Who’s really breaking the internet? Kim Kardashian? She made headlines when she bared her butt on the cover of Paper magazine, but compared to an average YouTube star the amount of conversation she sparked was insignificant. The media is pushing this idea down our throats that the future is with digital stars, but the reality is it’s been this way for nearly a decade, since YouTube’s inception. The most engaged conversations are stemming from YouTube creators, who are more famous to teens than Film and TV stars. They are the best option for any brand to make it big on Youtube. Yet, in all these years, most brands have failed to truly capitalize on the opportunities this ecosystem provides. Fear and prejudice keeps the brands from striking gold on Youtube, but there’s a way to make it happen. In this presentation, Gahan provides exclusive data on brand communities, and case studies to highlight the opportunities for marketers to navigate the YouTube creator ecosystem. https://www.youtube.com/watch?v=Vkyr54nIduI

11. BRANDS IN TOP 100

12. 0
BRANDS IN TOP 100

13. 0
BRANDS IN TOP 100
11

14. YOUTUBE CULTURE
=
POP CULTURE

15. ADVERTISERS IGNORING
THEIR AUDIENCE

16. INVEST
=
HUGE GAINS

18. BREAK THE INTERNET
@KIMKARDASHIAN
578,000 Tweets

20. TWEETS/MONTH
0
200000
400000
600000
800000
@KIMKARDASHIAN @PEWDIEPIE

21. VS
JENNA MARBLES CHELSEA HANDLER

22. 64,411 6,641
VS
JENNA MARBLES CHELSEA HANDLER

23. VS
TYLER OAKLEY NEIL PATRICK HARRIS

24. 41,394
VS
998,246
TYLER OAKLEY NEIL PATRICK HARRIS

31. WHY ISN’T EVERYONE
DOING THIS?

37. PRODUCTIONDISTRIBUTION
CREATIVE

38. PRODUCTIONDISTRIBUTION
CREATIVE

39. =

40. IS THIS A FAD?

41. CREATORS HAVE DIRECT LINE OF
COMMUNICATION TO FANS

48. WHAT DOES A DIRECT LINE OF
COMMUNICATION LEAD TO?

53. OLD MEDIA BASED ON SCARCITY/
NEW MEDIA BUILT ON ABUNDANCY

55. 10K YOUTUBE CHANNELS
WITH 50K+ SUBSCRIBERS

60. 4 VIDEOS
750K Views
50% more views

61. PRICE
QUANTITY
D
EM
AN
D
SU
PPLY

62. WHY DOES THIS MATTER?

64. v

66. THANK YOU