More details available here: http://mc539.posterous.com

1. Promoting your
cause.
Jennifer M. Jones
http://mc539.posterous.com

2. Outline
Planning your strategy
Techniques and tools
Objectives
Review and reflection

3. Case Study: Purpos/ed

4. #500words
Campaign

5. 500 words about
education

6. Everyday

7. For two months.

8. Sign up via google
docs

9. Set Guidelines

10. Guidelines for
content.

11. Guidelines for
promotion.

12. Clear objectives

13. Twitter account.

14. Newsletter/Mailing
List

15. Accessibility

16. Social media is
not the answer to
everything.

17. Poster templates to
print.

19. Links are good.

20. The internet
forgets instantly.

21. Archive
throughout.

22. Help make it
stick.

23. Step 1: Preparing
your strategy.

24. Be S.M.A.R.T.

25. S = Specific

26. What would you
like to do?

27. Why is it
important?

28. Who is going to
do it?

29. When does it
need to be
completed?

30. How are you
going to do it?

31. M = Measurable

32. If we can
measure it, we
can track it.

33. How do I know
that something
has happened?

34. Where can I get
these
measurements?

35. A = Achievable

36. You need to achieve
your objectives in the
timeframe available.

37. Has anyone else
achieved something
similar?

38. R = Realistic

39. Can you do it with the
resources available?

40. What might prevent
you achieving
objectives?

41. T = Time Specific

42. Deadlines.

43. Completing the
project.

44. Techniques and
Tools

45. Web platforms

46. Week 1.

47. Content tools.

48. Week 2.

49. Aggregation

50. Week 3.

51. Being creative.

52. Week 4.

53. Overview.
Think about your strategy for
delivery.
Think about what tools you
might use (not just for the
website itself)
What is your long term
communication strategy?