2. Outline of the Class >Assess the types of social media >Engage with your audiences: social segmentation >Assess good and bad social media practices (for marketing, communication, education, ..) >Social Media Monitoring and online reputation >”Deep Dive” into Twitter (tutorial and case studies)
19. What isSocial Media Marketing ? Social Media Marketing (SMM) is the process of generating interest and excitement in a Brand, product or service through various Social Media Platforms by creating valuable branded content and promoting it.
27. CASE STUDY: Howtolearnfrommistakes 2005. Jeff Jarvis writes in his blog BuzzMachine.com: “DELL LIES. DELL SUCKS”Online reputation Crisis ends up in the New York Times and Business Week2006. Dell hires an expert to monitor the social media 2008. Dell sells Outlet products via Twitter for a value of 1 M$... 2011. Dell has >2 M followers on Twitter and 512.000 fans on FB.
63. >Friends, Family, Acquaintances >Private space >Mirror of Real Society >Contacts are “Geolocalized” >Total Freedom >OPEN Social Network >No Barriers >Share Ideas and Interests
64. VIP ARTISTS Are you ready for the Twitter Democracy? MEDIA PEOPLE TWITTERLEBRITY
87. Thank you! alesbernardi@gmail.com @Bernardamus @TwestivalBCN @TheC_World Alessandro Bernardi MORE INFO (link to YouTube video) Social Media Revolution