In this session, Ditch the Label and Brandwatch will discuss their newly released, groundbreaking study on the online discourse of mental health to better understand the needs and challenges faced by those experiencing mental health issues in addition to helping shed a light on public attitudes toward mental health and providing constructive advice on how they may be improved. Learn how Ditch the Label and Brandwatch captured social data and paired it with data from existing research to answer core questions, and unveil new insights into public attitudes about mental health.

1. 2017 Mental Health Study
#NYKconf

3. RESEARCH | SUPPORT | CAMPAIGNS
EACH MONTH: 45M SOCIAL MEDIA IMPRESSIONS, 150K KIDS UTILISING OUR SUPPORT

4. COLLABORATION IS KEY.

6. THE LINK BETWEEN BULLYING AND
MENTAL HEALTH (MH) IS INDISPUTABLE

7. “IT FEELS LIKE
THERE’S
NOWHERE TO
ESCAPE.”
Source: The Annual Bullying Survey 2017, Ditch the Label.
36% FELT DEPRESSED
● 1-IN-4 HAD SUICIDAL THOUGHTS
● 1-IN-4 SELF-HARMED
● 12% DEVELOPED AN EATING DISORDER
“LIVING WITH THE STIGMA OF DEPRESSION IS
SOMETIMES HARDER THAN HAVING
DEPRESSION.”

8. WORKING TOGETHER,
WE’VE BEEN ABLE TO TAKE AN
OBSERVATIONAL VIEW-POINT TO
PERCEPTION MAPPING.

9. #NYKCON
F
1. Asking the right questions
Research
Preview

10. #NYKconf
12.9m mentions
UK, 2012-2017
Repeat measures design
Anxiety, depression, eating
disorders, body dysmorphia

11. #NYKconf
• What are public attitudes towards mental
health in the UK?
• How are people experiencing risk
symptoms?
• Are those with chronic symptoms getting
help?

12. #NYKconf
• Bullying tied to EDs, anxiety and body
image
• Adding bullying to the mix causes
sevenfold increase in self-harm
references
• Emotional openness is barrier: 31%
lower in UK than in the US.

13. #NYKconf
Need for Early Access to Care
0
10
20
30
40
50
60
70
0 10 20 30 40 50 60 70
AVERAGEDAYSSINCEPREVSYMPTOM
SYMPTOM INSTANCE (nth)
SYMPTOM FREQUENCY OVER TIME
RECEIVED TREATMENT DID NOT RECEIVE TREATMENT
Trend: RECEIVED TREATMENT Trend: DID NOT RECEIVE TREATMENT

14. #NYKconf
0%
25%
50%
75%
100%
Anxiety & Depression Eating Disorders BDD
%CONVERSATION
Emotion Overview: All Author Groups
Proud
Happy/positive
Hope
Supportive
Honest/ Frank/ Open
Giving Advice
Factual
Other
Seeking Support
Defensive
Concerned/worried
Fear
Blame
Struggling
Stressed
Sad
Negative
Anger
Need for ED Support, BDD Education

15. #NYKCON
F
1. Asking the right questions
Q&A