1. ORACLE DATA SHEET
ORACLE SOCIAL CLOUD
SOCIAL RELATIONSHIP MANAGEMENT
ENABLES LAW ENFORCEMENT
ORGANIZATIONS TO LEVERAGE THE
POWER OF SOCIAL
ORACLE SOCIAL CLOUD
 Social Relationship Management
 Social Marketing
 Social Engagement & Monitoring
 Social Network
 Social Data
 CX & Enterprise Integrated
KEY BENEFITS
 Enhances the Citizen
Experience
 Provides New Channel to
Transform Service Delivery
 Monitors Social Media Channels
 Enables Agencies to Establish a
Brand of Excellence
Transforming Service Delivery in the Age of the Empowered Citizen
Age of the Empowered Citizen
This is a new age of the empowered citizen—always connected, always on-the-go, and
always vocal. Social media usage, fueled by mobile growth, will transform the way citizens
and businesses interact with Law Enforcement organizations. With the adoption of online
banking, Facebook, Twitter and mobile applications, people expect to access commercial
and governmental data and services online. Social networks empower citizens with the
ability to learn, share, engage and let their voices be heard—all in real-time. Citizens are
demanding more transparency from Law Enforcement. At any moment, millions of social
conversations are underway globally. How many of those are about the services your
department is delivering?
Monitor Social Media Channels While Responding to Citizens
In this new era, Law Enforcement organizations are working through the legal and
business ramifications of social media, while improving responsiveness and transparency
to citizens. It is not always easy as Law Enforcement Agencies are often made up of siloed
departments, which can make it a challenge to connect the dots and push out information
in an organized fashion. Law Enforcement organizations that embrace the opportunity to
understand the value of social data and interactions across their service delivery channels
will be able to deliver higher levels of service while meeting the transparency expectations
of their citizens.
Utilize Social to Establish a Reputation of Excellence
Much of the public perception of law enforcement is based upon stereotypes and
misconceptions. However, agencies can utilize Social to highlight their organizations’
positive initiatives and events. Law Enforcement organizations can market their
accomplishments, and reach out for public collaboration while acknowledging and
protecting privacy data. Social provides Law Enforcement organizations the ability to
promote new innovation campaigns or gather feedback on an existing initiative.
Empower Your Employees
Don’t forget that your employees have embraced the efficiencies and effectiveness of
social networks to interact, learn, share and collaborate with family and friends. Similar to
citizens, public servants expect the government to identify ways of leveraging social media
as a new innovative channel they can use to serve citizens. Social enables effective
outreach campaigns that can be leveraged as needs arise for both external and internal
initiatives.
Empower Your Partners
Agencies can leverage social tools to build and foster relationships both inside and outside
of an organization. Social provides one more avenue for special interest groups to connect
with the Agency and others in their community. Agencies can work with an organized
group of citizens, pushing out useful information on specific topics. Law Enforcement
organizations that leverage Social can transform their day to day relationships with their
citizens and the wider community.
Social Innovation
& Expertise
CX
Integrations
Oracle
Cloud
Platform
Oracle
Social

2. ORACLE DATA SHEET
2
SRM DIFFERENTIATORS
 Unified Platform
 Deeper Listening
 Global Social
 CX Integrations
Oracle’s Vision: The Socially Enabled Law Enforcement Organization
Law Enforcement Organizations Will Adapt, Embrace & Innovate
Oracle understands with the sensitivity of citizen data, and recognizes Law Enforcement
organizations are cautious in embracing Social. Once the Agency addresses the privacy
issues, Oracle’s SRM solution removes the technical complexity of social adoption, while
also bringing forward the benefit of the IT discipline to the conversation.
Law Enforcement organizations are starting to embrace the benefit of leveraging social
tools to deliver a better citizen experience and a better relationship with the agency. The
Social Relationship Management suite is the platform that allows an agency to bring
innovation and creativity to social properties, at the pace that is required in the digital
world, while the CIO is able to deliver transactional workflows without painful technical
integrations or costly replacement of existing IT investment.
Oracle is leveraging the cloud for rapid innovation and delivery, the power of social for
unprecedented reach, to bring a new kind of value to the organization. A value delivered
at the rapid pace of social. Public Sector organizations will be able to have the most
comprehensive understanding of their citizen, the most modern set of tools, and the most
integrated platform built for the needs of the enterprise. A platform that doesn’t just meet
their needs today but that will evolve with them as their own social needs grow.
Socially Enabling the Enterprise: A Digital Innovation Strategy
Oracle’s strategy to socially enable the enterprise began with the strategic acquisitions of
leading social innovators Vitrue, Collective Intellect and Involver. These cutting-edge
technologies, along with Oracle’s enterprise Social Network solution and Social Data,
have become the core components of Oracle Social Cloud. With social’s importance
rising across all business units, Oracle is pursuing an aggressive and ongoing strategy of
integrating social throughout its CX applications to reach, listen, learn and engage with
citizens at every touch point, regardless of channel or device. For example, Oracle
Marketing Cloud, anchored by Eloqua, seamlessly integrates social technologies to
deliver the industry’s only fully integrated digital and social marketing solution. Similar
social integrations are available across Oracle’s other CX solutions like RightNow, ATG,
Siebel, and more. Successful organizations have the citizen at the center. That requires a
collaborative and connected strategy across people, processes and technology.
Industry Landscape: Moving from Silos to Connected Technology
Increasingly citizens across the community turn to social channels to learn, engage and
share information. Oracle takes a long-term strategic approach to social media –
understanding that organizations want a range of best-of-breed social media capabilities,
working in concert together, while integrating with other business systems. The social
technology space can be overwhelming. Today, there are many social media management
vendors in the marketplace all claiming to meet changing needs. The reality is most of the
solutions are point solutions, meaning they offer one piece of the social solution.
Organizations are then left to piece together three or four of these solutions to create a
software suite that meets all their social media needs. A few enterprise software providers
have attempted to piece together smaller point solutions to create a social media suite to
handle a variety of social media activities. In reality, the tools within these suites are
neither unified with each other nor integrated with other critical CX business solutions. As a
unified and integrated platform, Oracle SRM is the only solution ready to meet today’s
social media management needs, with an eye towards the future, as organizations evolve
to extend social across every citizen touch point and throughout their enterprises.

3. ORACLE DATA SHEET
3
SRM CAPABILITIES
LISTEN
• Advanced, LSA Technology
• 700+ Million Messages Daily
• Deeper & More Precise Data
• Routing & Auto-Categorization
• Custom Topics & Indicators
• Global Languages & Data
ENGAGE
• Respond in Real-time
• Enterprise Routing
• Citizen Service Response
ANALYZE
• Interactive Dashboard
• Dynamic Link Tracking
• Integrated w/ Third Party
• Multichannel ROI
• Multiplatform View
PUBLISH
• One-click Multiplatform Publishing
• Drag & Drop Content Creation
• Library of Content & Apps
• UI & Publish in 31 Languages
WORKFLOW & AUTOMATION
• Enterprise Resource Management
• Flexible Roles & Permissions
• Advanced Workflow Approvals
Deeper Listening: Eliminate Dirty Data for Precise Insights
At any moment, there are millions of social conversations flying across the ever-expanding
social web. The vast majority won’t matter to an organization, but many listening products
deliver that non-essential data as results—creating a dirty data dilemma. Oracle SRM
listens across paid, owned and earned media content on social media networks, message
boards, blogs, consumer review sites, and video sites across the globe—with access to
more than 700 million messages daily. Only Oracle offers Latent Semantic Analysis (LSA),
an advanced technology that cuts through the noise to expose contextual meaning. It
delivers more accurate, precise and relevant insights. Oracle SRM capabilities go well
beyond keyword and Boolean to reveal actionable insights like intent, product
likes/dislikes, and citizen service issues. Oracle delivers the insights that are most
important to an organization so they can act at the speed of social—and eliminate the dirty
data dilemma.
Global Social: Advanced Language Listening & Data
Social media has broken through regional, country and cultural boundaries. For many
organizations, their citizens are interacting across various social networks, in different
languages, and from different locations. To succeed in today’s world, an organization’s
social solution has to listen, engage, publish and learn with no location or language
barriers. Oracle Social delivers robust language capabilities, including localized UI in 31
languages; advanced listening in multiple languages, including Chinese, Spanish and
Portuguese; growing data sources. Oracle Social will continue to aggressively expand its
language capabilities and resources.
Social Everywhere: Integration with Oracle CX Applications
Social matters not just to ‘marketing or communications’ but increasingly to other citizen-
facing departments. Businesses that keep social in a silo are missing a crucial piece of the
citizen puzzle. Oracle Social is integrated with Oracle CX solutions like marketing,
communications, and service. Whether that’s routing a social complaint to a repair crew,
leveraging social insights for stronger marketing messages, or listening across social for
cues to better service delivery, Oracle Social Cloud can help you realize the power of
social.
Unified Platform: Essential Social Technologies in One Platform
Law Enforcement organizations require more than just social marketing or social listening
or social analytics—they demand all of these and more. But individual point solutions
stitched together don’t provide the features and functionality to optimize social marketing.
Oracle has the industry’s only solution that performs listening, publishing, engagement,
analytics and content creation through a single user interface. Oracle Social Cloud can
replace two or three social point solutions with one integrated product giving an
organization more powerful capabilities with greater efficiency and effectiveness.
For more information: Visit www.oracle.com/srm or call 1-800-633-0738
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