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#TrueReveal
@blackterina
AVICII
DJ
PRODUCENT
REMIXER
TOP 10 nejlepších DJů světa
1. Armin Van Buuren
2. Tiësto
3. Avicii
4. David Guetta
5. Deadmau5
6. Hardwell
7. Dash Berlin
8. Above & Beyond
9. Afrojack
10. Skrillex
STOVKY PÍSNÍ V TOP HITPARÁDÁCH
MILIONY FANOUŠKŮ
DESÍTKY KONCERTŮ PO CELÉM SVĚTĚ
DO ROKU 2013 ŽÁDNÉ ALBUM
JAK KREATIVNĚ UVÉST PRVNÍ ALBUM?
ZAPOJIT FANOUŠKY
#TrueReveal
odhalení pravdy
#TrueReveal KAMPAŇ

ZAČÁTEK: 8. 8.2013
KONEC: 13. 8. 2013
MÍSTO
TWITTER
INSTAGRAM
STOCKHOLM
PRŮMYSLOVÁ ZÓNA
2 OBŘÍ REPRODUKTORY
ČERNÁ TABULE
NEPRŮHLEDNÉ SKLO
O CO ŠLO?
DJ AVICII SE ROZHODL UVÉST SVÉ
PRVNÍ ALBUM S NÁZVEM THE TRUE AŽ
POTÉ, CO JEHO FANOUŠCI NAPÍŠÍ
100 000 TWEETU
NE LEDAJAKÝCH TWEETŮ, POUZE
TAKOVÝCH, KTERÉ PROZRADÍ O
FANOUŠKOVI NĚJAKOU PRAVDU
KAŽDÝ PŘÍSPĚVĚK ODKRYJE KOUSEK
PLOCHY S OBALEM DESKY TRUE
ZÁROVEŇ SE PO DOSAŽENÍ URČITÉHO
POČTU TWEETŮ ROZEZNÍ HUDBA Z
REPRODOKTORŮ
PO DOSAŽENÍ POŽADOVANÉHO POČTU
TWEETŮ DOJDE K ROZTŘÍŠTĚNÍ SKLA
A ODHALENÍ OBALU DESKY
#TrueReveal NA
PRVNÍ ČÁST KAMPANĚ BYLA
ZAMĚŘENÁ NA FOLLOWERY DJ
AVICIIHO NA TWITTERU
AVICII POŽÁDAL SVÝCH 920 000
FOLLOWERŮ, ABY ZAČALI POD
#TrueReveal ODHALOVAT SVÉ
PRAVDY
TWEETY PŮSOBILY JAKO HLASY ČI
PODPISI PETICE, KTERÉ MOHLY
ROZBÍT ZEĎ
http://www.youtube.com/watch?v
=sr6pFDLAHWo
VÝSLEDEK?
# TrueReveal ZÍSKAL VÍCE NEŽ
102.665 TWEETŮ
DÍKY HASTAGU SE ZMÍNKY O AVICIIM
NA TWITTERU ZVÝŠILY O 35%
AŽ 11% KONVERZACE NA TWITTERU
BYLO PRÁVĚ O AVICIIM
#TrueReveal NA
TrueReveal
#
NA INSTAGRAMU DAL AVICII MOŽNOST
SVÝM FANOUŠKŮM STÁT SE
REPREZENTANTY SVÉHO OBLÍBENÉHO
TRACKU
ÚKOLEM SLEDUJÍCÍCH BYLO NAHRÁT
FOTKU ČI VIDEO INSPIROVANÉ
OBLÍBENÝM SONGEM Z ALBA THE TRUE
VÝSLEDKEM BYLO 260 000 SLEDUJÍCÍCH
AVICIIHO NA INSTAGRAMU
A VELKÁ SPOUSTU ZÁBAVNÝCH VIDEÍ NA
DANÉ PÍSNIČKY Z ALBA THE TRUE
UMÍSTĚNÝCH NA
WWW.THETRUEREVEAL.COM
UŽIVATELŮM SE PŘI KLIKNUTÍ UKAZUJÍ
SESTŘÍHANÉ KLIPY FOLLOWERŮ Z
INSTAGRAMU
Z MÉHO POHLEDU MI KAMPAŇ CELKOVĚ
PŘIPADÁ NADČASOVÁ, PROMYŠLENÁ,
KREATIVNÍ A HLAVNĚ INTERAKTIVNÍ
A ABYSTE SI TU PROMYŠLENOST A
PROPRACOVANOST TÉTO PREZENTACE
VYCHUTNALI POŘÁDNĚ, DOPORUČUJI
ZHLÉDNOUT JEŠTĚ JEDNOU S PUŠTĚNÍM
OBLÍBENÉHO SONGU OD AVICIIHO
http://www.youtube.com/watch?v=IcrbM1l_BoI
ZDROJE

http://blog.justgo.com/aviciis-truereveal-album-campaign-reaches
100k-tweets/
https://twitter.com/search?q=%23TrueReveal&src=hash&f=realtim
http://thetruereveal.com/
http://breaktheglass.thetruereveal.com/
http://www.t-music.cz/magazin/top-10-nejlepsich-dju-sveta--5604/
http://www.hudebniknihovna.cz/avicii-vyda-nove-album-dokampane-zapoji-i-fanousky-02.html
http://www.youtube.com/
http://instagram.com/
http://avicii.com/
KATEŘINA ČERNÁ

cerna.katerinaa@gmail.com
http://instagram.com/blackterina
https://twitter.com/blackterina
http://lnkd.in/d9peGsy

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