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6 THINGS TO
KNOW ABOUT
iPHONE 4S
What the new features
mean for marketers
The new
iPhone
is finally
here.
Same exterior, different insides.
1. A5 chip: 7x faster
graphics, 2x faster
downloads
Gives marketers the freedom to create
even more complex experiences. Huge
opportunity for gaming.
2. New antenna system
makes iPhone a world
phone
Improved reception and battery life.
Frees consumers to use their device
anywhere in the world, which means
content must be 100% relevant
and beneficial.
3. New Camera
and Video
Mobile experiences will
become even more engaging
and gripping. Raises the
benchmark for content quality.


       “To many customers this will be the best still camera they’ve ever
           owned and the best video cameras they’ve ever owned.”
               - Phil Schiller, SVP Product Marketing at Apple
4. Siri:
A voice-controlled
assistant
Just as “touch” revolutionized mobile
interface, so will “voice.”
   Marketers now must consider voice
   as an input device when developing
   mobile experiences.
5. Sprint Nextel addition
and new pricing
broadens iOS reach
Marketers will need to monitor and
consider the shifting market share
when deciding between iOS and
Android experiences.
6. iOS5: Brings connected
devices to life.
Marketers must begin to think about
creating integrated experiences.

   Click for: What iOS5 Means for Marketers

   Click for: What is iCloud?
Want to talk
iPhone 4S?
   www.t-3.com
   @T3ThinkTank
   512.499.8811




      Photo credits: Apple.com, Engadget.com

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6 Things to Know About iPhone 4S

  • 1. 6 THINGS TO KNOW ABOUT iPHONE 4S What the new features mean for marketers
  • 4. 1. A5 chip: 7x faster graphics, 2x faster downloads Gives marketers the freedom to create even more complex experiences. Huge opportunity for gaming.
  • 5. 2. New antenna system makes iPhone a world phone Improved reception and battery life. Frees consumers to use their device anywhere in the world, which means content must be 100% relevant and beneficial.
  • 6. 3. New Camera and Video Mobile experiences will become even more engaging and gripping. Raises the benchmark for content quality. “To many customers this will be the best still camera they’ve ever owned and the best video cameras they’ve ever owned.” - Phil Schiller, SVP Product Marketing at Apple
  • 7. 4. Siri: A voice-controlled assistant Just as “touch” revolutionized mobile interface, so will “voice.” Marketers now must consider voice as an input device when developing mobile experiences.
  • 8. 5. Sprint Nextel addition and new pricing broadens iOS reach Marketers will need to monitor and consider the shifting market share when deciding between iOS and Android experiences.
  • 9. 6. iOS5: Brings connected devices to life. Marketers must begin to think about creating integrated experiences. Click for: What iOS5 Means for Marketers Click for: What is iCloud?
  • 10. Want to talk iPhone 4S? www.t-3.com @T3ThinkTank 512.499.8811 Photo credits: Apple.com, Engadget.com