This presentation provides answer to the following questions: What are iBeacons? What is new about it? iBeacon vs. Beacons? What are the uses cases for iBeacons? How does the technology work? What is the future of iBeacons? What to focus on when implementing Beacons? Plus, a very good example of what you should not do with Beacons.

1. THE iBEACON GUIDE TO SUCCESS
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2. Content
1 What are iBeacons?
2 What is new about it?
3 iBeacon vs. Beacons
4 What are the uses cases for iBeacons?
5 How does the technology work?
6 What is the future of iBeacons?
7 What to focus on when implementing Beacons?
8 Good examples of what you should not do with Beacons

3. What are iBeacons?
iBeacons refers to an electronic
device that uses the iBeacon indoor
proximity system to adverstise itself to
beacon aware applications. This
technology enables indoor-positioning
of smartphones without a
GPS signal. To communicate with
beacon aware applications, iBeacons
use Bluetooth LE to advertise their
signal to other Bluetooth LE enabled
devices, e.g. iOS and Android
smartphones.
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4. What is new about it?
First, localization is more precise than
other systems available to date. Under
average conditions, position can be
determined with an accuracy between
15 and 50 cm. An iBeacon’s strongest
feature, though, is enabling
positioning in closed rooms where a
GPS signal is not available. The
maximum range of an iBeacon is of
about 70 meters.
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Image © http://www.macobserver.com/tmo/article/apple-starts-ibeacon-
certification-under-made-for-iphone-program

5. iBeacon vs. Beacons
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Copyright and all credits for the illustration: http://
blog.passkit.com/ibeacon-101-proximity-services-infographic/

6. What are the uses cases for iBeacons?
Accurate indoor positioning enables
several innovative applications, for
example indoor navigation at large
indoors events like trade fairs, sport
stadiums, shopping malls, and
restaurants. Implementation of the
iBeacon technology in the home enables
room-specific reminders or short-cut
functions, e.g. when in the kitchen
automatically open the timer app.
Introduced in 2013, iBeacons are still
young as a technology and it is likely that
its full potential is yet to be discovered.
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Indoor Navigation
Proximity Marketing
Information
... and a lot more!

7. How does the technology work?
An iBeacon is a relatively simple electronic device that uses Bluetooth LE
to advertise itself. The advertisement contains information that can
uniquely identify a beacon, a universally unique identifier (UUID) and two
other numbers called major and minor. The iBeacon protocol is an Apple
standard that can be used with iOS and other operating systems.
iBeacons are typically powered with an internal battery although some
models are designed to be plugged to a power outlet.
An iBeacon’s signal may be used by one or several applications
simultaneously. To receive a signal, an application must register the
iBeacons which it needs to be notified about. The interpretation of the
signal and the actions triggered by a signal are application dependent.
The signal strength of an iBeacon makes it possible to estimate the
distance to an iBeacon. By combining the signal strength and the
presence of Beacon signals it is possible to automatically trigger precise
location specific events that are communicated to the user through a
smarphone.
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8. What is the future of Beacons?
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9. What is the future of Beacons?
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10. What to focus on when
implementing Beacons?
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usable
useful
valuable
findable
credible
desirable
accessible
The user experience Honeycomb, © http://
semanticstudios.com/user_experience_design/
Focus on the user and the user
experience. There is no sense in
annoying the user by sending
non-contextual push-notifications
or offering discount
after discount just because you
are technically able to do so. If
you are wondering what might
be the perfect concept for your
business:
info@candy-labs.com

11. What you shouldn’t do with iBeacons
Continue reading here:
http://www.networkworld.com/article/2691964/opensource-subnet/secret-ad-
beacon-network-uncovered-shut-down-in-new-york-city.html
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12. Why do we have the legitimicy to
advice on Beacons?
Check out our recent
Case-Study combining
Beacons, Premium-
Gastro and Gamification.
http://gastro.candy-labs.
com/
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13. Want to make the best out of
iBeacons for you? Get in touch!
candylabs GmbH
17.10.2014
/candylabsHQ /candylabsHQ /user/thecandylabs
info@candy-labs.com
www.candy-labs.com