This document discusses the concept of an "engaged leader" who uses digital, mobile, and social tools strategically to achieve goals related to leading people and managing organizations. It provides examples of engaged leaders like Ginni Rometty of IBM and David Thodey, former CEO of Telstra. The document outlines a framework for engaged leadership with four components: listening at scale, sharing to shape, engaging to transform, and having the courage, confidence, and humility required to lead in a digital world.
5. An engaged leader is
someone who uses digital,
mobile, and social tools
strategically to achieve
established goals as they
relate to leading people and
managing organizations.
6. Why Ginni Rometty is an Engaged Leader
(even if she never tweets)
WHY GINNI
ROMETTY IS
AN
ENGAGED
LEADER
(EVEN IF SHE NEVER
TWEETS)
16. SET ASIDE 15 MINUTES A
DAY
USE YOUR MOBILE
DEVICES TO ADVANTAGE
OF “INTERSTITIAL TIME”
START WITH TWITTER TO
FOLLOW KEY PEOPLE
AND TOPICS
MAKE LISTENING A HABIT
20. SHARING THAT SPREADS
BILL MARRIOTT CAN’T TYPE
– BUT IT DOESN’T STOP HIM
FROM SHARING VIA HIS
BLOG
MARRIOTT WRITES HIS
BLOG POSTS ON PAPER
PADS OR DICTATES THEM
HIS COMMUNICATIONS
PERSON THEN HANDLES
ALL EDITING AND
POSTING
23. FORMER CEO DAVID
THODEY TOOK OVER IN
2009
THE NETWORK NEEDED
COMPLETE OVERHAUL,
WHICH WOULD TAKE FOUR
YEARS
EMPLOYEES WERE SO
EMBARRASSED, THEY
WOULDN’T ADMIT THEY
WORKED AT TELSTRA
AN ILLUSTRATIVE EXAMPLE
25. EMPLOYEES DOWNLOAD AN APP
TO THEIR PHONE AND CAN LOG
SERVICE REQUEST FOR FRIEND
OR FAMILY MEMBER
• ESCALATE ISSUES
• CLOSES THE LOOP WITH
BOTH EMPLOYEE AND
CUSTOMER
• ALSO PROVIDES UPDATES
ON STRATEGY, NEWS
UPDATES, ETC.
• ALMOST HALF OF
EMPLOYEES HAVE
DOWNLOADED THE APP
TELSTRA’S “BBQ” APP CREATED A
MOVEMENT
Setting the Stage: Think of the best leader you've ever had the privilege of working with. How did they make you feel? Encapsulate it in one word.
Self driving car
Growth tension: in the midst of all this, how do you ensure you are growing in a way that is best for your business – i.e. grow your own way
Marketplace is changing
Customer expectations are higher than ever
Pace of growth is high
This is the hardest to overcome, how to build up the confidence in your judgment.
This is the hardest part of being engaged. Palms sweaty, stomach churning.
The ancient art of listening gets an update
Who: Charlene
We learned about listening at scale to learn what will inspire people to follow you.
Sharing is how engaged leaders not only attract followers, but also shape the relationship to deliver on objectives.
Rosemary Turner
The Sharing Shift, from scarcity to abundance.
Talking at to Sharing with
Infrequent reporting to continuous sharing
Formal to informal
Polished to imperfect
Shifts in sharing = feeling vulnerable. What if people don’t like how I share? What if I share the wrong thing? What if nobody cares?
Be human. Emotion, Authenticity and point of view.
These are not things we typically do as leaders. But it’s what your great leader likely did.
Richard Edelman.
Emotion hits harder than facts and frameworks. Sharing done with humanity and POV gets noticed and amplified.
Use stories.
Use pictures and video. Pope Francis and selfies. Fast and easy.
Who: Charlene
Who: Charlene
Who: Charlene
Self driving car
Growth tension: in the midst of all this, how do you ensure you are growing in a way that is best for your business – i.e. grow your own way
Marketplace is changing
Customer expectations are higher than ever
Pace of growth is high