What can you do to develop a successful donor relations program, what works and what doesn’t, and how can you improve your retention rate? Lynne Wester will show you how to form a lasting relationship with your donors.

1. Donor Retention
Isn’t Speed Dating
8/27/15
1pm Eastern
The presentation will begin shortly.

2. Before We Get Started
3
This presentation is being recorded!
The recording and slides will be emailed to you
later this afternoon.
Please chat in any questions for our guest.
We will answer them in the formal Q&A session
at the end of the presentation.

3. 3

4. 3
Our guest presenter »
Lynne Wester
A frequent conference speaker and well
known resource for donor relations and
fundraising expertise. She has been
featured in The Washington Post,
CURRENTS magazine, The Chronicle of
Philanthropy and other industry
publications. On her blog, she shares
her expertise, opinions, and collections
of samples on a variety of topics with
the greater development world and
hosts a monthly webinar series.

5. Donor
Retention
isn’t
Speed
Dating
@donorguru

12. Treat
Behavior
not
Transactions!!
•It’s
about
the
DONOR
not
YOU.

15. LYBUNT
and
SYBUNT
doesn’t
CUT
it!
Reports
you
need
to
have:
1.
Giving
Pyramid
Report
2.
Consecutive
Donor
Report
3.
First-­‐Time
Donor
Report
4.
Donor
Retention
Report
5.
Donor
Giving
Channel
Report
6.
Lapsed
Donor
Reacquire
Report
7.
Donor
Increase
Report

19. Decision
Time

21. WE
NEED:
More
Imaginative
Communications
All
we
need
to
do
is
to
write
brilliantly,
package
it
superbly,
and
to
present
it
in
a
way
that
will
captivate,
thrill
and
inspire

29. LUST

30. Report
Impact

54. THANK
YOU!
• Lynne
M.
Wester
• @donorguru
• Connect
with
me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com

55. Questions?

56. https://bloomerang.co/resources
•Nonprofit Wrap-­‐Up
•Bloomerang TV
•Bloomies
•Daily blog post
•Weekly webinars
•Downloadables

57. Upcoming webinars »
https://bloomerang.co/resources/webinars/
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When: Thursday, September 3rd – 1:00pm Eastern
Fundraising Events & Major Gifts: How Do We Get From One To The Other?
When: Thursday, September 17th – 11:00am Eastern
Share Powerful Stories at Your Fundraising Events
When: Thursday, October 8th – 1:00pm Eastern