SlideShare una empresa de Scribd logo
1 de 33
Descargar para leer sin conexión
HANDBOOK
SLIDESHARE
The
The Content Edition
How to write, design,
and market powerful content
through SlideShare
By: Big Fish Presentations
TABLE OF CONTENTS
What is this, and who are we?
Well, to start, let’s introduce ourselves.
We’re Big Fish Presentations, or Big Fish for short, and we’re a creative
agency located in Baton Rouge, Louisiana. We do a handful of things
each day, but our specialty has always been presentations.
We started off doing presentations for local companies and family
members, but, as we grew, we became a full-service production house,
working with clients such as Verizon, Paramount Pictures, NASA, Alpine
Electronics, and much more.
See; over the years we have consistently grown in size and experience,
but presentations have remained our expertise. So, because of this,
we’ve learned a few things about presenting ideas and presentations
in general.
And that’s the point of these eBooks: to share with you our best
practices, tips, and advice we’ve learned about presentations over
the years.
All of our advice will be centered on our favorite platform, SlideShare,
so we’ll being going in-depth about the benefits and importance of it.
Don’t know what SlideShare is? It’s okay – we’ll explain.
On top of this, we’ve aggregated all the resources we use and even
asked our friends and colleagues for their thoughts and advice.
So here you go – everything we’ve learned over the years,
all the resources we use to do what we do, and solid
advice from people we admire.
Enjoy!
2
3
1
5
7
9
12
16
18
24
28
14
22
3
CREATING GREAT CONTENT
Tara Hunt
Etienne Garbugli
Popular Topics
Writing Great Content
Our Example
Our Process
Common Challenges
How SlideShare Worked for Us
CASE STUDIES
WHY SLIDESHARE?
1WHY SLIDESHARE?
4
SlideShare®
1
Ushering in a revolutionary way to share powerful,
visual content, SlideShare has quickly grown to
60 million unique visitors per month, dubbing
it “the world’s largest community for sharing
presentations and other professional content.”
We think of SlideShare as a world stage – a platform
that’s up for grabs to anyone who’s ready to deliver.
That’s why we want to help.
Intuitive, built-in functions have turned SlideShare into a
powerful marketing platform that allows users to generate
leads by giving them the ability to embed, share, and
even download SlideShares. Its integration with LinkedIn
makes it the perfect way for the brightest minds to
swap knowledge, network with other professionals, and
participate in the trending topics of today.
This means that the typical, boring professional
content and presentations are no longer limited
to crappy PowerPoints.
And neither are you.
INTRODUCTION
5
Building credibility is a matter of
publishing consistently valuable
content + exposure.
We’ve been using SlideShare for a while now, and it’s served us pretty
well. It’s a platform to not only host our content, but it’s also garnered
us a large following and allowed us to connect with clients such as
Mastercard, Forbes, and ESPN.
5
SlideShare has been hailed the “Quiet
Giant” of content marketing and it’s
easy to see why.
• One of the top 150 sites on the web
• 6 Million visitors per month
• 3 Billion slides viewed per month
• 1,140 slides viewed per second
• Produce original content for your niche
• Share the advice of established experts
• Be consistent and people will come back for more
• Publish content in simple, easy-to-consume packages
So why aren’t you using it? Well,
here are all the reasons we started
using SlideShare, and why we still
use it to this day.
How SlideShare Worked For Us
Brand Awareness
Credibility
6
The beauty of SlideShare’s content-
publishing platform is that it’s not limited
to presentations. Video has the ability
to tell stories and deliver content in
interactive, engaging ways.
There are several ways to combine
SlideShare with your blog:
Increase Blog
Following
SlideShare is often used as a way to
comment on the recent events and
topics.
The community on SlideShare is almost
exclusively industry professionals. Use
this network to build relationships
with them.
• Keep up with the trends
• Create timeless content as a commentary on
current social issues
• People are seeking truth, so don’t be afraid to tell it like it is.
• Create branded motion graphic videos
• Keep your videos between one and three minutes long
• Link to your blog in your SlideShare profile
• Pull content from your long-form blog and link to
the post on the last slide
• Create great content and potentially get featured
on the SlideShare Blog
• Publish content in simple, easy-to-consume packages
• Comment on other user’s SlideShares
• Follow inspiring brands
• Feature other SlideShares on your blog or social
platforms and tag them
Industry News
& Trending Topics
Leverage Video
Networking
7
Not a designer? No problem. Short on time?
Look, there’s something for everyone.
7 Challenges of SlideShare & How to Overcome Them
Simple presentation tools, such as Haiku Deck and Canva,
allow even the most technically incompetent among us to
create beautiful slides. While SlideShare is content-focused,
it’s nice to publish valuable material that’s also beautiful.
Take advantage of simple presentation tools.
Even without SlideShare, creating your presentation
can be as nerve-racking as actually presenting it.
Luckily, this is something understood by many, so
there are resources out there to calm the anxieties
that come with this.
We are inherently scared of the unknown. In this
case, SlideShare is the unknown. We understand it
can be intimidating, but there’s no reason to avoid
it all together.
You have questions, we have answers.
I DON’T HAVE TIME1
To quote Tim Ferriss, “A lack of time is a lack of priorities.”
To remedy this, create an editorial calendar that lays out
what content should be published and when. This type of
structure will help you prioritize your time and generate
consistent content.
Create an editorial calendar.
I’M NOT A DESIGNER2
7
8
Throughout history, we see explosive growth and
innovation when information is freely shared. Though
tempting to keep our secrets safe, we can truly achieve
new heights by standing on the shoulders of giants.
Marketing your SlideShares does not depend on complex
algorithms or psychology. Pay attention to your industry,
current events, and trending topics. These stories are the
foundation of your marketable content.
The more you give, the more you get.
Sharing promotes innovation.
I DON’T HAVE A TOPIC
I DON’T HAVE GOOD CONTENT
I DON’T KNOW THE ROI
I DON’T KNOW HOW TO MARKET MY SLIDESHARE
I DON’T WANT TO REVEAL MY INDUSTRY SECRETS
3
4
5
6
7
Create an idea master-list either on your phone or in your
favorite moleskin where you can jot down ideas with no
judgment or mental filtering. You might be surprised at
how many ideas you have throughout the day.
Everyone knows something - whether it’s golf, Microsoft
Excel, or home maintenance. As Ernest Hemingway said,
“Write the truest sentence you know.” When in doubt,
don’t underestimate the power of a Google search.
SlideShare provides much more than metrics and money.
It’s a social platform that allows you to engage with others,
fostering brand awareness, relationships, and knowledge.
Imagine it as a runway, not a destination.
There are a lot of reasons why you shouldn’t use
SlideShare, but there’s even more reasons why
you SHOULD use it. And there are tools out there
for you to capitalize on your weaknesses; so not
being comfortable with a platform or your
skills isn’t an excuse.
Because comfortable people don’t change
the world.
8
Keep an idea master list.
Write what you know.
ROI = Community, conversation & content.
9
We’ve talked about how SlideShare can benefit you,
why you should use it, and why we use it, but we
haven’t really talked about HOW we use it.
What’s our process?
We believe that in order to create great presentations,
you need to master three key principles: engaging
content, high-quality design, and powerful delivery.
And, when it comes to presentations on SlideShare,
these same principles apply.
Our Process
Next, we’ll explain how we follow these steps, while using
a real example of our successful “5 Killer Ways to Open a
Presentation” SlideShare:
STEP 1: CHOOSE A TOPIC
STEP 2: CHOOSE A CALL TO ACTION
On the last week of each month, we decide what
topics will turn into SlideShares for the next month.
We tend to stick to our core competency of
presentations, communication, and graphic design,
but, sometimes, we’ll pursue trending global topics
that can be newsjacked (covering a breaking news
topic and adding your own unique spin, explanation,
and content to it to be seen and picked up as a
credible source).
For the example, we chose the topic “How to Open
a Presentation” as – at that time – we saw a lot of
people posting about presentations on SlideShare.
After we choose a topic, we focus on writing our call
to action first; it’s not uncommon for us to begin with
the end. Check out our SlideShare, “The Importance
of a Call to Action,” to find out how to craft, develop,
and master a call to action.
9
Taking this into account, we’ve refined our SlideShare strategy
into an easily replicated, 10-step plan.
10
STEP 3: CREATE MAIN POINTS
STEP 4: CREATE YOUR STRUCTURE
We then develop takeaways in the form of main
points to supplement the topic. For example, in
“How to Open a Presentation,” there are five main
points to support our topic:
Once the main points are created, we build a structure
for the entire presentation to be filled out. Using the
above topic, a typical SlideShare structure for us
looks like this:
These would be presented as headlines with their
own unique slides in the later design steps. It’s worth
mentioning that we normally like to have odd numbers
for main points, as they’re easier to remember - so we
usually end up with a list of 3, 5, or 7.
1. Open with a Story
2. Ask a Question
3. Share a Quote
4. Present Data
5. Tell a Joke
We then transfer our structured content into a blank
PowerPoint to help us know how the slides should
transition and flow when being designed. Like we
said, we try to keep things to about 1 or 2 (3 MAX)
sentences per slide, as it keeps them less cluttered
and helps separate the main points. The audience
should always be able to easily distinguish the
introduction, main points, and conclusion slides.
STEP 6: PLUG EVERYTHING INTO POWERPOINT
STEP 5: SUPPLEMENT YOUR STRUCTURE
Once we create the structure, we support each
part of it with small, concise sentences (one or two
sentences). We then create the introduction and use
the previously developed call to action to help form
the conclusion.
11
STEP 8: DESIGN
STEP 9: UPLOAD
We eventually design each slide. If you don’t have any
designers, find one (or a good site). Now remember
that it’s important to for each slide to have its own
purpose, in terms of design, to avoid monotonous
colors and flow.
Finally. We’re done. Or are we? After exporting the
SlideShare as a PDF, we select tags that will allow
our content to be picked up more easily on SlideShare.
STEP 10: MARKET THAT BAD BOY
We promote the presentation on social media
networks such as Facebook, LinkedIn, Twitter, and
maybe – maybe – even Reddit. People like lists
(thanks Buzzfeed) so, just like most good YouTube
videos, we make sure our SlideShare has an enticing
title headline such as, “5 Killer Ways to Open Up
Your Next Presentation,” paired with an
appealing thumbnail.
STEP 7: STORYBOARD
The next part is thinking about the best way to
visualize these points. We choose a central visual
direction along with select fonts, color schemes, and
stock photos that can possibly be used. For example,
in the “How to Open a Presentation,” we chose to go
with the Big Fish theme and use our brand colors
and fonts. Cute, we know.
11
12
Well, lets start throwing
some numbers around.
SKEPTICAL?
238,158 VIEWS
860 LIKES
5,970 DOWNLOADS
70 COMMENTS
157 EMBEDS
“5 Killer Ways to Open Up Your Next Presentation,” was our first presentation
to break 100,000 views, and launched us into the good graces of SlideShare.
Today, our topics can be frequently seen as featured on the front page of
SlideShare, mainly because we have stuck by these 10 steps moving forward.
Our Example
KILLER WAYS5TO OPEN UP YOUR NEXT PRESENTATION
View the SlideShare
13
We began publishing SlideShares two years ago and, with
only 17 slide decks, have since accumulated over 940,000
views and 16,000 followers (and counting). This is more
than all of our other social accounts combined! Meaning
that industry professionals are being exposed to our
brand in droves.
Although we began as a presentation company, we are
expanding our reach into the video realm. An undervalued
benefit of SlideShare’s platform is video publishing, which
has allowed us to demonstrate our proficiency in that area
and generate unique, interactive content.
See, this platform gives us a chance to provide value to
our viewers while simultaneously proving our skill and
creativity. And, thanks to the content we have published
there, we’ve driven over 3,000 unique visitors to our blog -
which is good, because the value we create and the culture
of our brand is fed, in part, through our blog.
We have also been able to build relationships with many
professionals from a wide variety of industries. As a result,
we’ve been able to secure meetings with various high-
profile companies.
That being said, we are still continually trying to capitalize
on SlideShare’s niche ability to deliver presentations directly
to professionals. One of our earliest SlideShares has gained
an impressive 235,000 views and nearly 6,000 downloads,
which consequently led us to work with some of our most
noteworthy clients.
Now that we’ve explained our way of getting things done,
we hope you’ll adapt our process to create SlideShares in
your own unique way.
As you continue through this ebook, you will not only hear
from us, but others about their processes on creating,
designing, and marketing a SlideShare from
beginning to end.
Ready?
2CREATING GREAT CONTENT
2
If you’ve been paying attention, you’ll know
that one of the most important and earliest
steps in our process is creating content.
This is not only intentional,
but also necessary.
To preface: Have you ever heard the
expression, “Content is King.”
Think about it – it’s true!
INTRODUCTION
15
16
The longer the presentation, the shorter their attention.
BE BRIEF7
Designing your presentation in a structured format
will help your audience know where they are
in the presentation.
DEVELOP STRUCTURE6
Each slide should transition seamlessly into the next
in content, design, and thought.
CREATE FLOW5
Split your presentation into easily digestible sections
for increased retention.
BREAK IT UP4
If you procrastinate about your topic, perhaps it isn’t
simple enough or it just isn’t the right topic.
DON’T FORCE IT3
Whether it’s a checklist, template, or ritual you should
develop a routine that allows you to maximize your
writing time, develop your voice, and produce
quality work.
CREATE YOUR OWN WRITING PROCESS2
The best SlideShares can be quickly viewed because
their content is short, direct, and easily quotable.
Sound bites, not books.
BE QUOTABLE1
Writing Great Content
In order to write great content, you need to keep in mind three things: process,
time, and expertise. Taking into account those principles, here are some other useful
tips on crafting quality SlideShare content:
17
Adding a touch of humor through puns, sarcasm, or clever
imagery can help endear your audience to you.
WELL-PLACED HUMOR13
Due to the timeless, classic feel, simple presentations often
have more impact in the long run (cue Apple’s Keynotes).
KEEP IT CLEAN12
Presentations, by nature, should be more visual than
content heavy. However, the design should enhance, not
overshadow, your content.
Simplify difficult issues (such as global economics or the
Ebola virus) as though you’re explaining them to your
grandma and you will be hailed as a hero. The classic KISS
principle, “Keep It Simple Stupid” applies here.
SIMPLIFY THE COMPLEX
BE VISUAL
10
11
If you have an opportunity to present well-reasoned points
that differ from popular opinion, go for it.
ARGUE9
Trim down and reuse well-received content from your
blog, whitepaper, or ebook.
LEVERAGE POPULAR TOPICS8
18
PRESENTATION DESIGN TIPS
(4 Ways Design Can Make Your Content Shine)
Anyway – while there’s no way to know
what will and will not work, we can still
look at our success and the success of
others to try and figure out what content
gets the most hits on SlideShare.
Popular Topics
Knowing how to create a great SlideShare is always important, but the tips we give you and your ultimate
success are centered around your topic. If the topic isn’t relevant or interesting, it may get ignored, which
means it probably won’t get picked up.
Just like with every other social platform
in the world, there is no definitive guide to
what topics garner tons of interactions and
which topics flop like a fish.
A BIG FISH ...
Let’s dive in.
Click a link below to view the SlideShare.
PRESENTATION DELIVERY TIPS
(10 Powerful Body Language Tips for your next Presentation)
TRENDING PRODUCTS
(Like Apple Watch v Moto 360)
QUOTES
(101 Awesome Marketing Quotes)
19
WEB TRENDS
(Web Trends to Watch in 2014)
SOCIAL MEDIA
(What the F**k is Social Media?)
MARKETING + ADVERTISING TIPS
(10 Marketing Tips that will Increase Your ROI in 30 Days)
DIGITAL TRENDS
(2014 Online Marketing Trends)
ENTREPRENEURSHIP
(Top Ten Mistakes of Entrepreneurs)
The previous examples are our most popular SlideShares, but by looking through the most
popular topics overall, we’re able to see other categories that get a lot of traction:
CONTROVERSIAL TOPICS
(Edward Showden Deck Redesign)
20
DATA & ANALYTICS
(How to Determine the ROI of Anything)
GOVERNMENT
(White House State of the Union 2014)
CAREER ADVICE
(Career Advice ‘08)
(Mobile Design – Strategic Solutions)
MOBILE DESIGN
KEYNOTES POSTED AFTER SPEECHES
(The New Rules of Selling)
GLOBAL ISSUES
(Dear NSA, Let me take care of your slides.)
21
What you’ll notice from these topics is that each presentation, besides having great
content, also has an eye-catching headline with a well-designed title slide. Remember
we talked about how important this was? Well, now you see it in action.
And while this may not 100% help you pick out your next topic, use them as a guide to
help you understand what SlideShare’s audience likes and doesn’t like.
KEY TAKEAWAYS FROM BOOKS
(How Google Works)
LIFESTYLE
(The 10 Timeless Productivity Hacks)
CODING
(iOS Coding Best Practices)
BRANDING
(The Art of Branding)
3CASE STUDIES
As we initially said, we’re not only giving our advice
and tips, but also our peer’s. We’ve gathered all of
our friends: SlideShare experts, agency creatives,
people we admire and respect; asking them what
they do, what they like, and how they
use SlideShare.
We’re sure you’re probably tired of hearing from
us by this point, so let’s introduce you to some
of our friends.
INTRODUCTION3
24
Bio: Etienne works at the intersection of technology, product
design, and marketing. He’s a two-time startup founder
(Flagback and HireVoice), a four-time entrepreneur, and a
recognized usability and UX research expert. Currently, he’s
a product design & marketing consultant, helping big brands
and startups understand their customers & create innovative
products. He also teaches user research and usability, travels
the world and is slowly working on a new business.
Etienne Garbugli
Senior UX Researcher + Author
SlideShare: http://www.SlideShare.net/egarbugli
Blog: http://www.leanb2bbook.com/blog/
Twitter: @egarbugli
25
Your post, “26 Time Management Hacks I Wished I’d Known at 20,” is one of the
most viewed presentations on SlideShare...of all time. Tell us, what was the
process like when coming up with the idea, design, and marketing of it?
Are there any lessons or tips you’ve learned on how one can capitalize on a viral
slideshow?
Why do you think it went viral?
1
2
3
It was actually a very simple process. I keep a list of insights I’d like to share. At that time, I had a few
topics I wanted to explore. I worked a few hours with a short list of tips on time management. When
the flow made sense, I designed a simple (minimalistic) deck for SlideShare. After a total of 8 hours,
I published the presentation on SlideShare and left for the evening. No marketing, no nothing. It got
featured on the SlideShare homepage the next day and, 3 days later, more than 8,000 people were
viewing the presentation every hour.
From the information I gathered, ‘time management’ is a universal problem. The topic was important,
the title was catchy, the graphics were simple, and a lot of the ideas introduced were new. A lot of
readers expected it to be another list of basic time management tips and were happily surprised with
the content. That surprise helped drive some of the sharing.
The success was unexpected; it wasn’t until it reached 200k views that I started thinking about virality. At
that time, I didn’t really have anything to sell or promote. Now, I would recommend always having a way
to create further engagement with readers by creating a short eBook, promoting a blog, or subscribing
to a newsletter.
26
What do you think are the easiest topics to gain traction on SlideShare?
What’s your usual process when determining what content to write?
How would you recommend an organization make SlideShare an integral part of
their inbound marketing strategy?
5
6
7
What is a good tip for generating catchy headline titles?4
Frankly, I don’t really have a system for generating catchy headlines, but I believe in testing. Social media
can be a great tool to test various headlines. Don’t underestimate the importance of catchy titles. I once
heard that 50% of the time should be spent working on the title when publishing new content.
We really see all kinds of presentations gain traction on SlideShare. I think any (interesting) topic can
find its audience.
Over the years, I’ve been building and maintaining a list of all the lessons I learn. Whenever I feel I have
enough content on a topic that could be useful for readers, I try to create a new deck on SlideShare.
They should look at how HubSpot is doing it. They created personas for their target customers and
understand the interests and objectives of their prospects. They use this information to produce valuable
content for SlideShare and their blog, leveraging their social media following to create engagement.
SlideShare is a great way to reach a large business audience.
27
What do you think are characteristics of great SlideShare content?
How would you recommend building a loyal SlideShare following?
Great presentations have flow. Whether that means having a story or just a logical flow of content,
getting the flow to work is one of the key things I do when working on a new presentation.
Publishing quality content for the sake of the content and not the promotion.
8
9
How would you recommend connecting your SlideShare to your other social
media channels?
I use custom landing pages for every social media channel with their own unique tracking. When I can, I
try to have unique rewards on these landing pages.
10
28
Bio: Tara Hunt is a pioneer in online marketing, and an
authority on online communities. She wrote one of the first
books on how the social web was changing business and
culture, which is published in seven languages worldwide. She
was named one of Entrepreneur Magazine’s Women to Watch,
and Fast Company named her one of the Most Influential
Women in Technology.
Tara Hunt
Author + Speaker + Senior Digital Marketing Strategist
SlideShare: http://www.SlideShare.net/missrogue
Website: www.tarahunt.com
Twitter: @missrogue
29
Why would you recommend an organization or individual use SlideShare?1
It’s one of the most powerful business tools online today. It is the perfect culmination of bite-sized,
expert knowledge and highly visual presentations. Gone are the days of long blog posts and white
papers. People are looking for sharable, easy-to-digest proof of your expertise. SlideShare takes it to
another level and builds in fantastic lead generation tools, so that you can capture those interested
readers simply.
What is your typical approach when creating a SlideShare, from beginning to end?
How did you come up with your channel’s unique design style, brand, and voice?
2
3
I generally approach it by creating an outline based on The Hero’s Journey (Joseph Campbell) where
the audience is the hero. They come into the room or open the SlideShare with a comfortable idea
of the world they know. Then I challenge their assumptions with my core thesis and give them an
example or a data point they can’t ignore. I then take them on the journey, breaking down lessons from
strong examples and data, until they come out on the other side with an entirely new assumption. I
basically think about how I can tell a story as visually as possible, without losing the important points.
I don’t think I gave it much thought. I just am who I am. Early on in my career, someone asked me what
my marketing perspective was and I answered, “I’m a customer first and a marketer second,” which
already drove everything I think and do. That perspective really underpins my ‘brand’ and ‘voice,’ but it
isn’t something I created. It just is.
30
What is a good tip for generating catchy headline titles?
What do you think are characteristics of great SlideShares?
If you could only give one key piece of design advice on making a great visual
presentation, what would it be?
5
6
7
What inspires you on generating interesting content ideas?4
Honestly, it’s usually from personal experience and/or frustration. I should thank clients and people I’ve
worked with, who I get into arguments with – they’ve inspired me to create everything from blog posts,
to presentations, to books. I get so enthusiastic about helping people shift with the times, I take it to the
next level - researching it and forming that research into an argument they could understand.
I actually suck at headlines. I’m not a link-bait person. I write my headlines too honestly.
The SlideShare presentations that make me go back time and time again are the ones with solid data
points and incredible case studies. Beautiful visuals also help, but the ones that really hook me are able
to tell an amazing story.
Avoid crappy stock images. Use real people in real situations as much as possible. My favorite resource
is still Flickr Creative Commons, though I use it cautiously and now ask permission if I don’t know the
photographer. Even if they mark their images Creative Commons, they don’t always intend it to be used
so publicly. I always credit and link back to the original as well.
31
Your SlideShare presentation, “The 10 Mistakes I’ve made…so you don’t have to,”
has over 300k views. How did you successfully market this presentation for
so many views?
8
I didn’t! I did what I do for every other presentation: I posted it and shared it to Facebook, Twitter, and
LinkedIn. I was very fortunate to have SlideShare post it to the homepage as well. It just really resonated
with people who read through it, I guess. I received long emails from people around the world thanking
me for speaking to their experience. It was one of those “right message, at the right time” sort of
presentations. It wasn’t at all manufactured. I was living it and I told my own story.
How would you recommend building a loyal SlideShare following?
How has SlideShare helped your personal brand grow?
9
10
It’s not as simple as it sounds, but…create great content! Tell great stories, and teach great lessons. Tell
the stories that matter. I see too much content now – not just SlideShare, but everywhere – and it’s all
trying too hard to be popular. Don’t do that.
SlideShare has been the most influential platform for my career. I think it’s because I’m a visual thinker
and SlideShare allows me to express ideas in a visual story arc. When Rashmi and Jon launched
SlideShare in 2006, it gave me the perfect platform for my ideas. Additionally, because I knew that
broader online audiences were reading my SlideShares, I put extra care into creating a story that could
be told online, as well as in a live presentation. I also love reading decks by fellow SlideShare-ers and
getting inspiration to improve my craft. It’s an amazing community and a fantastic resource.
In our next volume, we’ll be going
over the principles and resources
we use to make our SlideShares
look pretty, along with how we
market them. And, of course, we’ll
be throwing in some more case
studies from our friends. So… Hope
you liked those. So look out for our
next SlideShare volume: Design.
Hopefully by now you understand SlideShare’s bark is worse
than its bite. It’s approachable, intuitive, and advantageous for,
pretty much, anyone who uses it.
As long as you know what you’re getting yourself into...
And you should by now.
However, understanding the importance of SlideShare, and
knowing what content does and doesn’t work, is half the battle.
You have your SlideShare, you’ve picked a topic,
and written out the content… But now what?
What’s Next?
WELL, HAVE NO FEAR;
BIG FISH IS HERE!
The SlideShare Handbook

Más contenido relacionado

La actualidad más candente

Steal this presentation
Steal this presentationSteal this presentation
Steal this presentationScott Hoag
 
The Science of Memorable Presentations
The Science of Memorable PresentationsThe Science of Memorable Presentations
The Science of Memorable PresentationsEthos3
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your PresentationStinson
 
Secrets to a Great Team
Secrets to a Great TeamSecrets to a Great Team
Secrets to a Great TeamElodie A.
 
Presentation Design Secrets
Presentation Design SecretsPresentation Design Secrets
Presentation Design SecretsAkash Karia
 
How to Design a Killer Deck - 8 Essential Tips in Presentation Design
How to Design a Killer Deck - 8 Essential Tips in Presentation DesignHow to Design a Killer Deck - 8 Essential Tips in Presentation Design
How to Design a Killer Deck - 8 Essential Tips in Presentation DesignCarole Alalouf
 
10 Stoic Principles Every Entrepreneur Needs to Master to be Successful
10 Stoic Principles Every Entrepreneur Needs to Master to be Successful10 Stoic Principles Every Entrepreneur Needs to Master to be Successful
10 Stoic Principles Every Entrepreneur Needs to Master to be SuccessfulTrue Stress Management
 
Making Slides that Rock and Resonate
Making Slides that Rock and ResonateMaking Slides that Rock and Resonate
Making Slides that Rock and ResonateBrian Sullivan
 
How to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldHow to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldSean Si
 
24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased ProductivityIulian Olariu
 
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next PresentationSOAP Presentations
 
140 Book Marketing Ideas to Help Authors Increase Sales
140 Book Marketing Ideas to Help Authors Increase Sales140 Book Marketing Ideas to Help Authors Increase Sales
140 Book Marketing Ideas to Help Authors Increase SalesAdrienne Jack
 
A Product Manager's Job
A Product Manager's JobA Product Manager's Job
A Product Manager's Jobjoshelman
 
Storytelling in business
Storytelling in businessStorytelling in business
Storytelling in businessBrandon Hoe
 

La actualidad más candente (20)

Steal this presentation
Steal this presentationSteal this presentation
Steal this presentation
 
The Science of Memorable Presentations
The Science of Memorable PresentationsThe Science of Memorable Presentations
The Science of Memorable Presentations
 
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation
 
Secrets to a Great Team
Secrets to a Great TeamSecrets to a Great Team
Secrets to a Great Team
 
Presentation Design Secrets
Presentation Design SecretsPresentation Design Secrets
Presentation Design Secrets
 
Present At Work
Present At WorkPresent At Work
Present At Work
 
How to Design a Killer Deck - 8 Essential Tips in Presentation Design
How to Design a Killer Deck - 8 Essential Tips in Presentation DesignHow to Design a Killer Deck - 8 Essential Tips in Presentation Design
How to Design a Killer Deck - 8 Essential Tips in Presentation Design
 
How Not To Suck at Powerpoint
How Not To Suck at PowerpointHow Not To Suck at Powerpoint
How Not To Suck at Powerpoint
 
10 Stoic Principles Every Entrepreneur Needs to Master to be Successful
10 Stoic Principles Every Entrepreneur Needs to Master to be Successful10 Stoic Principles Every Entrepreneur Needs to Master to be Successful
10 Stoic Principles Every Entrepreneur Needs to Master to be Successful
 
Making Slides that Rock and Resonate
Making Slides that Rock and ResonateMaking Slides that Rock and Resonate
Making Slides that Rock and Resonate
 
How to Use Social Media to Influence the World
How to Use Social Media to Influence the WorldHow to Use Social Media to Influence the World
How to Use Social Media to Influence the World
 
24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity24 Time Management Hacks to Develop for Increased Productivity
24 Time Management Hacks to Develop for Increased Productivity
 
10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation10 Powerful Body Language Tips for your next Presentation
10 Powerful Body Language Tips for your next Presentation
 
Designing Presentations
Designing PresentationsDesigning Presentations
Designing Presentations
 
140 Book Marketing Ideas to Help Authors Increase Sales
140 Book Marketing Ideas to Help Authors Increase Sales140 Book Marketing Ideas to Help Authors Increase Sales
140 Book Marketing Ideas to Help Authors Increase Sales
 
A Product Manager's Job
A Product Manager's JobA Product Manager's Job
A Product Manager's Job
 
Storytelling in business
Storytelling in businessStorytelling in business
Storytelling in business
 
Presentation Zen
Presentation ZenPresentation Zen
Presentation Zen
 
5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)5 Ways To Surprise Your Audience (and keep their attention)
5 Ways To Surprise Your Audience (and keep their attention)
 

Destacado

Using a table of contents
Using a table of contentsUsing a table of contents
Using a table of contentsvgsantacroce
 
In-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content JourneyIn-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content JourneyContent Marketing Institute
 
Recommendation Report
Recommendation ReportRecommendation Report
Recommendation ReportProf S
 
Role of system analyst
Role of system analystRole of system analyst
Role of system analystnjoyrocky
 
Future of systems analysis
Future of systems analysisFuture of systems analysis
Future of systems analysisJeane Paguio
 
IT system analyst
IT system analystIT system analyst
IT system analystSF11
 
Report Writing - Conclusions & Recommendations sections
Report Writing - Conclusions & Recommendations sectionsReport Writing - Conclusions & Recommendations sections
Report Writing - Conclusions & Recommendations sectionsSherrie Lee
 
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...SlideShare
 

Destacado (11)

Using a table of contents
Using a table of contentsUsing a table of contents
Using a table of contents
 
In-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content JourneyIn-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content Journey
 
Recommendation Report
Recommendation ReportRecommendation Report
Recommendation Report
 
Role of system analyst
Role of system analystRole of system analyst
Role of system analyst
 
Future of systems analysis
Future of systems analysisFuture of systems analysis
Future of systems analysis
 
UCL of Slideshare
UCL of SlideshareUCL of Slideshare
UCL of Slideshare
 
IT system analyst
IT system analystIT system analyst
IT system analyst
 
Role of system analyst
Role of system analystRole of system analyst
Role of system analyst
 
Football(Soccer)
Football(Soccer)Football(Soccer)
Football(Soccer)
 
Report Writing - Conclusions & Recommendations sections
Report Writing - Conclusions & Recommendations sectionsReport Writing - Conclusions & Recommendations sections
Report Writing - Conclusions & Recommendations sections
 
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...
 

Similar a The SlideShare Handbook

How To Get More From SlideShare - Super-Simple Tips For Content Marketing
How To Get More From SlideShare - Super-Simple Tips For Content MarketingHow To Get More From SlideShare - Super-Simple Tips For Content Marketing
How To Get More From SlideShare - Super-Simple Tips For Content MarketingContent Marketing Institute
 
Slideshares-LinkedIn
Slideshares-LinkedInSlideshares-LinkedIn
Slideshares-LinkedInKyndal Goza
 
Getting Started With SlideShare
Getting Started With SlideShareGetting Started With SlideShare
Getting Started With SlideShareSlideShare
 
How to Make Awesome SlideShares: Tips & Tricks
How to Make Awesome SlideShares: Tips & TricksHow to Make Awesome SlideShares: Tips & Tricks
How to Make Awesome SlideShares: Tips & TricksSlideShare
 
Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891
Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891
Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891Taariq Sujee
 
Standing out in a crowded room jon klubnik marketing your small business
Standing out in a crowded room   jon klubnik marketing your small businessStanding out in a crowded room   jon klubnik marketing your small business
Standing out in a crowded room jon klubnik marketing your small businessJon Klubnik
 
10 Tips for Landing on the Front Page of SlideShare
10 Tips for Landing on the Front Page of SlideShare10 Tips for Landing on the Front Page of SlideShare
10 Tips for Landing on the Front Page of SlideShareIdeas 2 Propel U
 
Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891
Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891
Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891Marco V. Varela Alvarado
 
Walking the Content Marketing Walk
Walking the Content Marketing WalkWalking the Content Marketing Walk
Walking the Content Marketing WalkReading Room
 
Slide Share
Slide ShareSlide Share
Slide Sharemikeyiz
 
Slideshare Toolbox Presentation
Slideshare Toolbox PresentationSlideshare Toolbox Presentation
Slideshare Toolbox PresentationMichael Hopson
 

Similar a The SlideShare Handbook (20)

How To Get More From SlideShare - Super-Simple Tips For Content Marketing
How To Get More From SlideShare - Super-Simple Tips For Content MarketingHow To Get More From SlideShare - Super-Simple Tips For Content Marketing
How To Get More From SlideShare - Super-Simple Tips For Content Marketing
 
Slideshares-LinkedIn
Slideshares-LinkedInSlideshares-LinkedIn
Slideshares-LinkedIn
 
Slide de Ejemplo
Slide de EjemploSlide de Ejemplo
Slide de Ejemplo
 
SlideShare como empezar
SlideShare como empezarSlideShare como empezar
SlideShare como empezar
 
Getting Started With SlideShare
Getting Started With SlideShareGetting Started With SlideShare
Getting Started With SlideShare
 
Digital
DigitalDigital
Digital
 
How to use SlideShare
How to use SlideShareHow to use SlideShare
How to use SlideShare
 
Slideshare
SlideshareSlideshare
Slideshare
 
Slideshare (1)
Slideshare (1)Slideshare (1)
Slideshare (1)
 
SlideShare
SlideShareSlideShare
SlideShare
 
How to Make Awesome SlideShares: Tips & Tricks
How to Make Awesome SlideShares: Tips & TricksHow to Make Awesome SlideShares: Tips & Tricks
How to Make Awesome SlideShares: Tips & Tricks
 
Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891
Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891
Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891
 
Standing out in a crowded room jon klubnik marketing your small business
Standing out in a crowded room   jon klubnik marketing your small businessStanding out in a crowded room   jon klubnik marketing your small business
Standing out in a crowded room jon klubnik marketing your small business
 
Slideshare
SlideshareSlideshare
Slideshare
 
10 Tips for Landing on the Front Page of SlideShare
10 Tips for Landing on the Front Page of SlideShare10 Tips for Landing on the Front Page of SlideShare
10 Tips for Landing on the Front Page of SlideShare
 
Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891
Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891
Howtomakeawesomeslideshares tipsandtricks-150616194351-lva1-app6891
 
Walking the Content Marketing Walk
Walking the Content Marketing WalkWalking the Content Marketing Walk
Walking the Content Marketing Walk
 
ABOUT SLIDESHARE
ABOUT SLIDESHAREABOUT SLIDESHARE
ABOUT SLIDESHARE
 
Slide Share
Slide ShareSlide Share
Slide Share
 
Slideshare Toolbox Presentation
Slideshare Toolbox PresentationSlideshare Toolbox Presentation
Slideshare Toolbox Presentation
 

Más de Big Fish Presentations

ThreeSixtyEight: A Brief Guide to Sticker Making
ThreeSixtyEight: A Brief Guide to Sticker MakingThreeSixtyEight: A Brief Guide to Sticker Making
ThreeSixtyEight: A Brief Guide to Sticker MakingBig Fish Presentations
 
8 Ways To Make Any Presentation Interesting
8 Ways To Make Any Presentation Interesting8 Ways To Make Any Presentation Interesting
8 Ways To Make Any Presentation InterestingBig Fish Presentations
 
How To Be The Coolest Person At Your Funeral
How To Be The Coolest Person At Your FuneralHow To Be The Coolest Person At Your Funeral
How To Be The Coolest Person At Your FuneralBig Fish Presentations
 
4 Presentation Tools Beyond PowerPoint
4 Presentation Tools Beyond PowerPoint4 Presentation Tools Beyond PowerPoint
4 Presentation Tools Beyond PowerPointBig Fish Presentations
 
25 Marketing Insights from the Experts
25 Marketing Insights from the Experts25 Marketing Insights from the Experts
25 Marketing Insights from the ExpertsBig Fish Presentations
 
Clinton Global Initiative Hult Prize Finalist Presentation - Harambee
Clinton Global Initiative Hult Prize Finalist Presentation - HarambeeClinton Global Initiative Hult Prize Finalist Presentation - Harambee
Clinton Global Initiative Hult Prize Finalist Presentation - HarambeeBig Fish Presentations
 

Más de Big Fish Presentations (20)

STANCE // Charlie Cole
STANCE // Charlie ColeSTANCE // Charlie Cole
STANCE // Charlie Cole
 
STANCE // Ryan Carson
STANCE // Ryan CarsonSTANCE // Ryan Carson
STANCE // Ryan Carson
 
STANCE // Sarah Hofstetter
STANCE // Sarah HofstetterSTANCE // Sarah Hofstetter
STANCE // Sarah Hofstetter
 
STANCE // Nancy Armstrong
STANCE // Nancy ArmstrongSTANCE // Nancy Armstrong
STANCE // Nancy Armstrong
 
STANCE // Fred Santarpia
STANCE // Fred SantarpiaSTANCE // Fred Santarpia
STANCE // Fred Santarpia
 
STANCE // Chris Stoikos
STANCE // Chris StoikosSTANCE // Chris Stoikos
STANCE // Chris Stoikos
 
STANCE // Drew Dudley
STANCE // Drew DudleySTANCE // Drew Dudley
STANCE // Drew Dudley
 
Stance // Maria Del Russo
Stance // Maria Del RussoStance // Maria Del Russo
Stance // Maria Del Russo
 
Stance // Shama Hyder
Stance // Shama HyderStance // Shama Hyder
Stance // Shama Hyder
 
STANCE // Neil Patel
STANCE // Neil PatelSTANCE // Neil Patel
STANCE // Neil Patel
 
Stance // Ryan Holiday
Stance // Ryan HolidayStance // Ryan Holiday
Stance // Ryan Holiday
 
ThreeSixtyEight: A Brief Guide to Sticker Making
ThreeSixtyEight: A Brief Guide to Sticker MakingThreeSixtyEight: A Brief Guide to Sticker Making
ThreeSixtyEight: A Brief Guide to Sticker Making
 
8 Ways To Make Any Presentation Interesting
8 Ways To Make Any Presentation Interesting8 Ways To Make Any Presentation Interesting
8 Ways To Make Any Presentation Interesting
 
10 Commandments of Public Speaking
10 Commandments of Public Speaking10 Commandments of Public Speaking
10 Commandments of Public Speaking
 
How To Be The Coolest Person At Your Funeral
How To Be The Coolest Person At Your FuneralHow To Be The Coolest Person At Your Funeral
How To Be The Coolest Person At Your Funeral
 
The Importance Of A Call To Action
The Importance Of A Call To ActionThe Importance Of A Call To Action
The Importance Of A Call To Action
 
6 Secrets of Master Presenters
6 Secrets of Master Presenters6 Secrets of Master Presenters
6 Secrets of Master Presenters
 
4 Presentation Tools Beyond PowerPoint
4 Presentation Tools Beyond PowerPoint4 Presentation Tools Beyond PowerPoint
4 Presentation Tools Beyond PowerPoint
 
25 Marketing Insights from the Experts
25 Marketing Insights from the Experts25 Marketing Insights from the Experts
25 Marketing Insights from the Experts
 
Clinton Global Initiative Hult Prize Finalist Presentation - Harambee
Clinton Global Initiative Hult Prize Finalist Presentation - HarambeeClinton Global Initiative Hult Prize Finalist Presentation - Harambee
Clinton Global Initiative Hult Prize Finalist Presentation - Harambee
 

Último

SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Introduction-to-Digital-Marketing(2).pptx
Introduction-to-Digital-Marketing(2).pptxIntroduction-to-Digital-Marketing(2).pptx
Introduction-to-Digital-Marketing(2).pptxsabari205502
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)Marketing 2.0 Conference
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
best digital marketing company in south delhi
best digital marketing company in south delhibest digital marketing company in south delhi
best digital marketing company in south delhifirstpointcreationsa
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 

Último (20)

SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Introduction-to-Digital-Marketing(2).pptx
Introduction-to-Digital-Marketing(2).pptxIntroduction-to-Digital-Marketing(2).pptx
Introduction-to-Digital-Marketing(2).pptx
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
Marketing 2.0 Conference (Event Information Deck | Dec'24-Mar'25)
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
best digital marketing company in south delhi
best digital marketing company in south delhibest digital marketing company in south delhi
best digital marketing company in south delhi
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 

The SlideShare Handbook

  • 1. HANDBOOK SLIDESHARE The The Content Edition How to write, design, and market powerful content through SlideShare By: Big Fish Presentations
  • 2. TABLE OF CONTENTS What is this, and who are we? Well, to start, let’s introduce ourselves. We’re Big Fish Presentations, or Big Fish for short, and we’re a creative agency located in Baton Rouge, Louisiana. We do a handful of things each day, but our specialty has always been presentations. We started off doing presentations for local companies and family members, but, as we grew, we became a full-service production house, working with clients such as Verizon, Paramount Pictures, NASA, Alpine Electronics, and much more. See; over the years we have consistently grown in size and experience, but presentations have remained our expertise. So, because of this, we’ve learned a few things about presenting ideas and presentations in general. And that’s the point of these eBooks: to share with you our best practices, tips, and advice we’ve learned about presentations over the years. All of our advice will be centered on our favorite platform, SlideShare, so we’ll being going in-depth about the benefits and importance of it. Don’t know what SlideShare is? It’s okay – we’ll explain. On top of this, we’ve aggregated all the resources we use and even asked our friends and colleagues for their thoughts and advice. So here you go – everything we’ve learned over the years, all the resources we use to do what we do, and solid advice from people we admire. Enjoy! 2 3 1 5 7 9 12 16 18 24 28 14 22 3 CREATING GREAT CONTENT Tara Hunt Etienne Garbugli Popular Topics Writing Great Content Our Example Our Process Common Challenges How SlideShare Worked for Us CASE STUDIES WHY SLIDESHARE?
  • 4. 4 SlideShare® 1 Ushering in a revolutionary way to share powerful, visual content, SlideShare has quickly grown to 60 million unique visitors per month, dubbing it “the world’s largest community for sharing presentations and other professional content.” We think of SlideShare as a world stage – a platform that’s up for grabs to anyone who’s ready to deliver. That’s why we want to help. Intuitive, built-in functions have turned SlideShare into a powerful marketing platform that allows users to generate leads by giving them the ability to embed, share, and even download SlideShares. Its integration with LinkedIn makes it the perfect way for the brightest minds to swap knowledge, network with other professionals, and participate in the trending topics of today. This means that the typical, boring professional content and presentations are no longer limited to crappy PowerPoints. And neither are you. INTRODUCTION
  • 5. 5 Building credibility is a matter of publishing consistently valuable content + exposure. We’ve been using SlideShare for a while now, and it’s served us pretty well. It’s a platform to not only host our content, but it’s also garnered us a large following and allowed us to connect with clients such as Mastercard, Forbes, and ESPN. 5 SlideShare has been hailed the “Quiet Giant” of content marketing and it’s easy to see why. • One of the top 150 sites on the web • 6 Million visitors per month • 3 Billion slides viewed per month • 1,140 slides viewed per second • Produce original content for your niche • Share the advice of established experts • Be consistent and people will come back for more • Publish content in simple, easy-to-consume packages So why aren’t you using it? Well, here are all the reasons we started using SlideShare, and why we still use it to this day. How SlideShare Worked For Us Brand Awareness Credibility
  • 6. 6 The beauty of SlideShare’s content- publishing platform is that it’s not limited to presentations. Video has the ability to tell stories and deliver content in interactive, engaging ways. There are several ways to combine SlideShare with your blog: Increase Blog Following SlideShare is often used as a way to comment on the recent events and topics. The community on SlideShare is almost exclusively industry professionals. Use this network to build relationships with them. • Keep up with the trends • Create timeless content as a commentary on current social issues • People are seeking truth, so don’t be afraid to tell it like it is. • Create branded motion graphic videos • Keep your videos between one and three minutes long • Link to your blog in your SlideShare profile • Pull content from your long-form blog and link to the post on the last slide • Create great content and potentially get featured on the SlideShare Blog • Publish content in simple, easy-to-consume packages • Comment on other user’s SlideShares • Follow inspiring brands • Feature other SlideShares on your blog or social platforms and tag them Industry News & Trending Topics Leverage Video Networking
  • 7. 7 Not a designer? No problem. Short on time? Look, there’s something for everyone. 7 Challenges of SlideShare & How to Overcome Them Simple presentation tools, such as Haiku Deck and Canva, allow even the most technically incompetent among us to create beautiful slides. While SlideShare is content-focused, it’s nice to publish valuable material that’s also beautiful. Take advantage of simple presentation tools. Even without SlideShare, creating your presentation can be as nerve-racking as actually presenting it. Luckily, this is something understood by many, so there are resources out there to calm the anxieties that come with this. We are inherently scared of the unknown. In this case, SlideShare is the unknown. We understand it can be intimidating, but there’s no reason to avoid it all together. You have questions, we have answers. I DON’T HAVE TIME1 To quote Tim Ferriss, “A lack of time is a lack of priorities.” To remedy this, create an editorial calendar that lays out what content should be published and when. This type of structure will help you prioritize your time and generate consistent content. Create an editorial calendar. I’M NOT A DESIGNER2 7
  • 8. 8 Throughout history, we see explosive growth and innovation when information is freely shared. Though tempting to keep our secrets safe, we can truly achieve new heights by standing on the shoulders of giants. Marketing your SlideShares does not depend on complex algorithms or psychology. Pay attention to your industry, current events, and trending topics. These stories are the foundation of your marketable content. The more you give, the more you get. Sharing promotes innovation. I DON’T HAVE A TOPIC I DON’T HAVE GOOD CONTENT I DON’T KNOW THE ROI I DON’T KNOW HOW TO MARKET MY SLIDESHARE I DON’T WANT TO REVEAL MY INDUSTRY SECRETS 3 4 5 6 7 Create an idea master-list either on your phone or in your favorite moleskin where you can jot down ideas with no judgment or mental filtering. You might be surprised at how many ideas you have throughout the day. Everyone knows something - whether it’s golf, Microsoft Excel, or home maintenance. As Ernest Hemingway said, “Write the truest sentence you know.” When in doubt, don’t underestimate the power of a Google search. SlideShare provides much more than metrics and money. It’s a social platform that allows you to engage with others, fostering brand awareness, relationships, and knowledge. Imagine it as a runway, not a destination. There are a lot of reasons why you shouldn’t use SlideShare, but there’s even more reasons why you SHOULD use it. And there are tools out there for you to capitalize on your weaknesses; so not being comfortable with a platform or your skills isn’t an excuse. Because comfortable people don’t change the world. 8 Keep an idea master list. Write what you know. ROI = Community, conversation & content.
  • 9. 9 We’ve talked about how SlideShare can benefit you, why you should use it, and why we use it, but we haven’t really talked about HOW we use it. What’s our process? We believe that in order to create great presentations, you need to master three key principles: engaging content, high-quality design, and powerful delivery. And, when it comes to presentations on SlideShare, these same principles apply. Our Process Next, we’ll explain how we follow these steps, while using a real example of our successful “5 Killer Ways to Open a Presentation” SlideShare: STEP 1: CHOOSE A TOPIC STEP 2: CHOOSE A CALL TO ACTION On the last week of each month, we decide what topics will turn into SlideShares for the next month. We tend to stick to our core competency of presentations, communication, and graphic design, but, sometimes, we’ll pursue trending global topics that can be newsjacked (covering a breaking news topic and adding your own unique spin, explanation, and content to it to be seen and picked up as a credible source). For the example, we chose the topic “How to Open a Presentation” as – at that time – we saw a lot of people posting about presentations on SlideShare. After we choose a topic, we focus on writing our call to action first; it’s not uncommon for us to begin with the end. Check out our SlideShare, “The Importance of a Call to Action,” to find out how to craft, develop, and master a call to action. 9 Taking this into account, we’ve refined our SlideShare strategy into an easily replicated, 10-step plan.
  • 10. 10 STEP 3: CREATE MAIN POINTS STEP 4: CREATE YOUR STRUCTURE We then develop takeaways in the form of main points to supplement the topic. For example, in “How to Open a Presentation,” there are five main points to support our topic: Once the main points are created, we build a structure for the entire presentation to be filled out. Using the above topic, a typical SlideShare structure for us looks like this: These would be presented as headlines with their own unique slides in the later design steps. It’s worth mentioning that we normally like to have odd numbers for main points, as they’re easier to remember - so we usually end up with a list of 3, 5, or 7. 1. Open with a Story 2. Ask a Question 3. Share a Quote 4. Present Data 5. Tell a Joke We then transfer our structured content into a blank PowerPoint to help us know how the slides should transition and flow when being designed. Like we said, we try to keep things to about 1 or 2 (3 MAX) sentences per slide, as it keeps them less cluttered and helps separate the main points. The audience should always be able to easily distinguish the introduction, main points, and conclusion slides. STEP 6: PLUG EVERYTHING INTO POWERPOINT STEP 5: SUPPLEMENT YOUR STRUCTURE Once we create the structure, we support each part of it with small, concise sentences (one or two sentences). We then create the introduction and use the previously developed call to action to help form the conclusion.
  • 11. 11 STEP 8: DESIGN STEP 9: UPLOAD We eventually design each slide. If you don’t have any designers, find one (or a good site). Now remember that it’s important to for each slide to have its own purpose, in terms of design, to avoid monotonous colors and flow. Finally. We’re done. Or are we? After exporting the SlideShare as a PDF, we select tags that will allow our content to be picked up more easily on SlideShare. STEP 10: MARKET THAT BAD BOY We promote the presentation on social media networks such as Facebook, LinkedIn, Twitter, and maybe – maybe – even Reddit. People like lists (thanks Buzzfeed) so, just like most good YouTube videos, we make sure our SlideShare has an enticing title headline such as, “5 Killer Ways to Open Up Your Next Presentation,” paired with an appealing thumbnail. STEP 7: STORYBOARD The next part is thinking about the best way to visualize these points. We choose a central visual direction along with select fonts, color schemes, and stock photos that can possibly be used. For example, in the “How to Open a Presentation,” we chose to go with the Big Fish theme and use our brand colors and fonts. Cute, we know. 11
  • 12. 12 Well, lets start throwing some numbers around. SKEPTICAL? 238,158 VIEWS 860 LIKES 5,970 DOWNLOADS 70 COMMENTS 157 EMBEDS “5 Killer Ways to Open Up Your Next Presentation,” was our first presentation to break 100,000 views, and launched us into the good graces of SlideShare. Today, our topics can be frequently seen as featured on the front page of SlideShare, mainly because we have stuck by these 10 steps moving forward. Our Example KILLER WAYS5TO OPEN UP YOUR NEXT PRESENTATION View the SlideShare
  • 13. 13 We began publishing SlideShares two years ago and, with only 17 slide decks, have since accumulated over 940,000 views and 16,000 followers (and counting). This is more than all of our other social accounts combined! Meaning that industry professionals are being exposed to our brand in droves. Although we began as a presentation company, we are expanding our reach into the video realm. An undervalued benefit of SlideShare’s platform is video publishing, which has allowed us to demonstrate our proficiency in that area and generate unique, interactive content. See, this platform gives us a chance to provide value to our viewers while simultaneously proving our skill and creativity. And, thanks to the content we have published there, we’ve driven over 3,000 unique visitors to our blog - which is good, because the value we create and the culture of our brand is fed, in part, through our blog. We have also been able to build relationships with many professionals from a wide variety of industries. As a result, we’ve been able to secure meetings with various high- profile companies. That being said, we are still continually trying to capitalize on SlideShare’s niche ability to deliver presentations directly to professionals. One of our earliest SlideShares has gained an impressive 235,000 views and nearly 6,000 downloads, which consequently led us to work with some of our most noteworthy clients. Now that we’ve explained our way of getting things done, we hope you’ll adapt our process to create SlideShares in your own unique way. As you continue through this ebook, you will not only hear from us, but others about their processes on creating, designing, and marketing a SlideShare from beginning to end. Ready?
  • 15. 2 If you’ve been paying attention, you’ll know that one of the most important and earliest steps in our process is creating content. This is not only intentional, but also necessary. To preface: Have you ever heard the expression, “Content is King.” Think about it – it’s true! INTRODUCTION 15
  • 16. 16 The longer the presentation, the shorter their attention. BE BRIEF7 Designing your presentation in a structured format will help your audience know where they are in the presentation. DEVELOP STRUCTURE6 Each slide should transition seamlessly into the next in content, design, and thought. CREATE FLOW5 Split your presentation into easily digestible sections for increased retention. BREAK IT UP4 If you procrastinate about your topic, perhaps it isn’t simple enough or it just isn’t the right topic. DON’T FORCE IT3 Whether it’s a checklist, template, or ritual you should develop a routine that allows you to maximize your writing time, develop your voice, and produce quality work. CREATE YOUR OWN WRITING PROCESS2 The best SlideShares can be quickly viewed because their content is short, direct, and easily quotable. Sound bites, not books. BE QUOTABLE1 Writing Great Content In order to write great content, you need to keep in mind three things: process, time, and expertise. Taking into account those principles, here are some other useful tips on crafting quality SlideShare content:
  • 17. 17 Adding a touch of humor through puns, sarcasm, or clever imagery can help endear your audience to you. WELL-PLACED HUMOR13 Due to the timeless, classic feel, simple presentations often have more impact in the long run (cue Apple’s Keynotes). KEEP IT CLEAN12 Presentations, by nature, should be more visual than content heavy. However, the design should enhance, not overshadow, your content. Simplify difficult issues (such as global economics or the Ebola virus) as though you’re explaining them to your grandma and you will be hailed as a hero. The classic KISS principle, “Keep It Simple Stupid” applies here. SIMPLIFY THE COMPLEX BE VISUAL 10 11 If you have an opportunity to present well-reasoned points that differ from popular opinion, go for it. ARGUE9 Trim down and reuse well-received content from your blog, whitepaper, or ebook. LEVERAGE POPULAR TOPICS8
  • 18. 18 PRESENTATION DESIGN TIPS (4 Ways Design Can Make Your Content Shine) Anyway – while there’s no way to know what will and will not work, we can still look at our success and the success of others to try and figure out what content gets the most hits on SlideShare. Popular Topics Knowing how to create a great SlideShare is always important, but the tips we give you and your ultimate success are centered around your topic. If the topic isn’t relevant or interesting, it may get ignored, which means it probably won’t get picked up. Just like with every other social platform in the world, there is no definitive guide to what topics garner tons of interactions and which topics flop like a fish. A BIG FISH ... Let’s dive in. Click a link below to view the SlideShare. PRESENTATION DELIVERY TIPS (10 Powerful Body Language Tips for your next Presentation) TRENDING PRODUCTS (Like Apple Watch v Moto 360) QUOTES (101 Awesome Marketing Quotes)
  • 19. 19 WEB TRENDS (Web Trends to Watch in 2014) SOCIAL MEDIA (What the F**k is Social Media?) MARKETING + ADVERTISING TIPS (10 Marketing Tips that will Increase Your ROI in 30 Days) DIGITAL TRENDS (2014 Online Marketing Trends) ENTREPRENEURSHIP (Top Ten Mistakes of Entrepreneurs) The previous examples are our most popular SlideShares, but by looking through the most popular topics overall, we’re able to see other categories that get a lot of traction: CONTROVERSIAL TOPICS (Edward Showden Deck Redesign)
  • 20. 20 DATA & ANALYTICS (How to Determine the ROI of Anything) GOVERNMENT (White House State of the Union 2014) CAREER ADVICE (Career Advice ‘08) (Mobile Design – Strategic Solutions) MOBILE DESIGN KEYNOTES POSTED AFTER SPEECHES (The New Rules of Selling) GLOBAL ISSUES (Dear NSA, Let me take care of your slides.)
  • 21. 21 What you’ll notice from these topics is that each presentation, besides having great content, also has an eye-catching headline with a well-designed title slide. Remember we talked about how important this was? Well, now you see it in action. And while this may not 100% help you pick out your next topic, use them as a guide to help you understand what SlideShare’s audience likes and doesn’t like. KEY TAKEAWAYS FROM BOOKS (How Google Works) LIFESTYLE (The 10 Timeless Productivity Hacks) CODING (iOS Coding Best Practices) BRANDING (The Art of Branding)
  • 23. As we initially said, we’re not only giving our advice and tips, but also our peer’s. We’ve gathered all of our friends: SlideShare experts, agency creatives, people we admire and respect; asking them what they do, what they like, and how they use SlideShare. We’re sure you’re probably tired of hearing from us by this point, so let’s introduce you to some of our friends. INTRODUCTION3
  • 24. 24 Bio: Etienne works at the intersection of technology, product design, and marketing. He’s a two-time startup founder (Flagback and HireVoice), a four-time entrepreneur, and a recognized usability and UX research expert. Currently, he’s a product design & marketing consultant, helping big brands and startups understand their customers & create innovative products. He also teaches user research and usability, travels the world and is slowly working on a new business. Etienne Garbugli Senior UX Researcher + Author SlideShare: http://www.SlideShare.net/egarbugli Blog: http://www.leanb2bbook.com/blog/ Twitter: @egarbugli
  • 25. 25 Your post, “26 Time Management Hacks I Wished I’d Known at 20,” is one of the most viewed presentations on SlideShare...of all time. Tell us, what was the process like when coming up with the idea, design, and marketing of it? Are there any lessons or tips you’ve learned on how one can capitalize on a viral slideshow? Why do you think it went viral? 1 2 3 It was actually a very simple process. I keep a list of insights I’d like to share. At that time, I had a few topics I wanted to explore. I worked a few hours with a short list of tips on time management. When the flow made sense, I designed a simple (minimalistic) deck for SlideShare. After a total of 8 hours, I published the presentation on SlideShare and left for the evening. No marketing, no nothing. It got featured on the SlideShare homepage the next day and, 3 days later, more than 8,000 people were viewing the presentation every hour. From the information I gathered, ‘time management’ is a universal problem. The topic was important, the title was catchy, the graphics were simple, and a lot of the ideas introduced were new. A lot of readers expected it to be another list of basic time management tips and were happily surprised with the content. That surprise helped drive some of the sharing. The success was unexpected; it wasn’t until it reached 200k views that I started thinking about virality. At that time, I didn’t really have anything to sell or promote. Now, I would recommend always having a way to create further engagement with readers by creating a short eBook, promoting a blog, or subscribing to a newsletter.
  • 26. 26 What do you think are the easiest topics to gain traction on SlideShare? What’s your usual process when determining what content to write? How would you recommend an organization make SlideShare an integral part of their inbound marketing strategy? 5 6 7 What is a good tip for generating catchy headline titles?4 Frankly, I don’t really have a system for generating catchy headlines, but I believe in testing. Social media can be a great tool to test various headlines. Don’t underestimate the importance of catchy titles. I once heard that 50% of the time should be spent working on the title when publishing new content. We really see all kinds of presentations gain traction on SlideShare. I think any (interesting) topic can find its audience. Over the years, I’ve been building and maintaining a list of all the lessons I learn. Whenever I feel I have enough content on a topic that could be useful for readers, I try to create a new deck on SlideShare. They should look at how HubSpot is doing it. They created personas for their target customers and understand the interests and objectives of their prospects. They use this information to produce valuable content for SlideShare and their blog, leveraging their social media following to create engagement. SlideShare is a great way to reach a large business audience.
  • 27. 27 What do you think are characteristics of great SlideShare content? How would you recommend building a loyal SlideShare following? Great presentations have flow. Whether that means having a story or just a logical flow of content, getting the flow to work is one of the key things I do when working on a new presentation. Publishing quality content for the sake of the content and not the promotion. 8 9 How would you recommend connecting your SlideShare to your other social media channels? I use custom landing pages for every social media channel with their own unique tracking. When I can, I try to have unique rewards on these landing pages. 10
  • 28. 28 Bio: Tara Hunt is a pioneer in online marketing, and an authority on online communities. She wrote one of the first books on how the social web was changing business and culture, which is published in seven languages worldwide. She was named one of Entrepreneur Magazine’s Women to Watch, and Fast Company named her one of the Most Influential Women in Technology. Tara Hunt Author + Speaker + Senior Digital Marketing Strategist SlideShare: http://www.SlideShare.net/missrogue Website: www.tarahunt.com Twitter: @missrogue
  • 29. 29 Why would you recommend an organization or individual use SlideShare?1 It’s one of the most powerful business tools online today. It is the perfect culmination of bite-sized, expert knowledge and highly visual presentations. Gone are the days of long blog posts and white papers. People are looking for sharable, easy-to-digest proof of your expertise. SlideShare takes it to another level and builds in fantastic lead generation tools, so that you can capture those interested readers simply. What is your typical approach when creating a SlideShare, from beginning to end? How did you come up with your channel’s unique design style, brand, and voice? 2 3 I generally approach it by creating an outline based on The Hero’s Journey (Joseph Campbell) where the audience is the hero. They come into the room or open the SlideShare with a comfortable idea of the world they know. Then I challenge their assumptions with my core thesis and give them an example or a data point they can’t ignore. I then take them on the journey, breaking down lessons from strong examples and data, until they come out on the other side with an entirely new assumption. I basically think about how I can tell a story as visually as possible, without losing the important points. I don’t think I gave it much thought. I just am who I am. Early on in my career, someone asked me what my marketing perspective was and I answered, “I’m a customer first and a marketer second,” which already drove everything I think and do. That perspective really underpins my ‘brand’ and ‘voice,’ but it isn’t something I created. It just is.
  • 30. 30 What is a good tip for generating catchy headline titles? What do you think are characteristics of great SlideShares? If you could only give one key piece of design advice on making a great visual presentation, what would it be? 5 6 7 What inspires you on generating interesting content ideas?4 Honestly, it’s usually from personal experience and/or frustration. I should thank clients and people I’ve worked with, who I get into arguments with – they’ve inspired me to create everything from blog posts, to presentations, to books. I get so enthusiastic about helping people shift with the times, I take it to the next level - researching it and forming that research into an argument they could understand. I actually suck at headlines. I’m not a link-bait person. I write my headlines too honestly. The SlideShare presentations that make me go back time and time again are the ones with solid data points and incredible case studies. Beautiful visuals also help, but the ones that really hook me are able to tell an amazing story. Avoid crappy stock images. Use real people in real situations as much as possible. My favorite resource is still Flickr Creative Commons, though I use it cautiously and now ask permission if I don’t know the photographer. Even if they mark their images Creative Commons, they don’t always intend it to be used so publicly. I always credit and link back to the original as well.
  • 31. 31 Your SlideShare presentation, “The 10 Mistakes I’ve made…so you don’t have to,” has over 300k views. How did you successfully market this presentation for so many views? 8 I didn’t! I did what I do for every other presentation: I posted it and shared it to Facebook, Twitter, and LinkedIn. I was very fortunate to have SlideShare post it to the homepage as well. It just really resonated with people who read through it, I guess. I received long emails from people around the world thanking me for speaking to their experience. It was one of those “right message, at the right time” sort of presentations. It wasn’t at all manufactured. I was living it and I told my own story. How would you recommend building a loyal SlideShare following? How has SlideShare helped your personal brand grow? 9 10 It’s not as simple as it sounds, but…create great content! Tell great stories, and teach great lessons. Tell the stories that matter. I see too much content now – not just SlideShare, but everywhere – and it’s all trying too hard to be popular. Don’t do that. SlideShare has been the most influential platform for my career. I think it’s because I’m a visual thinker and SlideShare allows me to express ideas in a visual story arc. When Rashmi and Jon launched SlideShare in 2006, it gave me the perfect platform for my ideas. Additionally, because I knew that broader online audiences were reading my SlideShares, I put extra care into creating a story that could be told online, as well as in a live presentation. I also love reading decks by fellow SlideShare-ers and getting inspiration to improve my craft. It’s an amazing community and a fantastic resource.
  • 32. In our next volume, we’ll be going over the principles and resources we use to make our SlideShares look pretty, along with how we market them. And, of course, we’ll be throwing in some more case studies from our friends. So… Hope you liked those. So look out for our next SlideShare volume: Design. Hopefully by now you understand SlideShare’s bark is worse than its bite. It’s approachable, intuitive, and advantageous for, pretty much, anyone who uses it. As long as you know what you’re getting yourself into... And you should by now. However, understanding the importance of SlideShare, and knowing what content does and doesn’t work, is half the battle. You have your SlideShare, you’ve picked a topic, and written out the content… But now what? What’s Next? WELL, HAVE NO FEAR; BIG FISH IS HERE!