Power to the People: The Socialization of Business
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Exhibitor cover story in March 2011 features Brian Solis on the socialization of business, a topic that's probably more important today. Social media is infiltrating our societal psyche with brute force. But what does that mean for the face-to-face marketing industry? According to author and digital sociologist Brian Solis, it means we are in the throes of a revolution that will ultimately, and irreversibly, change the exhibit and event marketing landscape. www.briansolis.com @briansolis
