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Week 4: Promoting your cause. #mc539

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More details available here: http://mc539.posterous.com

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Week 4: Promoting your cause. #mc539

  1. 1. Promoting your cause. Jennifer M. Jones http://mc539.posterous.com
  2. 2. Outline Planning your strategy Techniques and tools Objectives Review and reflection
  3. 3. Case Study: Purpos/ed
  4. 4. #500words Campaign
  5. 5. 500 words about education
  6. 6. Everyday
  7. 7. For two months.
  8. 8. Sign up via google docs
  9. 9. Set Guidelines
  10. 10. Guidelines for content.
  11. 11. Guidelines for promotion.
  12. 12. Clear objectives
  13. 13. Twitter account.
  14. 14. Newsletter/Mailing List
  15. 15. Accessibility
  16. 16. Social media is not the answer to everything.
  17. 17. Poster templates to print.
  18. 18. Links are good.
  19. 19. The internet forgets instantly.
  20. 20. Archive throughout.
  21. 21. Help make it stick.
  22. 22. Step 1: Preparing your strategy.
  23. 23. Be S.M.A.R.T.
  24. 24. S = Specific
  25. 25. What would you like to do?
  26. 26. Why is it important?
  27. 27. Who is going to do it?
  28. 28. When does it need to be completed?
  29. 29. How are you going to do it?
  30. 30. M = Measurable
  31. 31. If we can measure it, we can track it.
  32. 32. How do I know that something has happened?
  33. 33. Where can I get these measurements?
  34. 34. A = Achievable
  35. 35. You need to achieve your objectives in the timeframe available.
  36. 36. Has anyone else achieved something similar?
  37. 37. R = Realistic
  38. 38. Can you do it with the resources available?
  39. 39. What might prevent you achieving objectives?
  40. 40. T = Time Specific
  41. 41. Deadlines.
  42. 42. Completing the project.
  43. 43. Techniques and Tools
  44. 44. Web platforms
  45. 45. Week 1.
  46. 46. Content tools.
  47. 47. Week 2.
  48. 48. Aggregation
  49. 49. Week 3.
  50. 50. Being creative.
  51. 51. Week 4.
  52. 52. Overview. Think about your strategy for delivery. Think about what tools you might use (not just for the website itself) What is your long term communication strategy?

More details available here: http://mc539.posterous.com

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