Social Media ROI: How to Measure Your success
•Descargar como PPTX, PDF•
2 recomendaciones•174 vistas
How do you know which social media platforms you should be on, and how do you deliver success?
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Similar a Social Media ROI: How to Measure Your success
Similar a Social Media ROI: How to Measure Your success (20)
Más de Carmen Collins
Último
Último (20)
Social Media ROI: How to Measure Your success
- 1. Carmen Shirkey Collins Social Media Lead, Cisco Talent Brand @CShirkeyCollins #ROI2017
- 4. Costs that Aren’t $$ #ROI2017 @CShirkeyCollins • TIME (is money) and Resources (are money) If you bill $100 an hour And social takes you 5 hours a week $500 week x 52 weeks = $26,000
- 5. Get the biggest bang for your social buck #ROI2017 @CShirkeyCollins • What makes sense for your business • Where should you focus your time? • Track metrics, adjust, change
- 7. #ROI2017 @CShirkeyCollins What Goals? • Who is your audience & where are they? • Look at the demographics of each social channel • What do you want them to do? • Clicks? Likes? Comments? • What is the purpose of your channel? Expectations? Without clear goals, you will never show success!
- 9. THAT’S NOT HOW THIS WORKS #ROI2017 @CShirkeyCollins • It’s important to KNOW how this works • The time it takes, the strategy, etc when jumping into social
- 10. Who is Your Audience? #ROI2017 @CShirkeyCollins • Develop personas – age, personality type, etc. • What social media do they use?
- 11. Where is Your Audience? #ROI2017 @CShirkeyCollins • Worldwide, Jan 2017 1.8B users Trends older Saturated Most users Networks Pay to Play 600M users Milennials Over post Visual Engagement Visuals 300M users Gen Z Not Intuitive New/Shiny “Cool” Time spent 106M users Trends older Only Pros Only Pros Networking Newsfeed 317M users 18-49 Moves fast Real Time News-driven Overwhelms Char. Limit
- 12. What do you want them to do? #ROI2017 @CShirkeyCollins • Are you trying to drive Website views? • Are you trying to build brand awareness? • Are you trying to get shares?
- 13. What your Audience Does Where #ROI2017 @CShirkeyCollins Donuts? I like ‘em! Even them! Eating a #donut right now, and here’s a link on donut thought leadership! Pic of the best-looking #donut ever! Raw, authentic story about donuts, that will disappear & erase all evidence Donut eating is in my skillset Do NOT double dunk your donut. Unique content on each
- 14. What to Measure? #ROI2017 @CShirkeyCollins • The ”Big Cheeses” need the 10,000-foot view • The Managers need a 5,000-foot view • The Social team needs the “in the weeds” view • Growth/Follower Growth • But in relation to engagement rate • PLUS: Reach • PLUS: Engagement • PLUS: Clicks, likes, trends, content
- 15. Let’s Talk about Followers #ROI2017 @CShirkeyCollins • These are the total number of people opting in to your posts • BUT IT’S NOT JUST ABOUT FOLLOWERS!
- 16. The Social Media Myth about Followers #ROI2017 @CShirkeyCollins • How do you get them?
- 17. Social is, Well, SOCIAL! Measure Engagement #ROI2017 @CShirkeyCollins • The 80/20 rule • “The Elevator”
- 18. How Do You Measure Engagement? #ROI2017 @CShirkeyCollins Number of engaged people / followers x 100 = % 100 followers x 5 engagements =5% Engagement Rate
- 19. Don’t Forget to Listen! #ROI2017 @CShirkeyCollins Engagement comes from conversation Follow hashtags, look for sentiment
- 20. What is Reach? #ROI2017 @CShirkeyCollins If a follower has 100 followers, and shares a post Potentially, you have a reach of 100
- 21. Measure Over Time #ROI2017 @CShirkeyCollins • Keep a spreadsheet of numbers/tactics each day • You can see patterns, growth, etc. Establish baselines to measure against.
- 22. How Do You Get the Numbers? #ROI2017 @CShirkeyCollins • Manual • Paid Tools
- 23. Manual Measurement #ROI2017 @CShirkeyCollins • Ads.twitter.com • Facebook Insights • LinkedIn Metrics • Instagram Metrics for Business Pages Build your own Dashboard. • Snapchat metrics (the hardest to get)
- 24. Using a Measurement tool #ROI2017 @CShirkeyCollins • No Manual Work • Extra Metrics • Charts with Metrics Over Time How do you value your time? • Simply Measured • Buffer • Hootsuite
- 25. Summary #ROI2017 @CShirkeyCollins • Know your audience • Goals First • Engagement Is Key • Measurement Dashboard • Evaluate total costs • What’s your ROI?
- 26. #AMATampaBay @CShirkeyCollins Summary Points • You CAN Measure Snapchat • Goals First • Engagement Is Key • Manual vs. Tools • Embrace Being Snapchatty • Know Your Audience