Business success is fueled by smart, data-driven decisions. It’s not just about having the right data, it’s what you do with it that makes all the difference. Bridging the chasm between data and people in a secure, visually engaging way ensures your team is prepared to avert potential crises, better understand your customers, and engage everyone across the business with your data. Join Michael Brackpool, Brandwatch VP of Product for Vizia, and featured speaker from Forrester as they explain the best approach for disseminating real-time insights throughout the enterprise so your team can take immediate action.
Amplify Your Brand with Our Tailored Social Media Marketing Services
Webinar: Revolutionize your Business with an Insights Center of Excellence
1. BRANDWATCH.COM
Webinar/Revolutionizing
your business with an
insights center of excellence
Dinah Alobeid
Host
Brandwatch
DIRECTOR OF COMMUNICATIONS
Cinny Little
Guest Speaker
Forrester
SENIOR ANALYST
Mike Brackpool
Speaker
Brandwatch
VP PRODUCT, VIZIA
2. BRANDWATCH.COM
Don’t be shy/
We’d love your participation
A recording and slides from the webinar will be made available after the event
@Brandwatch #BW_Webinar
Ask questions in the session chat
Tweet about our discussion
3. BRANDWATCH.COM
1. Cinny on how to become data-driven with an
insights center of excellence
1. Mike Brackpool shares real examples of how
the Vizia 2 platform is helping businesses turn
data->insight->action
1. Q&A
Coming up/
32. BRANDWATCH.COM
Four key principles & 2 Client examples
1. Drive action for the non Analyst
2. Customer data
3. Narratives not just numbers
4. Wide distribution with central control
37. BRANDWATCH.COM
“The biggest lesson for us is that war rooms
aren’t just for special occasions they can
really help drive business results,”
• Elizabeth Juárez, Creative Director at Vector B.
38. BRANDWATCH.COM
“My problem is not data or
even insight… it's company
wide cut through.”
- Mark Clarke, Senior Director CMI, Unilever
39. BRANDWATCH.COM
Source: “Balance Global And Local Needs With A Social Intelligence Center Of Excellence” Forrester report, February 17, 2017
The VIZIA 2 Platform
Using technology to solve the organisational challenge.
43. BRANDWATCH.COM
“The screens are in all of our global offices and
those of our senior executives so they can
see consumer trends in real time.
The Hub means we can control the
messaging all over the company.
The improved visualisations are startling
and get internal cut through.”
- Mark Clarke, Senior Director CMI, Unilever