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Hearty Journal Pitch Slides (溫度日記)
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Nien CHEN
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新北創力坊加速器進駐簡報 www.hearty.me www.nien.com
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Hearty Journal Pitch Slides (溫度日記)
1.
創辦人 陳年 Nien 加速器進駐 申請簡報
2.
1 你值得更好的服務 主流網誌服務, 廣告叢生、寫作體驗不佳、缺乏私密性
3.
個性化的寫作地方 沈澱,傾聽,在這裡與知音相遇 信紙 / 手寫字
/ 手稿掃描 / 筆友社群
4.
3 遠期願景 建構有幸福感的社會支持型社群, 陪伴人們走過每一個生命的喜悅與低谷,並重新獲得力量 產品使命 連結世界各角落的人們, 維繫一個真誠敞心的沈澱與對話場域
5.
4 營運現況 註冊會員 6K+ 月活躍 日記數 35K+ TA 族群 18
~ 34 歲 輕熟女 停留時間 5 mins+ 行銷花費 $ 0 1.1K+
6.
5 商業模式 1. SaaS Freemium 進階版以月訂閱方式收費 2.
經營輕熟女社群,拓展異業合作 與時尚、美妝、休閒…等跨業行銷
7.
6 子產品線 溫度日記 溫度寫詩 溫度筆友 溫度蜜思 個人手寫體日記 創作手札(新詩、散文、札記) 匿名交換日記 情侶戀愛日誌
8.
7 價格 方案 浪人版 詩人版 $ 0 NT$
560 / 6 個月 NT$ 980 / 年 溫度日記 印刷字體 ✓ ✓ 手寫字體 1 款 3 款 襯紙圖案 10 種 50 種 上傳自己的襯紙 ✓ 信紙圖案 1 種 20 種 上傳自己的信紙 ✓ 日記插圖 ✓ 個性化簽名檔 ✓ 公開 / 私密權限 ✓ ✓ 密碼保護 ✓ 限閨蜜可讀 ✓ 溫度寫詩 字跡辨識篇數 3 篇 / 月 ✓ 筆跡顏色種類 3 種 9 種 底圖種類 3 種 20 種
9.
8 團隊組成 陳 年 鄭雅文
陳冠璇 全端開發 商業發展 行銷實習 周采儀 設計實習
10.
媒體報導 9
11.
2017 年 5
月 6 月 7 月 8 月 9 月 10 月 營運 企劃 行銷 產品策略 夥伴招募 申請空間 工商登記 線上社群預熱 貼文素材安排 筆友機制 設計 付費版體驗 活動規劃 付費版體驗 活動頁上線 溫度筆友 上線前置 工程: 新項目 - 開發溫度寫詩 開發溫度筆友 工程: 既有產品 版本區隔、 建置帳務系統 溫度日記改版、 UX 優化 - - 附錄:產品時程
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