4. Success is hard
Of all startups
succeed
25%
Of products
succeed
10%
Part time founders
succeed
5%
Funded startups
make a billion
0.9%
5. Why do people take
the leap anyway?
• To make money
• Take control of their destiny
• Fulfill creative itch
• Make an impact on the world
• You're a missfit
6. So you want to raise
some money?
• Do you know Venture capitalists?
• How much funding to raise?
• Do you have a business model?
• Raising is not an accomplishment
7. The founders & team
01
02
03
What do venture
capitalists want?
The market & competition
The timing & location
04 Marketing & Distribution
13. The lean canvas is as
scientific as you make it
Your first plan almost never works so make multiple
models. Work your way through them by identifying
the risks and weaknesses in each model. When you
know the risks systematically test to learn what
works and what doesn’t.
14. Passion
What are you deeply passionate
about. The thing you would do if you
didn’t have to worry about money.
The best
Given enough time and
dedication what can you be
the best in the world at?
Money
What can you make
sustainable and substantial
money doing?
15. Build the right team
Founders, partners, investors, mentors, employees