Presentation given at the Personal Democracy Forum in Barcelona, Oct, 2010.

1. DO´S AND DON’TS FOR POLITICAL BLOGGERS Bente KalsnesCommunicationAdvisor, Origo.no @benteka

3. Less shouting…

4. More Dialogue…

5. BLOG POST ABOUT DON’TS FOR POLITICAL BLOGGERS

6. THANKS FOR THE INPUT:

8. Don’ts

9. Don’t lie, be open. Don’t be impolite. Manners count, online as well. Don’t leave comments unanswered. Pick some and respond. Don’t let you blog look like a collection of Letters to the editor. Don't write pieces that are journalistically 'complete' (i.e. leave room for readers to allow them to complete thoughts). Don’t underestimate your readers. They are (at least) as smart as you are. Don’t act like someone else. Be yourself. Be brave. Don’t use ghost writers. If you have to, why bother with a blog? Don’t hide your sources. Link to them. Don’t use sarcasm. No matter how clever and witty you are, tons of people will misunderstand.

10. Do’s

11. Contentis still king!

12. Define what is the purpose of your blog. Tell it to your readers.

13. Readthecommentsand decidewhich to respond to. Explainyour dialog policy to thereaders

14. Learn from yourreaders and treatthemwith respect.

15. Be creative! Communicatewithmore than words; images, video, animations, data vizualisations,etc.

16. Spreadyourcontent to many placesand platforms (but rememberto adjustthemessage to theplatform)

17. Giveyourreaders ”assignments”; encouragespecific feedback (comments, ideas, links, images, etc)

18. Get Fans and cheeroneachother. Helpeachotherspreadthe messageand theattention.

19. Useyourblogand social media network to brainstorm Politicalideas.

20. Follow relevant conversations Otherplaces, comment, link to them and Why not bring the conversations”back home” to your Blog?

21. Surpriseus! Writeabout somethingdifferent for a change.

22. If you manage: Write shorter, Easier, Funnier.

23. THAT’S ALL, FOLKS! @benteka