
Central-Visayas-1.pdf reporting purposesCentral-Visayas-1.pdf reporting purposes
Central-Visayas-1.pdf reporting purposes
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdfINTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
INTRODUCTION TO UI/UX DESIGN BEGINNERS.pdf
 

Design to Change a Life

  • 1. @chrispalle @wisdomandcraft wisdom 
 + craft Design to
 change a LifEBig Data for Mission-Driven Initiatives (NYC)
  • 2. – R. Buckminster Fuller If humanity does not opt for integrity we are through completely. It is absolutely touch and go. Each one of us could make the difference. Read more at http://www.brainyquote.com/quotes/quotes/r/rbuckmins153436.html#j7tfWPtGrKrH4y9S.99
  • 3. Sustainability (before moving on, what’s the first thing we think of?)
  • 5. Sustainability People PROFITSPLANET social economicenvironment (first thing most people think of) (often not a consideration) (forgotten, unless you’re involved)
  • 7. Corporate Social 
 Responsibility As a concept, this sounds good and makes sense, but many companies think Philanthropy is sufficient or it’s just Compliance & Risk Management; that is, protecting their tails.
  • 9. Greenwashing Just a Few Examples: Hidden Trade-Offs (production of eco-friendly while destroying something else) Misleading labels and an over abundance of labels Irrelevance - “CFC-Free” CFCs are illegal; like saying a tree is “green”
  • 10. Environmental full-cost accounting Non-Direct Costs Environmental + Social CostsTransaction Costs Opportunity Costs http://smallbusiness.chron.com/characteristics-full-cost-accounting-system-41699.html A consideration of the ripple-effect a purchase or profit venture has on the environment and surrounding communities Costs associated with owning a product or service after the initial expenditure. Costs of not pursuing an expenditure in favor of another. Inability to pursue an investment because of the decrease in available funds. Overhead and support costs such as legal counsel, training, etc.
  • 11. 11 Product Stewardship Ethical Consumerism ensure that those who design, manufacture, sell, and use consumer products take responsibility for reducing negative impacts to the economy, environment, public health, and worker safety http://productstewardship.us/displaycommon.cfm?an=1&subarticlenbr=231 ‘Positive Buying’ - favors the purchase of satisfactory products and services ‘Negative Purchasing’ – avoiding products that are unsatisfactory And company-avoidance – avoiding companies with offending products http://www.ethicalconsumer.org/shoppingethically/topethicaltips/whybuyethically.aspx
  • 12. 12 Whole-Life Cost 
 (Aka Cradle-to-Grave)
  • 13. What is a B-Corp Certified to meet rigorous standards of social and environmental performance, accountability, and transparency. Committed to the health of relationships and interdependence we have with our communities, environment, vendors, and customers. http://www.bcorporation.net/what-are-b-corps
  • 15. 15
  • 16. 16 Unhappy Designers Boundaries with perceived limitations
  • 17. 17
  • 18. 18
  • 19. 19 Most Control Least Control Most 
 Aware Least 
 Aware Pre Parallel Engaged POST wisdom 
 + craft
  • 21. 21 Alex “Sandy” Pentland "Alex Pentland, MIT (3238517166)" by Robert Scoble from Half Moon Bay, USA - Alex Pentland, MITUploaded by Magnus Manske. Licensed under CC BY 2.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/ File:Alex_Pentland,_MIT_(3238517166).jpg#/media/File:Alex_Pentland,_MIT_(3238517166).jpg Incentivizing the network - 
 Generically, 2x - 4x more efficient over the incentivizing the individual Social Physics: How Good Ideas Spread https://www.youtube.com/watch?v=HMBl0ttu-Ow
  • 22. 22 “Choice Architecture” We should assume people will make errors, they choose the path of least resistance, and don’t follow instructions Help people with decision-making by mapping complex options to more simpler terms. Selfless Default Settings Reduce Options; promote healthier choices Avoid Attribution Overload and TMI Clear Feedback of impact from choices made http://nudges.org/
  • 24. 24 “Metrics matter…grant-making decisions rely on the detailed expertise of program officers as well as numerical calculations. Metrics are always under revision, a virtually never-ending project.” *(Prev. Significance Labs)
  • 25. 25 Reducedarrest: Prevention of first-time arrest (as a result of parenting improvement by high-quality programs) Dental care: impact on earnings, adults Education: Attendance—impact of asthma treatment on parental, productivity Eviction prevention: Decreased juvenile delinquency
  • 26. 26
  • 27. 27
  • 28. 28 Conclusion We as design and business leaders have the ability to create environments and ecosystems that affect lives. The data is out there, but it’s not yet easily usable as information. While it may not be the sexiest of endeavors, by challenging the technology to provide the feedback from our design decisions, we learn how we can affect change and make impact through the products and services we create. And if we know just how much we do impact the lives of others around us, it just might make us consider the choices we make.
  • 29. wisdom 
 + craft 29 Thanks!
 Cue dialogue @chrispalle @wisdomandcraft