Business Plan Training Session 2: Opportunity Assessment

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Explains how to assess the market opportunity and its correlation in the business plan

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Section 2: Market Opportunity Definition Chuck Behn 4 August, 2011

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Can you meet or come close to meeting ALL?

Cadbury’s Gorilla http://www.youtube.com/watch?v=Wy52yueBX_s&feature=player_detailpage

Behavioralistic Geographic Demographic Psychographic Customer

Market Size Potential Market 1,000,000 Available Market (20%) 200,000 Qualified Available Market (50%) 100,000 Target Market (50%) 50,000 Penetrated Market (3% over 5 yrs) 0 1,500

Market Size Market Need Market Profitability

How unique is your solution compared to competition?

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Can you sell your idea/product to your customer?

"Latte" is Italian for “You paid too much."

Can you sell your idea/product at a profit?

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