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Is Auto The New Android?

Dave Gruber
Director of Developer Programs
Black Duck Software
   @black_duck_sw
In This Session We Will:

1. Explore the automotive opportunity


2. Auto initiatives currently underway


3. Compare and contrast the automotive platform
   with Android


4. Explore how you can prepare to participate




                                                  2
Automotive 101




                 3
Glossary

Infotainment       “Information-based media content or
                   programming that also includes
                   entertainment content in an effort to
                   enhance popularity with audiences and
                   consumers.”
IVI                “In-Vehicle-Infotainment”

Headunit           “the logical interface between the car and
                   consumer space. Provides the user
                   experience in the car.”
OEM                “the automaker”
                   (GM, BMW, Ford, etc.)

Tier 1 suppliers   “companies that OEMs contract with to
                   supply IVI units (Delphi, Alpine, etc)”
Tier 2 suppliers   “HW/SW companies providing
                   components to Tier-1s”
                                                                4
IVI HeadUnit – No Longer “Just a Car Radio”




                                              5
Automotive Trends – Things are Changing

 Value is shifting from manufacturing/assembly to Software
  – New “players” - IT and electronics companies

 IVI Head Unit evolves as a multiuser, social and Cloud
  access platform
 Balancing in-house development vs. strategic alliances with
  suppliers and competitors
 Emerging “Always-ON” IVI integration with social net’s
  – Road hazards, Traffic conditions, Police / radar alerts
  – Internet, iPhone/iPad, Car-to-car communications




                                                                6
Industry Dynamics

1. An insatiable customer appetite for functionality
  –   Infotainment in the car has become important and a
      differentiator in the car-buying decisions


2. Complexity and cost
  –   Development and validation costs continue to spiral upward as
      the amount of software required rockets


3. Aggressive competition from the consumer electronics




                                                                      7
Auto Customers are Frustrated!

  Consumer
  Electronics                    IVI




                  vs.
• $hundreds                  • $thousands
• Latest                     • Out-of-date
  innovations                  immediately
                                             8
Why?

                    consumer
Dev cycles              auto
                                  Year 1                 Year 2       Year 3


                        apps


Life Cycle          consumer
                        auto
                                Year 1     Year 2   Year 3   Year 4   Yr. 10-30




Amount of SW         Lines of
                        Code




Complexity &
Lack of standards

                                                                                  9
Supply Chain Adds Complexity


Tier 3
Supplier   Tier 2
           Supplier                            Customer
Tier 3                Tier 1
Supplier
           Tier 2     Supplier                 Customer
Tier 3     Supplier                    Dealership
Supplier
                                               Customer

Tier 3     Tier 2                      Dealership
                                              Customer
Supplier   Supplier
                                               Customer
                      Tier 1           Dealership
Tier 3     Tier 2                OEM
Supplier   Supplier   Supplier                 Customer

Tier 3     Tier 2                      Dealership
                                              Customer
Supplier   Supplier
                                               Customer
Tier 3                                 Dealership
Supplier
                                               Customer
Tier 3     Tier 2
                      Tier 1           Dealership
                                              Customer
Supplier
           Supplier   Supplier
Tier 3                                         Customer
Supplier
Headunit Requirements

Today’s needs: Speech recognition, touch screen, 3D
graphics, heads-up display, gesture recognition, steering
wheel controls, text to speech
Connectivity: SD Cards, USB, Bluetooth, WiFi
connections, satellite radio
Soon: App stores, cloud services, social networking



          What’s the right balance?
…for what stays in the portable consumer device
         versus what goes in the head unit?
                                                            11
A Closer Look at the Auto Platform


The head unit middleware must:
   Communicate with portable consumer devices

   Be a client for the cloud

   Have the speed and reliability of an embedded
    device

   Interface with auto-specific events

   Provide the rich user functionality and
    ecosystem support of a PC

   Avoid driver distraction through ease of use

                                                    12
Driver Distraction

 Legislation is growing in most states with mobile
  device restrictions
  – US national Highway Traffic and Safety Administration

 Distractions cause accidents and death
  – Texting is on the top of the list!

 IVI therefore needs to respond
  – Entering a GPS location – only when stopped

 So what are the rules?
  – Studies are underway, best practices & guidelines will emerge
    soon




                                                                    13
Limiting Driver Distraction – The basics

 No eye candy
 Limit glances to 1-2 seconds (break down
  tasks into 2 second steps)
 Ensure static positioning (predictable)
 Limit menus
 Short total task duration (10-15 seconds)
 Limit/no reminder prompts
 Driver MUST be able to pause at any time in
  the task (without further prompting)




                                                14
What auto initiatives are underway?




                                      15
Platforms & Connectivity

Proprietary IVI platforms
  – Microsoft’s CE IVI platform
  – QNX CAR 2 IVI platform
  – Microltron IVI (primarily in Japan)

Device connectivity
  – MirrorLink, Car Connectivity Consortium (CCC)
  – FORD’s OpenXC
  – Renault Connect

Open platform initiatives
  – Android is being explored and tested by a few OEMs
  – GENIVI is the largest, best organized
      Certified GENIVI compliant implementations: Tizen, Mentor
       Graphics IVI, MontaVista IVI, Ubuntu Remix IVI and Wind
       River IVI

                                                                   16
GENIVI

The GENIVI Alliance is a non-profit industry alliance
driving the broad adoption of an (IVI) open-source
development platform
  – Launched in March 2009

  – Founded by BMW, Wind River, GM, PSA, Delphi, Magneti-
    Marelli, and Visteon

  – Members-only consortium at this time, but it seems
    inevitable that it will open up

  – Now 162 companies participating

  – Linux is the foundation

  – Basic building blocks are in place




                                                            17
GENIVI Alliance Ecosystem Members
13 OEMs, 20 Tier-1s, 18 Silicon Cos, 100+ SW/Tech Cos




                                                        18
A Closer Look at GENIVI

GENIVI was launched to serve three primary purposes:

  1. Build critical mass/ecosystem


  2. Establish the technical program/architecture


  3. Implement a compliance program
      supporting both open source & commercial




                                                       19
GENIVI Targets Non-differentiating Layers


                           HMI - Human Machine Interface




                                         OSV
                           Apps       Extensions       Libs




                               Open Source IVI Stack



                                  Open Source Kernel




                                                              20
GENIVI Solution Stack
 Adopt – Adapt – Create


GOAL:
Cut IVI Product          GENIVI Reference
Development
                          Reference HMI
From 7+ years
Down to <2!
                         Reference Apps

                                          5%   GENIVI
                                   15%          Code
              GENIVI
              Platform
                            80%                 15% adapted
                         open source             5% custom



                            Hardware




                                                              21
Shell (bash)




                                                                                                                                                                                                                       BIOS
                                                                                                                                                                                                                       (Intel)
                                                                                                                                                                                                                                                                                          Boot
                                                                                                                                                                                                                                                                                         Loader
                                                                                                                                                                                                                                                                                         (GRUB)
                                                                                                                                                                                                                                                                                                                                                            Perl Interpreter


                                                                                                                                                                                                                                                                                      GNU libc-2.5                                                        Python Interpreter


                                                                                                                                                                                                                                                                                        AutoSAR                                                           Initialisation Scripts
                                                                                                                                                                                                                                                                                    Abstraction Layer

                                                                                                                                                                                                                                                                                   Traffic Info Manager
                                                                                                                                                                                                                                                                                                                                                          Macromedia Flash

                                                                                                                                                                                                                                                                                   CE Device Manager


                                                                                                                                                                                                                                                                               Persistence Manager                                                     Browser         Browser
                                                                                                                                                                                                                                                                                                                                                      Core Engine        App




                                                                                                                                                                                                                                                                                                                           C/C++ API Bindings
                                                                                                                                                                                                                                                                                       Nuance ASR
                                                                                                                                                                                                                                                                                                                                                      Telephony        Telephony
                                                                                                                                                                                                                                                                                                                                                         Core             App
                                                                                                                                                                                                                                                                                       Nuance TTS




                                              platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                   HMI Layer




                                                                                                                                                                                                                                                                                           X-Org                                                         SMS             SMS
                                                                                                                                                                                                                                                                                                                                                         Core            App
                                                                                                                                                                                                                                                                                      IEGD Drivers




                                                                                                                                                                                                                          Kernel (linux-2.6.21)
                                                                                                                                                                                                                                                                                       IP Stack v6                                                       PIM              PIM
                                                                                                                                                                                                                                                                                                                                                         Core             App

                                                                                                                                                                                                                                                                                    Network Manager




                                                                                                                                                                               Hardware Design
                                                                                                                                                                                                                                                                                                                                                         XXX             XXX
                                                                                                                                                                                                                                                                                                                                                                                                                          VMOST Client Library




                                                                                                                                                                                                                                                                                                                           Socket Layer
                                                                                                                                                                                                                                                                                   VMOST Dispatcher
                                                                                                                                                                                                                                                                                                                                                         Core            App
                                                                                                                                                                                                                                                                                                                                                                                       Adaptation Code MOST FBlocks




                                                                                                                                                                                                                                                                                   SMSC Net Services
                                                                                                                                                                                                                                                                                                                                                         XXX             XXX
                                                                                                                                                                                                                                                                                                                                                         Core            App
                                                                                                                                                                                                                                                                                       WEB Server


                                                                                                                                                                                                                                                                                     Audio Manager                                                       XXX             XXX
                                                                                                                                                                                                                                                                                                                                                         Core            App

                                                                                                                                                                                                                                                                            Parrot Bluetooth Stack /
                                                                                                                                                                                                                                                                                    Profiles
                                                                                                                                                                                                                                                                                                                                                        Multimedia Player
                                                                                                                                                                                                                                                                                                                                                          Application
                                                                                                                                                                                                                                                                                     Helix Framework


                                                                                                                                                                                                                                                                                       A/V Codecs                                                             Other
                                                                                                                                                                                                                                                                                                                           IPC (D-BUS)




                                                                                                                                                                                                                                                                                                                                                           Applications
                                                                                                                                                                                                                                                                                                                                                                                                                             Integrated
                                                                                                                                                                                                                                                                                                                                                                                                                            HMI for Non

                                                                                                                                                                                                                                                                                                                                                                                                                            Applications




                                                                                                                      Code created by the 1st tier.
                                                                                                                                                                                                                                                                               Evolution Framework




                                                                                                                                                         Classic/Proprietary
                                                                                                                                                                                                                            BSP
                                                                                                                                                                                                                                                                                                                                                            Navigation




                                              partners pre-integrated in the
                                                                                                                                                                                                                                                                                                                                                                                                                                    3D




                                                                                                                                                                                                                                                                                                                                                             Engine
                                                                                                                                                                                                                                                                                                                                                                                                                                   MAP




                                                                                                                                                                                                                                                                                    GraceNote CDDB
                                                                                                                                                                                                                                                                                                                                                                                                                                  Engine




                                              Licensed code from eco-system


     User interface logic and graphics
                                                                                                                                                                                                                                                                                                                     Misc Libraries / Components
                                                                                                                                                                                                                                                                                                         Tier-
                                                                                                                                                                                                                                                                                                                    OEM




                                                                                                                                                                                                                                                                                          Tier-1




                                                                                                                                                                                                                                                                       Package
                                                                                                                                                                                                                                                                                         Product
                                                                                                                                                                                                                                                                                                      1Plattform




                                                                                                                                                                                                                                                                      Commercial




                                                                                                                                                                                                                                                                                                                                                                Shell (bash)
                                                                                                                                                                                                                                 BIOS
                                                                                                                                                                                                                                 (Intel)
                                                                                                                                                                                                                                                                                             Boot
                                                                                                                                                                                                                                                                                            Loader
                                                                                                                                                                                                                                                                                            (GRUB)




                                                                                                                                                                                                                                                                                                                                                             Perl Interpreter


                                                                                                                                                                                                                                                                                        GNU libc-2.5                                                       Python Interpreter


                                                                                                                                                                                                                                                                                          AutoSAR                                                         Initialisation Scripts
                                                                                                                                                                                                                                                                                      Abstraction Layer

                                                                                                                                                                                                                                                                                    Traffic Info Manager
                                                                                                                                                                                                                                                                                                                                                           Macromedia Flash

                                                                                                                                                                                                                                                                                     CE Device Manager


                                                                                                                                                                                                                                                                                    Persistence Manager                                                Browser         Browser
                                                                                                                                                                                                                                                                                                                                                      Core Engine        App
                                                                                                                                                                                                                                                                                                                                 C/C++ API Bindings




                                                                                                                                                                                                                                                                                        Nuance ASR
                                                                                                                                                                                                                                                                                                                                                       Telephony       Telephony
                                                                                                                                                                                                                                                                                                                                                          Core            App
                                                                                                                                                                                                                                                                                        Nuance TTS
                                                                                                                                                                                                                                                                                                                                                                                                                                                 HMI Layer




                                                                                                                                                                                                                                                                                             X-Org                                                       SMS             SMS
                                                                                                                                                                                                                                                                                                                                                         Core            App
                                                                                                                                                                                                                                                                                        IEGD Drivers
                                                                                                                                                                                                                                              Kernel (linux-2.6.21)




                                                                                                                                                                                                                                                                                         IP Stack v6                                                     PIM              PIM
                                                                                                                                                                                                                                                                                                                                                         Core             App

                                                                                                                                                                                                                                                                                      Network Manager
                                                                                                                                                                                                 Hardware Design




                                                                                                                                                                                                                                                                                                                                                         XXX             XXX
                                                                                                                                                                                                                                                                                                                                                                                                                      VMOST Client Library




                                                                                                                                                                                                                                                                                                                                 Socket Layer




                                                                                                                                                                                                                                                                                     VMOST Dispatcher
                                                                                                                                                                                                                                                                                                                                                         Core            App
                                                                                                                                                                                                                                                                                                                                                                                   Adaptation Code MOST FBlocks




                                                                                                                                                                                                                                                                                     SMSC Net Services
                                                                                                                                                                                                                                                                                                                                                         XXX             XXX
                                                                                                                                                                                                                                                                                                                                                                                                                                                               IVI Implementation Model Comparison




                                                                                                                                                                                                                                                                                                                                                         Core            App
                                                                                                                                                                                                                                                                                        WEB Server


                                                                                                                                                                                                                                                                                       Audio Manager                                                     XXX             XXX
                                                                                                                                                                                                                                                                                                                                                         Core            App

                                                                                                                                                                                                                                                                                   Parrot Bluetooth Stack /
                                                                                                                                                                                                                                                                                           Profiles
                                                                                                                                                                                                                                                                                                                                                        Multimedia Player
                                                                                                                                                                                                                                                                                                                                                          Application
                                                                                                                                                                                                                                                                                      Helix Framework


                                                                                                                                                                                                                                                                                         A/V Codecs                                                           Other
                                                                                                                                                                                                                                                                                                                                 IPC (D-BUS)




                                                                                                                                                         GENIVI/Open Source




                                                                                                                                                                                                                                                                                                                                                           Applications
                                                                                                                                                                                                                                                                                                                                                                                                                         Integrated
                                                                                                                                                                                                                                                                                                                                                                                                                        HMI for Non

                                                                                                                                                                                                                                                                                                                                                                                                                        Applications




                                                                                                                                                                                                                                                                                    Evolution Framework
                                                                                                                                                                                                                                                  BSP




                                                                                                                                                                                                                                                                                                                                                            Navigation
                                         User interface logic and graphics
                                                                                                                                                                                                                                                                                                                                                                                                                               3D




                                                                                                                                                                                                                                                                                                                                                             Engine
                                                                                                                                                                                                                                                                                                                                                                                                                              MAP




                                                                                                                                                                                                                                                                                      GraceNote CDDB
                                                                                                                                                                                                                                                                                                                                                                                                                             Engine




                                                                                                                      Open Source Kernel / Open Source




                                                                                                                                                                                                                                                                                                                      Misc Libraries / Components
                                                                             Code created for automotive compliance




22
                                                                                                                                                                                                                                                                         OIP
                                                                                                                                                                                                                                                                                                                     OEM



                                                                                                                                                                                                                                                                                                           Tier-1




                                                                                                                                                                                                                    Package
                                                                                                                                                                                                                                                                       Package
                                                                                                                                                                                                                                                                                           Package




                                                                                                                                                                                                                   Opensourc
                                                                                                                                                                                                                                                                                          Commercia
Contrasting Android & Auto




                             23
Contrasting Auto & Android - Similarities

              Mobile/Android       Auto
Competition   Apple vs. all        Consumer elect
                                   vs. IVI
Collaboration Open Handset         GENIVI alliance
              Alliance
Leadership    Google               OEMs &
                                   Consortiums
Audience      Highly diverse       Highly diverse
External      Cloud, auto, other   Cloud, mobile
Interfaces
Function      Utility, social &    Utility, social &
              entertainment        entertainment

                                                       24
Contrasting Auto & Android - Differences

               Mobile Android     Auto
Operating      Connected or       Multi-state:
environment    disconnected       parked, in-
                                  motion, engine
                                  running or not.
Apps &         All apps =         IVI vs. core (core
priorities     (limited priority) has priority)
Screens        Generally small    Mid-size
Connectivity   >95% connected <50% connected
Usage          Almost none        Distraction, in-
restrictions                      motion
Supply Chain   Well defined       Broad & complex

                                                       25
HTML5 – Another Similarity

 HMI layer converging - shaping up
  to be the UI approach of choice
 Least/most common denominator
 Will allow apps to be deployed on
  both CE & IVI
 As an open standard, HTML5
  avoids vendor lock-in
 Leverage CSS to brand for different
  platforms
What the Auto Industry is Learning from Android

 Letting mass innovation drive requirements
  accelerates platform evolution
 Software is the differentiator
 Aggressively leveraging open source can reduce
  complexity and lower costs
 Leveling the playing field allows differentiation to occur
  higher up in the stack




                                                               27
Getting Involved Early with GENIVI

 Members only BUT… supply chain is deep!
 With 160+ companies involved, ecosystem is big
 Companies outside of auto are involved
 GENIVI has already declared that they want to recruit
  an ecosystem where open source developers can
  participate
    “GENIVI's three tiered member program encourages
    companies of all sizes to participate, collaborate, and
    contribute to the success of our shared mission.”




            http://www.genivi.org/

                                                              28
Final Thoughts

 IVI is going to be big
 Could be 2-5 years to get to a where Android is today
 This is an opportunity worth watching closely
 Early participants will have first-mover advantage
 The auto industry needs help!!
 Keep your eye on GENIVI


To learn more, read the OSS Revolutionizing
Automotive Supply Chains Whitepaper


                           dgruber@blackducksoftware.com
                                            @davegruber5
                                                           29

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From Family Reminiscence to Scholarly Archive .
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Is Auto the New Android?

  • 1. Is Auto The New Android? Dave Gruber Director of Developer Programs Black Duck Software @black_duck_sw
  • 2. In This Session We Will: 1. Explore the automotive opportunity 2. Auto initiatives currently underway 3. Compare and contrast the automotive platform with Android 4. Explore how you can prepare to participate 2
  • 4. Glossary Infotainment “Information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers.” IVI “In-Vehicle-Infotainment” Headunit “the logical interface between the car and consumer space. Provides the user experience in the car.” OEM “the automaker” (GM, BMW, Ford, etc.) Tier 1 suppliers “companies that OEMs contract with to supply IVI units (Delphi, Alpine, etc)” Tier 2 suppliers “HW/SW companies providing components to Tier-1s” 4
  • 5. IVI HeadUnit – No Longer “Just a Car Radio” 5
  • 6. Automotive Trends – Things are Changing  Value is shifting from manufacturing/assembly to Software – New “players” - IT and electronics companies  IVI Head Unit evolves as a multiuser, social and Cloud access platform  Balancing in-house development vs. strategic alliances with suppliers and competitors  Emerging “Always-ON” IVI integration with social net’s – Road hazards, Traffic conditions, Police / radar alerts – Internet, iPhone/iPad, Car-to-car communications 6
  • 7. Industry Dynamics 1. An insatiable customer appetite for functionality – Infotainment in the car has become important and a differentiator in the car-buying decisions 2. Complexity and cost – Development and validation costs continue to spiral upward as the amount of software required rockets 3. Aggressive competition from the consumer electronics 7
  • 8. Auto Customers are Frustrated! Consumer Electronics IVI vs. • $hundreds • $thousands • Latest • Out-of-date innovations immediately 8
  • 9. Why? consumer Dev cycles auto Year 1 Year 2 Year 3 apps Life Cycle consumer auto Year 1 Year 2 Year 3 Year 4 Yr. 10-30 Amount of SW Lines of Code Complexity & Lack of standards 9
  • 10. Supply Chain Adds Complexity Tier 3 Supplier Tier 2 Supplier Customer Tier 3 Tier 1 Supplier Tier 2 Supplier Customer Tier 3 Supplier Dealership Supplier Customer Tier 3 Tier 2 Dealership Customer Supplier Supplier Customer Tier 1 Dealership Tier 3 Tier 2 OEM Supplier Supplier Supplier Customer Tier 3 Tier 2 Dealership Customer Supplier Supplier Customer Tier 3 Dealership Supplier Customer Tier 3 Tier 2 Tier 1 Dealership Customer Supplier Supplier Supplier Tier 3 Customer Supplier
  • 11. Headunit Requirements Today’s needs: Speech recognition, touch screen, 3D graphics, heads-up display, gesture recognition, steering wheel controls, text to speech Connectivity: SD Cards, USB, Bluetooth, WiFi connections, satellite radio Soon: App stores, cloud services, social networking What’s the right balance? …for what stays in the portable consumer device versus what goes in the head unit? 11
  • 12. A Closer Look at the Auto Platform The head unit middleware must:  Communicate with portable consumer devices  Be a client for the cloud  Have the speed and reliability of an embedded device  Interface with auto-specific events  Provide the rich user functionality and ecosystem support of a PC  Avoid driver distraction through ease of use 12
  • 13. Driver Distraction  Legislation is growing in most states with mobile device restrictions – US national Highway Traffic and Safety Administration  Distractions cause accidents and death – Texting is on the top of the list!  IVI therefore needs to respond – Entering a GPS location – only when stopped  So what are the rules? – Studies are underway, best practices & guidelines will emerge soon 13
  • 14. Limiting Driver Distraction – The basics  No eye candy  Limit glances to 1-2 seconds (break down tasks into 2 second steps)  Ensure static positioning (predictable)  Limit menus  Short total task duration (10-15 seconds)  Limit/no reminder prompts  Driver MUST be able to pause at any time in the task (without further prompting) 14
  • 15. What auto initiatives are underway? 15
  • 16. Platforms & Connectivity Proprietary IVI platforms – Microsoft’s CE IVI platform – QNX CAR 2 IVI platform – Microltron IVI (primarily in Japan) Device connectivity – MirrorLink, Car Connectivity Consortium (CCC) – FORD’s OpenXC – Renault Connect Open platform initiatives – Android is being explored and tested by a few OEMs – GENIVI is the largest, best organized  Certified GENIVI compliant implementations: Tizen, Mentor Graphics IVI, MontaVista IVI, Ubuntu Remix IVI and Wind River IVI 16
  • 17. GENIVI The GENIVI Alliance is a non-profit industry alliance driving the broad adoption of an (IVI) open-source development platform – Launched in March 2009 – Founded by BMW, Wind River, GM, PSA, Delphi, Magneti- Marelli, and Visteon – Members-only consortium at this time, but it seems inevitable that it will open up – Now 162 companies participating – Linux is the foundation – Basic building blocks are in place 17
  • 18. GENIVI Alliance Ecosystem Members 13 OEMs, 20 Tier-1s, 18 Silicon Cos, 100+ SW/Tech Cos 18
  • 19. A Closer Look at GENIVI GENIVI was launched to serve three primary purposes: 1. Build critical mass/ecosystem 2. Establish the technical program/architecture 3. Implement a compliance program  supporting both open source & commercial 19
  • 20. GENIVI Targets Non-differentiating Layers HMI - Human Machine Interface OSV Apps Extensions Libs Open Source IVI Stack Open Source Kernel 20
  • 21. GENIVI Solution Stack Adopt – Adapt – Create GOAL: Cut IVI Product GENIVI Reference Development Reference HMI From 7+ years Down to <2! Reference Apps 5% GENIVI 15% Code GENIVI Platform 80% 15% adapted open source 5% custom Hardware 21
  • 22. Shell (bash) BIOS (Intel) Boot Loader (GRUB) Perl Interpreter GNU libc-2.5 Python Interpreter AutoSAR Initialisation Scripts Abstraction Layer Traffic Info Manager Macromedia Flash CE Device Manager Persistence Manager Browser Browser Core Engine App C/C++ API Bindings Nuance ASR Telephony Telephony Core App Nuance TTS platform HMI Layer X-Org SMS SMS Core App IEGD Drivers Kernel (linux-2.6.21) IP Stack v6 PIM PIM Core App Network Manager Hardware Design XXX XXX VMOST Client Library Socket Layer VMOST Dispatcher Core App Adaptation Code MOST FBlocks SMSC Net Services XXX XXX Core App WEB Server Audio Manager XXX XXX Core App Parrot Bluetooth Stack / Profiles Multimedia Player Application Helix Framework A/V Codecs Other IPC (D-BUS) Applications Integrated HMI for Non Applications Code created by the 1st tier. Evolution Framework Classic/Proprietary BSP Navigation partners pre-integrated in the 3D Engine MAP GraceNote CDDB Engine Licensed code from eco-system User interface logic and graphics Misc Libraries / Components Tier- OEM Tier-1 Package Product 1Plattform Commercial Shell (bash) BIOS (Intel) Boot Loader (GRUB) Perl Interpreter GNU libc-2.5 Python Interpreter AutoSAR Initialisation Scripts Abstraction Layer Traffic Info Manager Macromedia Flash CE Device Manager Persistence Manager Browser Browser Core Engine App C/C++ API Bindings Nuance ASR Telephony Telephony Core App Nuance TTS HMI Layer X-Org SMS SMS Core App IEGD Drivers Kernel (linux-2.6.21) IP Stack v6 PIM PIM Core App Network Manager Hardware Design XXX XXX VMOST Client Library Socket Layer VMOST Dispatcher Core App Adaptation Code MOST FBlocks SMSC Net Services XXX XXX IVI Implementation Model Comparison Core App WEB Server Audio Manager XXX XXX Core App Parrot Bluetooth Stack / Profiles Multimedia Player Application Helix Framework A/V Codecs Other IPC (D-BUS) GENIVI/Open Source Applications Integrated HMI for Non Applications Evolution Framework BSP Navigation User interface logic and graphics 3D Engine MAP GraceNote CDDB Engine Open Source Kernel / Open Source Misc Libraries / Components Code created for automotive compliance 22 OIP OEM Tier-1 Package Package Package Opensourc Commercia
  • 24. Contrasting Auto & Android - Similarities Mobile/Android Auto Competition Apple vs. all Consumer elect vs. IVI Collaboration Open Handset GENIVI alliance Alliance Leadership Google OEMs & Consortiums Audience Highly diverse Highly diverse External Cloud, auto, other Cloud, mobile Interfaces Function Utility, social & Utility, social & entertainment entertainment 24
  • 25. Contrasting Auto & Android - Differences Mobile Android Auto Operating Connected or Multi-state: environment disconnected parked, in- motion, engine running or not. Apps & All apps = IVI vs. core (core priorities (limited priority) has priority) Screens Generally small Mid-size Connectivity >95% connected <50% connected Usage Almost none Distraction, in- restrictions motion Supply Chain Well defined Broad & complex 25
  • 26. HTML5 – Another Similarity  HMI layer converging - shaping up to be the UI approach of choice  Least/most common denominator  Will allow apps to be deployed on both CE & IVI  As an open standard, HTML5 avoids vendor lock-in  Leverage CSS to brand for different platforms
  • 27. What the Auto Industry is Learning from Android  Letting mass innovation drive requirements accelerates platform evolution  Software is the differentiator  Aggressively leveraging open source can reduce complexity and lower costs  Leveling the playing field allows differentiation to occur higher up in the stack 27
  • 28. Getting Involved Early with GENIVI  Members only BUT… supply chain is deep!  With 160+ companies involved, ecosystem is big  Companies outside of auto are involved  GENIVI has already declared that they want to recruit an ecosystem where open source developers can participate “GENIVI's three tiered member program encourages companies of all sizes to participate, collaborate, and contribute to the success of our shared mission.” http://www.genivi.org/ 28
  • 29. Final Thoughts  IVI is going to be big  Could be 2-5 years to get to a where Android is today  This is an opportunity worth watching closely  Early participants will have first-mover advantage  The auto industry needs help!!  Keep your eye on GENIVI To learn more, read the OSS Revolutionizing Automotive Supply Chains Whitepaper dgruber@blackducksoftware.com @davegruber5 29

Notas del editor

  1. Why is Free and Open Software (FOSS) so important?Leading market research firms, including Forrester, Gartner, IDC, and the 451 Group identify innovation and development flexibility/agility as key objectives for development organizations, and that development organizations look to leverage FOSS as a key means by which they can achieve those goals. Black Duck is dedicated to enabling development organizations with FOSS as an integral part of a multi-source development process.
  2. What initiatives are underway?While there are proprietary IVI platforms, like Microsoft’s CE IVI platform, QSS QNX IVI platform, Microltron (primarily in Japan), Android is being explored and tested for use by a few auto manufacturesLinux as a standalone, core platform GENIVI is the biggest, best organizedBuilding a stand-alone IVI system costs $20m - $50m 50/50 HW/SE ~200 man-years of effort~50% of SW costs could be eliminated by agreeing on a standard IVI platform Early requirements are mobile device connectivity to the auto, an arch for apps to be downloaded to the IVI head unit, and 3rd Internet radio.
  3. Infotainment in the car has become important and a differentiator in the car-buying decisions. 70% of the code in a high end car is in the head unit driving infotainment.Development and validation costs continue to spiral upward as the amount of software required rockets.Companies like Apple with its powerful developer kit and app-store model, Google with its connected services, and Personal Navigation Device leaders like TomTom have created a situation where car drivers and passengers want to access the same functionality in their car. Historically, automotive infotainment solutions are based on small real-time operating systems that are extended in an attempt to support the required functionality. This is a continually evolving target that leaves the industry constantly playing catch up. The problem is compounded by the fact that the industry exists within its own little bubble. Each participating Tier 1 develops complete solutions, competing at every level in the architecture to deliver relatively low-volume bespoke devices. The scale of the task is reflected in the required investment levels. Costs in excess of 100 million Euros are not uncommon for the development of a new Tier 1 platform.
  4. Consumer electronics are outpacing the auto industryAuto customers are frustratedIVI is progressing too slowly
  5. Why is this all happening?Dev cycles are 3-4 years in the auto industryMillions of LOC in every car platformToo many layers to build and maintainNo standards to help supply change
  6. Feature needs: Voice recognition, touch screen, 3D graphics, Heads-up display, gesture recognition, steering wheel controls, Text to speech.Connectivity - SD Cards, USB, Bluetooth, WiFi connections, What’s the right balance for what stays in the smart phone and what is in the head unit? This question remains.
  7. As a mobile device itself, it must function as a master for communication with portable consumer devices and as a client for connection to the cloud. It must avoid driver distraction through its ease of use; it must have the speed and reliability of an embedded device, but the rich user functionality and ecosystem support of a PC. At the heart of the answer is the middleware. The middleware provides the hardware and software abstraction for the applications whilst providing the services upon which the applications depend.The automotive infotainment middleware solution must effectively merge the feature-rich aspects of consumer products whilst preserving the enhanced quality and robustness requirements of automotive.
  8. US National Highway Traffic and Safety Administration, NHTSA
  9. What initiatives are underway?While there are proprietary IVI platforms, like Microsoft’s CE IVI platform, QSS QNX IVI platform, Microltron (primarily in Japan), Android is being explored and tested for use by a few auto manufacturesLinux as a standalone, core platform GENIVI is the biggest, best organizedBuilding a stand-alone IVI system costs $20m - $50m 50/50 HW/SE ~200 man-years of effort~50% of SW costs could be eliminated by agreeing on a standard IVI platform Early requirements are mobile device connectivity to the auto, an arch for apps to be downloaded to the IVI head unit, and 3rd Internet radio.
  10. What initiatives are underway?While there are proprietary IVI platforms, like Microsoft’s CE IVI platform, QSS QNX IVI platform, Microltron (primarily in Japan), Android is being explored and tested for use by a few auto manufacturesLinux as a standalone, core platform GENIVI is the biggest, best organizedBuilding a stand-alone IVI system costs $20m - $50m 50/50 HW/SE ~200 man-years of effort~50% of SW costs could be eliminated by agreeing on a standard IVI platform Early requirements are mobile device connectivity to the auto, an arch for apps to be downloaded to the IVI head unit, and 3rd Internet radio.
  11. Based on GENIVI’s achievements and OEM adoption, membership is expected to grow significantly in the near future and continuously over the long term
  12. A closer look at GENIVIGENIVI was launched to serve three primary purposes: 1. To provide the forum within which the required critical mass would be established. The product demand is necessary to kick start the approach and create momentum behind the alignment of the ecosystem. 2. To host the technical programs within which the open infotainment platform would be developed, maintained, and promoted and its users protected. 3. To establish a compliance program that would enable GENIVI-based products to be obtained from multiple open source and commercial sources.
  13. GENIVI’s targeted stack components will be non-differentiating or ‘commodity’ features – typically middleware. Higher stack levels such as HMI and apps will be focal point of IVI competition
  14. 80% of the GENIVI Platform components will be obtained through open source. 15% will be adapted from open source for automotive compliancy and 5% will be custom code developed by GENIVI
  15. Slide highlights:- Deployment of the GENIVI model drives a significant reduction in code created specifically for a proprietary architecture. Example of above Proprietary or Classic to GENIVI Implementation comparison highlights this reduction from a member’s development experience.
  16. What initiatives are underway?While there are proprietary IVI platforms, like Microsoft’s CE IVI platform, QSS QNX IVI platform, Microltron (primarily in Japan), Android is being explored and tested for use by a few auto manufacturesLinux as a standalone, core platform GENIVI is the biggest, best organizedBuilding a stand-alone IVI system costs $20m - $50m 50/50 HW/SE ~200 man-years of effort~50% of SW costs could be eliminated by agreeing on a standard IVI platform Early requirements are mobile device connectivity to the auto, an arch for apps to be downloaded to the IVI head unit, and 3rd Internet radio.