Stuff about Twitter & Social Media for Marketing Magazine event (http://bit.ly/31Zea6) October 2009 with case studies from Five by Five & from Phones 4 U. bluurb.wordpress.com

1. Tweeting Social Stuff 21.09.09 A presentation to : Marketing Event [email_address] @nicholasgill

2. Nicholas Gill Head of Planning Five by Five slideshare.net/bluurb @nicholasgill @fbfdigital Graeme Ford Head of Insight Phones 4U @graemeford @phones_4U

3. Social media has disrupted the conventional marketing model

4. People are one click away from the perfect job, the ideal product, a damning video diary or the 5 star review

5. But it’s not about blindly rolling out the latest, must-have tactics Brands need to strategically navigate through social media…

6. Trends Content Explosion Fragmentation & distribution Interactivity, participation & control Source: IAB Europe Interact Congress 2009 Content Supply Chain Evolution Real time

7. Social media is powering & accelerating these trends The 60’s and 70’s were all about products and how to advertise them The 80’s and 90’s were all about brands and their balance sheet value Then it all went digital Now it’s all gone social

8. Engagement has already shifted

9. Social media is already culturally accepted Source: Forrester & The Guardian 65% of time spent in social/entertaining space

10. Where’s Twitter? Social Media Feeds/ Filters On Demand Sharing Reviewing Press TV Outdoor Gaming Destinations Mobile Connecting RSS On-demand (iPlayer, 4OD, Hulu) PVR Interactive TV Social viewing / Participation Text Bluetooth Live interaction QR codes Video ad innovation QR codes Ratings Reviews Liking Distribution Bookmarking email IM VOIP (Skype) Life-streaming (Twitter) Friending Wi-Fi MMS Surfing email Bluetooth GPS MP3 Entertainment (radio, video, music) Search Networks Life-streaming Publish (blog) Forum Widgets Meme Crowd-sourcing Virtual Worlds Live casting Console Handheld Casual Surfing TV viewing Camera, DVD, Blu-Ray MMO ARG Portals News Personalised start pages, iGoogle Brand sites

11. Tweets so far? Source: http://popacular.com/gigatweet//

12. 1,382% increase YoY Source: Nielsen, 2008/2009 stats

13. 7 million unique users 475,000 1 year ago

14. 7 mins average engagement

15. But it’s all celebs right?

17. Who uses it?

18. Who actually uses Twitter? Source: comScore

19. Where? Source: Social Media Library

20. Multiple tools for managing

21. Promote products & services

22. Customer Service

23. Extend event participation

24. Strategic approach? Source: Applicant.com

25. Simple is better ENGAGE CREATE FOLLOW

26. Social Media Strategic Framework Source: Steve Sponder @stevesponder blog.stevesponder.com Creative Commons: Attribution-Non Commercial-No Derivative Works 2.0 UK: Engalnd & Wales License

27. Social Media Strategic Framework: Reputation Management Listen & Engage

28. Social Media Strategic Framework: Reputation Management Listen & Engage

32. Do something interesting

33. Social Media out performs paid for media

34. #ChelseaCL Twitter engagement

35. Converted to advocacy Samsung Football mentions on a par with other major brand endorsements such as Nike and Adidas And way ahead of Puma Motorsport

36. Activated in blogs, communities, forums

37. High profile promotions

38. All add up to improved SEO

39. Social media response split Blogs 29% Promotions & partnerships 47% 6% 1% 1% 9% 7% forums

40. Crowdsourcing the Samsung i8910HD

41. @jasonbradbury: I’ve got a Samsung i8919HD phone to give away! FREE! I want ideas for Twitter/my blog 4 how to give it away!?

42. @jasonbradbury:.. or how about #ZombiePhone . I pick from the best #ZombiePhone images of you acting like a living dead next to your old, dead phone?

43. @sarahjane365: #ZombiePhone I think I would win since I have about ten old dead phones in my possession @madgerald: Love the #ZombiePhone idea

44. @jasonbranbury: Your ideas rock - but I like #ZombiePhone . So here come the rules of the competition!!! @jasonbradbury: #ZombiePhone . 1) Free phone to best pic of undead phone & user 2) use hashtag 3) I pick my fave 9.30am Monday 10 Aug.

47. Twitter outperforms forums (surprise) (our usual place)

48. @GHWT Twitter profile was set up in April 2009 2,077 followers as of 23rd July 2009 Organic growth no promotion Average growth per day = 60 followers 181 updates which averages at 1.2 updates per day

49. ‘ who is you favourite guitarist?’ ‘what is your favourite guitar solo?’ ‘how many of you out there played guitar hero last night?’ Engagement driven by passion points

50. Advocates Comments & Suggestions Customer service PR

51. Social media adoption

52. Social media adoption

53. [email_address] @nicholasgill bluurb.wordpress.com linkedin.com/in/nicholasgill facebook.com/nicholas.gill slideshare.net/bluurb Continue the conversation

54. Over to @graemeford…

55. Social Media Graeme Ford | Head of Insight | Phones 4u

58. Strategy

61. Popular People ‘Yes No’ Campaign

62. Facebook ‘Yes No’ Campaign

63. Facebook ‘Yes No’ Campaign

64. Facebook ‘Yes No’ Campaign

71. Contact Details Email: graeme.ford@phones4u.co.uk uBar: www.theubar.co.uk Facebook: www.facebook.com/graemeford Linked-In: www.linkedin.com/graemeford Twitter: www.twitter.com/graemeford Graeme Ford Head of Insight | Phones 4u