In 1987 Marty Sklar presented 10 commandements he learned from Walt (and from running Imagineering himself). I've been inspired by these for a decade, and I hope you will be too.

1. Mickey’s 10 Commandments
1Sunday, June 2, 13

2. 2Sunday, June 2, 13

3. 3Sunday, June 2, 13

4. 4Sunday, June 2, 13

5. I. Know your audience.
5Sunday, June 2, 13

6. 6Sunday, June 2, 13

7. 7Sunday, June 2, 13

8. “You're dead if you
aim only for kids.
Adults are only kids
grown up, anyway”
8Sunday, June 2, 13

9. 9Sunday, June 2, 13

10. 2. Wear your guests shoes.
10Sunday, June 2, 13

11. 11Sunday, June 2, 13

12. Barbara Nina Angalisa
Michelle Carolyn Tracey
Fan
Active
Fan
Saver
Saver
Active
CALIFORNIA PARTICIPANTS
12Sunday, June 2, 13

13. twitter:
chrischandler
13Sunday, June 2, 13

14. 14Sunday, June 2, 13

15. 15Sunday, June 2, 13

16. 3. Organize the
flow of people
and ideas.
16Sunday, June 2, 13

17. 17Sunday, June 2, 13

18. 1958 Souvenir Map 1958 Brochure Map
18Sunday, June 2, 13

19. 1971 Souvenir Map 1971 Brochure Map
19Sunday, June 2, 13

20. 1994 Foldout Map
20Sunday, June 2, 13

21. 13
1997 - present Foldout Map
21Sunday, June 2, 13

22. 22Sunday, June 2, 13

23. 23Sunday, June 2, 13

24. 24Sunday, June 2, 13

25. 25Sunday, June 2, 13

26. 26Sunday, June 2, 13

27. 27Sunday, June 2, 13

28. 28Sunday, June 2, 13

29. 29Sunday, June 2, 13

30. Disney 30Sunday, June 2, 13

31. 4. Create a weenie.
31Sunday, June 2, 13

32. 32Sunday, June 2, 13

33. 33Sunday, June 2, 13

34. Icons & VignettesPEPDE: PC/WEB Style Guide 65
Magic Kingdom
Parks & Destination Areas
Epcot
Hollywood Studios
Animal Kingdom
Blizzard Beach
Typhoon Lagoon
Downtown Disney
ESPN Wide World of Sports
Boardwalk Area
Walt Disney World Resort
34Sunday, June 2, 13

35. 5. Communicate with visual literacy.
35Sunday, June 2, 13

36. Guest Services & Maps
Concierge Resort / Online Check-in Disney Vacation Club Celebrations AEDS
No Smoking Locker Rentals Strollers Parking Kennel
Laundry Lost & Found Baby Care / Nursery Currency ATM
First Aid Babysitting Business Center Cabanas ECV
Pin Trading Translation Device Valet Weddings Resort Amenities
36Sunday, June 2, 13

37. PEPDE: PC/WEB Style Guide
Holidays
Usage: Anything related to
Holidays.
Spring
Usage: Anything related to
Spring-time.
Summer
Usage: For Seasonal
Promotions and Offers.
Can be used for Food,
Refreshments and Carts.
Fall
Usage: Anything related to
Fall-time.
Halloween
Usage: Anything related to
Hallowen-time.
Food & Wine Festival
Usage: Only for Food & Wine
Festival and Special Event
Dining. Do not use for
“General Dining.”
Flower & Garden
Usage: Use only for Flower &
Garden Festival.
Festival of the Masters
Usage: Only for Festival of the
Masters.
Seasonal
37Sunday, June 2, 13

38. Responsive GrPEPDE: PC/WEB Style Guide
Grids Across Platforms
A 12 column grid is used for Desktop and Mini-Tablet and 4 column for Small Phones. As the grid is based on
percentages it is flexible and will scale accordingly based on page width. We can add margin width where needed if
the design calls for specific spacing.
Desktop, Tablet Landscape, Tablet Portrait Mini-tablet, Large Phones Small Phones
12 Columns 12 Columns 6 Columns
Margin Spacing
38Sunday, June 2, 13

39. 6. Avoid overload.
39Sunday, June 2, 13

40. 40Sunday, June 2, 13

41. PEPDE Style Council Rev. 1 Ken Oelerich | 3.11.11
Sketch 2
4
Comp 1 Variation 2
1. Finder bar: Same
2. Headline + Copy: Copy touching
on how finder works and scope &
scale of WDW.
3. Cards: Similar to comp, touches on
what there is to find and scope &
scale of WDW.
4. WDW imagery: Not sure whether/if
this type of image treatment fits into
PEPDE. Idea is the background would
be blue as opposed to the white
container...
41Sunday, June 2, 13

42. Tickets List Page (Tabs)
42Sunday, June 2, 13

43. “Sub Flow” Pages
Subflows are used for stepped processes, like dinner reservations or ticket purchases, and are launched from a layer
without the browser controls - see “Sub-Flow” section for more detail.
Starting Page
Step 1: The Guest is in their cart with add-on
options for their vacation package. They click
“Add Flight” to add flight accommodations.
Step 2: The Guest then searches for flights
based on their departing and return dates and
clicks “Search for Flights.”
Step 3: Flight results are presented. The Guest
selects their departing and returning flgiht, then
clicks “Next.”
Sub-flow steps
43Sunday, June 2, 13

44. 7. Tell one story at a time.
44Sunday, June 2, 13

45. 45Sunday, June 2, 13

46. 46Sunday, June 2, 13

47. 47Sunday, June 2, 13

48. 8. Avoid contradiction.
48Sunday, June 2, 13

49. 49Sunday, June 2, 13

50. 50Sunday, June 2, 13

51. 9. For every ounce of treatment , provide a ton of
fun.
51Sunday, June 2, 13

52. 52Sunday, June 2, 13

53. 53Sunday, June 2, 13

54. 54Sunday, June 2, 13

55. 10. Keep it up.
55Sunday, June 2, 13

56. 56Sunday, June 2, 13

57. The best way to get started is to quit talking and begin doing.
57Sunday, June 2, 13

58. Thanks!
58Sunday, June 2, 13