1. ...Opening a business in New Zealand‟s fitness industry...
Fit „n‟ Well
Carmen Ooi

2. Things to consider:
Will it make profits in the future?
What is the competition like?
What appeals to customers?

3. Factors and Important ideas

4.  Gyms have a membership growth of 5-10%
each year
 People are understanding the fact that gyms
are a good option to help maintain a healthy
lifestyle
 7th highest membership per capita in the world
Lewis, R. (2008, November 23). Flat to Fab on beach. New Zealand
Herald
The Business of fitness. (2008, July 03). Scoop Independent News

5.  Obesity rates continue to grow each year
which shows more people will want to do
something about their weight
Ministry of Social Department (2008) Obesity – Current level and Trends
retrieved April 17, 2009 from
http://www.socialreport.msd.govt.nz/health/obesity.html

6.  Is it safe to open a new business during this
time of economy?
 The Fitness industry has shown to be
“recession proof”
 Gyms are being seen as a necessity rather
than a luxury
Beddie, R. (2009, March). Fitness industry recession-proof?
Fitness life, issue 41, pg 126

7.  Many types of Gyms located around NZ
 Normal/Original Gyms
 Luxury Gyms (provides soaps)
 Gyms with Swimming Pools
 Women only gyms

8.  Another form of competition
 Attracts many people deciding how to lose
weight
 Fastest way to lose weight however not the
healthiest
 5% of people wanting to lose weight would
choose a dieting program
Houlahan, M. (2009, February 13). Surge at gyms as Kiwis tackle obesity.
Retrieved April 13, 2009, from
http://www.stuff.co.nz/national/1398999

9. Expand the company or too
many risks

10.  Gyms are seen to have a membership growth
each year
 Fitness industry not affected by recession
 People are always considering to go to a gym
 Good way to stay fit and healthy
 New Ideas is a key thing