In this practical demonstration, our Professional Services team will show you how you can go further with Queries and Rules, carrying out advanced data segmentation that forms the foundations of impactful social listening.
Doing more with Queries & Rules - Doing More With Social
1. Doing More with Queries and Rules
Best Practices for Advanced Social Intelligence
SARAH BARBER/ SR. PROJECT MANAGER, PROFESSIONAL SERVICES
2. Goals
• Push beyond basic listening
• Lay foundation for comprehensive Social
Intelligence
• Review best practices
• Utilise advanced functionalities within
Brandwatch Analytics
• Reveal exciting opportunities for insight
NOW YOU KNOW | #NYKCONF
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4. Steps to Success/ Social Listening Implementation
• Question or Goal(s)
• Possible Outcomes
• Necessary Info
• Define Relevant
Segments
• Create Tags & Categories
• Construct Custom Rules
• Utilise Pre-built Filters
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• Specify Relevant Data
• Exclude Irrelevant Data
• Advanced Operators for
Max. Flexibility
• Chart by Custom Segment
• Powerful Dashboard Filters
• Separate Data or Show
Insightful Comparisons
Plan Gather Segment Explore
5. Forget “how”; think about what you need to
know.
Case Study: jetBlue
Use Cases:
• Brand Health Monitoring & Reporting
• Product Feedback
• Marketing Measurement & Strategy
• Crisis Management
• Future(?): Increase investment in Social
Customer Service
• Topical Research: In-Flight Wifi
13. Quick Review / Categories, Tags & Rules
• Categories: a structured way to segment
and group data by related attributes
• Tags: light-weight and free-form
segmentation for a single attribute
• Rules: automatically perform actions on
mentions in your dataset
14. Limitless Flexibility / Segmentation to Consider
• Tip: Utilise pre-built filters to make rules
more specific
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• Operational Attributes
• Retweets, Owned/Earned, On/off Channel,
Media Type
• Products or Services
• Marketing
• Hashtags, Slogans, Campaigns,
Spokespeople
• Crisis Issues
• Consumer
• Behavior, Mindset, Experience