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DESIGN
ETHICS FOR AI
HELLO
Design Ethics for AI
WHAT IS USER
EXPERIENCE
DESIGN?
Design Ethics for AI
UX ≠ UI
Design Ethics for AI
HOW A PRODUCT WORKS
HOW IT FEELS
HOW IT’S USED
WHAT PEOPLE WANT TO DO
WHAT WE WANT PEOPLE TO DO
Design Ethics for AI
UX =
EXPERIENCE DESIGN PRINCIPLES
Does it solve a problem
for people?
USEFUL USABLE
Is it easy to use and
interact with?
LEARNABLE
Does it require little
need for guidance?
AESTHETIC
Does it invoke a positive
feeling?
EMOTIONAL
How should people feel
when interacting?
Design Ethics for AI
USER
WE SOLVE PROBLEMS FOR PEOPLE
WE DESIGN WITH EMPATHY
WE CREATE FOR PEOPLE
Design Ethics for AI
ASSUMPTION
Design Ethics for AI
DESIGNING
EXPERIENCES.
IT’S A PROCESS
Design Ethics for AI
SO WE DON’T BUILD THE
WRONG USABLE THING
WHY?
Design Ethics for AI
RULE 01:
KNOW YOUR AUDIENCE
Design Ethics for AI
RULE 02:
KNOW YOURSELF
Design Ethics for AI
RULE 03:
KNOW YOUR
CUSTOMER’S WORLD
Design Ethics for AI
RULE 04:
KNOW THE WORLD
AROUND YOU
Design Ethics for AI
RULE 05:
PLAY. TEST. SACRIFICE. REPEAT
Design Ethics for AI
RULE 06:
PERFECTION
Design Ethics for AI
RULE 07:
BEAUTY
Design Ethics for AI
RULE 08:
LOOK AFTER YOURSELF
Design Ethics for AI
WHERE IS UX DESIGN
HEADING?
Design Ethics for AI
EXPERIENCE
DESIGN
A discreet
interface, desktop
and handheld
devices.
SERVICE
DESIGN
Designing and
refining both the
delivery and
experience of
service.
SPATIAL
DESIGN
Creating better
ways for people to
flow through and
work in spaces.
PRODUCT
DESIGN
Going from idea
to prototype to
funding to market.
INTELLIGENCE
DESIGN
?
Design Ethics for AI
WHERE IS UX DESIGN HEADING?
A CHRONOLOGY OF
EXPERIENCE DESIGN
Design Ethics for AI
ADAM & EVE:
PERSUASIVE DESIGN
Design Ethics for AI
CAVE PEOPLE:
WAYFINDING
Design Ethics for AI
FIRST STREET ARTISTS:
MESSAGING
Design Ethics for AI
HIPPOCRATES:
SERVICE DESIGN
Design Ethics for AI
DA VINCI:
MACHINATION
Design Ethics for AI
GUTENBERG:
PUBLISHING
Design Ethics for AI
HUGHES & BELL:
TELEGRAPH
Design Ethics for AI
1943 - 1946:
COMPUTING
Design Ethics for AI
Design Ethics for AI
TELLY
INFRARED:
COUCH SURFING
Design Ethics for AI
LIBRARIES:
INFORMATION ARCHITECTURE
Design Ethics for AI
X-RAYS:
EXPOSURE
Design Ethics for AI
FASHION:
DESIRABILITY
Design Ethics for AI
CINEMA:
ASPIRATION
Design Ethics for AI
WORD PROCESSOR:
PERSONAL CONTENT
Design Ethics for AI
PERSONAL COMPUTER:
DIGITAL EXPLORATION
Design Ethics for AI
PERSONAL DEVICE:
AT ONE WITH CONTENT
Design Ethics for AI
ARTIFICIAL INTELLIGENCE:
HELLO
Design Ethics for AI
Design Ethics for AI
“ARE ROBOTS SO DIFFERENT
FROM MEN?”
Design Ethics for AI
“WORLDS DIFFERENT. ROBOTS
ARE ESSENTIALLY DECENT.”
Design Ethics for AI
WHAT IS INTELLIGENCE?
Design Ethics for AI
[IN-TEL-I-JUH NS]
CAPACITY FOR LEARNING, REASONING,
UNDERSTANDING, AND SIMILAR FORMS OF MENTAL
ACTIVITY; APTITUDE IN GRASPING TRUTHS,
RELATIONSHIPS, FACTS, MEANINGS.
Design Ethics for AI
DESIGNING
VALUE SYSTEMS
Design Ethics for AI
VALUE SYSTEM:
EMOTIONAL
CAITLIN,
YOUR BUTLER
Design Ethics for AI
BORIS,
YOUR TEENAGE SON
Design Ethics for AI
Design Ethics for AI
PAM & STEVE,
BORIS’ GRANDPARENTS
Design Ethics for AI
Design Ethics for AI
CAITLIN CAN SAVE
ONLY ONE
Design Ethics for AI
CAITLIN, SAVE ONE
Design Ethics for AI
ECONOMIC
LOGIC LENS
POPULATION
STRESSES
Design Ethics for AI
Design Ethics for AI
VALUE SYSTEM:
PROBABILITY
BORIS,
IQ 72
Design Ethics for AI
MAX,
IQ 145
Design Ethics for AI
Design Ethics for AI
MAX IS RIDING WITH
PAM & STEVE
BARACK,
IQ 145
Design Ethics for AI
MAX,
IQ 145
Design Ethics for AI
CAITLIN, SAVE ONE
Design Ethics for AI
JEFFREY DAHMER ,
IQ 145
SERIAL KILLER
Design Ethics for AI
Design Ethics for AI
VALUE SYSTEM:
PRESERVATION
CAITLIN,
TIRED
Design Ethics for AI
BORIS,
YOUR ONLY CHILD
Design Ethics for AI
DORIS,
THE LAST RHINO
Design Ethics for AI
QUICKLY,
CAITLIN
Design Ethics for AI
CAITLIN, SAVE ONE
Design Ethics for AI
VALUE SYSTEM:
RELIGION
CAITLIN,
OUR BUTLER
Design Ethics for AI
JEREMY,
DESIGNED CAITLIN
Design Ethics for AI
SAMIR,
PROGRAMMED CAITLIN
Design Ethics for AI
Design Ethics for AI
PAM & STEVE,
JEWISH
Design Ethics for AI
BORIS,
ISLAMIC GIRLFRIEND
CAITLIN,
CONFUSED.
Design Ethics for AI
CAITLIN, SAVE ONE
Design Ethics for AI
CAITLIN:
CHEERFULLY
SELF-DESTRUCT.
Design Ethics for AI
SELF-
IMPROVEMENT
IMPROVING
Design Ethics for AI
TRANSFORMING
Design Ethics for AI
HOW FAR?
Design Ethics for AI
HOW FAR?
Design Ethics for AI
HOW FAR?
Design Ethics for AI
COMPOUND 14
Design Ethics for AI
WHAT ABOUT THE
EUPHORIA?
COVERED
Design Ethics for AI
PURPOSE
& ETHICS
CALCULATE
Design Ethics for AI
MEDITATE
Design Ethics for AI
MEDICATE
Design Ethics for AI
99.9% PRODUCTION
Design Ethics for AI
HEDONISM
Design Ethics for AI
PATHOLOGICAL
CONSUMPTION
Design Ethics for AI
AVANT GARDE?
Design Ethics for AI
ART FOR ART’S SAKE?
Design Ethics for AI
COVERED
Design Ethics for AI
ACHIEVEMENT?
Design Ethics for AI
ENLIGHTENMENT?
Design Ethics for AI
THE HUMAN
EXPERIENCE
WHO AM I?
Design Ethics for AI
WHAT’S MY PURPOSE?
Design Ethics for AI
LOVEJOYFEARLONGING
DESIRESPONTANEITY WHY
FLIRTINGFAILINGREGRET
EXPERIENCEEMPATHYEQ
REGRETMEANINGIDEAS
LOSSNOSTALGIA
DREAM
FUNHOPE
EGOVANITYJUDGEMENT
PASSIONVISION
ARTIFICIAL
INTELLIGENCE
Design Ethics for AI
ARTIFICIAL
INTELLIGENCE
Design Ethics for AI
SELF AWARE AI?
Design Ethics for AI
DOES AN ELEPHANT
KNOW IT’S AN
ELEPHANT?
Design Ethics for AI
DO WE WANT TO HANG
OUT WITH AI?
Design Ethics for AI
ARE THEY
LIKE US?
Design Ethics for AI
WILL THEY
LIKE US?
Design Ethics for AI
MUST THEY
LIKE US?
Design Ethics for AI
UNWANTED?
Design Ethics for AI
LOVE
Design Ethics for AI
INTEGRATION
Design Ethics for AI
MARRIAGE
Design Ethics for AI
SEGREGATION
Design Ethics for AI
WHAT ARE WE
REALLY DESIGNING?
Design Ethics for AI
MORE STUFF?
Design Ethics for AI
NOPE
Design Ethics for AI
WE’RE DESIGNING
WHAT WE BELIEVE
WE’RE NOT
Design Ethics for AI
Design Ethics for AI
POWERFUL
Design Ethics for AI
INFALLIBLE
Design Ethics for AI
FLAWLESS
LOVED
Design Ethics for AI
DESIRED
Design Ethics for AI
GODS
Design Ethics for AI
Design Ethics for AI
PERFECT
IS IT WRONG TO
WANT TO CHANGE
THE WORLD?
Design Ethics for AI
“IT IS YOUR DUTY TO
CHANGE THE
WORLD, IF YOU CAN.”
Design Ethics for AI
ASK “WHY?”
Design Ethics for AI
ASK “WHY NOT?”
Design Ethics for AI
CHANGE THE
WORLD
THANKS!
charbel@velvetonion.com
@lovevelvetonion
velvetonionacademy
Design Ethics for AI

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