Keynote session from Rethink it: Libraries for a New Age that makes the case for change in library services, spaces, and organizations. Drawing on stories of transformation from beyond the library world, provides insights on shifts in purpose, offerings, and user and staff experiences. Then uses library case studies from brightspot's work to explain tactics for achieving these big ideas, covering topics such as user research, visioning, partnerships, prototyping, and assessment. Finally, provides tools and tips to start working in new ways to transform your library.