1. Competitor Analysis – Social Media Management Tools #SMMS
by@Bernardamus
Preliminary results based on the analysis of a selection of professional #SMMS platforms. The main features were investigated and
ranked based on their availability, quality and usability (October 2012).
Fail Low Average TopFb: Facebook Tw: TwitterYT: YouTube G+: Google+ Kl: Klout
Workflow / Insights Benchmarking Monitoring Apps Financial Social Price Price/ Notes
Moderation Pages ROI Integration Profile
Ads Analysis
HootSuite FbTw G+ 10 $ 0$ Unlimited profiles / 2 users
Kl +50 $ X report
PRO
+10$ X extra User
+50$ custom link shortener ow.ly
Pay for extra archived tweets
Enterprise pack: ≈1000 $
SocialVolt FbTw YT 1800 $ 300$ 6 profiles
G+ 1 brand (160000 mentions)
SPREDFAST FbTw YT >2500 $ - Customized Enterprise package
G+ based on users/profiles/modules
EXPION FbTw YT 2 profiles (1 fb + 1 Tw) / 20 users
1500$ $750 +200$ to monitor extra page
Insights display is “old fashioned”
Tracking with custom link Expi.co
SYNCAPSE FbTw YT 10000$ - Highly customized package
ARGYLE FbTw 1100 $ - Unlimited Profiles/ 10 users
CustomTrackableShort URLs
ENTERPRISE
White label
VITRUE FbTw YT 4000 $ 1000$ 2 accounts / 2 Fb tabs
(Oracle) G+ Kl Social Commerce Module
Involver FbTw YT 750$ - >70 $ 40profiles / 10 user
(Oracle) G+ Kl 2749$ Integrated in the new Oracle Social
Relationship Management Suite
Buddy FbTw YT NA NA NA
G+ FbTw YT
Media
RADIAN6 Fb Tw Kl 600 - - Unlimited Accounts (¿)/1 user
4000 $ 1425 $: Agency License with
Engagement Console
1 Topic + 1 week trial topics
MarketingCloud FbTw YT 5000 $ 1000$ 5 profiles “social presences” and
(SalesForce) G+ Kl 20k mentionson Radian6.
Radian+BM
ASTUTE Fb Tw YT NA NA NA
Solutions
SproutSocial Fb Tw Kl 99 $ 2$ 50 profiles / 1 user
Premium
Tracx Fb Tw YT 1000 $ - As many social propertiesthebrand
has. Eachpackageincludes 3
userlicenses