Law Enforcement Using Social Media to Stop Crimes
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The use of social media by law enforcement is becoming a very common avenue to solve crimes. These techniques are slowly catching on across the country. According to a recent survey of 1,221 federal, state and local law enforcement who use social media, four out of five officials used social media to gather intelligence during investigations. Half said they checked social media at least once a week, and the majority said social media helps them solve crimes faster.
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Law Enforcement Using Social Media to Stop Crimes
- 1. Date: June 19, 2013 Presentation By: Ashley Cisneros Shalyn Dever SOCIAL MEDIA The Next Crime Fighting Tool
- 2. www.chatterbuzzmedia.com 321.236.BUZZ (2899) WHAT IS SOCIAL MEDIA? Seriously, what is it? “An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” -Wikipedia
- 4. www.chatterbuzzmedia.com 321.236.BUZZ (2899) CASE STUDIES How Social Media Solves Crimes Photo of a car part posted online by Matt Hardigree to help solve crime. Waynesboro Police Department uses photo posted on Jalopnik to solve hit-and-run case.
- 5. www.chatterbuzzmedia.com 321.236.BUZZ (2899) CASE STUDIES How Social Media Solves Crimes “We love it when they film themselves committing a crime and post it for us to see,” -Lt. George Wilson
- 6. www.chatterbuzzmedia.com 321.236.BUZZ (2899) CASE STUDIES How Social Media Solves Crimes Social Media: 4Chan, Reddit, & Facebook
- 7. www.chatterbuzzmedia.com 321.236.BUZZ (2899) FACTS How Social Media Solves Crimes • 1,221 federal, state and local law enforcement use social media • four out of five officials used it to gather intelligence • 1/2 said they checked social media at least once a week • majority said social media helps them solve crimes faster • Facebook is the most fruitful social network followed by YouTube. • Only 10% of the law enforcement officials received formal training on how to use social media for investigations.
- 8. www.chatterbuzzmedia.com 321.236.BUZZ (2899) FACTS How Social Media Solves Crimes • ~ 200 videos shared online and promoted in social media sits led to 112 arrests as of December 2012.
- 9. www.chatterbuzzmedia.com 321.236.BUZZ (2899) MARKETING PROGRAMS • Fundraising • Unsolved crimes • Getting started • Cautions
- 10. www.chatterbuzzmedia.com 321.236.BUZZ (2899) FUNDRAISING Benefiting a Cause Through Social Media • Share your story. • Find your influencers and potential donors. • Branding and call to action. (Avengers, assemble!) • Use your manners and say, “Thank you!”
- 11. www.chatterbuzzmedia.com 321.236.BUZZ (2899) UNSOLVED CRIMES Building Awareness Through Social Media “If you don’t know, share it!”
- 12. www.chatterbuzzmedia.com 321.236.BUZZ (2899) GETTING STARTED How to Kick Start Your Social Media Strategy • Target audience • Who’s doing your social media? • Select your tools • Scheduling
- 13. www.chatterbuzzmedia.com 321.236.BUZZ (2899) CAUTIONS What to Look Out for When Using Social Media • Anonymous features • Privacy settings • Stay active • Use social media to collect data, not expose it
- 14. www.chatterbuzzmedia.com 1442 E. Michigan St. Orlando, FL 32806 QUESTIONS? For a copy of this presentation or for more information about social media & digital marketing, feel free to contact: Info@Chatterbuzzmedia.com @Chatterbuzzz ChatterBuzzMedia
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- Social Networks - Services that allow you to connect with other people of similar interests and background. Usually they consist of a profile, various ways to interact with other users, ability to setup groups, etc. The most popular are Facebook and LinkedIn. Bookmarking Sites - Services that allow you to save, organize and manage links to various websites and resources around the internet. Most allow you to “tag” your links to make them easy to search and share. The most popular are Delicious and StumbleUpon. Social News - Services that allow people to post various news items or links to outside articles and then allows it’s users to "vote” on the items. The voting is the core social aspect as the items that get the most votes are displayed the most prominently. The community decides which news items get seen by more people. The most popular are Digg and Reddit. Media Sharing - Services that allow you to upload and share various media such as pictures and video. Most services have additional social features such as profiles, commenting, etc. The most popular are YouTube and Flickr. Microblogging - Services that focus on short updates that are pushed out to anyone subscribed to receive the updates. The most popular is Twitter. Blog Comments and Forums - Online forums allow members to hold conversations by posting messages. Blog comments are similar except they are attached to blogs and usually the discussion centers around the topic of the blog post. There are MANY popular blogs and forums.
- In 2012, a woman named Betty Wheeler was killed by a hit-and-run accident and the only evidence was a small car piece. The photo of the car piece was posted on Jalopnik by Matt Hardigree and the car was able to be identified by a deductive process from a number of comments. This was added to the evidence used by the Waynesboro Police Department in Virginia to help solve the crime.
- A recent Orlando Sentinel news article by Beth Kassab talks about how social media has helped local law enforcement officials arrest “idiots” (for lack of a better word). Dubbed “criminal exhibitionists.”Wilson’s unit has handled about 400 cases in the three years since it began. Wilson leads a unit dedicated to Internet crimes of ten investigators who pose undercover on Facebook, scour YouTube and organize details such as one in Orlando last year that brought 51 arrests. Before social media, it was much harder.This particular article talks about a case where three young men filmed themselves jumping cannonball-style onto a manatee and her calf and posted the video on Facebook.
- Boston Marathon BombingCrowdsourcing is a practice that gathers together services, ideas or content from a large group of people. These days they are typically done online where it is easy to gather together a large group of people using social media networks.With the online communities of 4Chan, an image sharing community andReddit, a social bookmarking community, a group of people have been contributing and further promoting this on Facebook, helping solve the Boston Marathon Explosion crime. The main images were posted on imgur, an image sharing site.
- Boston Marathon BombingCrowdsourcing is a practice that gathers together services, ideas or content from a large group of people. These days they are typically done online where it is easy to gather together a large group of people using social media networks.With the online communities of 4Chan, an image sharing community andReddit, a social bookmarking community, a group of people have been contributing and further promoting this on Facebook, helping solve the Boston Marathon Explosion crime. The main images were posted on imgur, an image sharing site.
- Boston Marathon BombingCrowdsourcing is a practice that gathers together services, ideas or content from a large group of people. These days they are typically done online where it is easy to gather together a large group of people using social media networks.With the online communities of 4Chan, an image sharing community andReddit, a social bookmarking community, a group of people have been contributing and further promoting this on Facebook, helping solve the Boston Marathon Explosion crime. The main images were posted on imgur, an image sharing site.
- How would chatter buzz media help run crime stopper social media?-Market crime line website.Soliciting tips;We want people to feel comfortable giving tips, draws awareness to call 1-800 number.
- Share your story.Through your organization’s YouTube channel, share a video that gives your audience some context to your fundraising efforts. Don’t simply ask your community for their hard earned-money, show them who and what will benefit from their donations. Ideas include letting your community have a virtual look at your facility, show off some of the people that stand to benefit from your efforts, etc.Don’t have time for a YouTube video yet? Create your first Vine! Vine has the ability to add geo-location data to your posts so if you’re on location, Vine could be used to draw in people from your local area.Find your influencers and potential donors.Touch base with your organization’s social media influencers and get them on board. If you’ve cultivated good relationships with them, ask them to get the word out about your brand’s fundraising initiative. Smart brands make certain to involve those socially well-connected folks that are the most likely to reach – and hopefully influence – their intended audiences. Platforms aren’t necessarily fundraising engines, it’s the people using them at are.Find the Influencers: Social media is a great resource for identifying the champions in your community. For example, start following the common hashtags, watch for popular retweets on Twitter, and check out the commonly shared images and liked Pages on Facebook. You will start to see certain people and organizations rise to the top. Even if they don’t have big follower numbers, if they are the ones people in your community listen to and respond to, they are influencers. Invite them to participate in your campaign and share your call to donate.Call to action. (Avengers, assemble!)Like most campaigns, fundraising usually has specific goals in mind, as well as set time frames. Your call to action is a specific, defined, and measurable action, such as making a donation or sharing your fundraising page on Facebook. Use active language (Click, Share, Donate Now) to get people to take action right away.Once you’ve created your call to action, make it as easy as you can for people to donate. Ask for only the essentials (name, address, email, payment details) as part of your call. The easier it is for people to take action, the better.Now it’s time to brand your campaign. #BellLetsTalk campaign from Canadian communications giant Bell used a hashtag to help raise money to improve mental health initiatives throughout the country. The company pledged to donate five cents for every Tweet, Facebook share, and text message sent on February 12. In the end, the company will donate over $4.8 million dollars for Canadian mental health programs. And speaking of influencers, the hashtag and campaign both got a boost from Twitter’s top influencer, Canadian pop star, Justin Bieber.Use your manners and say, “Thank you!”During the fundraising and once your fundraiser is over you will want to thank your donors and the people who made it a success.- Post pictures of your event on your social media accounts and give a shout out to the people in the pictures.- Personally thank everyone who worked for you and made the fundraiser possible. You may not be able to thank all of your donors personally, but you can thank them on your Facebook, Twitter, and other social media accounts.
- Minnesota man, Darrin Anderson, of using a fake Facebook page to talk to underage girls in 2006, detectives had to obtain a search warrant for the profile. Facebook turned over 2½ years of data associated with the then 31-year-old's profile, including more than 800 chat conversations, primarily with girls under 18.
- Target audienceFigure out your target audienceWho’s doing your social media?Select your toolsWhich sites make sense (facebook, twitter, youtube, blog)SchedulingSchedule different days to feature different themes (Mondays talk about triumphs, Tuesdays feature “help solve this crime” post, Wednesday is “did you know” posts, current fundraisers, tips, other program highlights, etc.)
- Keep received tips and information anonymousMake sure only Crime Stoppers can post on the facebook wallStay activeBe careful of information (use to collect data, not expose it)