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陳年 Nien
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1
你值得更好的服務
主流網誌服務,
廣告叢生、寫作體驗不佳、缺乏私密性
個性化的寫作地方
沈澱,傾聽,在這裡與知音相遇
信紙 / 手寫字 / 手稿掃描 / 筆友社群
3
遠期願景
建構有幸福感的社會支持型社群,
陪伴人們走過每一個生命的喜悅與低谷,並重新獲得力量
產品使命
連結世界各角落的人們,
維繫一個真誠敞心的沈澱與對話場域
4
營運現況
註冊會員
6K+
月活躍 日記數
35K+
TA 族群
18 ~ 34 歲
輕熟女
停留時間
5 mins+
行銷花費
$ 0
1.1K+
5
商業模式
1. SaaS Freemium
進階版以月訂閱方式收費
2. 經營輕熟女社群,拓展異業合作
與時尚、美妝、休閒…等跨業行銷
6
子產品線
溫度日記
溫度寫詩
溫度筆友
溫度蜜思
個人手寫體日記
創作手札(新詩、散文、札記)
匿名交換日記
情侶戀愛日誌
7
價格
方案
浪人版 詩人版
$ 0
NT$ 560 / 6 個月
NT$ 980 / 年
溫度日記
印刷字體 ✓ ✓
手寫字體 1 款 3 款
襯紙圖案 10 種 50 種
上傳自己的襯紙 ✓
信紙圖案 1 種 20 種
上傳自己的信紙 ✓
日記插圖 ✓
個性化簽名檔 ✓
公開 / 私密權限 ✓ ✓
密碼保護 ✓
限閨蜜可讀 ✓
溫度寫詩
字跡辨識篇數 3 篇 / 月 ✓
筆跡顏色種類 3 種 9 種
底圖種類 3 種 20 種
8
團隊組成
陳 年 鄭雅文 陳冠璇
全端開發 商業發展 行銷實習
周采儀
設計實習
媒體報導
9
2017 年 5 月 6 月 7 月 8 月 9 月 10 月
營運
企劃
行銷
產品策略
夥伴招募
申請空間
工商登記
線上社群預熱
貼文素材安排
筆友機制
設計
付費版體驗
活動規劃
付費版體驗
活動頁上線
溫度筆友
上線前置
工程:
新項目
- 開發溫度寫詩 開發溫度筆友
工程:
既有產品
版本區隔、
建置帳務系統
溫度日記改版、
UX 優化
- -
附錄:產品時程

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Hearty Journal Pitch Slides (溫度日記)