It's difficult to fund independent documentaries, especially if they are online, interactive and playing with new formats. But another way to approach it is to think like a startup, and consider investors, new business models etc. This is a presentation I did at iDocs in 2015.

1. FINANCING YOUR INTERACTIVE
DOUCMENTARY OR :
HOW TO THINK
LIKE A STARTUP

2. AGENDA
1. Hello
2. Investor funding
3. Crowd funding
4. A business model

3. HELLO

4. 2004: MAGNUM IN MOTION

5. 2004: MAGNUM IN MOTION

6. 2009: STORYPLANET

7. 2009: STORYPLANET

8. INTERFACES THAT MAKE US THINK…
…INSTEAD OF CREATE
2012: BLIND SPOT

9. INTERFACES THAT SPEAK TO OUR
BRAINS…INSTEAD OF OUR HEARTS
2012: BLIND SPOT

10. SQUEEZING OLD PARADIGMS ONTO
NEW DEVICES AND PLATFORMS
2012: BLIND SPOT

11. BLINDSPOT DEMO

12. INVESTOR
FUNDING

13. AN INVESTOR IS NOT
JUST AN INVESTOR
BUSINESS ANGELS VENTURE FUNDS INCUBATORS

14. THE BUSINESS ANGEL
•INDIVIDUALS
•MOSTLY IN THE US
•INVEST IN PEOPLE
•EARLY STAGE INVESTMENT
•FOCUSED ON FUTURE
•CHECK: ANGELLIST.COM

15. THE INCUBATOR
•IF YOU ARE A INEXPERIENCED
•A GATEWAY TO INVESTORS
•EXPENSIVE MONEY
•USUALLY RELOCATION
•EARLY STAGE INVESTMENT
•CHECK: MATTER, Y-COMBINATOR,
DISNEY ACCELERATOR

16. THE VENTURE FUND
•BIGGER MONEY, BIGGER DEAL
•INVESTS IN SCALABILITY
•EXTREMELY FOCUSED ON NUMBERS
•LATER STAGE INVESTMENTS

17. BUILDING A PITCH DECK
1. ELEVATOR PITCH
2. THE PROBLEM
3. THE SOLUTION
4. MARKET SIZE
5. BUSINESS MODEL
6. PROPRIETARY TECH
7. COMPETITION
8. MARKETING PLAN
9. TEAM
10. MONEY

18. PROTOTYPES
•HYPOTHESISE AND TEST
•BOOK: LEAN STARTUP
•TOOLS: KEYNOTE, HYPE

19. METRICS
• ACQUISITION: USERS COME FROM WHERE?
• ACTIVATION: GETTING USERS STARTED
• RETENTION: GETTING USERS TO COME BACK
• REFERRAL: GETTING USERS TO SPRED THE WORD
• REVENUE: GETTING USES TO SPEND MONEY

20. DAVE MCCLURE: STARTUP METRICS FOR PIRATES

21. CROWD
FUNDING

22. • CONSTANT ENGAGEMENT
• SHOW A HUMAN FACE
• GET VIRALITY
• GET PRESS
• HELPS IF YOUR FAMOUS
• REMEMBER METRICS
• REMEMBER LAUNCH EARLY

23. FACILITATING - MADEON

24. TRIBE LEADER - GOTYE

25. YOUR FRIEND: LARRY TOWELL

26. DIARY: OH LAND

27. ANOTHER WAY:
BE A BIG FISH IN
A SMALL POND

28. SPECIALISED CROWD FUNDING
SEED & SPARK SLATED

29. LOCAL CROWN FUNDING
FUNDED BY ME CROWDFUNDING.NL

30. A BUSINESS
MODEL

31. • PAY FOR PRODUCT
• IN-APP PURCHASE
• FREEMIUM
• SUBSCRIPTION
• DERIVATIVE PRODUCTS
• ADVERTISING
• A MIX OF ONE OR MORE

32. VIA PAN AM: KADIR VAN LOHUIZEN

33. EVERYDAY AFRICA: PETER DICAMPO

34. PAPER

35. THANK YOU!
B@BLINDSPOTAPP.COM
@MYRTHU