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Review of
Mobile World Congress
        2012

        Seungyun Lee, Ph.D.
            syl@etri.re.kr


                              1
nothing much special
    in MWC 2012
                       2
Statistics in MWC 2012
   67,000 participants
    1,500 companies
 12,500 app developers
        3,500 CEO
       3,300 Press
                         3
Economic Effect



0.3 Billion €
 in Barcelona

                  4
6   7


    4       5
2       3
                8
    1



                    5
http://www.mapyourshow.com/shows/index.cfm?show_id=MWC12
                                                           6
Hall   8
           7
Key Issues
  in MWC2012




               8
“5C”
       9
1
“quad Core”
              10
“Combined & Convergence”



          2
                           11
3
“Cloud for mobile”
                     12
“Connected World”


       4
                    13
5
“China Power”
                14
Key Issues
  in MWC2012




               15
1




High-end Smartphone WAR
                          16
17
Co r e”
  ua d
“Q
                       E ”
 “NF           “ L T
       C”
                             18
LG Optimus 4G HD
                      Huawei Ascend D quad




   HTC One X
                   “Quad Core”
                                             19
“NFC”
        20
Huawei Ascend D LTE
  NOKIA Lumia 900 LTE
                           LG Optimus 4G LTE




                                                   Samsung Galaxy S2 LTE


Samsung Galaxy Note 10.1 LTE
                                ZTE N91 LTE
                                                     “LTE”                 21
22
하이엔드-스마트폰-출시-경쟁                주요#제조사#쿼드코어,#LTE,##NFC지원#스마트폰#출시

LG,#HTC,#ZTE,#화웨이#등은#세계#최초로#쿼드코어(Quad#Core)를#탑재한#스마트폰#출시하며#
하이엔드#스마트폰#시대를#개막
LG,#삼성,#ZTE,#하웨이#등은#세계#최초로#LTE#폰을#선보였으며,#특히#LG는#조기#시장진출#통한
세계시장#선점#전략
-------※-LG는-전-세계-LTE-단말-시장-1위-달성-전략을-선언-(2012년-시장점유율-20%-목표)

NFC의#본격#상용화#추진#시작


                     이빨빠진                  인텔의-고전
                     쿼드코어?                 NVIDIA-부상

                                                                  24
2




    Android World
                    25
26
27
28
안드로이드-시대-본격화-☞-전-세계-스마트폰-시장-50%-이상-점유-(2012년-70%-점유#예측)

2008년#첫#선을#보인#후#4년#만에#약800종에#3억대에#탑재되었으며,#45만개의#앱이#등록되었고#
다운로드#10억회를#넘어서는#등#괄목할#만한#성장을#보임#(연#250%#성장)#
안드로이드의#성장#속에,#지속적인#시장#점유율을#고수하는#애플#iOS#그리고#내년도부터#본격#
탑재가#예상되는#MS#윈도우즈폰과의#제2의#플래폼#전쟁#돌입#예상


                         모바일OS
                         삼국지?


                                                            30
개발자-수익-=-40억-달러


                  31
32
3




    HTML5 Mobile Web
                       33
Facebook backs mobile Internet
using HTML5 standard




                                 34
“Device platform alliance”
 OWD|Open Web Device powered by HTML5




                                        35
HTML5-지원을-통한-모바일-웹-시대-개막-☞#페이스북,#텔레포니카/모질라#모바일#플랫폼#전략

페이스북은#HTML5#지원을#통한#모바일#플랫폼#전략을#발표하고#새로운#비즈니스#영역으로#
진출을#시사#하였으며,#이를#위한#국제표준화#협력(W3C)도#강화할#것을#선언#
###※-페이스북은-모바일웹-기반-결재시스템-도입---기존-iOS와-안드로이드-앱-플랫폼-중심의-모바일-스토어-시장을-위협#
  -

텔레포니카와#모질라는#HTML5#기반의#오픈소스#모바일#플랫폼#'오픈#웹#디바이스(OWD)#발표#
##----※-오픈소스에-HTML-5-기반으로-개발되는-OWD를-활용해-저가-스마트폰-개발이-가능해질-것으로-기대


                              모바일웹의
                              플랫폼화

                                                                        36
4



    Great China
    ZTE, Huawei - Step Up

                            37
38
39
중국의-강력한-도전-☞#ZTE,#화웨이#등#중국#휴대폰#제조사의#급부상

화웨이는#자체#개발#쿼드코어를#탑재한#LTE폰을,#ZTE는#초슬림(7.8mm)쿼드코어
폰과#4G#게임이##가능한#LTE폰#등#다수의#스마트폰#출시
##※-ZTE와-화웨에는-전-세계-5위,-6위-휴대폰-제조사이며-지난해-각각-7810만대,-5380만대-판매하였으며,--
-------모바일-클라우드-솔루션도-함께-출시-(양사는-현재-ITU-T-클라우드-표준화도-공격적으로-추진)



                            기존-제조사
                            위협-가속화


                                                                      40
5




Fortunes of Nokia with MS
                            41
42
43
44
47
반전을-노리는-MS와-노키아-☞#MS#윈도우8#발표,#노키아#첫#윈도우폰7#및#카메라폰#출시
MS는#PC,#스마트폰,#태블릿에서#사용할#수#있는#새로운#운영체제인#윈도우8#프리뷰#
버전을출시함으로써,#스마트폰#시대에#애플과#구글에#도전장
######※#애플의#단일OS#전략(PCˆ폰ˆ태블릿을#위한#단일OS)을#모방하는#전략으로,#아직까지#
###########소비자들의#평가는#높지#않음

노키아는#지난해#MS#플랫폼#탑재#선언#후#첫#번째#윈도우폰7#공개하였으며,#
심비안#기반의#고성능#카메라#폰#등을#출시
######※#아직까지#노키아의#선택(MS#플랫폼)은#긍정적인#시각#보다는#부정적인#시각이#더#크며,
###########그#성공#여부는#올#하반기가#되어야#가시화#될#것으로#예측


                             통합OS
                             시대-개막


                                                           48
6




    Connected World, IoT
                           49
50
52
53
커넥티드,-모든-것을-연결하는-세상으로#☞#Mobile#goes#Connected#World,#IoT

모바일은#이제#스마트폰을#넘어#태블릿,#TV,#게임기,#로봇,#차량#등#다양한#기기가#연
동하면서서비스와#콘텐츠를#공유하며,#새로운#생태계와#시장을#형성할#것으로#예측
#####※#사물지능통신(M2M),#N스크린,#모바일#클라우드,#스마트워크#모두#커넥티드#세상으로
##########흡수될#것으로#예상되며,#모바일은#“Internet#of#Things”라는#새로운#영역으로#확대될#것


                               Always
                             connected
                               via-IoT

                                                                     55
7



    Cheap Smartphone
     Is this a new business opportunity ?

                                            56
57
The Battle Of The Mobile Browsers




                                    58
저렴한-스마트폰--☞#휴대폰은#20배#빨라질#것이고,#가격은#20달러#수준으로#낮아질#것

구글#CEO#에릭#슈미츠,#12년#내에#휴대폰#속도가#20배#빨라지고#가격은#20달러#수준이#
되어#전#세계#누구나#쉽게#이용할#수#있을#것
###※#에릭#슈미츠는#“모든#사람들이#디지털#사회의#혜택을#누리려면#인터넷에#연결돼야#한다”며
#######“스마트폰#가격은#더#낮아져야#하고#정부의#인터넷#규제도#없어져야#한다”고#강조

                       접근성-및-
                      정보격차-해소의
                         도구

                                                        59
8
Global Mobile Awards 2012
    What is the year of smartphone & manufacturer




                                                    60
Best Smartphone




                  61
Best Mobile Tablet




                     63
64
Summary
★-하이엔드-스마트폰-경쟁-개막-(쿼드코어,-LTE)
★-LTE-및-NFC-서비스의-본격-상용화
★-HTML5-기반-모바일-인터넷-시대-개막-
★-반전을-노리는-노키아와-MS의-행보-주목
★-모바일-클라우드,-이통사-생존을-위한-새로운-돌파구로-부상
★-안드로이드-굳히기,-윈도8-등장---모바일-플랫폼-2차전-돌입
★-중국의-모바일-반격-(ZTE,-Huawei)
★-모바일의-새로운-항해-시작---Internet-of-Things

                                        65
See you in Barcelona again




                             66
Thank You

Seungyun Lee / Ph.D.
Director of Service Convergence Standards Research Team
Standards Research Center, ETRI
Manager of W3C Korea Office
Office. +82-42-860-5508, Mobile. +82-10-8720-2954
Email. syl@etri.re.kr, syl@w3.org, bluse2@gmail.com
twitter @seungyun facebook @seungyun67

                                                          67

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