This document provides statistics and facts about teen use of social media and technology: 93% of teens go online and 69% have their own computer, while 73% are on social networks and 86% comment on friends' posts. It discusses how today's teens have grown up with technology and are called "digital natives". Examples are given of teens who find it difficult to be without their phones. The document gives tips for using various social media platforms like Facebook, Twitter, Instagram and Snapchat effectively to engage teens.
2. A FEW FACTS
Teen Internet Use
93% of teens ages 12-17 go online
69% of teens have their own computer
63% of teen internet users go online
every day
27% of teens use their phone to get
online
3. A FEW FACTS
Teen Social Networking Use
73% of teens are on a social network
37% send messages to friends every
day
4. A FEW FACTS
What Teens do on Social Media
86% of social network-using teens comment
on a friend's wall
83% comment on friends’ content
66% send private messages to friends
58% send IM or text messages using the site
52% send group messages
5. DIGITAL NATIVES
MILLENNIALS – ADOPTED DIGITAL MEDIA
(MYSPACE, SMARTPHONES, DIAL-UP)
DIGITAL NATIVES – BORN WITH IT
(MOBILE APPS, 4 DEGREES, LIFE IN THE
STREAM, FREE MEDIA)
6. “I’d rather give up my kidney than
my phone. How did you manage
before? Carrier pigeons? Letters?
Going round each others' houses
on BIKES?” – Phillipia Grogia 16
7. "We went to Wales for a week at
half term to revise. There was no
mobile, no TV, no broadband. We
had to drive into town just to get a
signal. It was really hard, knowing
people were texting you, writing
on your Wall, and you couldn't
respond.” – Emily Hooley 16
8. DIGITAL NATIVES
• MULTIPLE PLATFORMS
• ANONYMITY
• AFFIRMATION
• CREATIVE COMMUNITY
9. Jeremiah Anthony
@westhighbros
5,159 Followers
You stand up for what you believe in and give great advice.
An awesome friend and person to be around. @kennedyyy12
@Marictdude just about the chillest and funniest dude at
West. You've won countless awards for being funny,
something no other Trojan can say
10. A GOOD START
• WHAT DO I SAY? (voice)
• WHERE DO I SAY IT? (platforms)
• HOW DO I SAY IT? (tone)
11. WHAT DO I SAY?
1. THE GOOD NEWS
2. COMMUNITY
3. EXPERIENCES
4. LIFE CHANGE
12. WHAT DO I SAY?
CONTENT CALENDAR HELPS TO KEEP YOU CONSITENT &
FOCUSED.
SUN – CLUB TOMORROW
MON – CLUB TONIGHT
TUES – CELEBRATE LIFE CHANGE
WED – INFORM THE COMMUNITY
THURS – BIG EVENTS
FRI & SAT – BEING GOOD NEWS
13. WHAT DO I SAY?
SEASONS OF CONTENT
FALL KICK OFF
BANQUET
CAMPING
RECRUITMENT
16. FACEBOOK
BEST PRACTICES
HOW TO SETUP A FANPAGE:
http:www.//mashable.com/2011/05/22/how-to-facebook-page/
• USE A FANPAGE TO INFORM STUDENTS &
ADULTS / PROFILE FOR CONVERSATION
• FOCUS ON YOUR CONTENT CALENDAR
• ORGANIZE CLUB PHOTOS INTO ALBUMS
• AUTOMATE YOUR POSTS TO TWITTER/LINKEDIN
• TAG YOUR LEADERS ON EVENT FLYERS
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33. FACEBOOK
TIMELINE TIPS FOR BRANDS
http://mashable.com/2012/05/17/facebook-timeline-
brand-tips/
SOCIAL MEDIA IMAGE SIZES
Facebook, Twitter, Youtube, Pinterest, Linkedin,
http://www.lunametrics.com/blog/2012/11/12/final-
social-media-sizing-cheat-sheet/
35. FACEBOOK APPS
WOOBOX CUSTOM TABS
http://woobox.com/customtab
ALLOWS YOU TO CREATE A CUSTOM TAB
ON A FANPAGE THAT LINKS ANYWHERE
GIVING PAGE
SIGNUP FORM
SUBSCRIPTION
36.
37. FACEBOOK APPS
WUFOO ONLINE SIGNUPS
http://www.wufoo.com/
BUILD ONLINE FORMS FOR EVENT
REGISTRATION & NEWSLETTERS
LINK TO IT ON YOUR FACEBOOK CUSTOM
TABS
38. TUMBLR
MICRO BLOGGING PLATFORM
http://www.tumblr.com
1. NO ADVERTISING
2. A COMMUNITY OF IMAGERY, ARTS, AND DEPTH
3. UNIQUE DASHBOARD TO VIEW CONTENT, LIKE,
& REBLOG
4. HIGH LEVEL OF AFFIRMATION & INTERVENTION
5. MOM AND DAD ARE NOT ON IT
39. TUMBLR
BEST PRACTICES TIPS
1. USE IMAGES
2. KEEP IT SHORT
3. FOLLOW YOUR KIDS
4. BE PREPARED FOR WHAT YOU WILL SEE
5. MESSAGE KIDS IN PRIVATE OVER DISRUPTIVE
CONTENT
6. LIKE WHAT YOU CAN AND REBLOG WITH
COMMENTARY
40.
41.
42.
43.
44. TUMBLR
MORE RESOURCES ON TUMBLR
http://www.tumblr.com
HOW TO CREATE A TUMBLR ACCOUNT
http://www.wikihow.com/Create-a-Tumblr-Account
HOW TO USE TUMBLR
http://www.wikihow.com/Use-Tumblr
45. TWITTER
A COMMUNITY CONNECTED BY
IDEAS, NEWS, & CONVERSATION
http://www.twitter.com
1. 140 CHARACTERS OR LESS
2. SHORTLINKS
3. HASHTAGS
4. RE-TWEETS
5. *PRIVACY FOR TEENS
6. DIRECT MESSAGING
7. 8% TEEN SATURATION IN 2010 16% IN 2011
46. TWITTER
BEST PRACTICES TIPS
1. USE A PERSONAL PROFILE TO INTERACT WITH
STUDENTS
2. USE THE AREA PROFILE TO INFORM STUDENTS,
DONORS, ETC.
3. USE #HASHTAGS TO ORGANIZE CONTENT
4. DIRECT MESSAGE KIDS ON SENSITIVE
CONTENT
5. FOCUS ON CONVERSATION & AFFIRMATION
47.
48.
49.
50. TWITTER
MORE RESOURCES ON TWITTER
TWITTER FOR YOUNGLIFE
http://yldigital.com/social-media/young-life-twitter/
TEENS ON TWITTER
http://www.huffingtonpost.com/2012/01/30/teens-on-
twitter_n_1241109.html
51. SNAPCHAT
PHOTO MESSAGING MOBILE APP
http://www.snapchat.me/
1. TEENS SNAP A PHOTO AND SEND IT TO A FRIEND
2. THEY CAN EDIT THE PHOTO WITH TEXT
3. THEY CAN DETERMINE HOW LONG THE PHOTO WILL BE
VISIBLE.
4. TO VIEW THE PHOTO YOU PRESS AND HOLD
5. ONCE THE PHOTO HAS BEEN VIEWED IT’S GONE.
52.
53. SNAPCHAT
BEST PRACTICES
1. KEEP IN MIND THAT IT HAS RECEIVED
CRITICISM FOR SEXTING
2. SNAP A PHOTO AND WRITE TEXT THAT
ENCOURAGES YOUR KIDS
3. BE CREATIVE
54. INSTAGRAM
PHOTO SHARING APP
http://instagram.com/
1. USERS SHARE CREATIVE PHOTOS INTEGRATING PHOTO
FILTERS
2. HASHTAGS AND MENTIONS
3. MULTIPLE PLATFORM SHARING TO SOCIAL SITES
4. GEO LOCATION WITH FOURSQUARE
5. LIKE AND COMMENT AFFIRMATION
55.
56.
57. INSTAGRAM
BEST PRACTICES
1. SETUP AN AREA OR CLUB PROFILE TO SHARE IMAGES,
ANNOUNCEMENTS, ETC.
2. INFORM YOUR COMMUNITY OF THE ACCOUNT AND THE
HASHTAGS YOU WILL USE
INSTAGRAM RESOURCES
BEGINER’S GUIDE
http://mashable.com/2012/05/29/instagram-for-beginners/
58. APPS TEENS USE WITH INSTAGRAM
OVER – TEXT OVER IMAGE
PICSTITCH – MULTIPLE IMAGES & FRAMES
MONTAGE – PHOTO SHAPES AN LAYERS
A FEW FACTSTeen Internet Use93% of teens ages 12-17 go online69% of teens have their own computer63% of teen internet users go online every day27% of teens use their phone to get online
A FEW FACTSTeen Social Networking Use73% of teens are on a social network37% send messages to friends every day
A FEW FACTSWhat Teens do on Social Media86% of social network-using teens comment on a friend's wall83% comment on friends’ content66% send private messages to friends58% send IM or text messages using the site52% send group messages
DIGITAL NATIVESMILLENNIALS – ADOPTED DIGITAL MEDIA (MYSPACE, SMARTPHONES, DIAL-UP)DIGITAL NATIVES – BORN WITH IT(MOBILE APPS, 4 DEGREES, LIFE IN THE STREAM, FREE MEDIA)
“I’d rather give up my kidney than my phone. How did you manage before? Carrier pigeons? Letters? Going round each others' houses on BIKES?” – PhillipiaGrogia 16
"We went to Wales for a week at half term to revise. There was no mobile, no TV, no broadband. We had to drive into town just to get a signal. It was really hard, knowing people were texting you, writing on your Wall, and you couldn't respond.” – Emily Hooley 16
A FEW FACTSTeen Internet Use93% of teens ages 12-17 go online69% of teens have their own computer63% of teen internet users go online every day27% of teens use their phone to get online
Illustration:Jeremiah Anthony, West High BrosTrying to make the world better one tweet at a time.5,000 followers.
A GOOD STARTWHAT DO I SAY? (voice)WHERE DO I SAY IT? (platforms)HOW DO I SAY IT? (tone)
SOCIAL MEDIA IS ABOUT STORY…OUR STORY: FOCUS, CONTENT, ETC.THE GOOD NEWSCOMMUNITYEXPERIENCESLIFE CHANGE
WHAT DO I SAY? – AVOID THE HABIT OF POSTING NOTHING AT ALL.CONTENT CALENDAR HELPS TO KEEP YOU CONSITENT & FOCUSED. GET LEADERS TO POST.SUN – CLUB TOMORROWMON – CLUB TONIGHTTUES – CELEBRATE LIFE CHANGEWED – INFORM THE COMMUNITYTHURS – BIG EVENTSFRI & SAT – BEING GOOD NEWS
WORK ONE MONTH TO TWO MONTHS OUT INCREASING FREQUENCY LEADING TO THE EVENT.
SOCIAL MEDIA PLATFORMSPLATFORMS TEENS USEYOUTUBEFACEBOOKINSTAGRAMTUMBLRooVoo & TINYCHATSNAPCHATTWITTERTEXTINGGAMING APPS
SOCIAL MEDIA PLATFORMSPLATFORMS ADULTS USEEMAILBLOGFACEBOOKTWITTERPINTERESTLINKEDIN
FACEBOOKBEST PRACTICESHOW TO SETUP A FANPAGE:http:www.//mashable.com/2011/05/22/how-to-facebook-page/USE A FANPAGE TO INFORM STUDENTS & ADULTSFOCUS ON YOUR CONTENT CALENDARORGANIZE CLUB PHOTOS INTO ALBUMSAUTOMATE YOUR POSTS TO TWITTERTAG YOUR LEADERS ON EVENT FLYERS
Manage Permissions – Who can post? Tag? Message or No Message
Basic Information – Call to Action
Featured Likes – Adding other areas, Owners
Resources, Like Button, Link to Twitter, Username, invite people
Admin Roles – Who can have access? Post, Make changes in the name of Younglife.
Pin a photo to the top
Highlight to make the image stretch across the page – camp pics, promo, etc.
Always create a call to action, giving page, website,
FACEBOOK APPSWOOBOX CUSTOM TABShttp://woobox.com/customtabALLOWS YOU TO CREATE A CUSTOM TAB ON A FANPAGE THAT LINKS ANYWHEREGIVING PAGESIGNUP FORMSUBSCRIPTION
FACEBOOK APPSRSS GRAFFITIhttp://www.rssgraffiti.com/AUTOMATICALLY POSTS TO A FANPAGE OR PROFILE NEW POSTS FROM A BLOG OR SITE
FACEBOOK APPSWOOBOX CUSTOM TABShttp://woobox.com/customtabALLOWS YOU TO CREATE A CUSTOM TAB ON A FANPAGE THAT LINKS ANYWHEREGIVING PAGESIGNUP FORMSUBSCRIPTION
FACEBOOK APPSWOOBOX CUSTOM TABShttp://woobox.com/customtabALLOWS YOU TO CREATE A CUSTOM TAB ON A FANPAGE THAT LINKS ANYWHEREGIVING PAGESIGNUP FORMSUBSCRIPTION
TUMBLRMICRO BLOGGING PLATFORM http://www.tumblr.comNO ADVERTISINGA COMMUNITY OF IMAGERY, ARTS, AND DEPTHUNIQUE DASHBOARD TO VIEW CONTENT, LIKE, & REBLOGHIGH LEVEL OF AFFIRMATION & INTERVENTIONMOM AND DAD ARE NOT ON IT
TUMBLRBEST PRACTICES TIPS USE IMAGESKEEP IT SHORTFOLLOW YOUR KIDSBE PREPARED FOR WHAT YOU WILL SEEMESSAGE KIDS IN PRIVATE OVER DISRUPTIVE CONTENTLIKE WHAT YOU CAN AND REBLOG WITH COMMENTARY
DASHBOARD STREAM
SIMPLE PUBLISHING
STREAMLINED EDITING
UNIQUE REACTIONS TO CONTENTKIDS POST ABOUT BANDS THEY LIKE, ETC.
TUMBLRMORE RESOURCES ON TUMBLR http://www.tumblr.comHOW TO CREATE A TUMBLR ACCOUNThttp://www.wikihow.com/Create-a-Tumblr-AccountHOW TO USE TUMBLRhttp://www.wikihow.com/Use-Tumblr
TWITTERA COMMUNITY CONNECTED BY IDEAS, NEWS, & CONVERSATION http://www.twitter.com140 CHARACTERS OR LESSSHORTLINKSHASHTAGSRE-TWEETS*PRIVACY FOR TEENSDIRECT MESSAGING8% TEEN SATURATION IN 2010 16% IN 2011
TWITTERBEST PRACTICES TIPS USE A PERSONAL PROFILE TO INTERACT WITH STUDENTSUSE THE AREA PROFILE TO INFORM STUDENTS, DONORS, ETC.USE #HASHTAGS TO ORGANIZE CONTENTDIRECT MESSAGE KIDS ON SENSITIVE CONTENTFOCUS ON CONVERSATION & AFFIRMATION
TWITTERMORE RESOURCES ON TWITTER TWITTER FOR YOUNGLIFEhttp://yldigital.com/social-media/young-life-twitter/TEENS ON TWITTERhttp://www.huffingtonpost.com/2012/01/30/teens-on-twitter_n_1241109.html
SNAPCHATPHOTO MESSAGING MOBILE APPhttp://www.snapchat.me/TEENS SNAP A PHOTO AND SEND IT TO A FRIENDTHEY CAN EDIT THE PHOTO WITH TEXTTHEY CAN DETERMINE HOW LONG THE PHOTO WILL BE VISIBLE. TO VIEW THE PHOTO YOU PRESS AND HOLD
SNAPCHATBEST PRACTICESKEEP IN MIND THAT IT HAS RECEIVED CRITICISM FOR SEXTINGSNAP A PHOTO AND WRITE TEXT THAT ENCOURAGES YOUR KIDSBE CREATIVE
INSTAGRAMPHOTO SHARING APPhttp://instagram.com/USERS SHARE CREATIVE PHOTOS INTEGRATING PHOTO FILTERSHASHTAGS AND MENTIONSMULTIPLE PLATFORM SHARING TO SOCIAL SITESGEO LOCATION WITH FOURSQUARELIKE AND COMMENT AFFIRMATION
SHARE AND SHOW OFF - AFFIRMATION
INSTAGRAMBEST PRACTICESSETUP AN AREA OR CLUB PROFILE TO SHARE IMAGES, ANNOUNCEMENTS, ETC.INFORM YOUR COMMUNITY OF THE ACCOUNT AND THE HASHTAGS YOU WILL USEINSTAGRAM RESOURCESBEGINER’S GUIDE http://mashable.com/2012/05/29/instagram-for-beginners/
SNAPCHATPHOTO MESSAGING MOBILE APPhttp://www.snapchat.me/TEENS SNAP A PHOTO AND SEND IT TO A FRIENDTHEY CAN EDIT THE PHOTO WITH TEXTTHEY CAN DETERMINE HOW LONG THE PHOTO WILL BE VISIBLE. TO VIEW THE PHOTO YOU PRESS AND HOLD
INSTAGRAMPHOTO SHARING APPhttp://instagram.com/USERS SHARE CREATIVE PHOTOS INTEGRATING PHOTO FILTERSHASHTAGS AND MENTIONSMULTIPLE PLATFORM SHARING TO SOCIAL SITESGEO LOCATION WITH FOURSQUARELIKE AND COMMENT AFFIRMATION
SNAPCHATPHOTO MESSAGING MOBILE APPhttp://www.snapchat.me/TEENS SNAP A PHOTO AND SEND IT TO A FRIENDTHEY CAN EDIT THE PHOTO WITH TEXTTHEY CAN DETERMINE HOW LONG THE PHOTO WILL BE VISIBLE. TO VIEW THE PHOTO YOU PRESS AND HOLD